Assessing Your Corporate Value

Managing Content Development Projects in Agile-Like Environments

Bonni Graham Gonzalez

About the Speaker

Senior Manager, Marketing Communications: Data Solutions

Associate Fellow, STC

Instructor, University of California,
San Diego Extension and Riverside campuses

What is Agile?

From Wikipedia:

Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams.

Variations on Agile

Light Agile Development (LAD)

Extreme Programming

Rapid Application Development
(technically a predecessor method)

FrAgile

Where does Content fit?

Ideally, you're in from the beginning: at the equivalent of requirements development, usually called the User Story.

Content developers should be part of the scrum and at stand-ups

Advantages

Inherently iterative

Teams are cross-functionalless resistance to the presence of Content

Can be easier to created embedded documentation

Some variations are highly user-centric

Challenges

MUST practice minimalism

Experiencing working software before writing

Team burnout