managing creative with kc glaser
DESCRIPTION
KC Glaser of Kory Chris Productions shared his thoughts on managing the creative business process at the Rasmussen College Design Lecture Series, File>New on August 11, 2011.TRANSCRIPT
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Presentation Overview• My Background – Not all creative
• How Kory-Chris Productions has evolved
• The Big 5: General Pieces of advice for today’s professional environment
• Time for Questions
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Background
• I have a background in new product brand marketing, production (managing creative) and graphic design (creative being managed)
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How Kory-Chris has Evolved
• Knowledge/Education
• Software
• Process
• Percentage of Time working
vs. Finding Work
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Disclaimer:
• I stand here today as someone who is still trying to figure it out…
• …BUT with some advice to share about being young in this business and the realities of today’s job market
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1. Never Stop Learning
• Didn’t want the demand for the KC Glaser brand to go down– Kory-Chris Productions
– Set aside time to learn
• Professional Continuing Education– Less expensive
– Keeps you relevant
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2. Understand and Respect all parties involved
• As I mentioned before, I have worked both sides. I know the demands and pressures of each
• Take time at the beginning of a project and learn more about the other person’s role– Goals
– Motivation
– Deadlines
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3. Never say no
• Even if you don’t know how to do something, say you can. Figure it out.
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4. Find Your Niche
• Always untapped potential somewhere
• Church example
• Can anyone name an industry that doesn’t need good design in some way, shape or form?
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5. Be Social!
• Not talking small talk
• Social Media is crucial in today’s marketing, communications and design landscape
• It is not a trend
• Stats/Figures
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So…
• To sum up the BIG 5:
• The future is what you make of it.
• Cliché, but true
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THE END