MANAGING DIGITAL PAID MEDIA ESSENTIALS

FOR VICTORIAN GOVERNMENT

WORKSHOPS CONTINUE ONLINE VIA ZOOM RE-STARTING AUGUST 10th

A workshop specifically created to increase the confidence and capability across paid digital

media managing, buying and reporting across digital media/advertising for Victorian

Government communications professionals

VICTORIAN GOVERNMENT SPECIFIC FEEDBACK FROM RECENT DIGITALBRIEF WORKSHOPS

² Very engaging presenter² Made the content fun and helped me

learn it, not just watch it/hear it² He cut through the jargon

§ Confidently question digital media recommendations with greater knowledge of digital media options, strategies and processes.

§ Appreciate programmatic media strengths and weaknesses and where it is applicable for communication solutions

§ How to confidently present and demonstrate ROI across digital media reports to stakeholders

§ Understand & appreciate the current digital media landscape across Victoria & Australia

§ How to design content or messages to reach your target audience via content marketing more effectively

§ Identify cost savings across digital media schedule to strengthen ROI

§ How to optimise and interpret a report aligned to commonVictorian Government objectives

WORKSHOPS CONTINUE VIA ZOOM - AUGUST 10th, 11th, 19th

Digitalbrief brings and engaging yet extremely informative approach to

learning digital marketing. Digitalbrief partners with Mumbrella and

others in the industry to bring digital marketing training to marketers and

communications professionals across Australia.

A B O U T D I G I T A L B R I E F

Russell Easther – Founder & Lead Trainer of digitalbrief

W H A T ’ S I N C L U D E D ?3 D A Y S O F F A C E

T O F A C E , D E L I V E R E D L I V E

V I A Z O O M T E C H N O L O G Y

( 3 D A Y S O V E R 2 W E E K S )

C E R T I F I C A T E O F C O M P L E T I T I O N

P R I N T E D & D E L I V E R E D

W O R K B O O K S

O N L I N E L E A R N I N G C O M P O N E N T A V A I L A B L E

D I G I T A L B R I E F H A S A L R E A D Y W O R K E D W I T H T H E B E L O W G O V E R N M E N T D E P A R T M E N T S