managing diversity - gender stereotypes: moving forward together!
TRANSCRIPT
25 ANSMS Management des RH et
des Organisations
MANAGING DIVERSITY
Gender Stereotypes : Moving forward together !
Gender stereotypes study (IMS, 2012)
Patrick SCHARNITZKY
Affiliate Professor ESCP Europe
Emmanuelle LEON
Professor ESCP Europe
Scientific Director of the Advanced Master in HR
& Organizational Management
Maureen BOIS (2004)
Human Resource & Change Management Manager
BEARING POINT
Karine CONTE (1989)
Manufacturing School Manager, RENAULT
Laurent DEPOND (1986)
VP Diversity & Inclusion, ORANGE
Stéphanie GUEDEZ (2012)
Diversity & Inclusion Manager, AIRBUS
25 ANSMS Management des RH et
des Organisations
WHY STEREOTYPES ?
PROCESS
Managing Diversity : 2 strategies
MENTALITIES
25 ANSMS Management des RH et
des Organisations
STEREOTYPES
IN HELL
The English are the cooks
The Swiss are the lovers
The Germans are the police officers
The French are the workers
And everything is organised by the
Italians
IN HEAVEN
The French are the cooks
The Italians are the lovers
The English are the police officers
The Germans are the workers
And everything is organised by the
Swiss
25 ANSMS Management des RH et
des Organisations
Research program :
• 2011 : Stereotypes and disability
• 2012 : Gender stereotypes
• 2014 : Stereotypes and origins
Financial support from F.S.E.
and 9 companies
About 900 managers www.valeursetdeveloppement.com
25 ANSMS Management des RH et
des Organisations
3 STEREOTYPES
HETERO ♂♂♂♂ ♀
♀ ♂♂♂♂
AUTO ♀ ♂♂♂♂
META♀ ♂
♂ ♀
25 ANSMS Management des RH et
des Organisations
4 MAIN RESULTS
MARS AND VENUS : A shared AND differentiated point of
view about women and men�
CLOSED CIRCUIT : Stereotypes coming from a masculine
environment but « integrated » by women�
JUSTIFICATION : A discrimination feeling leading to justify
stereotypes�
SELF-DEFENSE : Self-limitation and masculinization,
defense strategies which are ineffective�
25 ANSMS Management des RH et
des Organisations
4 MAIN RESULTS
MARS AND VENUS : A shared AND differentiated point of
view about women and men�
CLOSED CIRCUIT : Stereotypes coming from a masculine
environment but « integrated » by women�
JUSTIFICATION : A discrimination feeling leading to justify
stereotypes�
SELF-DEFENSE : Self-limitation and masculinization,
defense strategies which are ineffective�
25 ANSMS Management des RH et
des Organisations
10,1
56,3
33,611,9
60,6
27,5
MASCULINE
COMPETENCIES
As seen by men As seen by women
FEMININE
COMPETENCIES
EXPERTISE
KNOWLEDGE
SOFT SKILL
25 ANSMS Management des RH et
des Organisations
Content of free associations (men’s and women’s answers)
MASCULINE
COMPETENCIES
FEMININE
COMPETENCIES
KNOWLEDGELogical intelligence,
analytical skills
Intuitive intelligence,
creativity
EXPERTISEDoing orientation, strategy,
leadership, authority
Organisation, rigour, attention
to detail, teamwork
SOFT SKILLSNegotiation, stress
management, communication
Listening skills, empathy,
tact, sensitivity
25 ANSMS Management des RH et
des Organisations
4 MAIN RESULTS
MARS AND VENUS : A shared AND differentiated point of
view about women and men�
CLOSED CIRCUIT : Stereotypes coming from a masculine
environment but « integrated » by women�
JUSTIFICATION : A discrimination feeling leading to justify
stereotypes�
SELF-DEFENSE : Self-limitation and masculinization,
defense strategies which are ineffective�
25 ANSMS Management des RH et
des Organisations
STEREOTYPES
AUTO HETERO META
Men
4,6
5,0
3,9
Women4,6
3,7
4,1
++
--
25 ANSMS Management des RH et
des Organisations
Managers’ point of
view (women)
WomenWomen
Women managersWomen managers
Women top
leaders
Women top
leaders
Managers’ point of
view (men)
WomenWomen
Women
managers
Women
managers
Women top
leaders
Women top
leaders
As managers, men
appreciate women …
As managers, women
appreciate women …
… who « remain at their place » ! … who are similar to them !
25 ANSMS Management des RH et
des Organisations
4 MAIN RESULTS
MARS AND VENUS : A shared AND differentiated point of
view about women and men�
CLOSED CIRCUIT : Stereotypes coming from a masculine
environment but « integrated » by women�
JUSTIFICATION : A discrimination feeling leading to justify
stereotypes�
SELF-DEFENSE : Self-limitation and masculinization,
defense strategies which are ineffective�
25 ANSMS Management des RH et
des Organisations
Self-limitation
INTERNAL CAUSES Men Women
Women limit themselves 29 % 54 %
Women are less attracted by power 40 % 49 %
THE GLASS CEILING Men Women
INTERNAL CAUSES
Linked to women themselves
20 % 34 %
EXTERNAL CAUSES
Independent of women
41 % 51 %
25 ANSMS Management des RH et
des Organisations
Masculinization
“Some women could be a role model for other women. Instead they are killers, they say to
themselves : ‘I suffered to reach that level, so they have to suffer as well!’”
« In a feedback after an interview, we spoke about my eyes, the way I dress... I took it into
account, it is scandalous but it has forced me to move forward, I had to change “
“ Women who have important responsibilities should be exemplary. But they are sometimes
worse than men! We really do not want to be like them!»
Women are sometimes harder than men in their
management
85 %
Women become more career-oriented than men 53 %
Women can be very tough with their female colleagues 44 %
25 ANSMS Management des RH et
des Organisations
4 MAIN RESULTS
MARS AND VENUS : A shared AND differentiated point of
view about women and men�
CLOSED CIRCUIT : Stereotypes coming from a masculine
environment but « integrated » by women�
JUSTIFICATION : A discrimination feeling leading to justify
stereotypes�
SELF-DEFENSE : Self-limitation and masculinization,
defense strategies which are ineffective�
25 ANSMS Management des RH et
des Organisations
Discrimination feeling
MEN WOMEN
With otherwise equal skills, are men better
paid than women?
34 % 67 %
Do men and women have equal access to
internal promotion?
67 % 39 %
Is it more difficult for a woman to become a
top manager?
42 % 71 %
Link with stereotypes : The stronger the feeling
of discrimination among managers toward women, the
stronger and more negative their stereotypes
25 ANSMS Management des RH et
des Organisations
MANAGING DIVERSITY
Gender Stereotypes : Moving forward together !
Patrick SCHARNITZKY
Affiliate Professor ESCP Europe
Emmanuelle LEON
Professor ESCP Europe
Scientific Director of the Advanced Master in HR
& Organizational Management
Maureen BOIS (2004)
Human Resource & Change Management Manager
BEARING POINT
Karine CONTE (1989)
Manufacturing School Manager, RENAULT
Laurent DEPOND (1986)
VP Diversity & Inclusion, ORANGE
Stéphanie GUEDEZ (2012)
Diversity & Inclusion Manager, AIRBUS