www.fostat.org

Managing Food Safety and Food Managing Food Safety and Food Innovation for Greater Access to

Global Food Market: Global Food Market: experience of Thailand

FOOD SCIENCE AND TECHNOLOGY ASSOCIATION OF THAILAND

1www.fostat.org

Consumer decision in Consumer decision in h i f dh i f d www.fostat.orgpurchasing foodpurchasing food

taste and flavorpricebenefit deliveredpackaginghealthy ingredientsy g

www.fostat.org

Let food be your medicine, and Let food be your medicine, and di i b f ddi i b f dmedicine be your foodmedicine be your food

by Hippocrates (460-377 BC), ancient Greek physician and father of modern medicine

World Food TradeWorld Food Tradewww.fostat.org

Value million $ % ChangeValue million $ % Change

2004 567,998 17.6

2005 618,056 8.8

2006 687,209 11.2

2007 840,990 22.4

2008 1,028,227 22.3

2009 910,176 -11.5

2010(est) 992,000 9.0

Source: Global Trade Atlas

FAO Food Price IndexFAO Food Price Indexwww.fostat.org

FAO Food Price IndexFAO Food Price Index

2002-2004=100250

2011

2010

2012

220

2009

160

190

DNOSAJJMAMFJ

2008130

160

5Source: FAO, 2011

DNOSAJJMAMFJ

FAO Food Commodity FAO Food Commodity P i I diP i I di www.fostat.orgPrice IndicesPrice Indices

2002-2004=100

sugar

425

sugar350

275

dairy

cereals oils&fat275

200

meat

200

150

6Source: FAO, 2011

2011 2012

Thailand Thailand AgriAgri-- and and Ag oAg o Food T adeFood T ade www.fostat.orgAgroAgro--Food TradeFood Trade

Th il d’ ld l t t• Thailand’s world largest exporterricecanned pineapple canned pineapple, processed shrimpprocessed tuna

k d hi kcooked chicken

• Top export p ptapiocasugarcanned sweet corn, baby corn

Thailand Facts and Thailand Facts and Fi Fi www.fostat.orgFigures Figures 11//22

1. Populationtotal as of end 2010 = 67,764,033

0-14 years = 19.9%15-64 years = 70.9%65 years and over = 9 2%65 years and over = 9.2%

2. Employmenttotal = 38.5 million

agricultural = 15.9 million (41.3%)non-agri = 22.6 million (58.7%)

Source: National Statistical Office

Thailand Facts and Thailand Facts and Fi Fi www.fostat.orgFigures Figures 22//22

3. Land3. Landtotal area 513,120 sq km

water 2,230 sq kmbl l d 27 54%arable land 27.54%

4. BordersBurma 1,800 km,Cambodia 830 kmLaos 1,754 kmMalaysia 506 kmMalaysia 506 km

5. Coast Line 3,219 km

6 Airport 1056. Airport 105

7. Railway 4,071 kmSource: National Statistical Office

Thailand Export Value Thailand Export Value www.fostat.org20082008--20102010

Million USD

201133,30030,00026,700

201020092008

26,70023,40020,10016,60016,60013,30010,000

6,7006,7003,400

Source: NFI

Thailand Export ValueThailand Export Valuewww.fostat.org

ppMillion USD

33,30030,00026,700

26,800

31,250

,23,40020,10016,60016,60013,30010,000

6 7006,7003,400

Source: NFI, Thai Customs Dept

FThailand Food Export Trend for 2012www.fostat.org

F2 0 11 p 2 0 1 2 f

1000Ton M i l l B1000Ton M i l l B valuevolumnTo t a l

SugarRice

TotalRice

Sugar

Chicken PoultryTuna:canned/procShrimp:frzn/proc

g Sugar

Shrimp:frzn/proc

Tuna:canned/proc

Chicken poultry

Tapioca flourFruit:canned/procChicken PoultryChicken poultry

Fruit:canned/proc

Tapioca flour

SeasoningsFish:canned/procVeg:fresh/procVeg:fresh/proc

Fish:canned/proc

SeasonningsOthers Others

Markets of Thai FoodMarkets of Thai Foodwww.fostat.org20022002--20102010

100%

70%80%90%100%

ตลาดอนๆ

จน

41.7%ตลาดอนๆ

จน

ตลาดอนๆ

จน

41.7%41.7%Other markets

China

40%50%60%70%

ยโรป

สหรฐฯ

จน5.9%

10.9%

12 1%

ยโรป

สหรฐฯ

จน

ยโรป

สหรฐฯ

จน5.9%

10.9%

12 1%

5.9%

10.9%

12 1%

China

Europe

USA

10%20%30%40% สหรฐฯ

ญป น

ซ

12.1%

12.3%

17 2%

สหรฐฯ

ญป น

ซ

สหรฐฯ

ญป น

ซ

12.1%

12.3%

17 2%

12.1%

12.3%

17 2%

USA

Japan

ASEAN0%10%

2545

2546

2547

2548

2549

2550

2551

2552

2553*

อาเซยน 17.2%อาเซยนอาเซยน 17.2%17.2%ASEAN

2 2 2 2 2 2 2 2 25

Source: NFI, Thai Customs Dept

Thai Food Exports by Thai Food Exports by TT www.fostat.orgTypesTypes

100% อาหารสตว เครองดม 3.2%7 6%อาหารสตว เครองดม 3.2%7 6%animal feed

beverage

70%80%90%

อาหารสตว

อาหารแปรรปขนตน

7.6%

21.7%

อาหารสตว

อาหารแปรรปขนตน

7.6%

21.7%agri primary product

animal feed

40%50%60% เกษตรวตถดบอาหาร 22.6%เกษตรวตถดบอาหาร 22.6%agri raw material

10%20%30%40%

อาหารสาเรจรป 44.9%อาหารสาเรจรป 44.9%processed food

0%10%

2545

2546

2547

2548

2549

2550

2551

2552

553*

25 25 25 25 25 25 25 25 255

Source: NFI, Thai Customs Dept

Thailand Ranking (Value) Thailand Ranking (Value) in World Food Tradein World Food Trade www.fostat.orgin World Food Tradein World Food Trade

Export Value 2009Million $

World Rank2010

Fi h i 6 169 3Fisheries-fresh/frozen-processed

6,1692,4653,704

391

Rice and Grain 5 281 5Rice and Grain 5,281 5

Fruit and Vegetable-fresh-processed

2,351808

1,543

16269p ,

Meat-fresh/frozen-processed

1,72467

1,657

19402

Processed FoodSugarStarch and FlourVegetable Oil

1,7962,006

607261

1924

29Vegetable OilAnimal FeedBeverage

261772451

291224

Source: Global Trade Atlas

Thailand Thailand 20152015www.fostat.org

Thailand Thailand 20152015

ASEAN Economic Community (AEC)

All 10 member countries will become one economyone economy

There will be a free flow of goods There will be a free flow of goods, services and investment

Thailand Thailand 20122012--1717www.fostat.org

Thailand Thailand 20122012 1717

Vision:

To produce agriculture and food products with emphasis on quality, safety, security and sustainability for the whole of food supply chain for local and whole of food supply chain for local and world consumers

Thailand Thailand 20122012--1717www.fostat.org

Thailand Thailand 20122012 1717

Objective :j

1. To improve effectiveness in utilization of agricultural resources

2. To increase awareness in quality and safety in the whole of food production chain starting in the whole of food production chain starting from microenterprises, and SML levels

3. To emphasize in conducting R&D to be an faccessible knowledge for all

4. To enhance a food management system, regulations, IT g ,

5. To ensure sustainable food security for all in normal and crisis conditions

Thailand Thailand 20122012--1717www.fostat.org

Thailand Thailand 20122012 1717

Strategy:Strategy:1. Food security: implement an effective and

efficient in both quality and quantity uses of resources

2. Food quality and safety: implement tools to improve quality and safety of food in the food improve quality and safety of food in the food supply chain

3. Food education: promote R&D, publicize awareness in proper use of resources and campaign awareness in proper use of resources and campaign consumption of balance diet

4. Food management: establish food emergency l t th l t i l t plan, strengthen regulatory processes, implement

food value chain approach

InnovationInnovationwww.fostat.org

Innovation is the creation of b tt ff ti better or more effective products, processes, services,t h l i id th t technologies or ideas that are accepted by markets,

t d i tgovernments, and society

Rice Diversification in Rice Diversification in ThailandThailand www.fostat.orgThailandThailand

Importance of RiceImportance of Ricewww.fostat.org

pp

Consumed by 3 billion people90% i A i90% grown in AsiaStaple food of most of AsiansChina; top world producerChina; top world producerThailand; largest rice exporter of the worldContributes more than 40% calorie intakeContributes more than 40% calorie intake

Rice Grain DiagramRice Grain Diagramwww.fostat.org

Rice Grain DiagramRice Grain Diagram

Rice germ

Rice husk

Rice bran

Rice grain

Rice bran

Rice ProductsRice Productswww.fostat.org

F d d f dFood and feedRice grain: GABA rice, steamed rice, sticky rice….Rice beverage: rice drink, sake, Thai traditional ce be e age ce d , sa e, a t ad t o a

whisky,…Rice snack: rice crispy, rice cracker, rice paper wrap,

rice noodle,….ood ,Rice bran oilDietary supplement: rice protein, gamma oryzanol,

GABAGABA,…..Animal feed: rice straw, broken rice, bran,….Others

Rice ProductsRice Productswww.fostat.org

Non-food

Cosmetics: soap, shampoo. hair conditioner, baby powder,…Energy: activated carbon, silica,…gy , ,Textiles: coating,…Enzyme: lipase alcoholalcoholbioplasticothers

Food Rice ProductsFood Rice Productswww.fostat.org

Food Rice ProductsFood Rice Productswww.fostat.org

Food Rice ProductsFood Rice Productswww.fostat.org

Food Rice ProductsFood Rice Productswww.fostat.org

Non Food Rice ProductsNon Food Rice Productswww.fostat.org

Rice milk cream

Ri ilk b thRice milk cream bathRice milk shower cream

Rice milk conditioner

Rice powder Rice soapRice milk cream set

Tapioca InnovationTapioca Innovationwww.fostat.org

pp

• Tapioca root • Tapioca chip p p• Tapioca flour • Sorbitol• Xylitol• Citric acidCitric acid• Lactic acid• Polylactic acid• Polylactic acid?????????

Food Market TrendsFood Market Trendswww.fostat.org

Food for:

b i tid fi h il DHA- brain: soy peptide, fish oil, DHA- beauty: collagen, coenzyme Q10, Vit C - weight management: L-carnitine, fiber, EGCGweight management: L carnitine, fiber, EGCG

- health and wellbeing: low GI sugar, omega-3lycopene, dietary fiber, pre-and pro-biotic, lutein, low sodium, low sugar, low calorie.

Research and Development Research and Development C id tiC id ti www.fostat.orgConsiderationsConsiderations

R&D: new plant variety, innovation in new productsR&D: new plant variety, innovation in new products

and post harvest technology, productivity

improvementimprovement

Agri-input: seed production, minimization of

sage of ate fe tili e insecticide pesticideusage of water, fertilizer, insecticide, pesticide

Post harvest technology: processing, packaging

Processing Technology: freeze-dry, spray dry, IQF, microwave, extraction, ingredient, additive

Quality and safety system: GAP GMP HACCP Quality and safety system: GAP, GMP, HACCP,

traceability

Management Management RecommendationRecommendation www.fostat.orgRecommendationRecommendation

• Cluster/program approachCluster/program approachWhole Agri-Agro Value Chain: breeding, farming, production, processing and products

• Focus: innovation, productivity, green technologyand by-product utilization

• Emphasis: food safety quality (+nutrition) and• Emphasis: food safety, quality (+nutrition) andstandard

• Collaboration and networking with othergorganisations and private sectors

• Participation: conference, training, workshop

U d t di• Understanding: new or revised regulatorystandards from government and private

Food Innovation : Food Innovation : C ti F dC ti F d

Food Innovation : Food Innovation : C ti F dC ti F d www.fostat.orgCreative FoodCreative FoodCreative FoodCreative Food

What about new products from food waste!!

Shrimp shell chitin, chitosanfish scale collagenMangosteen shell xanthoneGrape seed flavanoids, antioxidants tomato residue lycopene

Mangosteen shell xanthone

chicken bone calcium

Knowledge Based Knowledge Based Knowledge Based Knowledge Based www.fostat.orgEconomyEconomyEconomyEconomy

S & TS & T

DATA / INFORMATION

KNOWLEDGE / KNOW HOW

MASS PRODUCTION

MARKET

ECONOMY

Innovation ConceptsInnovation ConceptsInnovation ConceptsInnovation Conceptswww.fostat.org

Government R l i / d

Technology:Resources:Scientist

Regulations/std

machinery/toolsScientistsupplies

INNOVATIONINNOVATION

Processors’ need:profitmarket leadersustainable

Consumers’ need:flavorsafe and health

Investment

safe and healthprice

AwarenessAwarenesswww.fostat.org

Safe food with quality (+nutrition)for healthhealth and well beingwell beingfor healthhealth and well beingwell being

is a must

It is essential to create bothIt is essential to create bothhealthhealth wealth wealth healthhealth andand wealth wealth

for societyfor society

Overall Food Safety Overall Food Safety O tl k O tl k www.fostat.orgOutlook Outlook ((11//22)

1. Safety and security play important roles in food trade

2. More scientists worldwide seriously study food f t d i k t t t tsafety and risk assessment to protect

consumers’ health

3. New knowledge in physical, chemical and biological interactions concerning food is knowng g

Overall Food Safety Overall Food Safety O tl k O tl k www.fostat.orgOutlook Outlook ((22//22))

4. Advanced and more sophisticated analytical instruments and methodologies are developed

5. Global food standards dealing with safety issues are announced and revised all the timeare announced and revised all the time

6. Mass media and social networks are keys to6. Mass media and social networks are keys to promote consumers’ awareness in food safety incidents worldwide

Environmental Environmental Challenges in ThailandChallenges in Thailand www.fostat.orgChallenges in ThailandChallenges in Thailand

• a major concern in Thailand and rest of the world

• need to consider whole food value chainfarm to fork & pond to plate-farm to fork & pond to plate

-food input supply-logistic arrangementslogistic arrangements

Greatest Challenge of all Greatest Challenge of all --Climate Change?Climate Change? www.fostat.orgClimate Change?Climate Change?

• Uncertain cause-natural-natural-human made (90% certain)

• Reality is “climate is changing”-need to adapt-farming and food industry

Food industry adaptation Food industry adaptation t li t ht li t h www.fostat.orgto climate changeto climate change

• increase efficiency of production-use less water-use less energy to reduce GHG

• produce less waste• better utilization of unavoidable waste• better utilization of unavoidable waste• more effective use of raw materials and

supply• effective transportation

-domestic market-international export marketinternational export market

Best Practices for Food Best Practices for Food I d t I d t www.fostat.orgIndustry Industry 11//22

1. Implement hygienic and food safety management systems

2. Increase productivity at all levels of food value chainvalue chain

3. Utilize less resources for more efficient and cost effective production manufacturing cost effective production, manufacturing, transportation

Best Practices for Food Best Practices for Food I d t I d t www.fostat.orgIndustry Industry 22//22

4. More effective use of raw materials

5. Making use of by–products and wastes

6 F i i tti t ll l l f f d h i6. Fair price setting at all levels of food chain

7. Well trained human resource to run the operation

Consumers’ Buying Consumers’ Buying T d T d www.fostat.orgTrends Trends

vers

vers Early Early

on

dri

vo

n d

riv SituationSituation 2121ststcenturycentury

MoodMoodconsumptionconsumption

g d

ecis

ig

dec

isi

Brand &Brand &

FunctionalityFunctionality19501950’s’s--19901990’s’sMarketing Marketing ledledconsumptionconsumption

bu

yin

g b

uyi

ng

Basic needsBasic needs 19001900’s’s--19501950’s’sMass Mass consumptionconsumption

sum

ers

sum

ers

ProductProduct

Mass Mass consumptionconsumption

Demographic Demographic & Lif t l& Lif t l

MoodMood

Market determinantsMarket determinantsCo

ns

Co

ns & Lifestyle& Lifestyle

Food Science and Technology Food Science and Technology Association of ThailandAssociation of Thailand www.fostat.orgAssociation of ThailandAssociation of Thailand

established in 1976established in 1976not-for-profit scientific association

Food Science and Technology Food Science and Technology Association of ThailandAssociation of Thailand www.fostat.orgAssociation of ThailandAssociation of Thailand

Policy:to enhance sustainable development and innovation in the Thai food and innovation in the Thai food industry through science and technology

Food Science and Technology Food Science and Technology A i ti f Th il dA i ti f Th il d www.fostat.orgAssociation of ThailandAssociation of Thailand

Food Activities1. University level

FoSTAT-Nestle Quiz Bowl (annually)Food Innovation Contest (annually)

2. Food Industry level“Certified Food Professional” Registration

(bi annually)(bi-annually)Organize “Food Safety Forum” (monthly)Provide consultancy in implementation of

Food Safety Management System

Food Science and Technology Food Science and Technology Association of ThailandAssociation of Thailand www.fostat.orgAssociation of ThailandAssociation of Thailand

3. International ConferenceFood Innovation Asia Conference

(annually)(annually)Food Ingredients Asia Conference

4 C d t P li St di4. Conduct Policy Studies

5. Local and International members andcommittee :

IUFoST Adhering body Allied Organisation IFT Allied Organisation IFT FIFSTA

Thailand infrastructure in Thailand infrastructure in quality and safety systemquality and safety system www.fostat.orgquality and safety systemquality and safety system

o Food Law and Regulations/risk management-Thai FDA-National Bureau of Agricultural Commodity

and Food Standards.Ri k A to Risk Assessment- DoF, DoA, DoLP, DSS, DMS, Biotec,

universities etcuniversities, etc.o Risk Communication

-many public and private organisations, etc.y p p g

Consumer trends in Consumer trends in f df d www.fostat.orgfoodfood

• taste and flavor• freshness• freshness• safety• convenienceconvenience• functional properties• authenticity & culture• price

Thank You www.fostat.orgThank You

53www.fostat.org

Tel. +66 2942-8528Fax. +66 2942-8527

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