managing for quality: building and sustaining community connections

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Managing For Quality

Session 2: Sustaining Quality through Community Connections

In Partnership with Redwood City 2020Thursday, December 2, 20109am – 12:30 pmFacilitator/Trainer: Lynn Johnson | [email protected] Speaker: Mike Johnson|[email protected]


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Last Session Review

• Youth Development Framework for Practice w/focus on Organizational Practices and Building Readiness for Change

• Leadership Compass/Leadership Styles

• JGC Logic Model Planning


Review of Action for the Month

Leadership StatementsSocial entrepreneur and theater artist

dedicated to building strong connections of creative & compassionate people to bring about positive social change – Lynn Johnson

•How was the experience of writing

the statement?

•How does it inspire you to take the

next steps?

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Overview of Training Series

Session 1 | Nov 4 |Strengthening Vision and Leadership

Session 2 | Dec 2 | Sustaining Quality through Community Connections

Session 3 | Jan 13 | Supporting Staff Part 1: Hiring, Supervising, and Training Staff

Session 4 | Feb 3 | Supporting Staff Part 2: Building Skills through Coaching and Mentoring

Session 5 | Mar 3 | Youth-centered Assessment and Continuous Learning

March – May 2011 | 5 hours of Coaching


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Agenda for Today’s Session

1. Welcome and Review2. Brief Presentation: Community

Connections3. Activity: Community Asset Mapping4. Short Break5. Guest Presentation: Mike Johnson6. Action for the Month and Evaluations


Community Connections

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Your Movement

1. “It’s about the movement, not you.”

2. Nurture your devoted followers

3. Show others how to follow


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Your Movement

1. What is your movement?

2. Who are the folks involved?

3. Who are the folks who should be involved?

4. How you get people on board?

5. How do you get them to stay involved?


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Connecting the Dots to GROW and STRENGTHEN: • Money and other

physical resources

• People to do the work

• Learning Opportunities for you and your young people


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Asset-Based Community Development

1. Shift from “Needs Assessment” to “Asset Mapping”

2. Everyone has the potential to give their gifts

3. Giving gifts in a meaningful way strengthens the community (inside and outside of your program)

The Asset-Based Community

Development InstituteNorthwestern Universitywww.abcdinstitute.org


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Community Asset Mapping

Inside Your

Program

Outside Your Program


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Inside Your

ProgramYouth

Parents/Families

Funders/Donors

Staff

Volunteers Partners


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Outside Your Program

Business

Youth and Families

Government

Other Youth Programs

Press/Media

Other Non-Profits

Individuals


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1. Brainstorm all of the assets inside your program

2. Brainstorm all of the assets outside of your program

3. Have fun making connections:1. What connections have worked in the past that

can be enhanced or improved?

2. What connections have never worked that need to be tweaked or broken?

3. What’s a bold, wild connection that just might work?


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Communicating with Your Community

1. Swap Good Stories – Share, Listen and Collect

2. Be Honest and Authentic – Be Yourself

3. Plan and Measure

4. Think Continuity and Consistency

5. Be Multimedia


Guest Speaker: Mike JohnsonCommunity Building

- Intro-Quick Poll-Tenets of Community Building-Current Tools-Trends / In Practice-Questions


Guest Speaker: Mike JohnsonCommunity Building

Mike Johnson is an interactive marketing professional with expertise in building and maintaining online communities. He is a Digital Account Manager for Electronic Arts (located in Redwood City) and is the Founder of Playground Dad, a website that connects modern dads with products and events that help them spend better time with their kids.

mailto:http://www.playgrounddad.com


Tenets

•Leverage a Passion or a Need• Famous Sales quote: “people either buy for a want or to solve a problem”

•People want to Help (active content

contributors)

•People want to Learn (active – don’t share

content)

•People want to Share (extend the community)


Not a Numbers Game


Brand Everything


If you think about it…

Everyone is a:

•Community

Manager

•Brand Manager

•“Librarian”


Highlights and Take-Aways from Q&A/Discussion

• Remember, there are no real “experts” in social media. So, don’t be afraid to try things out. Experiment with social media and see what happens.• Find ways to break through the barrage of information

with:

• Compelling, unique content

• Accessing multiple forms of media/technology until folks pay

attention

• Don’t assume that just because you do meaningful work that the community will just flock to you. Find a way to brand your organization in a way that it distinguishes.


Highlights and Take-Aways from Q&A/Discussion

• There is nothing worse than going to a site with old, out-dated content. Stay on top of updating your website. Once a week is a good frequency for youth organizations to add new content.• If you or your staff don’t have enough time to update your

website or social media sites, use RSS feeds or programs like HootSuite or Ping.fm that allow you to update to multiple platforms at once• Think about ways that you can integrate communications

into learning experiences for youth. How can you empower them to be the voices of their own program?• Consider how you might incorporate marketing &

communications metrics into your Logic Model as you continue to assess quality in your program?


Your Logic Model

“Whoever I am, or whatever I am doing, some kind of excellence is within my reach.”

•How will strengthening your community connections bring your closer to your goals and objectives? •How do effective communications figure into your planning process?•How can you use new media as a tool?

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Action for the Month

Continue working on a Draft of your Logic Model with colleagues back at your site incorporating today’s ideas

Ask yourself:1. What are the current strengths of my staff

as part of this community?2. What’s missing?3. How do I connect the dots?

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managing for quality: building and sustaining community connections

Education

practice wfocus

organizational practices

sustaining quality

building readiness

redwood city

lynn johnson

jgc logic model planning