managing incentives

MANAGING INCENTIVES: TACTICS

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MANAGING INCENTIVES:

TACTICS

Incentives

Service

Brand

Distribution

Communication

Price

Product

Product and Service

The use of incentives is a function of the characteristics of the product and service aspect of the offering

BRANDThe use of incentives is a function of the strength of the offering’s brand

PRICEPricing strategy plays a key role in its use of incentives

Communications

The use of incentives is a function of its communication strategy

Distribution

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