managing innovation
TRANSCRIPT
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Managing innovation
Mohammed Obeidat
Wilmington University
Doctor of business administration |DBA
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OverviewPresentation Purpose Innovation OverviewThe Innovation Process ModelSummary and Recommendations
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Innovation Description
The all-in-one tablet Targets online students in the COEL Instant access to all program
resources Convenient and affordable
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The Innovation Process
Entrepreneurial Goals & Context
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Definition of Innovation
Wikipedia
Original
New Solution
More effectiv
e
Improvement
5
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Corporate wealth and social value Innovation space Typology - tablets
Connect, Collaborate and Compete globally
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Innovation Life Cycle Stage
Sustain/Scale
Increase student enrollment & competitive advantage
Attract diverse talent Increase network for change Build WILMU Brand Loyalty
Corporate Wealth Social Value
Growth Meet consumer demand Flexible & convenient Attract diverse talent Gain new partnerships Build WILMU brand equity
Connect, Collaborate and Compete globally
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Innovation Space – Doing it better
Innovation PRODUCT
PARADIGM
PROCESS
POSITION
Incremental …radical Incremental …radical
Incr
em
en
tal …
rad
ical
Incr
em
en
tal …
rad
ical
• Product/service improvement
• Expansion of playing field
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Typology
New
• WILMU COEL Tablet
• Access to all course work in one uniform HUB
• Entry into new space in collegiate level education
• Co-evolution of technology systems
Existing
• Blackboard
• eBooks
• Text Books
• Enhancement of existing WILMU infrustracture of online learning
• On the go-learning
Kn
ow
led
ge
Application
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Recognizing OpportunityThe Innovation Process
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COEL – Online Learning
Business Management
Nursing
Criminal Justice
Healthcare Administration
Management Information
Systems
Behavioral Science
Organizational Leadership
Academic Programs
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Spider Diagram
Processes
Learning Resources
Problem:Students need convenient and consistent access to learning resources over the course of their online program.
Time
Students
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Zone 4 – co-evolve
Zone 3 – reframe
Zone 2 – bounded exploration
Zone 1 – exploit
Radical
Incremental
Map of Innovation
All-in-One Tablet
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Why a Tablet? Lighter than textbooks Save the environment by lowering
printing Increase student interactivity/creativity Digital books cheaper than textbooks All you need in one device, including
Skype, blackboard, textbooks Student will always have access to the
internet
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E-reading vs. printed books
Traveling/commuting73% e-reading19% printed books
Quick access to the books83% e-reading13%- printed textbooks
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Assumptions
Wilmington University online students will make this purchase
Wilmington University has enough resources to load information/maintain tablet
Wilmington University can support this program at maximum capacity.
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Exploiting Our Networks Using the best resources (Apple) Path Dependency
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Business plan Market Assessment1. Over 3000 Graduate students 2. Average book cost 1500 -20003. One in three adults owns a tablet4. No competitors
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Tablet’s Adoption Relative advantage
1. Price2. Capacity 3. All in one
How the tablet will enhance the learning experience to the student?
Will students perceive the tablet better than the traditional learning method at university?
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Tablet’s Diffusion
Tablet diffusion (Online strategy )
Social media
LinkedIn, Facebook
News & Blogspress release
WU Website
Journals , Broadcasting
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Reducing Risk Monitor market conditions Clear insights into customer wants and
needs. Offer training and technical supports Strategic alliance
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Recommendations & Summary