managing intellectualpropertyto promote startup’s
TRANSCRIPT
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Do you think Startups need to think of securing IP early on?
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Isn’t it too costly & time-intensive process?
Isn’t Time-to-Market more important?
Budgetary, Manpower & Time Constraint
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Technology Business Model
Startups are not always about serious Science & Technology
<Meta Technologies, Lean Startups>
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Why companies apply or buy patents?
1. Freedom to Operate (Standard-seizing, Prototypicality)2. Protection of Products/Position, (Excluding Competitors)3. Defense from Lawsuits (Patent Trolls, Patent Sharks)
4. Collaboration with third parties,5. Company Brand / Image Promotion
6. For government-driven R&BD projects : Grantpreneurs?7. To generate license fees
http://hbr.org/2013/04/using-the-crowd-as-an-innovation-partner
TopCoder, Innocentive : Beyond Make or Buy
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Why companies apply or buy patents?
1. To Identify and execute new business opportunities
2. For government-driven R&BD projects : Grantpreneurs?
3. Collaboration with third parties
4. Company Brand / Image Promotion
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Why companies apply or buy patents?
1. To Identify and execute new business opportunities
2. For government-driven R&BD projects : Grantpreneurs
3. Collaboration with third parties (Other Companies, Universities, Ris)
4. Company Brand / Image Promotion (Built-in Stick Case)
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With the 4th Revolution, Serious Tech is back
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Abusive Patent Litigation undermines the spirit of innovation
Strong IP Policy is back
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Equity Investors are looking for scalable business venturesVCs win with the outliers that generate outsized returns
Not all Innovative SMEs are scalable.What if the companies do not want it? (Grantpreneurs?)
Knowledge-based economy is already here with us, and it is heading toward IP-based Economy : IP R&D, UN TECHBANK
Patents, IP rights by themselves will not get you venture funding : Great Product, Lucrative Market Opportunity, Strong
Management Team
By securing IP rights early on, you show potential investors that you have secured tangible protection for your underlying
business model and core innovation
IP is more and more significant factor that drives acquisition /IP Financing practice is on the rise
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What drives IP-centered acquisition and IP R&D?
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Not all great inventors are business-savvy
Simply thinking of something that
others are not is not enough for your
success
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Idea Generation(Creators)
Anybody!!
Commercialization
Successful
Exit
Failure
Knowledge & Money
Challenge Again or Help Others
Experience, IPs
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A first patent issued raises employment growth an average of 36% over 5 years
A first patent issued grows sales an average of 51%
A first patent grant increases the probability of securing VC funding by 53%
“The Bright Side of Patents, HBS and NYU, 2016
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Thank You!