managing membership leads for district leaders
TRANSCRIPT
MANAGINGMEMBERSHIP LEADS FOR DISTRICT LEADERS
Rotary International Membership Development April 2017
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MEMBERSHIP LEADS PRESENTED BY:
Julie AubryRegional Membership
OfficerZones 7B, 8, 21B, 27
Rebecca HollowayRegional Membership
OfficerZones 21A, 33, 34
Diana EdwardsRegional Membership
OfficerZones 24, 32
Nicole JonesSenior Regional Membership OfficerZones 25, 26
Haris SofradzijaRegional Membership OfficerZones 28, 29, 30, 31
Anja Van OstrandMembership Research Specialist
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MEMBERSHIP LEADS – WHAT’S THE VALUE?
ProspectiveMembers
Relocating/RejoiningMembers
ReferredMembers
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MEMBERHSIP LEADS - OPPORTUNITIES
New Opportunities in Membership Candidates:• 34% are 30-39 years old• 24% are 20-29 years old• 31% are female• Averaging 4 conversions (lead to member) per
day
15,000+ Membership Leads (since 1 July 2016)
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MEMBERSHIP LEADS – MISSED OPPORTUNITIES
Dismissed Candidates:• 6% no longer interested in the Club• 54% no longer interested in Rotary
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MEMBERSHIP LEADS – RECEIVING LEADS
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MEMBERSHIP LEADS - REPORTS
1234
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MEMBERSHIP LEADS - REPORTS
Julie Andrews (1234567)
BroadwayActress/Singer
Morning
New York, New York, USA Morning
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MEMBERSHIP LEADS – ACCESS
• Receives email notifications on new leads-District Governor -Executive Secretary-Membership Chair -Assistant Governors
• Access to manage leads-District Governor-All Current District Officers -Assistant Governors
• Access to view leads-Officers Elect-Immediate Past Officers
Who has access at the district level?
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MEMBERSHIP LEADS – BEST PRACTICES
BEST PRACTICES• Get to know your lead• Visit multiple clubs• Good district communication • No lead left behind
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• Receives email notifications on new leads-President -Secretary-Membership Chair -Executive
Secretary-Assistant Governor (only the one AG responsible for
club)• Access to manage leads
-All Current Club Officers• Access to view leads
-Officers Elect-Immediate Past Officers
MEMBERSHIP LEADS – ACCESS
Who has access at the club level?
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MEMBERSHIP LEADS – COMMUNICATION WITH CLUBS
What if a club doesn’t respond?1. Offer training for clubs2. Discontinue sending leads to unresponsive
clubs3. Look into alternative opportunities
• E-Clubs• Starting a new club
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MEMBERSHIP LEADS – CALL TO ACTION
Next Steps…
• Update Membership Leads through platform
• Offer training to clubs on Membership Leads
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QUESTIONS?THANK YOU