managing mobile - a tourism marketer's guide to mobile marketing strategy
TRANSCRIPT
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slideshare.net/tthompson
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20.52%
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The average destination receives
of total traffic from mobile.
Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
55%
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Smartphones account for about
of all mobile phones in the U.S.
Source: Pew Internet & American Life Project / March 2012
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FEATURE PHONE
SMARTPHONE
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have slept with theirphone next to the bed.
Source: The Best (and Worst) of Mobile Connectivity / Pew Internet & American Life Project / November 2012
10x
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The share of website visits fromtablets grew approximately
faster than the rate for smartphones.
Source: Adobe® Digital Index Report / May 2012
120m
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Apple has sold around
iPads since 2010.
Source: Apple Fiscal Reporting / Quarterly Sales
A smartphone is not an invitation for marketing.
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DISTRIBUTION
LANDING PAGE
RESPONSIVE SITE
APPLICATION
TEXT CAMPAIGN
ARST
ART
HER
EEN
D H
ERE
Distribution is ensuring your information is available + accurate.
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Start atgetlisted.org.
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A mobile landing page is a temporary solution to greet your visitors.
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Start at howtogomo.com.
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Responsive is not about making things smaller, but making them smarter.
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Desktop First Design
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X X
X X
X X
Desktop First Design
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Mobile First Design
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Mobile First Design
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Keep everything. Re-order for priority.
Graceful DegradationorProgressive Enhancement?
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Applications should be developed based on consumer needs.
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Texting is tempting, but difficult to gain the consumer's trust.
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AR is still developing, focus on Distribution instead.
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QR codes are dumb.
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Start with distribution, then build a landing page. When you update your website, think mobile first and build responsive. Only build an app if your consumers need it. Text only if your consumers want it. Wait for AR and ignore QR.
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THANKS
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flickr.com/b_heyercrazysphinx25228175@N08b-tal
premiumpixels.com/Victor ErixonKoy Carraway
