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PERSPECTIVESM A N A G I N G T H E G L O B A L W O R K F O R C E

2015 media Planner

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Consider ThisRecent studies show that custom publishing surpasses print, television, and radio advertising, as well as dominating Internet marketing and telemarketing, in building long-term relationships, promoting loyalty, and retaining existing members.

Magazines engage viewers in a manner that is strategically unlike any other form of advertising media. On average, a reader will revisit a magazine at least three times and will likely put it on display, allowing the marketing message to grab – and hold – the reader’s attention.

In our fast-paced, media-saturated world, magazine advertising is a reliable way to provide consumers with a satisfactory, leisurely, and intimate experience. With 73% of magazine readers saving ads for future reference, it is clear that we provide an active, tactile medium, where the reader is receptive and in full control.

About CERCThe Canadian Employee Relocation Council (CERC) is a membership organization with over 600 members across Canada, the United States, and internationally. Their goal is to provide leadership and assistance to their members, thus enabling them to effectively serve relocated families by addressing issues that impact workforce mobility, both domestically and internationally. CERC has a clearly defined vision of the future and is guided by an important set of values. Through programs, publications, and services, CERC is able to provide a forum for corporations and service organizations to effectively communicate and provide a more efficient and cost-effective relocation.

The relocation industry directly contributes over $2.5 billion to Canada’s economy, and employs thousands of people across many diverse industry groups. CERC membership represents organizations and government departments that handle almost half of the 130,000 employer-sponsored relocations in Canada each year, at a value of more than $1.3 billion. Labour shortages, relocation issues, and talent concerns impact virtually every occupation group and industry. CERC is a trusted source of information, research, and education: whether you’re making relocation decisions for your organization or providing relocation services to your clients, membership in CERC will provide your organization with a definite business advantage.

Interesting Fact: 98% of CERC members plan to renew their membership, would recommend CERC to other organizations, and are satisfied with service levels.

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WHY ADVERTISE?Unparalleled Exposure!Each and every CERC member receives four editions of Perspectives annually, which provide informative editorial content and exposure to a widespread scope of participants across the industry and the country. The magazine is also distributed every year at CERC’s Annual Conference.

Your Target Audience!Distributed to over 2,500 professionals and organizations, including Canada’s fortune 500 companies, our publication reaches key industry personnel, leaders, and decision-makers managing workforce mobility, human resources, relocating employees and new hires. Member Categories include:

• Corporate members/associates

• Service members/associates

• Student members

Buying Power!Direct, cost-effective access for all companies working in relocation and mobility industry in Canada. In short, Perspectives is everywhere you need to be!

The MagazinePerspectives magazine is the official voice of the CERC and the relocation/mobility industry, and the most reliable source of information and insights in assisting members to increase their expertise in the global workforce movement field. The investment costs in relocating and transferring employees (on average $77,000-$200,000 per move) underscore the need for access to well-researched and timely information on industry trends and issues, such as this publication provides.

Perspectives is a vital source for members to facilitate knowledge and increase expertise in their given field. This magazine presents an excellent means of communication within the industry, providing not only a forum for corporations and service organizations to interconnect, but also to deliver the latest news, profiles, feature articles, case studies, and detailed trends.

Perspectives is uniquely poised to deliver your message to fundamental players

and advisers in Canada’s relocation industry, with members representing

companies countrywide. The magazine is printed in full-

colour and gloss, sized 8 ½” x 11”, and is published

on a quarterly basis.

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MediaEdge digital editions provide a great reader user experience and

has delivered over 2,700,000 page views. Enjoy premium recognition

for your company by engaging readers that utilize the digital edition.

Sponsor opportunity includes both the Exclusive positions:

Digital Edition Sponsorship

Top Banner/

Leaderboard728x90 pixels

$1,500

Left of Cover 645x465 pixels

Video (with Ad) $350

Video (without Ad) $750

Premium Positions

PERSPECTIVESM A N A G I N G T H E G L O B A L W O R K F O R C E

FALL 2014

MEET-UP IN THE MOUNTAINS

STARTS & RESTARTS Housing trends in Canada and the U.S.

A FLEXIBLE APPROACH The rise of core/flex policies

ALIGNING WORKFORCE MOBILITY with talent management

TFWP REFORM: Good for Canada?

PM

#40787580

Delegates descend on Whistler for the 2014 CERC Conference

COVER AND PREMIUM POSITIONS (INCLUDES FOUR COLOUR)

Size 4X RATE 2X RATE

Inside Back Cover $2,679.50 $2,789.50

Inside Front Cover $2,679.50 $2,789.50

Outside Back Cover $2,669.50 $2,889.50

*Members receive a 10% discount on advertising rates

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Advertising Rates

*PLEASE NOTE THAT THE AD RATES ARE PRICE PER ISSUE* / Black & White Rates: 25% discount

Full page 2/3 Vertical

2/3 Horizontal 1/2 Horizontal 1/2 Vertical 1/2 Long Vertical

1/3 Horizontal 1/3 Vertical1/3 Square 1/4 Horizontal

1/4 Vertical 1/4 Banner 1/6 Horizontal 1/6 Vertical

1/8 Horizontal 1/8 Vertical

Size Width Depth 4X RATE 2X RATE

Double Page Spread 17 2/8” 11 1/8” $3,559.50 $3,669.50

Full Page 7” 9 1/2” $2,479.50 $2,579.50

2/3 Horizontal 7” 6 1/4” $2,059.50 $2,269.50

2/3 Vertical 4 5/8” 9 1/2” $2,059.50 $2,269.50

1/2 Page Vertical (Island) 4 5/8” 7” $1,859.50 $1,959.50

1/2 Page Horizontal 7” 4 5/8” $1,649.50 $1,759.50

1/2 Long Vertical 3 3/8” 9 1/2” $1,649.50 $1,759.50

1/3 Horizontal 7” 3” $1,339.50 $1,449.50

1/3 Vertical 2 1/8” 9 1/2” $1,339.50 $1,449.50

1/4 Horizontal 4 5/8” 3 3/8” $1,089.50 $1,239.50

1/4 Vertical 3 3/8” 4 5/8” $1,089.50 $1,239.50

1/4 Banner 7” 2 1/8” $1,089.50 $1,239.50

1/6 Horizontal 4 5/8” 2 1/8” $879.50 $929.50

1/6 Vertical 2 1/8” 4 5/8” $879.50 $929.50

1/8 Horizontal 3 3/8” 2 1/8” $729.50 $829.50

1/8 Vertical 2 1/8” 3 3/8” $729.50 $829.50

Double Page Spread

*Members receive a 10% discount on advertising rates

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Digital Files: Preferred format is a High Resolution (300dpi) PDF file, provided all the fonts

are embedded, and all color is converted to CMYK. Other acceptable formats are Adobe

InDesign, and Adobe Illustrator files, if all graphics and fonts are also included. Please include

a laser copy for reference. All color files must be accompanied by a color proof or separated

laser proofs. Publisher assumes no responsibility for accuracy when a proof is not provided.

Production Specifications

Publishing Dates

Inserts & Belly Bands: Available upon request

Guaranteed Position: 15% extra

Advertising Agencies: Please add 15%

Ad Proof Charge: $25.00

Spring - 2015

Material Deadline: December 24, 2014

Publish Date: March 2015

Summer - 2015

Material Deadline: March 27, 2015

Publish Date: June 2015

Fall - 2015

Material Deadline: June 12, 2015

Publish Date: August 2015

Winter - 2015

Material Deadline: September 18, 2015

Publish Date: November 2015

EVENTS

CERC Annual Conference 2015

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