managing the twitterverse “engagements can be short & sweet!” ian cleary razorcoast &...
TRANSCRIPT
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Managing the Twitterverse“Engagements CAN be short & sweet!”
Ian ClearyRazorCoast & RazorSocial
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What is Twitter?
Slide 2
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NEWSPAPER INDUSTRY…
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Your online presence is not just your website
It is the sum of everything on the web across all of your channels
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YOUR WEBSITE IS STILL YOUR HOME…
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TWITTER IS YOUR EXTENSION
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THE POWER OF TWITTER
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WHO SHARED IT?
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THE MOST COMPLICATED TWEET!
Who is sending it
Shortlink
Hashtag
Mention (i.e. include another user’s Twitter handle)
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WHAT VALUE DOES IT BRING?
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1. INTERACT WITH YOUR CUSTOMERS
Your customers are on Twitter
and so should you
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2. GET ATTENTION FROM JOURNALISTS
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3. ADD PEOPLE TO YOUR FUNNEL
• Social Media, Blog Content
Website Visitors
• Opt-in forms
Subscribers
• Build trus t with more content (e.g. newsletters, guides , sugges ted itineraries , etc)
Leads
• Targeted offers
Sales
• Referral incentives
Referrals
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4. SELL YOUR PRODUCTS
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4. SELL YOUR PRODUCTS
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5. CREATE MORE AWARENESS
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6. BECOME A YOUTILITY – BE REMEMBERED
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7. LEARN FROM OTHERS
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1. USE BUFFER / BULK BUFFER TO SCHEDULE CONTENT
www.BulkBuffer.com
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2. USE HOOTSUITE TO MANAGE TWITTER
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TRACK RELEVANT KEYWORDS
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NEW COLUMN CREATED
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MANAGING MULTIPLE PLATFORMS
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SENDING AND SCHEDULING..
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LISTS
• Grouping Tweets together• Following groups of people
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TWITTER LISTS
• Twitter Lists - Tweets from a “group” of Twitter users
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ADD PEOPLE TO THE LIST
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3. MENTION PEOPLE TO GET THEIR ATTENTION
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4. USE MANAGE FLITTERFOLLOW INFLUENTIAL PEOPLE TO GET MORE FOLLOWERS
• Search through Twitter profiles to find relevant people to connect with
• Find influencers in your industry (travel bloggers, journalists, etc)
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5. ANALYZE YOUR TWEETS WITH TWITONOMY
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7. TRACK RELEVANT HASHTAGS
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8. PUT YOUR INNOVATIVE HAT ON
• Competitions - Pub and Hotel #tweetandstay uses a simple sweepstakes formula
• Launch of a Pub – used hashtag #1sttweeteats to give away free meals and spread the word
• Tweetups with local businesses that are active on Twitter
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CRACKBIRD
• Only take bookings over Twitter
• Include #tweetseats and you could get some free food
• Answer customer queries• Generates a great buzz,
followers are engaged
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7. FIND THE BEST TIME TO TWEET (SOCIALBRO, TWERIOD)
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9. JOIN IN ON RELEVANT TWEETCHATS
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IF ALL ELSE FAILS…