managing your career

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Managing Your Career www.trinity.edu/career careerservices@trinity .edu 210.999.8321

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Classroom presentation that covers the basics of resumes and personal branding via social media.

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Page 1: Managing Your Career

Managing Your Career

www.trinity.edu/[email protected]

Page 2: Managing Your Career

MARKETING YOUR PERSONAL BRAND

Managing Your Career by…

Page 3: Managing Your Career

• Marketing: the provision of goods or services to meet customer or consumer needs (QuintCareers.com)

• Branding: is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competing products. It is an image. (QuintCareers.com)

Page 4: Managing Your Career

Marketing Tools

Résumé

ePortfolio

Blogs

Personal website

Twitter

LinkedIn

Page 5: Managing Your Career

RésuméA marketing tool to promote your…• Degree• Experience• Skills• Community involvement• Projects• Honors, etc.

Page 6: Managing Your Career

RésuméReflect your key competencies

• Leadership• Organization• Facilitation• Creative problem solving• Conflict Resolution• Cultural Adaptability• Professionalism• Tech Savvy

Page 7: Managing Your Career

Using Your Résumé

Applications– Employment

– Education

– Honors & Awards

Page 8: Managing Your Career

Using Your Résumé

Career Management – Gaps in experience or skills– Summary of qualifications– Career patterns/trajectory– Identify leads to attaining career goals

Page 9: Managing Your Career

Using Your Résumé

Networking 60 Second Elevator Speech http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitch/ Online Resources http://web.trinity.edu/x6369.xml

Page 10: Managing Your Career

EXPLOITING SOCIAL MEDIA Managing Your Career by...

Page 11: Managing Your Career

ePortfolio

• Electronic resume• Links to samples of work• Snapshot of experiences• Communicate philosophy and career interest

Examples:http://linychen.tumblr.com/

sites.google.com/site/emilyemorrow

http://savitamalik.efolioworld.com/Introduction

Page 12: Managing Your Career

ePortfolio

Apojigohttp://www.apojigo.com/

Google siteshttp://www.google.com/sites/overview.html

Foliospaceshttp://www.foliospaces.com/

Wikispaceshttp://www.wikispaces.com/

Tumblrwww.tumblr.com

Page 13: Managing Your Career

LinkedIn as Foundation

• For basic setup instructions, see http://students.linkedin.com

• Use LinkedIn as the foundation to your “professional” online strategy using• Words• Photos• Videos• Links

Page 14: Managing Your Career

Key Words Paint a Picture

• Summary section

• Skills and expertise section

Page 15: Managing Your Career

Key Word Selection Tip

• Wordle.com

• Twitter.com/TUCareerService/lists

• Indeed.com

Page 16: Managing Your Career

Review Results

Page 17: Managing Your Career

LinkedIn Documentation

• Education section

• Summary section

• Project section

• Contact information section• Twitter• Three additional links

Page 18: Managing Your Career

Shelve Your Study Materials

Books•http://www.librarything.com •http://www.shelfari.com

Articles•http://twitter.com•http://www.pinterest.com

Page 19: Managing Your Career

Slide Into Home Base

• Slideshare.net• PowerPoint• Documents (.pdf, .doc)• Video (.mp4, .wmv, .mpeg, .mov, .avi)

Page 20: Managing Your Career

• About • Work• Education• Books

• Status updates• School/work achievements

• Follow and engage employers

Open Facebook. Just A Little.

Page 21: Managing Your Career

Blog Your work. Work Your blog.

• Promote values

• Promote level and area(s) of expertise

• Demonstrate communication style

Examples:Lin Chen: http://allidoiscook.tumblr.com/

Career Services: https://www.facebook.com/TrinityUniversityCareerServices/notes

Page 22: Managing Your Career

Blog Sites

Tumblr

Blogger

Wordpress

Blogspot

Twitter

Page 23: Managing Your Career

Follow the Tweeter(Tips)

• Follow Career Services on Twitter

http://twitter.com/TUCareerService

• Review our Twitter lists

http://twitter.com/TUCareerService/lists

• Create your own Twitter lists

• Follow and engage employers

Page 24: Managing Your Career

Recycle Blog Posts

• Letter to the editor• School paper• Hometown paper• San Antonio and other metropolitan papers

Page 25: Managing Your Career

Move Them With Imagery

• YouTube

• Animoto

Page 26: Managing Your Career

After Supersizing LinkedIn

• Connect and network

• Post status updates• Articles• School/work achievements• Conferences

• Follow employers

• Leverage alumni connections

Page 27: Managing Your Career

Manage Your Footprints

Flavors.mee.g. http://flavors.me/dtuttle6

TweetDeckhttp://www.tweetdeck.com/desktop/

Hootsuitehttp://hootsuite.com/

…and more!

Page 28: Managing Your Career

WARNING!Protect Your Online Image…

• Google Alert: http://www.google.com/alerts • Dogpile: http://dogpile.com/• Facebook – check out different views in your

privacy settings

Page 29: Managing Your Career

Protect Your Online Image…

• Avoid & un-tag risqué pictures

• Avoid controversial statements that are not “part of your package”

• Thoughtfully consider what you tweet, post, like, follow, join, etc.

• Delete unused accounts

Page 30: Managing Your Career

Online Image is a two-way street

• Google Alert: http://www.google.com/alerts

Page 31: Managing Your Career

Remember…

Footprints lead to an actual person. A certain level of person-to-person communication occurs offline.

Are You Ready?

Page 32: Managing Your Career

Final Words…

Manage your career

• Set and work to achieve career goals

• Develop effective marketing tools

• Establish and maintain personal career network

Page 33: Managing Your Career

Questions?

Contact CAREER SERVICES:

www.trinity.edu/careers

[email protected]

210.999.8321