managing your digital presence as a product (project management isn't enough)
TRANSCRIPT
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Managing your digital presence as a product (project management isn’t enough)
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Early strategy for higher impactacross the entire digital presence
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Our idealized view
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The normal state
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Why product management• Transcend the day-to-day churn• Improve redesign• Avoid the redesign-neglect-redesign cycle
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Digital presence product management
Managing the entire digital presence for quality over the long term
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Multipleproduct managers for digital presence
Manage entiredigital presence as one product
→
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http://bit.ly/hobbs-4-types
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Agile(Slightly)longer planning horizons
→
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Microsites and one-offs
Higher impact, but less glitz→
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http://hobbs.link/bingo-buzz http://hobbs.link/microsite-checklist
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Relaunch current extent
Relaunch broad extent→
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http://hobbs.link/early-strategy
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Relaunch with focus on launch state
Relaunch with focus on getting the bones right
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