managing your personal social media brand
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@social3i | @aboyer
insight | ideation | influencesocial3i
Why Social Media? A Primer
Presented at Moss Adams
Andy BoyerOct 17. 2012
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@social3i | @aboyer
Logo Spotting
Facebook Twitter YouTube LinkedIn Wordpress
Blogger Wikipedia Foursquare Tumblr Flickr
Pinterest Instagram Angry BirdsMySpace Farmville
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@social3i | @aboyersocial3i Proprietary and Confidential 3
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@social3i | @aboyer
About Andy Boyer / Social3i
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@social3i | @aboyer
Where You Can Find Us
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@social3i | @aboyer
Who We’ve Worked With
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@social3i | @aboyer
What we do for fun
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@social3i | @aboyer
Personal Branding and Networking Through Social MediaWhy is it important?How can I get started?
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@social3i | @aboyer
Social Media By The Numbers
Every minute of the day: • 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2 million search queries are made on Google• 48 hours of video are uploaded to YouTube• 47,000 apps are downloaded from the App Store• 3,600 photos are shared on Instagram• 571 websites are created• $272,000 is spent by consumers online
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@social3i | @aboyer
Why Do We Need to Understand Social Media
• 46% Decline in Tradeshow spending• 44% of Direct Mail never opened• 90% of marketers now use social networks in their marketing efforts. • Social media and blogs reach 80% of all U.S. Internet users. 91% of
experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads.
Industry Shift in Marketing Spend
• US Internet users spend 3x more time on social networks than email, and 6x more than on portals
• 61% of U.S. Marketers use Social Media for Lead Gen• 63% of companies who are using social media say it has INCREASED
EFFECTIVENESS of other marketing efforts• LinkedIn drives the most leads to B2B sites, according to Leadforce
B2B Users and Customers Shifting to Social Vehicles
Source: HubSpot
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@social3i | @aboyer
Why Social Media is Important for Your Personal Brand
Network and Engage with Customers and Partners Deepen Relationships Own your Brand
Sharing of news and information from partners and customers
Collect real insight and understanding of partner needs and wishes
Determine what Google finds
Proactively work to become someone thought leaders want to engage with
Identification of trendsetters and thought leaders
Conversations with the right people in the right places about product ideas and deficiencies
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@social3i | @aboyer
The Vanity Search
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@social3i | @aboyer
LinkedIn 75 of the
Fortune 100 companies use
LinkedIn in their corporate hiring
process. (HubSpot)
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@social3i | @aboyer
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@social3i | @aboyer
Quora Conversations Quora users ask industry specific
questions. Business
professionals have the
opportunity to step in and
answer inquiries to serve as “the voice” of their
industry.
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@social3i | @aboyer
Blogging – Becoming an Authority
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@social3i | @aboyer
Passive Social MediaHow do I get started?
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@social3i | @aboyer
Where Are Customers Talking?
• On Digital Channels Around the Web :– Facebook– Twitter– Pinterest– YouTube– Tumblr– Flickr– Quora– Yahoo Answers– Blogs– Forums
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@social3i | @aboyer
Listening via Google Alerts
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@social3i | @aboyer
Email Tools (Rapportive)
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@social3i | @aboyer
Using Twitter Tools to Listen (Followerwonk)
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@social3i | @aboyer
More Twitter Tools
Tweet Deck
Hootsuite
TwitCleaner
Twilert
100 more
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@social3i | @aboyer
Putting The Pieces TogetherHow do I tie everything together?What are the rules?
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@social3i | @aboyer
How Does Social Sell Products?
• Leveraging customer testimonials found on social networks to influence buying decisions.
• Addressing compliments and complaints found via forums and social channels
• Participating in groups and forums for those who make buying decisions
• Engaging with current and new customers to create brand advocates.
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@social3i | @aboyersocial3i Proprietary and Confidential 25
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Shameless Plug - Relaborate
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@social3i | @aboyer
A Complete Social Media Process
Listen• Use Social Media Monitoring tools to track the
conversations around a brand and the industry as a whole. Also, we identify key industry influencers and brand advocates.
Plan• Establish 30-60 day editorial calendars to drive
conversations and lead consumers through a planned story arc. Then we develop syndication strategies to get the content maximum exposure.
Develop• Write short and long form content in multiple
channels that engages customers and encourages sharing.
Review• Analyze key metrics such as Virality, Engagement
and Reach to determine the success of our messaging strategies.
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@social3i | @aboyer
Remember - Play By The Rules
• Consistency– Is each channel giving a consistent message and
maintaining ideal brand or personal attributes? • Usefulness
– Is your content useful and contributing to the conversation?
• Authenticity– Is this the voice of you or your brand?
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@social3i | @aboyer
Social3i Consulting3135 Elliott Ave Suite 225Seattle, WA 98121
@aboyer / @[email protected]
insight | ideation | influencesocial3i
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