manasota metro woman august 2014

FREE PUBLICATION August 2014 • Volume 4

New!Weddings& EventsSectionNo-Stress Back to School

Visit ManasotaWoman.com for Advertiser Deals!

FREE PUBLICATION August 2014 • Volume 4

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PLEASE SAY “I saw it in Manasota Metro Woman Directory!” • 3VISIT US AT www.ManasotaMetroWoman.com • 2

By Kristi Lovelace I guess you could call them “Barter’s Angels.” The women of IBE (International Bar-ter Exchange) are intelligent, beautiful, energetic and very much a team committed to excellence in both their business and family lives. IBE negotiates several million dollars in trades throughout Southwest Florida every year and has more than 700 local members so these women have to be on top of their game at all times. Not an easy task when you factor in the

fact that Anne, Janette and April have a com-bined total of nine children under the age of 8, including two sets of twins. Anne Weiser, Director of New Membership Development, is the daughter of Ron and Mary Unger who started IBE in 1991 in the garage of their rented home. IBE then moved to their current headquarters, which was completely remodeled using what else? Trade dollars. “I started helping my family in the office the day our doors opened,” said Weiser. “I understand what a partnership with IBE has

Intelligent. Beautiful. Energetic.

IBE Women On Top of Their Game

April Bass, Anne Weiser and Janette Perry of IBE are a team of strong executive businesswomen who maintain a successful work-life balance.

Photo by Shella Bella Studios

Keep your housekeeper, have those cavities filled,

fine dine on date night … and do it all with the income that

IBE has generated for you.

April Bass IBE Office Administrator

IBE CONTINUED ON PAGE 5



to offer to our local business community and I believe in our company. I work here because I truly love what we do and I enjoy helping other businesses grow.” Weiser’s favorite part of working at IBE is educating business owners on how to accept trade as a form of payment and gain new busi-ness. “Once I’ve had an opportunity to sit with a business owner and ask him or her questions about their business, find out what some of their successes or struggles may be, then offer a solution…that’s the best part.” “I love when the ‘light bulb’ goes on and they start to understand my passion and then see why I’m so passionate about what IBE has to offer,” added Weiser. Janette Perry is a Registered Trade Broker at IBE and Office Administrator April Bass also happens to be Weiser’s next-door neighbor. Both women share Weiser’s enthusiasm for what they do. “I love the efficiency,” said Bass. “I love how we turn dead space into dollars – especial-ly in an economy where so many families are pinching pennies and cutting back. Keep your housekeeper, have those cavities filled, fine dine on date night … and do it all with the income that IBE has generated for you.” As a trade broker, Perry said she is really an extension of each business’ sales and marketing - always working to promote IBE’s members. Promoting the members brings her great satis-faction. “My favorite part is when members call to say how thrilled they are that they were able to put braces on their kids’ teeth by provid-ing their products and services. I love making people happy and when they really get what we are doing for them and what the members are doing for each other it is a beautiful thing,” said Perry.

Intelligent. Beautiful. Energetic.

1161 N. TAMIAMI TRAIL SARASOTA, FL 34236

PHONE | 941.955.6100WEB | www.ibebarternews.com

FACEBOOK | barterworks

IBE International Barter

Exchange

IBE Women On Top of Their Game

ABOUT IBE

Years in Business: 23 years

Owners: Family-owned, Ron & Mary Unger

Mission: To educate & inform companies on the business of barter and to help them trade their way to success

Generated Trades: $70 million +

Local Members: 700+ local businesses

Women-Owned BusinessMembers: Approximately 25%

Global Reach: 500,000+ businesses across the country through recipri-cating barter companies

Most Commonly Traded Items: Health Care, A/C Services, Advertising/Marketing

Most Unique Thing Traded: Booking for a bear-hunting trip to Alaska

Keep your housekeeper, have those cavities filled,

fine dine on date night … and do it all with the income that

IBE has generated for you.

April Bass IBE Office Administrator

“

“

IBE CONTINUED ON PAGE 5

Photo By MICHELE SLAUGHTER www.shellabellastudios.com

ON THE COVER

Pictured, from left: April Bass, Anne Weiser and Janette Perry of IBE Barter.

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Manasota Metro Woman™ This Directory, in part or whole, is not to be reproduced or copied without written permission from Hidden Values, Inc. The Manasota Metro Woman® Directory and it’s publishers are not responsible for the accuracy of the informa-tion provided, or the action of our advertisers. Readers should verify advertised information with advertisers. The Manasota Metro Woman® Directory is a registered trademark of Hidden Values, Inc., Dallas, TX. We are expanding our network of Directories. For more information on bringing a Directory to your city, please visit us at www.hiddenvalues.com or call us at 1.800.960.6788.

ADVERTISERSAdorella Arts . . . . . . . . . . . . . . . . . . . . . .5All Event Rental . . . . . . . . . . . . . . . . . . . 14Avon. . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Bee Ridge Florist . . . . . . . . . . . . . . . . . . 14Boutique Out East Salon & Spa. . .16, 21diModa Salon. . . . . . . . . . . . . . . . . . . . . 7Emery Air Conditioning . . . . . . . . . . . . 10Green Cooling Solutions . . . . . . . . . . . . 6Heartwood Retreat Center . . . . . . . . . . 19IBE Barter. . . . . . . . . . . . . . . . . . . 1,2,3,5It Works! . . . . . . . . . . . . . . . . . . . . . . . .13Lakewood Ranch Medical Massage. . 11Land & Cruise . . . . . . . . . . . . . . . . . . . .12LJ Event Production . . . . . . . . . . . . . . . . 16Madison Handbags . . . . . . . . . . . . . . .23PartyLite . . . . . . . . . . . . . . . . . . . . . . . . .22Plexus Slim. . . . . . . . . . . . . . . . . . . . . . .18PostNet of LWR . . . . . . . . . . . . . . . . . . . . 7Premier Designs Jewelry . . . . . . . . . . . .18 Rodan + Fields . . . . . . . . . . . . . . . . . . . .9Shaklee . . . . . . . . . . . . . . . . . . . . . . . . . . 6Shape Up Sarasota! B.C.. . . . . . . . . . .22Shella Bella Studios . . . . . . . . . . . . . . . .3Studio 64 Salon . . . . . . . . . . . . . . . . . .15Suncoast Errand Service. . . . . . . . . . . . .6The Devyn . . . . . . . . . . . . . . . . . . . . . . . 17Vibology . . . . . . . . . . . . . . . . . . . . . . . . . 7Viva Bo-Tique . . . . . . . . . . . . . . . . . . . 20WOoF . . . . . . . . . . . . . . . . . . . . . . .20, 21FEATURESBack To School . . . . . . . . . . . . . . . .8,9,11Business Spotlight . . . . . . . . . . . . . . . . . .6Calendar of Events . . . . . . . . . . . . .20-21Leisure & Travel . . . . . . . . . . . . . . . . . . . 12Weddings & Events Section . . . . . . . . .13

PHONE| 941.773.5978EMAIL | [email protected] | www.manasotametrowoman.comFACEBOOK | manasotametrowomanADVERTISING SALES | Jennifer Mayforth [email protected]

MANASOTA METRO WOMANP.O. BOX 110141, Bradenton, FL 34211

It’s hard to believe this is already the fourth edition of Manasota Metro Woman! Our magazine has grown by 50 percent with the addition of a dozen or more new advertisers. Th is month you will fi nd many new features

such as Back 2 School, Weddings & Events, and Leisure & Travel. Log on to manasotawoman.com to print exclusive deals from our advertisers. Tickets, booths, and sponsorships are currently on sale for our “Smart, Sassy, Strong & Classy” Women’s Gala & Speed Networking Event Sept. 24 (see back cover for details). Do you know

someone who is getting married? Watch for our special Weddings edition on stands in September! As always, I encourage your feedback and contributions to make Manasota Metro Woman YOUR magazine and trusted guide!Sincerely,Kristi Quigley Lovelace, Owner/Publisher

www.manasotametrowoman.comInformation and Resources for Active Women in Sarasota & Manatee Counties

AUGUST 2014VOLUME 4

For deals from our advertiser deals, fi nd us online!



MANASOTA METRO WOMANP.O. BOX 110141, Bradenton, FL 34211

For deals from our advertiser deals, fi nd us online!FINDING A BALANCE

The fact that these women are equally pas-sionate about IBE’s mission can make it difficult to maintain a balance between their work and family lives, but they manage to do so quite well and offer advice for others. “I keep my family time and work life separate so I can absorb every minute with my kids since I have to share them with my ex-husband,” said Perry. “Members are able to get in touch with me any time they need me, but usually it’s just an occasional text for some refer-rals so I don’t mind being there for them after hours.” Weiser also works hard to keep business and family time separate. “My days begin and end spending time with my children - the four best things that ever happened to me.” Weiser said. “I don’t waste my time. When I’m with my family, my time is used by spending my time with them. When I’m at work, my time is spent maximizing my time to generate new business for IBE. When you have a ‘window of oppor-tunity’ to see results, you learn to use your time efficiently, at home and at work,” she added. Maintaining that healthy balance requires a lot of skill as the women of IBE demonstrate. “I am a master multi-tasker,” said Bass. “You wouldn’t believe how many of the skills acquired by running a household and raising kids lend themselves to my professional life.” Weiser added that planning plays a key role in managing her time efficiently. “I’m a planner.

I have goals at home and at work,” said Weiser. “I feel like if I don’t have a plan, then I’ve planned to fail.” All of the women agree that in order to achieve a proper work-life balance, they must take care of themselves first. Finding time to do so can be difficult with work, children, school, errands and housework, but they feel it s key. “I completely understand wanting to be everything for everyone, but I am only on top of my game when I’m taking care of me,” said Bass. “Have something special that’s just for you. For me, it’s working out – it clears my mind, keeps me healthy and majorly boosts my confidence. Find something that makes you feel amazing and don’t be afraid to make time for it. No guilt!”

THE IBE FAMILY The bond of this close-knit family-owned business is strong. “I absolutely love the Unger family and these fantastic ladies I work with. They are all so amazing, fun and passionate about what they do. We make a great team!” said Perry. Mary Unger lights up when she talks about the strength and commitment of the women of IBE. “They each possess a strong work ethic that includes a high level of integrity, honesty and loyalty,” she said. “Each woman represents the qualities we as woman strive for every day, meeting the demands of a busy family & business life and they do it gracefully,” boasts Unger.

Listed are a few of the over 700 plus participating local businesses that make

up the IBE Barter Community.

Sonia Klauber Designs, Terry’s Plumbing, Van Wezel, Sarasota Magazine,

Café’ L Europe, Absolute Aluminum, Slentz Electric, Target Graphics,

Jess Jewelers, Ophelia’s On The Bay, NM Cool Today, Bandera Law Firm,

Soto Eyewear, Law Office of Tinley Rudd, Suncoast Auto & Cycle Repair, Reflex Arts, PhoneRover, The Miller Law Firm, Grime-

fighters, George Famiglio, CPA, Cove Cleaners, Venice Print Center,

John The Butler, Findaddy’s, Natural Awakenings,

Ramada Venice Resort, SNN Local News, Blue Door Spa & Salon.

Call IBE Barter and start profiting thru the power of exchange. 941.955.6100 ext. 103

IBE BARTERwww.ibebarter.com

IBE ACCOUNT

the modern alternative

currencycurrency

Printer Barters for a catered event.

Restaurant owner Barters for car repairs.

Mechanic Barters for a yearly physical.

Physician Barters for new office brochures or cards.

CALl TODAY 941-955-6100WWW.IBEBARTERNEWS.COM

BUILD. GROW. BARTER.®

IBE CONTINUED FROM PAGE 3



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The fact that 80% of us feel dissatisfied with the reflection facing us in the mirror is simply unacceptable! People often say that having acne is no big deal, but that’s far from true. Studies show that acne can diminish a person’s quality of life. Having acne can lead to depression and anxiety. Acne can make people feel ugly. It can destroy a person’s self-confidence. People can feel so badly that they stop hanging out with friends. Acne can even cause adults to call in sick rather than face a day at work. Clearing up acne can relieve the source of these disturbances, but many people don’t real-ize that something can be done. Many myths about acne, especially regarding diet and hygiene, are still considered true.

Acne Myth: Dirt causes acne. Acne Fact: Acne is not caused by dirt. And no amount of scrubbing with soap and water will do anything to help clear it up. In fact, too-frequent washing can have the opposite effect. Why? Aggressive scrubbing can irritate skin and strip away oil. Removing necessary oil can trigger even more oil production and can make acne worse.

Acne Myth: Acne is caused by candy, french fries and greasy foods.Acne Fact: Acne is not caused by your diet in practically all cases. Because it takes about two-three weeks for a pimple to emerge, if one shows up the day after you ate a bunch of chocolate, there is no connection!

Acne Myth: Only teenagers get acne.Acne Fact: What IS true is that 90% of teens get acne. But also about 50% of adult women

and 25% of adult men get acne at some time, sometimes for as long as 20 years. Genet-ics and hormones are the acne triggers in everyone. In adults, stress can have a profound effect on hormones which, in turn, can cause acne to flare up.

Acne Myth: Spot treatments heal breakouts.Acne Fact: It takes two to three weeks for a pimple to appear, which means that spot treat-ments only clear up surface pimples. They do nothing to resolve the root causes of your blem-ish and will not prevent future breakouts. As an alternative to frustrating spot treatments, our Drs. pioneered the concept of regular twice-daily maintenance with a medicated skin-care system designed to help prevent blemishes from happening in the first place. Why “spot treat” an ugly blemish after it erupts when you can stop if from appearing in the first place?

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Acne Myth: Acne is common and no big deal.Acne Fact: Sure, acne can be seen as a com-mon skin condition without serious health consequences. But in fact, acne is a profoundly serious condition that can have devastating consequences - emotionally, socially and physically. Untreated acne can cause scarring and damage self-esteem.

Acne Myth: Sun exposure helps dry up acne.Acne Fact: Sun exposure makes acne worse. Perhaps the myth started because light tanning may hide some red marks or dry an active blemish, but the sun causes skin cells to shed even more and that’s a major acne trigger. Many sunscreens also make acne worse, because they can clog pores. Look for oil-free

sunscreen labeled non-comedogenic, which means it’s proven to not block pores. Do not go without sunscreen, even on a cloudy day.

Acne Myth: Acne is curable.Acne Fact: Acne has no cure - not even with the most expensive prescription medication or the best over-the-counter system. However, acne can be healed and controlled with daily main-tenance therapy with proven acne medicines. It may also clear up naturally as you age and undergo typical hormonal shifts, however those same shifts could cause an old acne problem to reappear later in life.

With daily maintenance, someone with acne can enjoy a complexion that’s as clear as someone who has never had acne. Skin is a Beautiful Thing – Wear it Well…



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These ten tips will help your family start the school year with less stress.

1) Find out which lunches can be made ahead. Nut-butter and jelly sandwiches can be packaged and frozen. Veggies can be pre-cut. Pre-prep your child’s fi rst week of lunches and snacks so you can grab-and-go.

2) Starting a week before school begins, establish bedtime and morning routines.

3) Train kids to pick out school clothes before bedtime. If a school uniform is required, consider buying extra shirts and pants in case of accidents to avoid a laundry crisis.

4) Make your own mornings easier. Preset the coffee pot, prepack your lunch, and pick out your clothes before bed.

5) Do your school shopping early to avoid the last-minute crowds. Don’t feel pressured to bring your kids with you on every trip. Save a few special items for them to pick out. Double-check your school’s rules on things like character book bags and blinky shoes to avoid disappointment.

6) Remember kids need time to unwind after school. Allow them to play and blow off steam before getting down to homework and chores.

7) Take time to connect every day. You might not care about locker assignments or science projects, but if it’s important your child, give them the gift of your full attention. Consider making family dinners a distraction-free time.

8) Go through your child’s folder regularly. Put school events or meetingson your calendar immediately so you can plan around them and keep them from sneaking up on you. Throw out or recycle anything you don’t need.

9) Purchase a scrapbook case from the crafting store. As special artwork and projects come home from school, save your favorites. The boxes are easy to store and will help keep these treasures free from dust or damage.

10) Have a backup plan in place for sick kids before school even begins. Decide who will stay home from work with the sick child or have a list of reliable babysitters ready to go.

Lizz Pugh, LMT (Lic. MA40424) is a Certifi ed Neuromuscular Th erapist and Certifi ed Personal Trainer with more than 10 years experience. She off ers customized bodywork and therapeutic exercise for headaches, neck pain, TMJ dysfunction as well as Couples Massage Workshops. Call to schedule a free Chronic Pain Breakthrough Session.

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Cruising has come a long way since the “Love Boat.” In today’s cruising, the choices are endless!

Dining Evolution In the past, passengers had two dining choic-

es, early or late – quite the constraint. Can you imagine going on vacation and being told when to eat? Not anymore! Today’s trip has a plethora of options. Most cruise lines now off er “open dining” where you can dine anytime between 6:00 and 9:00 pm. For a nominal charge, most ships off er specialty restaurants comparable to any fi ve-star land-based restaurant for much less than the typical hundreds of dollars. Of course, for the casual experience, there’s always the buf-fet! Royal Caribbean even boasts famous chains, like the famous ‘Johnny Rockets’. Dining on today’s cruise ships is a phenomenal experience!

Top-Notch EntertainmentTh e post-dinner variety shows of yesteryear

are no more! What a contrast to the plethora of entertainment available today. Royal Caribbean has real, Broadway-caliber shows like “Chicago” and “Saturday Night Fever.” On their newest ships, the Oasis of the Seas and Allure of the Seas, they even have the “Aqua Th eater” -- an outside entertainment area which includes acro-batics and diving from a 62-feet high platform. Th e Norwegian Epic even features the famous “Blue Man Group.” Th ese newer ships also have their own dedicated comedy clubs, with new co-medians fl ying in every few days. Love Karaoke? Th ere’s always a lounge onboard where you can sing (or listen to others) to your heart’s content.

No More Boring Days at Sea Say good-bye to the men’s hairy chest con-tests! Th e overdone, and somewhat disturbing, pool festivities have been replaced with new games. On the Oasis and Allure of the Seas you can enjoy zip-lining, fl ow-riding, and rock climbing. Not to mention each ship’s six pools, a huge casino, and the wonderful serenity of the (adults-only) ‘Solarium’. From dawn to dusk, you’ll never fi nd a dull moment. Celebrity Cruises divided their activities into categories - Taste, Learn, Revive, and Play – to help its pas-sengers target in on the festivity of their choice. Worst case scenario, grab a book from the library and enjoy basking in the sun while the ship takes you to your next exciting port of call.

It’s Not Your Grandma’s Cruise!

WEB | www.landandcruise.comEMAIL| [email protected]

PHONE|941-773-3415

Lori Guerin

leisure TRAVEL&



September 2014 WEDDINGS Issue

Call 941-773-5978for more information

www.ManasotaWoman.com [email protected]

Reach morethan 12,000

local women at 300+ locations

throughout Sarasota

& Manatee Counties.

WEDDING & EVENT PLANNERS GOWNS & ATTIRE

INVITATIONS & PROGRAMSVENUES • FAVORS

ACCESSORIES & GIFTSFLORISTS • JEWELRY

ENTERTAINMENT/MUSIC/DJ’S HEALTH & BEAUTY

MAKEUP & HAIR SALONS PHOTOGRAPHERSVIDEOGRAPHERS

TRAVEL/HONEYMOONS

4-month ad minimum commitment SEPT/OCT/NOV/DEC. September ad appearing in the big Wedding issue and in the new

Wedding Planning section of the magazine for the OCT/NOV/DEC issues.

Reserve Early & Receive20% Off Your Ad

DEADLINE TO RESERVE SPACE:Monday, August 18

Your one source for all events.

941.894.3406 www.alleventrental.com

941.922.0795 www.beeridgeflorist.com

Get Advertiser Coupons Onlinewww.manasotawoman.com

DealsTips

EventsNewsLocal



Every couple has a

WEDDINGS by SHELLA BELLA STUDIOSMichele Slaughter, Photographer • 941.807.0558 • ShellaBellaStudios.com

Facebook.com/ShellaBellaStudios • Instagram: @ShellaBellaPhotography


VISIT US AT www.ManasotaMetroWoman.com • 16 VISIT US AT www.ManasotaMetroWoman.com • 17



o p e n i n g S e p t e m b e r 2 0 1 4

7113 S. tamiami traiLSaraSota , FL . 34231

[email protected]

n o w b o o k i n g



AUG. 13 Pearls & Power Women’s Empowerment & Networking LuncheonBentley’s Boutique Resort, Osprey, FL 10 a.m.-2 p.m. Network with 100 female business profes-sionals and see Keynote & Motivational Speaker, Tracy Cornforth as she talks about “Putting Your Dreams to Test.” Information: 941-275-7759, [email protected], mednetevents.com

AUG. (multiple dates) S.W.A.T (Successful Women Aligning Together) Networking Meets monthly for luncheons in Lakewood Ranch, Bradenton, Manasota, Nokomis and Anna Maria Island. See website for dates/times/location details. Network and build relationships. Meet other women in business, learn marketing techniques, make contacts and build your business. Informa-tion: 941-962-0884, swatnetworking.com

Mon/Tues ClosedWed-Fri 11:30-6:30 p.m.

Sat/Sun 10-3 p.m.

5905 53rd Ave. East (River Plaza)Corner of SR 70 and Caruso

941-704-5722

To include your event in our publication, please email [email protected]. Events must be submitted no later than the 10th of the month prior. You may also add your events to our online calendar for free at www.manasotametrowoman.com.

WOoF will be Featuring Rosemary Brehm. Rosemary,will help you determine your E- DNA and use your strengths to optimize your results.Come fi nd out if you a Builder, an Opportunist, a Specialist, or an Innovator? These four dimen-sions comprise YOUR personal Entrepreneurial

DNA – AND the DNA of your team and your clients! What does your E-DNA mean for business growth? What does it mean for your team success? Information: Deb Shuck, 941.685.0250. Register: www.womenownersoffl .com

Rosemary Brehm

AUG. 26 WOoF (Women Owners of Florida, Inc.) “Determine Your E-DNA”Hilton Garde Inn, 8720 N. Tamiami Trail, 34243, 12-1:30 p.m.

SEPT. 24 Manasata Metro Woman presents its 1st “Smart, Sassy, Strong & Classy”Women’s Gala & Speed Networking Event� e Devyn, 7113 Tamiami Trail, Sarasota, FL11am - 2 pm Vendor booths, sponsorships and tickets available now. Information: 941-773-5978, [email protected], manasotawoman.com



Emma’s Little Helpers was founded in 2010 to provide assistance to local

families with children undergoing medical treatment by reducing the stress

associated with hospital stays.

Come Celebrate Our Birthday!!! C1 Bank 6000 State Rd. 70 E. Bradenton 34203

(Located on the SE corner of SR 70 & Caruso Road)

Silent & Live Auction for:

FL Dept of Ag and Consumer Services , Reg #CH38904

www.womenownersoffl.com


SPEED NETWORKING * VENDOR BOOTHS * GIVEAWAYS GUEST SPEAKERS * CATERED LUNCH * RAFFLES

Wednesday, September 24, 201411:00 a.m. - 2:00 p.m.

7113 S. Tamiami Trail, Sarasota, FL 34231

Sponsorships Available From $300-$850

Vendor Booths: $115 each Tickets: $45 each

A portion of the proceeds will go to a charity to be decided by our sponsors. If you or your business would like to donate raffle items for charity or giveaways, please contact [email protected].

For more information about the event, call 941.773.5978 or visit our Facebook Events page.

Register online at www.manasotawoman.com


manasota metro woman august 2014

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