LOVELY PROFESSIONAL UNIVERSITYDEPARTMENT OF MANAGEMENT

Report on Summer Training

“INDEPTH UNDERSTANDING OF LADIES WESTERN SECTION ALONG WITH SALES ANALYSIS” at

Pantaloons Retail (India) Ltd, BHUBANESWAR

Submittedto Lovely Professional University

In partial fulfillment of theRequirements for the award of Degree of

Master of Business Administration

Submitted by:MANASWINI DASH Reg. No.10901617

DEPARTMENT OF MANAGEMENTLOVELY PROFESSIONAL UNIVERSITY

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PHAGWARA

Declaration

Hereby I declare that this project titled “INDEPTH UNDERSTANDING OF LADIES

WESTERN SECTION ALONG WITH SALES ANALYSIS” at Pantaloon , Bhubaneswar is an

original work and this work has not been submitted earlier to ‘LOVEY SCHOOL OF

MANAGEMENT’ or elsewhere in any form. The project work was carried during 16 th May to 3th

August at Pantaloon , BBSR.

Manaswini Dash

ACKNOWLEDGEMENT

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I acknowledge my indebt ness to my DM Mr. ayushman ray and who has given me the wonderful opportunity of doing my summer internship project in pantaloon, BBSR.

First of all I express my sincere gratitude and profound thankfulness to my Faculty guide Prof. Pratish srivastav for his valuable advice and sincere guidance through out preparation of this dissertation.

At last I also thank to all of my co friends of LSM for their co-operation. 

I am above all very above all very grateful to god for his manifold blessings in this endeavor of mine.

Manaswini dash

EXECUTIVE SUMMARY

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• The selling of goods to consumers; usually in small quantities and not for resale.• Retail is the acid test of interaction between consumer and product.

Here this two definition of retail is explained what is the actual base of a retail industry. It is nothing except sale of goods. So for a good retailer inventory is the primary weapons for attack on the competitor in the same target area. It is quite possible that money doesn’t matter for selling huge quantity. Because first thing is that; it is a growing market and there is room for every one. Second thing is that the small business have there own strategic attributes or competitive advantages. So only one thing is that, to identify the people requirement at the right time at the right place is one of the competitive advantages for a retail industry.

“Being a fresher, I was excited right from the beginning about my summer experience. The experience was so different from what we are taught in a conventional classroom. Interacting with people from the organization and outside was very enlightening. Every point of contact was an immense source of value additions. That was an opportunity to get an exposure into real life business practices. Getting work done from people was the greatest challenge and the best learning experience I had.

This project was started with the aim of understanding the store operation. After that the sale and to find out the square feet contribution of the section is assigned to me for study. I am enjoying a lot, actually in a retail store, display is a more important one. It may attract the customer or escape the customer from the store.

The basic objective of the study was total sale of the section and to know the contribution of one section to the entire store. This project was carried out in Pantaloons, Bhubaneswar. Under the guidance of the Marketing Manager and my respected faculty guide, Institute of business & computer studies. I tried my level best to provide a wide coverage on the specific subject field.

For this purpose I have divided the research work into four parts. Part one consists of introduction part which includes retail space ,Govt. policy, organizational characteristics chain stores ,company background ,future group, awards, company vision, core values . The second part consists of on the job training, learning from CSD ,SHARE WITH US, exchange policy. The third part consists of the detail description of Pantaloons ,BBSR and my section & my project work .Basically it consists of

Pantaloons description Ladies western section description Sales analysis of depot section Square foot analysis of ladies western section

Fourth part consists of conclusion and recommendation &bibliography part.

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CertificatepREFACE

As MBA Degree requires equal attention, practical as well as theoretical aspect of the business,

various problems are to be dealt within these courses, that is why Industrial Training is there to

give deep as well as through knowledge of the business dealings.

I have attempted to live up these requisites while preparing this Project Report. It is part of

professional courses. With the help of this project we can able to understand the deep knowledge

about the specific topic.

During my project work I observed some the aspect of dealing with vendors and innovative

strategies of company to attract new and retain existing consumers.

It is hoped that this report meets the given expectations and various requirement of the project.

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CONTENTS

ChapterParticulars Page No.No.

1 INTRODUCTIONIntroduction……………………………………………….10

OBJECTIVES…………………………………………………………21

2Profile of Pantaloons

COMPANY PROFILE………………………………………………..22Future Group is in The line of business………………………………..26Awards…………………………………………………………………27 Major Milestones………………………………………………………30Customer Service Desk (CSD)………………………………………..34About Pantaloons, Bhubaneswar………………………………………44  Layout………………………………………………………………….47SWOT analysis…………………………………………………………52

3 The Ladies Western Section……………………………...56

4SALES ANALYSIS OF DEPOT SECTION…………...63

5 Recommendation and Conclusion…………………80

6 Bibliography………………………………………...81

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Chapter – I

Introduction andDesign of the Study

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INTRODUCTION

ABOUT RETAIL

Retail is the second-largest industry in the WORLD both in number of establishments and number of employees. The U.S. retail industry generates $3.8 trillion in retail sales annually, approximately $11,690 per capita. The retail sector is also one of the largest worldwide.

Wal-Mart is the world's largest retailer and the world's largest company with more than $256

billion (USD) in sales annually. Wal-Mart employs more than 1 million associates in the United

States and more than 300,000 internationally. The second largest retailer in the world is France's

Carrefour.

RETAIL IN INDIA

India sometimes has been called a nation of shopkeepers. India has topped the AT Kearney’s annual Global Retail Development Index (GRDI) for the third consecutive year, maintaining its position as the most attractive market for retail investment.

The Indian retail market -- one of India's fastest growing industries -- is expected to grow

from US$ 350 billion to US$ 427 billion by 2010. According to Euro monitor International, the

Indian Retail market will grow in value terms by a total of 39.6 per cent between 2006 and 2011,

averaging growth of almost 7 per cent a year.

Modern retail accounts for about 4 per cent of the total retail market in India. This share is

expected to increase to about 15 -20 per cent with the entry of a number of corporate into the

segment. Modern retail formats have grown by 25-30 per cent in India in the last year and could

be worth US$ 175-200 billion by 2016.

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Present Retail Scenario in India

Indian Retail Industry is ranked among the ten largest retail markets in the world. The attitudinal

shifts of the Indian consumer in terms of “Choice Preference”, “Value for Money” and the

emergence of organized retail formats have transformed the face of Retailing in India. Today

India has the highest shop density in the world and the present retail market in India is estimated

to be US$ 200 billion of which only 3% (around US$ 64 billion) is in the organized Sector. This

organized retail sector is poised for a take off. A.T Kearney ranks India second in the global

retail development index out of 30.With the organized retail segment growing at the rate of 25-

30 per cent per annum, revenues from the sector are expected to triple from the current US$ 7.7

billion to US$ 24 billion by 2010. The share of modern retail is likely to grow from its current 3

per cent to15-20 percent over the next decade. 85 per cent of organized retailing is taking place

in India’s urban areas while 66 per cent of it taking place in India’s 6 main cities alone. The

growth is much faster in south India than in northern states. The total retail market in south India

is $94 billion and of this organized retail is $8.5 billion. In Chennai the growth rate is 12 % while

in Hyderabad it is 7 % and in Kerala it is 3-4 % per annum.

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The Indian retail industry though predominantly fragmented through the owner -run "Mom and

Pop outlets" has been witnessing the emergence of a few medium sized Indian Retail chains,

namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle

International. Given the attractiveness of the Indian retail sector, foreign retailers like Wal-

Mart, Carrefour SA (Europe's largest retailer) and Tesco Plc( the UK's largest retailer)

were keen to enter this growing market, despite the Indian retail sector being closed to foreign

direct investment (FDI). In February 2006, the Indian Government had announced its decision to

allow FDI of upto 51% in single brand retailing. In the last few years, Indians have gone through

a dramatic transformation in lifestyle by moving from traditional spending on food, groceries and

clothing to lifestyle categories that deliver better quality and taste. Modern retailing satisfies

rising demand for such goods and services with many players entering the bandwagon in an

attempt to tap greater opportunities. According to the 'Global Retail Development Index (GRDI)

2006' by the management consulting firm 'A.T. Kearney', India has retained it's topmost position

in the annual study of investment attractiveness among 30 emerging markets.

RETAIL SPACE

Retailers in India are the most aggressive in Asia in expanding their businesses, thus creating a

huge demand for real estate. Their preferred means of expansion is to increase the number of

outlets in a city, and also expand to other regions, revealed the Jones Lang LaSalle third annual

Retailer Sentiment Survey-Asia.

Driven by changing lifestyles, strong income growth and favorable demographic patterns,

Indian retail is expanding at a rapid pace. The country may have 600 new shopping centers by

2010. Mall space, from a meager one million square feet in 2002, is expected to touch 40 million

square feet by end-2007 and an estimated 60 million square feet by end-2008.

FORECAST TOTAL RETAIL SALES

Retail sales (in real terms) are predicted to rise more rapidly than consumer expenditure during

2003-2008. The forecast growth in real retail sales during 2003-2008 is 8.3% per year (compared

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with 7.1% for consumer expenditure). Inevitably, modernisation of the Indian retail sector will

be reflected in rapid growth in sales of supermarkets, department stores and hypermarkets. This

is because of the growing preference of the affluent and upper middle classes for shopping at

these types of retail stores, given the conveniences they offer such as shopping ambience, variety

and a single-point source for purchases. Hence, sales from these large format stores are predicted

to expand at growth rates ranging from 24% to 49% per year during 2003-2008. However, such

rapid growth is from a small base. Hence, they will continue to account for only a small share of

total retail sales in 2008.

LUXURY BRANDS

With consumers for luxury goods more in numbers than adult population of several

countries, many luxury brands have been attracted to set up shops in India to tap the growing

market. Many companies such as Bang &Olufsen, Escada, Brioni, Chanel, Louis Vuitton,

Versace, Fendi, Valentino, and Swarovski among others have already opened shops in the

country.

According to the India Luxury Trends 2006, prepared by KSA Technopak, consumer base in

this segment is expected to treble by 2010.

KIDS' RETAIL

When it comes to Indian children, retailers are busy bonding -- and branding:

Monalisa, the Versace of kids, is coming to India.

Global lifestyle brand Nautica is bringing Nautica Kids.

International brand Zapp tied up with Raymond to foray into kids'apparel.

Disney launched exclusive chains which stock character-based stationery.

Pantaloon's joint venture with Gini&Jony will set up a retail chain to market kids'

apparel.

Swiss kidswear brand Milou is collaborating with Tirupur-based Sreeja Hosieries.

Turner International India Pvt Ltd. will launch Cartoon Network Townsville and Planet

POGO -- two theme parks designed around its channels -- in the National Capital Region.

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Sahara One Television has signed a Memorandum of Understanding to source content

from Spacetoon Media Group, Middle East's largest kids' entertainment brand for

animation and live action content.

RETAILGLOBAL SCENARIO

In the year 2000 the global retail market was 8144.2billion$ and during the year 2009 it will be

around12104.00billion$.The united state of America dominates the world retail market and

accounts for32.3% of the global retailing group. Europe generates30.8%,Asia pacific25.6% and

the rest of the world11.20%.In the world Wal-Mart is regarded as the top retailer having different

format. following table shows 15 largest retailer of the world.

Corporation

Wal-mart

Carrefour

Home depot

Metro

Royal a hold

Tesco

Kroger

Target

Costco

Albert sons

Aeon

Wal Green

GroupeAuchan

Lowe’s

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Sears roebuck

The significance of retail is important not only for the reason that it contributes towards various

economy but also for the fact that it contributes towards the employment also. In country like

India where retail is a new concept also we can find6-7% of the employment

Share of retailing in total employment in selected country:

Country Share of retail in total employment

India 6-7%China 6%Poland 12%Brazil 15%U.S.A 11.7Korea 18%U.K 11%Malaysia 7%

The world’s biggest employer:

Global rank Retailer Number of employee1 Wal-mart 17 00 000314 McDonald’s 43800022 Carrefour 43000082 Target 29200067 Kroger 28900034 Home depot 273000132 Sears Roebuck 24700054 Tesco 242980

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105 Albert sons 24100042 Metro 208616

OBJECTIVES :

To study the awareness of local people regarding retailing

find out the shopping behavior of the people

To understand the needs of the customers and what they are expect from a retail store .

To know about customer perception regarding a big store.

To find out in which criteria customers are connected to a store.

To know their monthly expenditure on different product category.

Which brand achieve the sales target?

How to increase the sales of ladies western?

To refilling the products in right time.

Focuses lights on each brand clearily.

Chapter – 2

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Profile of Pantaloons

COMPANY PROFILE

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PANTALOON RETAIL (INDIA) LIMITED

Pantaloon Retail (India) Limited is India’s leading retailer with a turnover of Rs. 2500 crore

(US$242 million) for the financial year ended June 2006. The company has a retail presence

across various segments including food, fashion and footwear, home solutions and consumer

electronics, books and music, wellness and beauty, general merchandise, telecom and IT, E-

tailing, leisure and entertainment and financial products and services.

The company operates multiple retail formats catering to a wide cross-section of the Indian

society. In the Lifestyle retailing segment it has Pantaloons (department store), Central (seamless

malls), Blue Sky (fashion accessories) and ALL (fashion apparel for plus size individuals). The

company’s value retailing ventures include Big Bazaar (hypermarket), Food Bazaar

(supermarket) and Fashion Station (popular fashion).

Headquartered in Mumbai (Bombay), the company operates through 5 million sqft of retail

space and has over 420 stores across 25 cities in the country. Till date, PRIL has secured about

10 million sqft of retail space that will be operational by endof2008. PRIL employs over 12,000

people and has a customer base of over 12 croreIndians.

The company was incorporated on October 12, 1987 as Manz Wear Private Limited. It was

converted into a public limited company on September 20, 1991 and its name was subsequently

changed to Pantaloon Retail (India) Limited.

FUTURE GROUP

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Future Group is India’s leading business group that caters to the entire Indian consumption

space. Led by Mr. Kishore Biyani, the Future Group operates through six verticals: Retail,

Capital, Brands, Space, Media and Logistics. Pantaloon Retail (India) Limited is part of Future

Group, a diversified conglomerate with presence in multiple consumer-centric businesses. The

Future Group operates through six verticals: Future Retail, Future Capital, Future Brands, Future

Space, Future Media and Future Logistics.

Future Capital is the financial arm of the group and is involved in asset management (both

private equity and real estate funds) with plans to get into other financial services including

insurance, credit and other consumer related financial services.

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Board of Directors

Mr. Kishore Biyani

Managing Director

Kishore Biyani is the Chief Executive Officer of Future Group and Managing Director,

Pantaloon Retail India Ltd. He started off his entrepreneurial career with manufacturing and

distribution of branded men’s wear products. As the CEO of Future Group, Kishore Biyani leads

the group’s presence across the Indian consumption space.

Future Group is in The line of business

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LINE OF BUSINESS

FASHION

FOOD

HEALTH, BEAUTY & WELLNESS

HOME

COMMUNICATIONS

FINANCIALPRODUCTS

GENERALMERCHANDISE

LEISURE &ENTERTAINMENT

LIFESTYLE

&

VALUE

JOINT VENTURES & PARTNER COMPANIES

The company has a stake in Galaxy Entertainment that operates chains like Chamosa, Rain,

Lush, F123, Bowling Company, Sports Bar and Brew Bar.

It also has a stake in Planet Retail Holdings that owns the franchisee of brands like Marks &

Spencer, Guess, Debenhams, The Body Shop and Puma in India.

PRIL has entered into joint ventures with kids apparel manufacturer - Gini&Jony and Liberty

Shoes.

Pantaloon Industries owns a majority stake in Indus League that markets brands like Indigo

Nation, Scullers, Urban Yoga and Jealous.

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Pantaloon has own many awards for its Excellency in retail business. Some important awards

are-:

AWARDS:

2007

National Retail Federation Awards

International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd

The National Retail Federation is the world’s largest retail trade association with over 1.4 million

members in the US and across the world. Some of the past winners of the award include Metro

AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The

award was presented at the Retail’s Big Show held in January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd.The inaugural World

Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail

professionals from over sixty countries. The awards were decided by a multinational Grand Jury.

Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.

Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd.

Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best

employers in India, as part of its global initiative. It is based on CEO interview, People Practices

Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature

among the twenty-five best employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.com

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PC World, a leading consumer technology magazine selected the best Indian websites in various

categories based on use of technology for delivering solutions, information being presented in an

intuitive and concise manner and overall experience aided by design.

Reader’s Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by independent

research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has

won this award.

2006

Retail Asia Pacific Top 500 Awards

Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd

Best Retailer in India – Pantaloon Retail (India) Ltd

The Retail Asia publication in association with EuroMonitor and KPMG honours the best

retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore

in October, 2006.

Asiamoney Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and investors and does a

quantitative analysis of financial performance to select best managed companies in Asian

countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani

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Considered to be one of the most prestigious business awards in India, a jury comprising leading

names in Indian business selected the winners based on courage, creativity, passion, endurance

and vision.

CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year – Kishore Biyani

2005Images Retail Awards 2005

PRIL – Most admired retailer of the year

Food Bazaar - Retailer of the year (food and grocery)

Big Bazaar – Retailer of the year (value retailing)

Central – Retail launch of the year

Business Today selected PRIL among: Top 20 companies in India to watch in 2005 India’s most investor-friendly companies in the top 75 India’s biggest wealth creators in the top 100

2004

Images Retail Awards 2004

PRIL – Most admired retailer of the year

Food Bazaar - Retailer of the year (food and grocery)

Big Bazaar – Retailer of the year (value retailing)

Central – Retail launch of the year

Reid & Taylor and DLF Awards

PRIL – Retailer of the year

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2003

Indian Express Award

PRIL- Marketing excellence and excellence in brand building.

Major Milestones

1987: Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser,

India’s first formal trouser brand.

1991: Launch of BARE, the Indian jeans brand.

1992: Initial public offer (IPO) was made in the month of May.

1994: The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across

the nation. The company starts the distribution of branded garments through multi-brand retail

outlets across the nation.

1995: John Miller – Formal shirt brand launched.

1997: Pantaloons – India’s family store launched in Kolkata.

2001: Big Bazaar, ‘Is se sastaauracchakahinahin’ - India’s firsthypermarket chain launched.

2002: Food Bazaar, the supermarket chain is launched.

2004: Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless mall is

launched in Bangalore.

2005: Fashion Station - the popular fashion chain is launched All – ‘a little larger’ - exclusive

stores for plus-size individuals is launched.

2006: Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij

and Horizon and private equity fun.Indivision. Plans forays into insurance and consumer credit.

Product and services

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The delivery formats that belong to the company and its partners.

pantaloons

Central

Big Bazaar

Food Bazaar

Fashion Station

All

Chamois

Food Stop

Fuel

Books, Stationery and Music

Communications

Wellness

E-tailing

Home Solution Retail

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o HOME TOWN

o MELA

o STANDALONE FURNITURE

o E-ZONE

Indus league- Stores

o INDIGO/SCULERS/URBANYOGA

JV With liberty

o VALUE STORE

o LIFESTYLE STORE

Pantaloons

Today, a leader in Fashion...Pantaloons promises Fresh Fashion for the young and trendy

Over the last 10 years, Pantaloons has been known to create fashion trends.

Some of the milestones that Pantaloons has achieved over the years are:

2001– Pantaloons launches the sixth store and establishes its presence across all four

regions of the country

2003 – Pantaloons gets exclusive rights for official cricket merchandise for the ICC

World Cup

2004 - Pantaloons bags exclusive license in India for the international brand UMM

(Underground Music Movement) from ModaMusica, Italy.

2006 - BipashaBasu and Zayed Khan become celebrity endorsers.

2007 – Pantaloons becomes the title sponsor for Femina Miss India Contest; the

association will continue till 2009.

March 2007 - Launches 7 new stores in a single month, including the largest one - 80000

sq.ft at Kakurgachi, Kolkata.

August 2007 - The stores in Kolkata create a record in fashion retail by billing Rs. 3 Cr in

a single day.

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Pantaloons has also made exclusive movie merchandise for films like Na Tum Jano Na

Hum, Main Prem Ki DiwaniHoon, KyaKoolHain Hum, Krrish and Ta Ra Rum Pum.

Over the years, the customer recognizes Pantaloons as a store that stands for Fresh Fashion and

represents – A Fresh Look, Feel & Attitude! 

Pantaloons has consistently kept its imagery as a fashion trendsetter. This is consistently driven

in both the storefashion merchandise that is available at the stores and the imagery that is created

for the brand. 

VISION

We will Corporate provide Everything, Everywhere, Every time to Every Indian Consumer in

the most profitable manner Factory, EZone, Depot and futurebazaar.com are launched across the

nation. Group enters into joint venture agreements with ETAM Group and Generali.

OUR MISSION:

We share the vision and belief that by improving our performance through INNOVATIVE

SPIRIT AND DEDICATION, We shall serve our customers and holders and stake holders

satisfactorily.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination shall be

the driving force to make us successful.

Core Values:

Indian-ness – confidence in ourselves

Dedication – to customer satisfaction

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Leadership – to be a leader both in thought and business

Self Development – by continuous hard work

Respect – for every individual

Introspection – leading to purposeful thinking

Corporate Credo is- Rewrite rules, Retain values

Things learnt regarding Customer Service Desk (CSD)

Customer service involves the many concrete, minute actions performed by everyone in

an organization to keep the customer satisfied and delighted.

Customer service means meeting and extending the need and aspirations of the

customers. It’s also all about customer’s expectations and needs.

Every business depends upon customer’s base. So, we need to satisfy the customers at

any cost, because not satisfying a customer might leads to loss of a customer

permanently.

Customer service is not a single and one handed activity; rather it should be reflected in

each and every activity that is being undertaken at the store.

The impression that a customer service desk (CSD) can leave on the heart and mind of

the customer’s are very strong. They are really like the interface between the customer

and the organization itself.

So, a better and efficient management of customer service desk can only act as a guiding

principle is running an organization.

Work of the CSD

Customer service desk is the most vital part in a big goods and services providing

company. We need utmost care while dealing with the customers, because they are really the

king in this perfect competitive market structure.

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So, modern to expand the business we not only need large scale production, but at the some

time also better management of the customer related issues. An efficient CSD can only enhances

the customer base for a product on a company, because it creates a sense of satisfaction.

Varies type of signage which should be on the CSD

1. Tailoring facilities available here.

2. Gift wrapping

3. Foreign currency accepted

4. Alternation policy

5. Free home delivery

6. Emergency telephone number

7. Intercom number of all section

8. Number of all managers

9. Description of vouchers (various)

In a CSD various types of registers are being maintained. And every year on 1 st of July a new

register book will be used for maintaining the essential information like….

1. Footfall register

2. Sales return register

3. Announcement register

4. Gift wrapping register

5. Deposit register

6. Lost and found register

7. phone call register

8. Free gift issuing register from CSD

9. Free gift issuing register from Warehouse to CSD

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10) Advertisement register

11) Enquiry register

1. Footfall register

It means the no. of customers enters into the business concern or the no. of people per day

visit. It creates a sense regarding the demand condition of the outlets.Through this register we

can get knowledge regarding the trend, the rate at which the no. of customers is either

increases or decreases and findout suitable methods to solve them.

2. Sales return register

It registered all the details of the customers who have returned their products due to any

cause.In sales return register includes the details of previous cash memo, date total value of

bill, product code and credit note no. and the date of making credit note and amount of credit

note.

It may be due to improper size, colour, defective items, wrong product information, doesn’t

like it etc.

So, this register should be maintained properly to findout the common causes responsible for

such faults and try from our side to get rid of this problem.

3. Announcement register

It announces the discount, schemes that are in prevalence; update all the previous discounts

and schemes.We can study and findout through this register under exactly which schemes and

policies, the sales are up and under which schemes and discount offers the sales are down and

can make future projection and set targets by setting the desired offers.

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Announcements regarding schemes and offers to be strictly made from customer service

desk by customer service executives. Nominated person from respective departments to give

the offer details in writing to CSD executive well in advance .Before announcing the offers

CSD executive to note the announcement details in announcement Register.

4. Gift wrapping register

Gift wrapping register is something where after purchase the item, we will freely gift packs

the gifted products. So as to provide an extra in centime to the consumers.

We have the Gift Wrapping facility at our store so that our customers can get the

merchandise gift-wrapped free of cost. We need to ensure that we provide this facility in an

efficient and artistic manner just like a true professional. Gift wrapping should be done by the

customer service executive.Appropriate signage to be put at CSD to indicate Gift Wrapping

Service.

At least 5 different styles of gift wrapping paper to be always available at the Gift wrapping

counter. Ensure that you have 10 sheets of each style. Whenever gift wrapping is done, it needs

to be recorded in the register.

We need to ensure that merchandise bought only from our store to be taken for gift

wrapping. To facilitate this we need to ask the customer to produce the cash memo for the

merchandise brought for gift wrapping

Gift Wrapping Process:

• Gift Wrapping Executive to

– Request customer for the cash memo

– Verify the product with the cash memo

– Check for security tags

– All tags must be removed

– Ask customer for removal of Price Sticker

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• Gift Wrapping Executive To

– Wrap the product neatly in an artistic manner using the Gift Wrapping Style Paper

– Paste the name card on the gift wrap

– Update the register for the gifts wrapped daily

• If the customer asks only for the Gift Wrapping Paper

– Customer Service Executive to request the customer for the cash memo

– If the cash memo is presented

– Then hand over the Gift wrapping paper to the customer

– If the cash memo is not presented

– Inform the customer that Gift Wrapping Paper can be given only after verifying

the cash Memo.

Merchandise not purchased from our store should not be Gift Wrapped

5. Lost and found registers

Sometimes some products are getting lost within the shop due to the mismanagement or

some irregularities on the part of the authority. So a proper register should be maintained so

as to avoid the incidence.

By maintaining the register we can contract the person after the recovery of the item.

For lost items customer needs to make a request. Before announcing the CSE to write the

announcement along with details of lost item.CSE to make an entry in the Lost & Found

Register.

6. Advertisement register

It records all the advertisements that have been given in various newspapers You cut that

advertisement page and attach the advertisement register at the top mention the date.

Here we can make an analytical study of the effects of advertisements on the sales. So, it is very

much important

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7. Phone call register

Here the customer calls any body in the store.

It’s a promotional activity.

• To assist customers by

– Providing them information over the phone

– Allowing them to make calls free of cost from the store

• Store tel. no. mentioned on cash memo should be valid & working

• CSE to be updated with the various current & future offers at store

• CSD should have Ext. No. of all departments for transferring the calls speedily

• Calls made by customers will be Free of Cost

• If any customer wants to make a telephone call

– They should be directed to the CSD

– Ensure telephone is accessible to the customer

– Do not charge for the call

Incoming Call Process:

• Pickup the phone within 3 rings

• CSE to answer calls by greeting the caller for the time of the day e.g.: “Good Afternoon,

Pantaloons”

• On requisition of Customer, CSE to transfer the line to an employee

• If a customer enquires about the availability of a particular product

• Ask the customer to hold the line

• Speak to concerned Dept. for availability

• Give correct information to the customer

• If not available, note the Name, Tel. No. and E-mail of the customer and reply on

the same when available

• If a customer has any other query

• CSE to solve the query

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• If fails, note the customer’s name & tel. no. and reply back on the same to resolve

the query

• Always wish the customer before closing the call as follows: “Thank you for calling

Pantaloons ……Do visit us. Have a Great Day”

8. Free gift issuing register from CSD

Customer service desk some times provides gifts and offers to the customers as a

promotional activity.

• Free Gifts are inevitable in the retail industry

• Effective Management ensures that benefits of promotions and free gifts are passed on to

customers

• Consumer offer

• “Free gift” is printed on the product and is a part of a national promotion being

run by the supplier

• Free gift could be inside the product, taped with the product or in loose form

• Special Offer

• Free gift which is not printed on product but given free of cost by vendor

• If any free gift is printed on the SKU

• Check if the free gift is inside the product

• If yes, do not make an entry into the free gifts register

• If the free gift is in loose form, entry needs to be made into the free gifts register

• For products taped with the product, just check that all products have the free gift

taped with them.

9. Enquiry register

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Every company maintains an enquiry register of all the customers. That makes a call or visit

personally to the counter to have some information regarding the product lines or regarding the

schemes on offers being given

10. Deposit register

Employees when find any thing in the store, they deposit in CSD, that deposited things are

recorded in one register which name is deposit register.

11) Free gift issuing register from ware house to CSD

• The systematic receipt of free gifts at store warehouse

• Distribution of free gifts through CSD

• The warehouse is responsible for keeping record of the free gifts received at the store

• The person receiving the merchandise at the warehouse is to check

– If any vendor run promotions are going on for the SKUs supplied

– If any free gift is printed on the SKU

• If any free gift is printed on the SKU

– Check if the free gift is inside the product

– If yes, do not make an entry into the free gifts register

– If the free gift is in loose form, entry needs to be made into the free gifts register

For products taped with the product, just check that all products have the free gift taped with

them

In Store Announcements:

To enhance customers shopping experience by

– Updating them about the on-going schemes, discounts and offers.

– Staff announcements for effective functioning and smooth operation

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Types of Announcements:

• Daily Announcements

• Schemes

• Staff Announcements

• Customer Announcements

• Announcing for Lost and Found items.

In store Announcement Process:

During store opening, dummy announcements to be made by Customer Service Executive

to ensure proper functioning of sound systems.

CSE should check for clarity & volume of sound.

• Announcement registers to be maintained & updated on a regular basis

• All messages must be concise, crisp and clear

• Turn down the music while making an announcement

Before announcing the offers CSD executive to note the announcement details in Announcement

Register and rehearse the announcement.

• Schemes

– CSD executive to make an announcement in creative and effective manner to

attract customer’s attention

– Offer Announcement to be customized depending upon the location of the store /

season / festival

– Announcements to be made in English / Hindi one of the local languages

• Closing Announcements

– To be made daily 30 minutes before actual closing

• Opening Announcements

– To be made daily after 30 minutes of store opening

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• Closing Announcements

“Dear Customers, we are now nearing the closing time. We request you to expedite your

shopping and proceed towards the cash counter. Thank you for shopping with us. Have a

pleasant evening. Our store will open at 10:30 a.m. tomorrow. Please do shop with us again.”

• Opening Announcements

“ Good morning to all the customers present at pantaloons. Have a great shopping

experience and a great day. I request all the staff to be at their respective locations. Thank

you!”

Share with Us:

Objective of this program “Share with Us” – is to provide our customers a medium to express

their feeling and share their experience at our store. We use this feedback to understand their

requirement and develop or modify our processes to serve them better.

3 way by which customer can register their feedback

Share with us book.

Share with us forms.

E-mail.

To encourage the customers to register their feedback with us, there are signage’s to be

placed in the store. These signages should communicate various medium by which the customer

can register their feedback. Signage’s should be placed at CSD counter and other prominent

locations in the store. The signages should be of 2 feet – by – 2 feet standard. Store VM In-

charge to ensure that signage’s standards are adhered to in the store.

Customer feedback program

It is need because people provide it.

To demonstrate the industry’s competitiveness.

To put good attitude of their employees towards their customers.

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The customers need a medium to express their feeling and share their experiences at our

store.

It’s sole aim is to

Understand the customer.

To design better methodologies to processes and serve the better.

3 Golden rules of business:1st Rule

Good business sense should prevail while serving customers.

2nd Rule

The executive at the customer service desk should never say ‘NO’ to the customers.

The managers should be the final authority in case of any exceptions that are to be extended to

the customer.

3rd Rule

If the merchandise is brought for exchange is from our chain of stores and it can be resold at our

store then it should be taken back from the customers.

To boost customer satisfaction by exchanging the required/scheduled products offering

better options.

To deal with issues pertaining to product defects in the purchase.

EXCHANGE POLICY (Terms and condition)

You will exchange the product with in 7days from the date of purchase only with the cash

memo.

Exchange to be facilitated on all days during working hours .

Merchandise that can pose a health hazard, cannot be exchanged

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Merchandise are guaranteed against all manufacturing defects to exchange a product,

customer needs to provide cash memo of the purchase.

You can’t be exchanged Books, Body Care Products, CD ROMS, Cosmetics, Crockery,

Hair Accessories, Jewellery, Pens, Pharmaceuticals, Music, Soft Toys, Stationery,

Toiletries, Undergarments and Utensils.

Non-repairable Defects in Electronic goods should be covered under the warranty

Repairable Defects in Electronic goods should be repaired under the service warranty

For high value / electronic merchandise, request the customer to break the seal of

package at the store and confirm the perfect condition of the merchandise Pre-Delivery

Inspection should be carried out for home delivery of high value merchandise.

Promotional products should be exchanged for the same products even if the scheme does

not exist any longer.

Merchandise should be exchanged even if it is brought from any of our chain store

Exchange should be done through a system’s inward or a manual documentation

Altered, Damaged, Used, Discounted and promotional Merchandise also can’t be

exchanged.

After sales services for watches, electronics, home appliance, telephone etc. will provided

by the authorized service centers of the manufacturers.

Sarees, Shoes and other items will not be exchanged unless returned in original

condition.

In case of repairable defect in Shoes, Spectacles, Electronic items, it will repaired and

not exchanged.

The big bazaar staff reserve the right to determine whether the goods have been damaged

or used

Merchandise should be returned to the store it was bought from or treated as per the Store

Manager’s discretion

Retailing affects every fact of life. Just think of how many contacts you have with

retailers when you eat meals, furnish your apartment, have your car fixed, and buy clothing for a

party or job interview. U.S. retail sales in 2001 were $3 trillion. These official statistics include

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only store and catalog sale; they don’t include other type of non-store retail sales, such as

Internet sale to consumers, TV home shopping, and sales of service to consumers such as movie

tickets, hotel rooms, and legal assistance. In 1997, there were 2889041 retail firms in the United

States.

Sales or the performance of the store can be measured in the following ways:

1. Gross Margin Return on Investment (GMROI) -

2. Measuring sales per square foot- This is calculated by dividing the total sale by total

square foot of selling space of the store. Such as a store generate 5 lakhs in a day and the

total selling space is 10000 square foot, then sales per square foot = 500000/10000= Rs

50 per square foot.

3. GMROF- Gross Margin Return on Footage is measuring the foot fall for a specific period

to the sale of a store in specific period. Total sales of a store divided by the total foot fall

in the store. For example, total sales of a store in a day is 500000 and total foot fall is

2000, then GMROF= 500000/2000=Rs 250 per foot fall.

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Monthly Sales Percent Distribution- This method is simplest method to analyse and plan the total

sales of a store that a store is going to achieve within a year. In the first initial stage of the plan

projects what percentage of the total sales is expected to be sold in each month, Such as 21

percentage of the six month sale is accepted to occur in April.

About Pantaloons, Bhubaneswar 

 SM    :   J. Narayan Pooja Panda 

ASM  : Rahul Nair

HR   : Mekon Swain

Size  : 58,000 sq. ft.

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Pantaloon Retail (India) Limited (PRIL) on Friday (12-10-2007) launched its second largest store of the country in Bhubaneswar near Trupti Filling Station at Sahid Nagar with the total floor area spreading across 58,000 square feet. The store adds a new dimension to life style retailing and houses a range of Pantaloons brands like John Miller, Lombard, Urbana, RIG, UMM, Koryo, Sensei, and many more with a total of 17 b0wn brands featuring different retail formats such as eZone, Depot, Gen M, Mela, Planet Sports, Blue Sky and Food Bazaar, the store was targeting high income groups including IT professionals in the city. This store at Bhubaneswar is the 35th unit spreading across 16 cities of the country. The company also introduced escalator in the store, which would be a first experience for many in the State. The store has four flours packed with latest models of electronic goods, sportswear, apparel and accessories including formats for plus sized men and women and watches and electronic goods. Pantaloons has signed actors Lara Dutta

and Bobby Deol to endorse its brand. All new advertisements and TVCs will henceforth feature the duo.

Its description is given below:

STORE LAYOUT:-

Ground floor :

                  Mela& gift article

                  Blue sky watches & sunglasses

                  Gen-M

                  Cosmetics & Fragrances

                  FineJwellery

                  Lingerie & Nightwear

                  ALL ( the plus size zone)

                  Women’s party wear.

                  Women’s young fashion

                  Women’s ethnic

                  Women’s formals

                  Women’s casuals

1stfloor :

                  Depot

                  Infant

                  Toys

                  Kidswear

                  Active wear

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 Men’z party wear & ethnic

   Men’z suits & blazers

   Men’z casuals

Men’z formals

2ndfloor :

                  Men’z young fashion

                  Men’z active wear

                  Men’z accessories

                  eZone

                  Footwear

3rdfloor :

                  Café’ ( yet to open )

                  Food Bazaar

                  Gaming ( yet to open ) 

ON THE JOB TRAINING

To know consumer behaviors. To know different promotional schemes. To have practical knowledge of working in a retail organization. To have over all idea of visual display and merchandising. To have product knowledge. To apply the theoretical knowledge into practical field. To know human resource management To know about logistic and supply chain To know about store management To know about different motivational program.

To gain complete knowledge about the different sections of the store and how they

operate.

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To build the relationship with the new customers and to make sure that they are

satisfied with the product.

To maintain good relationship with the store employees.

To try and understand the needs of the customers and deliver them their desired

product.

To make the customer aware of the benefits of the product and convince them to buy

the product.

OFFERS GOING ON IN THE STORE DURING THE TRAINING PERIOD:- 

Shop Rs 3000/- at Pantaloons and get a 7 pcs jog set worth Rs 749 at Rs.149.This offer is

known as Ticket Size Offer.  

FASHION FRIDAY’S OFFER:-

1) Your 1 star Green Card has the power to get you a 5% discount.

2) Your 3 star green card gets you a 10% discount

3) Your 5 star green card gets you a 12.5% discount

4) Your 7 star green card gets you a 15% discount.

 

GREEN CARD:- 

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Now Pantaloon Green Card is more powerful. When you shop with Green Card, you get

rewarded instantly.

Shop for any amount at pantloons and enroll for a green card.

1 star green card member gets Rs200/- gift voucher on enrolment.

3 star green card member gets a 5% discount.

5 star green card member gets a 7.5% discount .

7 star green card member gets a 10% discount.

SWOT analysis

Strength

Brand equity and early mover advantage; Entrepreneur led, professionally managed by an

experienced team; Project execution and operations capabilities; Vast range of lifestyle and value

retail products and services; Strong distribution and logistics network and supply chain; strong

distribution and logistics network, with our 21 distribution centers covering; and Large base of

customers and Strong focus on systems and processes; Retailing is a "technology-intensive"

industry. It is technology that will help the organized retailers to score over the unorganized

retailers. Successful organized retailers today work closely with their vendors to predict

consumer demand, shorten lead times, reduce inventory holding and ultimately save cost.

Example: Wal-Mart pioneered the concept of building competitive advantage through

distribution & information systems in the retailing industry. They introduced two innovative

logistics techniques, cross-docking and EDI (electronic data interchange). On an average a super

market stocks up to 5000 SKU's against a few hundred stocked with an average unorganized

retailer. It is the main sponsor in Femina Miss India. Strong management team Brand

recognition and reputation and Diversity and variety in products offered on the web (footwear,

apparel, sporting equipment etc.) Strong control over its own distribution channel.No bad

reputation like child labor or environment pollution.

Weakness

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Weaknesses found can be the opportunities of improvements. The No of outlets available in the

locations of pantaloons are very low. It does not have a strong presence everywhere. Promotional

Cost Vs Revenue Less Conversion level: Despite high footfalls, the conversion ratio has been

very low in the retail outlets in a mall as compared to the standalone counter parts. It is seen that

actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the other

hand, a high street store of retail chain has an average conversion of about 50-60%. As a result, a

stand-alone store has a ROI (return on investment) of 25-30%; in contrast the retail majors are

experiencing a ROI of 8-10%. Customer Loyalty: Retail chains are yet to settle down with the

proper merchandise mix for the mall outlets. Since the stand-alone outlets were established long

time back, so they have stabilized in terms of footfalls & merchandise mix and thus have a

higher customer loyalty base. High prices in some products E-retailing is limited

– limited variety of products available online direct sale to consumers is creating conflicts with

its own reseller’s online customer service not "helpful" or easy to find.

Opportunity

The Indian middle class is already 30 Crore& is projected to grow to over 60 Crore by 2010

making India one of the largest consumer markets of the world. The IMAGES-KSA projections

indicate that by 2015, India will have over 55 Crore people under the age of 20 - reflecting the

enormous opportunities possible in the kids and teens retailing segment. Organized retail is only

3% of the total retailing market in India. It is estimated to grow at the rate of 25-30% p.a. and

reach INR 1, 00,000 Crore by 2010. Percolating down- In India it has been found out that the

top 6 cities contribute for 66% of total organized retailing. While the metros have already been

exploited, the focus has now been shifted towards the tier-II cities. The 'retail boom', 85% of

which has so far been concentrated in the metros is beginning to percolate down to these smaller

cities and towns. The contribution of these tier-II cities to total organized retailing sales is

expected to grow to 20-25%. Rural Retailing: India's huge rural population has caught the eye of

the retailers looking for new areas of growth. ITC launched India's first rural mall "Chaupal

Saga" offering a diverse range of products from FMCG to electronic goods to automobiles,

attempting to provide farmers a one-stop destination for all their needs." Hariyali Bazar" is

started by DCM Sriram group which provides farm related inputs & services. The Godrej group

has launched the concept of 'agri-stores' named "Adhaar" which offers agricultural products such

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as fertilizers & animal feed along with the required knowledge for effective use of the same to

the farmers. Pepsi on the other hand is experimenting with the farmers of Punjab for growing the

right quality of tomato for its tomato purees & pastes.

Collaborate with other online retailers to offer its products Possibility of outsourcing the web

development and e-commerce to a third party developer new avenues for opening of outlets.

And Increase the promotional activities.

Threats

Increase in the Price of Raw materials Pantaloon strong reputation in the apparel industry

Identify the Threats - competitors activities More number of outlets of competitors available in

the surrounding If the unorganized retailers are put together, they are parallel to a large

supermarket with no or little overheads, high degree of flexibility in merchandise, display, prices

and turnover. Shopping Culture: Shopping culture has not developed in India as yet. Even now

malls are just a place to hang around with family and friends and largely confined to window-

shopping.

DISCUSSION ON TRAINING

ROLES AND RESPONSIBILITIES

The trainee roles & responsibilities include-

1. Check previous day's performances

Daily Sales Report(DSR), today's target.

Past Day's Performance and department target's.

2. Brief entries that day's target

Give individual target to the team members.

Share previous day's sales achievement with the team members.

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3. Check department's cleanliness

Shelves

Gap tables

Merchandise Stacking

Floor etc

4. Identify the stock vs sales

Identify fast moving and slow moving goods

Identify stock outs

5. Checking display area

Promotional area

Offer display and communication

Signage

Smooth customer circulation should be kept in mind

6. Observing the Customers

Taking problems of the customers to store manager notice by observing .

Issues fresh by customers at the time of store launch like price related issue, billing,

gifts, etc.

7. Doing the marketing activities

The trainee has done some marketing activities like promotional activities inside the

store and done some surveys on identifying the target areas to promote the store such as

individual houses, flats and schools.

8. Checking staff discipline

Uniform

Shoes

Attendance

Punctuality

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Ensure proper stock filling

9. Ensure all the stocks are properly tagged (hard tags & soft tags).

10. Ensure all damaged stock has been removed from the floor.

11. Check sufficiency on the floor.

12. Monitor Sales and services.

13. Training in Depot's department.

The trainee has undergone training in Depot's department and taken these

responsibilities in that department from opening the department to closing the

department.

DESCRIPTION OF LIVE EXPERIENCE

These are some of my live experiences and learning from the store:

As a trainee I gained enough experience particularly in relation to the initial efforts such

as floor designing, stores arrangement, selling counters, billing & delivery counters which

are the primary in fracture facilities to be in place for the take off, impressing the

customers.

I got a first hand experience of the desirable effect team work. An exposure to work with

the immediate superiors and experienced colleagues. And to learn the practical aspects of

retailing, face to face dealing with the customers.

I learnt that relationship marketing, the essence of the successful retailing is lesson to be

learned step by step and continuously everyday. Retailing provides this wonderful

opportunities of imbibing this vital quality of dealing with customers reaching up to their

expectations, as each customer leaves a clue that would please customers.

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Indeed the exposure at our companies retail outlets taught enough of the practical

marketing and sales essentials, which were further enhance with timely and on the spot

guidance rendered effectively by the supervisor on the floor.

The added advantage visibly felt by all trainee was their movement to retail outlets of the

company situated in various areas, which had widened their meeting customers at different

locations understanding the differences in the purchase preference.

The experience of using PT40 for checking the stock done successfully let in the evening

after close off business for four days was thrilling.

I Learnt many things from store such as:-

How offers and promotions are executed on floor to increase the sales.

How meetings are conducted successfully.

How to check daily sales and plan for targets, smooth handling of operation.

How to handle pressure in difficult situations,keep benchmarks and try to achieve that.

Understanding the organization and the store objectives, pool all resources

together to achieve those objectives. Preparing questionnaires and interacting with

customers with a great experience.

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CHAPTER-3

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The Ladies Western Section

Ladies Western Apps- it’s a vital part of a ladies dept. ladies youth segment are its target

customers.

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It consists of its Private Label Brands (PNT), Non Pantaloon Brands (NPT) and Indus

League Brands (IL).

Line of business-4

ALL Lee cooper LS fashion SIS

What you get – We started with the first floor where we spotted the complete range of women’s wear from various designers and brands, apart from cosmetics and perfumes. The women’s western wear collection here includes tunics, dresses, trousers, skirts and short tops priced approximately between Rs. 399 and Rs. 1,500. The designer and brand tags include names like Remanika, 109 F, All, RIG Basics, Scullers, Anna Belle and W among others. The ethnic wear brands include Rang Manch, Trishaa and Biba.

The ladies clothing range includes T-shirts, shirts and trousers in formals, semi-formals and casuals in western wear. The men’s brands and designer names include Lee, UMM (Underground Music Movement) . While there’s also a sports wear line consisting of tracks and shoes from Adidas, Nike, Ajile and Reebok there are denim brands like Lee Cooper, Jealous and Bare too.

BRANDS

PNT NPT INDUS LEAGUE

ALL AND SCULLERS

ANNABLLE 10GF JEALOUSRIG SWEET DREAM URBANYOGA

AJILE DREAMHONEY DAISY DEEUMM DREAMS

BARE DENIM ENAMORLEE COOPER/BLUE DIAMOND

LOVABLE

MOHENA TRIUMPH

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SECTION DETAILS

Total sq. ft.- 3409 sq.ft.

Sales contribution to the store-10%

Sales contribution to the core-12%

Green card contribution to the store –10%

Annabelle

Stories : Origami, On the Rocks, Kaleidoscope &Summerblush.

It has formals, casuals and party wears.

Top wear- career tops, evening dresses, evening top, t-shirt.

price range- (Rs.499- Rs.1199) Bottom wear-formal pant, skirt.

price range- (Rs.599-Rs.1099)

1. Material:

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These are Eco solvent print with matt lam. Pasted on 3mm sunboard

2. Attaching to the wall:

A. First paste masking tape on the wall

B. Then stick the board with foam tape/ bond to the masking tape. The masking tape will ensure

that the wallis not damaged when you remove theillustration later.

3. Attaching to the panel:

Either follow the same process as above or you can get metal clamps fitted to the backside of the

sunboard which can fit onto the top pf the panel.

RIG

Collections : Rami, checkered tunic, photographic tee, viscose tee, burnt out tee.

It has casual wear only.

Top wear: t-shirts, blouses, tunic tops.

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price range(Rs.399-Rs.999)

Bottom wear: skirt, harem pants, dhoti pants, cargos, jeans, capris.

price range(Rs.699-Rs.1299

Ajile

Stories : Bionic collection, Surf voyage, Tribal Calling, Flora Fantasy.

It’s a sportswear brand.

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Top wear- t-shirts, jackets

Price range(Rs.299-Rs.899)

Bottom wear-skirts, shorts, capris, track pants.

In Track Pants we have 3 fits: Freedom, Perfect and Comfort

Price range(Rs.599-Rs.899)

Accessories – flip flops, ankle length socks.

Honey

Honey Section Visual

1. Material:

These are Eco solvent print with matt lam. Pasted on 3mm sunboard

2. Attaching to the wall:

a. First paste masking tape on the wall

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b. Then stick the board with foam tape/ bond to the masking tape. The masking tape will ensure

that the wall is notdamaged when you remove the illustration later.

3. Attaching to the panel:

Either follow the same process as above or you can get metal clamps fitted to the backside of the

sunboard which can fit onto the top pf the panel.

Stories :Night collection, Summer Hangout and Flora.

It has both casual wear and party wear.

Top wear- T-shirts, blouses, dresses, cape tees, shrugs, long tees.

Price range (Rs.149 –Rs.1299)

Bottom wear-leggings, harem pants, skirts.

Price range-(Rs.349-Rs.1099)

UMM

Stories : Punk, Night, University

Top wear-T-shirts, blouses, jackets.

Price range-(Rs.349 Rs.1199)

Bottom wear-Denims, harem pants, skirts, shorts, leggings, capris.

Price range-(Rs.699-Rs.1499)

Bare Denim

Collections : V-neck, pique polo, dented dobby, schiffli.

Top wear-Blouse, t-shirt, jackets

Price Range-(Rs.-199-Rs.899)

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Bottom wear-Denims, capris, hot shorts, shorts, skirts.

Fits –skinny, slim, straight, boot cut.

Price range-(Rs.799 - Rs.1599)

Pantaloons Femina Miss India 2010 Audition at Suruchi Commercial Complex in Bhubaneswar

LEE COOPER

Collections : Fashion top, Yarn dyed top, Checkered tunic, Schiffli, Viscose top.

Top wear: T-shirts, blouses

Price range- (Rs.299-Rs.1199)

Bottom wear: Jeans, cargos, capris, shorts.

Price range-(Rs.1099-Rs.299

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CHAPTER-4

SALES ANALYSIS

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SALES ANALYSIS OF DEPOT SECTION

Sales analysis of a week has analysed in putting the sales amount in week format and then

analysed it through the bar chart. The ups and down shows the impact of normal day like

Tuesday -4.11 and high volume sales Saturday-5.85 with the offers of weekends. In the other

cases the sales are showing that the weeks affect in sales and side by side the purchase behavior

of the customer. The data about all the weeks were collected from the organizational system .

The data related to every week ,their target and respective achievement were collected in the

form of table and was analysed successfully.

TargetingTargeting customers is a way of improving the response rate to promotions. This involvesMeasuring the size and characteristics of the target audience and the response and behavior to various offers, and then using the data to improve the offer.A common technique for this is regression analysis, which is based on past behavior:•Identify customer purchasing characteristics or attributes•Score individuals according to the characteristics•Target the high scoring individuals in future promotionsCustomer characteristics are purchase related (e.g. frequency, average spends,Departments/products purchased, stores visited etc.) but can also be linked to lifestyle data.The high scoring individuals (i.e. those with common characteristics) are expected to yield a higher response rate.SegmentationSegmentation involves defining customer groups and devising separate marketing approaches to each group. Customers within a segment are as similar as possible and customers in different segments are most dissimilar. It is expected that customers in the same group will react to promotions in a similar way.Cluster analysis is a statistical technique for segmentation. This again relies upon identifying like characteristics, which can be lifestyle based but preferably uses purchasing data:•Identify customer purchasing characteristics or attributes•Divide into large number of segments•Reduce segments to a manageable number by combining segments with closeCharacteristics (nearest neighbor method)–Market to customers in same segmentThis technique enables appropriate and relevant offers to be made to customer groups, which builds stronger relationships since the marketing is more meaningful to the individual customers.Whereas there is every likelihood that in five years time most retailers will have a customer loyalty scheme of some form, it is important to carefully analyze the objectives and the benefits that are expected. And then to constantly review the benefits that is actually being achieved and refines the programme accordingly.In summary, you should only embark on such a system if one or more of the following is true:You can benefit from knowing your customers and they’re purchasing behavior

62 | P a g e

You have an attractive proposition that is sustainable over the long termThere is a competitor threat emerging that can be defended by locking in your customersInto long term loyalty programmeYour competitors are implementing a scheme (?)It will retain your share of a declining market.

Sales prosess

Most business owners would like to focus all their energy on daily business operations and serving existing client demands. It's critical to your success, however, to focus on gaining new business from current and potential customers in order to grow and sustain your company.

The selling process has six key steps. Virtually every sales interaction will follow these steps, whether it lasts several minutes or several months:

1. Prospecting 2. Initial Contact 3. Sales Presentation 4. Handling Objections 5. Closing the Sale 6. Follow-Up and Service after the Sale

As you develop a sales process that is right for you and your business, here are some other pointers to keep in mind:

Continuously improve your sales skills, learn from others and stay open to new ideas. Be sincere about your desire to help the prospect. Making the sale should be your

secondary objective. This attitude will come through in every encounter and will help you build long-term relationships.

Contribute more than just your product. Provide industry news updates, creative ideas, and business advice as part of the service you offer.

Be direct with your communication. Beating around the bush only frustrates people. Answer all questions. Never patronize.

Enclose your business card with every letter and note. Thank people who refer prospects to you. If the referral results in business, send a small,

business-related thank-you gift also. Never lie. Don't badmouth the competition or say negative things about their clients.

Don't gossip. Don't overbook yourself so much that you don't have time to listen and be available to

your customer for their questions and comments

Sales strategy

   People are your most important strategic advantage. If you look at other stores, for example, in a chain store environment all stores have similar if not the same layout, merchandise, tools, procedures, etc. The difference is the people.

63 | P a g e

   Capitalize on the activities you can measure; remember the adage “if it can not be measured, it can not be managed.”

   Every day put some time aside (commuting time would be ideal) to think about ways and means regarding how to make your people more productive.

   Take the best practices of the top sales associates and put them in place for everybody; the best demo, the best objection-handler, the best closer, and transfer those best practices to the whole sales team. Have the owners of these best practices train the others to do the same. You’ll find your 10% + sales increase just from this.

   Sales performance is a function of sales skills + people skills + product knowledge + knowledge of the store environment (like knowing the inventory, being able to process customer inquiries and questions with speed and efficiency, etc.).

  Your market and customers are constantly changing. Change is the only constant. What made you successful last year, may not work this year – you must constantly reevaluate your effectiveness. Stay ahead of the curve in terms of what’s happening in the retail world, particularly in your niche.

   Retail Sales is a marathon, not a sprint… but you still have to keep your eyes on the first position and want to get up every morning on the run.

   Don’t procrastinate if there is a decision to be made – make it. Get the facts and then make the decision. Ultimately a quick decision-maker will be ten decisions ahead of a slow decision-maker and that’s a competitive advantage.

   Remember people pay attention to what the boss/head office pays attention to. Make sure you are in tune with business objectives/tactics and that you clearly understand them. If in doubt, this is a great conversation to have with your supervisor.

   Listen to customers; learn to read between the lines. Do not assume you know what they are talking about, or complaining about. Look for quick solutions to customer issues. Make this a culture in the store(s).

   Look at and examine your whole sales process. What is not working or can be improved drastically? Where can you increase the productivity/efficiency/effectiveness?

   Whenever you are inundated with too many things to do (which is almost always) prioritize. What are the three things that provide the most leverage (most important for your sales performance), then forget to-do’s 4-10 because you’ll never get to them and they are not worth it.

   Don’t be afraid to ask the tough questions to customers or associates because you may not like the answer. Develop an inquisitive mind. You want to know why customers are or are not buying, why a certain process or promotion in the store is not working. Remember that retail business is not a popularity contest. Get to the bottom of all issues affecting your sales performance.

64 | P a g e

Wk 1

  MondayTuesdayWednesdayThursdayFriday SaturdaySunday Total

Tgt 57745 52496 57745 52496 62995 104991 13648852495

6

Ach 85148 61018 66207 48917 82514 145017 14139363021

4Ach% 147% 116% 115% 93% 131% 138% 104% 120%

Mon

day

Tuesd

ay

Wed

nesd

ay

Thurs

day

Friday

Satur

day

Sunda

yTot

al0

100000200000

300000400000

500000600000700000

WEEK 1

Tgt

Ach

Day wise sale Vs Ach

INTERPRETATION

65 | P a g e

From this graph we saw that we achieve over our target on mon day i.e.147%. second

The second highest target was achieved in satur day and as Friday is the fashion fri day

ofpantaloon , sales also far better than other day,i.e.131%. we saw that in Fri day and

satur day costumers are come for store for their sales not for window shoping because in

Friday all the green card(pantaloon member-ship card ) holders are found extra 5% off

over their discounts.

Brand TTL Tgt TTL Ach Ach% Cont%109F 50184 47551 95% 8%AJILE 27493 33847 123% 5%AND 32884 25305 77% 4%ANNABELLE 66003 130937 198% 21%BARE DENIM 81834 74505 91% 12%HONEY 103249 142314 138% 23%LEE COOPER 39375 62069 158% 10%Rig 53716 40824 76% 6%Trisha 7765 0 0% 0%UMM 46825 47185 101% 7%BLUE DIAMOND 15629 25675 164% 4%Total 524956 630214 120% 100%

10

9F

AJ

ILE

AN

D

AN

NA

BE

LL

E

BA

RE

DE

NIM

HO

NE

Y

LE

E C

OO

PE

R

Rig

Tri

sh

a

UM

M

BL

UE

DIA

MO

ND

To

tal

0200000400000600000800000

week 1

TTL Tgt TTL Ach Ach%

brand wise tgt vs ach

INTREPRETATION

66 | P a g e

In brand wise target achievement, blue diamond brand achieved successfully according

toBrandlee cooper’ is the best brand for their comfortable jeans but Annabelle achieved their

sales for their party wear dresses. And this store focuses first to the customer because it is the

entry point store. Honey brand also achieved 138%in sales because for their power point t. shirts

and variety night wears.

. 109F

AJILE

AND

ANNABELLE

BARE DENIM

HONEY

LEE COOPER

Rig

Trisha

UMM

BLUE DIAMOND

8%

5%

4%

21%

12%

23%

10%

6%

0%

7%

4%

Brand Cont% to dept.

Cont%

INTERPRETATION

As Honey brand takes various tops and leggings ,it is always attract the customer first. And their

power point t. shirts are deeply focused to the customer, so it is contributed 23% to the ladies

western department. Secondly Annabelle brand contributed 21% to the department for their

frock style party wears.

        Week-2          Mond Tuesd Wednesd Thursd Frida Saturd SundaTotal

67 | P a g e

ay ay ay ay y ay y

Tgt60397 54906 60397 5490665887 109812 14275

654906

0

Ach50735 69308 74902 8033376537 90745 14433

958689

9Ach% 84% 126% 124% 146% 116% 83% 101% 107%

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Frid

ay

Satur

day

Sunda

yTo

tal

0100000200000300000400000500000600000700000

week 2

Tgt

Ach

day wise sales

INTREPRETATION

From the day wise sales in this week Tuesday and Wednesday achieve successfully.By their day

to day activities .but Thursday was the best sales for this week as it achieved 146% according to

their day sales target.

Brand Tgt Ach Ach% cont%109F 52480 32682 62% 6%AJILE 28751 27098 94% 5%AND 34389 33968 99% 6%ANNABELLE 69023 112609 163% 19%

68 | P a g e

BARE DENIM 85578 84936 99% 14%HONEY 107973 124809 116% 21%LEE COOPER 41087 39566 96% 7%Rig 56174 56312 100% 10%Trisha 8120 0 0% 0%UMM 48967 43458 89% 7%BLUE DIAMOND

16519 31463190% 5%

109F

AJILE

AND

ANNABELLE

BARE DENIM

HONEY

LEE C

OO

PER Rig

Trisha

UMM

BLUE D

IAM

OND

0%

50%

100%

150%

200%

62%

94% 99%

163%

99%116%

96% 100%

0%

89%

190%

6% 5% 6%19% 14% 21%

7% 10% 0% 7% 5%

Week 2

Ach%

cont%

Brand wise tgt vs ach

INTREPRETATION

Annabelle takes a major part for the their sale achievement for the department as it

Has best party wears and satin evening wear of the story (origami) Japanese art of

Pleating and folding papers. Annabelle also famous for the satin evening wear, of the story

(on the rocks) starting price Rs.1099.00. Annabelle’s twins stripe with buckles and side

Pockets with poly stretch fabric also attracted the customer. The starting price of the

Trousers Rs.899.00 and the ending price Rs.1099.00. So Annabelle achieved 163%

Brand wise target. Honey and Rig brands are also achieved 100% target..

69 | P a g e

        Week-3        

 Monday

Tuesday

Wednesday

Thursday Friday

Saturday

Sunday Total

Tgt 110488100444 110488 100444 120533 200888 261154 100444

0

Ach 6796182332 244584 132623 163654 232590 350850 127459

4Ach% 62% 82% 221% 132% 136% 116% 134% 127%

Monday

Tuesda

y

Wedn

esday

Thursd

ay

Friday

Saturd

ay

Sunday

Total

0

500000

1000000

1500000

week 3

Tgt

Ach

Day wise Tgt vs Ach

INTREPRETATION

In the day wise target achievement, Wednesday of 3rd weak achieved the highest

70 | P a g e

target i.e. 221%. In Friday achieved 136% of the target because all the green card holders

found extra 5% discount from there daily discounts in Pantaloon’s fashion Friday .

Brand TTL Tgt

TTL Ach Ach%

Cont%

109F 101501

8978188% 7%

AJILE 68663 95450 139% 7%AND 51414 10347

2 201% 8%ANNABELLE 13656

119726

8 144% 15%BARE DENIM

171943

176697 103% 14%

HONEY 178205

256219 144% 20%

LEE COOPER 74680 119560 160% 9%

Rig 77806 104362 134% 8%

UMM 98712 85606 87% 7%BLUE DIAMOND

44956 45717102% 4%

Total 1004440

1274133 127%

71 | P a g e

109F

AJILE

AND

ANNABELLE

BARE DENIM

HONEY

LEE COOPER

Rig

UMM

BLUE DIAMOND

Total

0

200000

400000

600000

800000

1000000

1200000

1400000

wk 3

TTL Tgt

TTL Ach

brand wise tgt vs ach

INTREPRETATION

From this graph we clearly knew that rig brand definitely achieved the target of ladies

westernBrand as compaired to 109f. As the Viscose tees with floral print and photographic print

of Rs.499 attracted the most. In RAMI COLLECTION blouses of self fabric with canvas belt

are the unique product from other brands. Tunic With canvas belt of cargos and quarto (Capri

harem with large pockets )are branded product and popular product of rig. 109f is not have

enough stock or variety of design to show. So this brand sometimes achieved successfully.

72 | P a g e

109F

AJI

LE

AN

D

AN

NA

BE

LLE

BA

RE

DE

NIM

HO

NE

Y

LEE

CO

OP

ER

Rig

UM

M

BLU

E D

IAM

ON

D

0%50%

100%150%200%250%

0%5%10%15%20%25%

Wk 3

Ach%

Cont%

brand wise Ach& cont% to dept

Week 4

Monday

Tuesday

Wednesday

Thursday Friday

Saturday

Sunday Total

Tgt112432 102210 112432 102210 122653 204421 265747 102210

5Ach 99930 105221 115180 65362 131946 175891 253361 946891Ach% 89% 103% 102% 64% 108% 86% 95% 93%

73 | P a g e

Intrepretation

Here we can see the opertunity on Sunday. On this day wise target Sunday is obiously the best sales day according to the target wise achivements. As we see here that it is the last satur day and Sunday of this month , so on these days most of the unorganised retail shop are closed .so it is the best option for the consumersto buy at pantaloons. Tues day and wednes day are achieved successfully according the target on daily basis.

Week 4

Brand TTL Tgt TTL Ach Ach% Cont %109F 93647 54447 58% 6%AJILE 69506 60044 86% 6%AND 47436 47725 101% 5%

74 | P a g e

0

200000

400000

600000

800000

1000000

1200000

Daywise tgt vs Ach

Week 4

Tgt Ach

ANNABELLE 134944 166691 124% 18%BARE DENIM 173249 126839 73% 13%HONEY 176700 187960 106% 20%LEE COOPER 92542 117327 127% 12%Rig 79315 101958 129% 11%UMM 99058 44370 45% 5%BLUE DIAMOND 55709 39529 71% 4%Total 1022105 946891 93% 100%

Interpretation

In this graph we see the ladies western sections all brands achievement on the last Week of the month. Here honey brand achieve 100% target where other pantaloons brand like rig and ajile and leecooper did successfully.in this And is the non pantaloon brand which have minimum target and it is not done up to the mark. I had worked in Annabelle so I knew that only Annabelle have the only brand which have variety of formal designs and special party wears with some Chinese printed and some frock style.

75 | P a g e

0

200000

400000

600000

800000

1000000

1200000

Brand Wise Tgt Vs Ach

Week 4

TTL Tgt

TTL Ach

Week-5

 Monday

Tuesday

Wednesday

Thursday Friday

Saturday

Sunday Total

Tgt 101480 92255 101480 92255110706 184509239862 922546

Ach139175 102043 113335 82862133596 195808256236 102305

5Ach% 137% 111% 112% 90% 121% 106% 107% 111%

76 | P a g e

58%

86%

101%

124%

73%

106%

127%

129%

45%

71%

6%

6%

5%

18%

13%

20%

12%

11%

5%

4%

109F

AJILE

AND

ANNABELLE

BARE DENIM

HONEY

LEE COOPER

Rig

UMM

BLUE DIAMOND

Tg

t A

ch%

& c

on

% t

o d

ept

Week 4

Cont %

Ach%

Mon

day

Tue

sday

Wed

nesd

ay

Thu

rsda

y

Frid

ay

Sat

urda

y

Sun

day

Tot

al

Tgt

Ach

Ach%

1014

80

9225

5

1014

80

9225

511

0706

1845

09

2398

62

9225

46139175

102043

113335

82862133596

195808

256236

1023055137%111%

112%90% 121%

106%107%

111%

Week 5

Tgt

Ach

Ach%Day wise Tgt Vs Ach

Week 5

Brand TTL Tgt TTL Ach Ach% cont% to dept109F 101217 69179 68% 7%AJILE 59608 56368 95% 6%AND 51270 59576 116% 6%ANNABELLE 114043 158358 139% 15%BARE DENIM 148688 144041 97% 14%HONEY 151749 239400 158% 23%LEE COOPER 89813 101421 113% 10%Rig 67022 103369 154% 10%UMM 85071 52312 61% 5%BLUE DIAMOND

54065 3903172% 4%

Total 922546 1023055 111% 100%

77 | P a g e

109F

AJILE

AND

ANNABELLE

BARE DENIM

HONEY

LEE C

OOPER RigUM

M

BLUE D

IAM

ONDTot

al0

200000

400000

600000

800000

1000000

0

200000

400000

600000

800000

1000000

1200000

Week 5

TTL Tgt

TTL Ach

Brand wise tgt vs Ach

INTERPRETATION

In the last week we saw that honey, bare denim and Annabelle are the strong brands of ladies

western department. Annabelle achieved 139%and honey ached 159% target.

78 | P a g e

109F

AJILE

AND

ANNABELLE

BARE DENIM

HONEY

LEE COOPER

Rig

UMM

BLUE DIAMOND

68%

95%

116%

139%

97%

158%

113%

154%

61%

72%

7%

6%

6%

15%

14%

23%

10%

10%

5%

4%

Week 5

cont% to dept

Ach%

Tg

t A

ch%

& c

on

t% t

o d

ept

Contribution of sales on ladies western

Sale DepartmentBrand Ladies Western Contr109F 423251 5%AJILE 384536 5%AND 452992 6%ANNABELLE 847041 11%BARE 1244 0%BARE DENIM 997976 13%GET WRAPPED 0 0%HONEY 1411302 18%JEALOUS 755309 10%LEE COOPER 463179 6%NON BRAND 462 0%PEPE 976 0%RIG 718578 9%SCULLERS FOR HER 345587 4%UMM 624846 8%URBAN YOGA 127022 2%BLUE DIAMOND 206903 3%Grand Total 7761202

79 | P a g e

ANALYSIS

we can see that all, honey, annabelle, rig, ajile, umm, blue diamond are the brands those

have achieved 110% and aLL has achieved the highest among them i.e.152% .

Brands those are within 100% to 110% are bare denim, AND, 109f,lee cooper and daisy

dee.

Brands those have achieved below 100% are bare ,Mohena, enamor, dream, triumph,

lovable, sweet dream, i.e. mostly Lingerie.

The achievement % of aLL is the highest because the target customers of aLL do not

have any other option apart from this brand as they will not get their sizes any where else

or in any other brands.

The problem for non achievement of Lingerie Brands is irregularity in stock supply, due

to which Supply : Demand ratio is very low.

80 | P a g e

BRANDS CONTRIBUTION TO DEPARTMENT

ANALYSIS

The above figure shows that the brand which contributes much is honey i.e. 17%.The

reason for this is its attractive price points and also its merchandise is very youthful, i.e,

colourful tees and tunics.

Then comes bare denim with 12% and, aLL and Annabelle with 10% contribution each.

The contribution from Annabelle is good because it has both formal and party-wear

along with limited stock in casual wear which provides a wide range of variety to the

customers. Mainly the brand gets its high %age sale from its party wear and winter wear

sales.

RIG and UMM are close behind with 8% and 7% contribution respectively.

Lee cooper and Blue diamond, both the brands have merged together in one wall and

share the fixtures. So the identity of both the brands have got diluted, especially that of

Blue Diamond’s, which is regarded as an individual brand although being a sub brand of

Lee Cooper.

Although Lee Cooper is a denim based brand, its wall fixtures which are meant for denim

display, are placed well below eye level, which significantly hampers its sales.

The low contribution of Ajile Brand is mainly due to its Sporty positioning. Being a

sports brand its stock vs sale is limited, as it is not preferred for every occasion.

81 | P a g e

Chapter – 5

Recommendationand Conclusion

82 | P a g e

RECOMMENDATIONS We have to improve our product quality.

First of all we have to improve our quality of products mainly in case of office stationary

and books. The damaged products should be removed from the site of sellable products

because it creates inconvenience in the minds of the customer.

Our price is higher than the local market.

Customers are complaining that our price is higher then the local market and also from

competitors. Which is affecting our core values. We have to fix the price of our product

comparing with the competitors and the local market to attract more customers.

Some entertainment facility for the customers.

If we can give some entertainment to the customers like any type of competition, music

shows, best couples award(every day). This type of things are attract more and more

customers and they will satisfied and get a memorable experience while shopping in

Pantaloons.

Billing should be fast. Every department should have their own billing counter.

Mainly at the time of big discount days customers are facing problem in billing counters.

At this time it should fast enough to give service more numbers of customers. Every

department should have their own billing counters though every floor.

Availability of product.

Our logistic should strong enough to deliver goods within one or two days. Many time

customers are dissatisfied because they are not finding their own desired products. The

sales executives can not say anything for availability of products. Logistic should strong

enough to give promise to the customers for availability of products.

Give sufficient service with in first call.

83 | P a g e

Our after-sale service is not strong we have to improve it. We need not gine a second

chance to the customer to call for any help or complain. If a customer wants to exchange

any thing be friendly with him and ask him about the problem. An exchange is better

than no sale, but a satisfied customer is more important than a return policy.

ConclusionPantaloons are the best bet in retail. The store has been well maintained in accordance with the

latest demands of the consumers. However it still needs to focus on several parameters which are

posing hindrances towards its growth so that the store can retain its current Numero Uno position

in the lifestyle segment. The organization must strive for the development of new formats to

facilitate a better shopping environment for its customers. It can be undoubtedly stated the

company has well planned retail strategies currently but these must be updated with the

continuously changing environment so that it can sustain the competitive advantage.

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Chapter – 6

Bibliography

BIBLIOGRAPHY

Kotler Philip, Marketing Management,Prentice Hall India (PHI) Publication, (10 th

Edition)

85 | P a g e

Shukla Madhukar, Understanding Organizations: Organizational Theory and Practice in

India ,Prentice Hall India (PHI) Publication

Biyani Kishore, It Happened in India,Rupa & Co. Publication

News papers:-

The Economic Times

Business Standard

Websites:

www.google.com/

www.pantaloon.com

www.futuregroup.com

www.bigbazaar.com

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