manatee county government administrative center honorable ... · how do we pay? current interfund...

August 13, 2019 - Work Session - Afternoon Agenda Item #2

Subject Tourism-Related Capital Projects Briefings All Contact and/or Presenter Information Presenter: Elliott Falcione, Executive Director, Convention and Visitors Bureau, x3940 Contact: Monica Luff, Sr. Administrative Specialist, Convention and Visitors Bureau, x3944 Action Requested Tourism-related capital projects presentation for Commissioners' review. Enabling/Regulating Authority Florida Statutes, Chapter 125.0104 Legal uses of Resort Tax Funds Background Discussion

● In-depth presentation by the Executive Director of the Bradenton Area Convention and Visitors Bureau to include:

❍ the status of the future convention center hotel and the conceptual enhancement plans for the Bradenton Area Convention Center; and

❍ update on Premier Sports Campus and conceptual capital improvements to Premier Sports Campus; and

❍ potential future use of the GTE Building. ● The plans are conceptual and will be reviewed by the County Attorney's office in due time.

County Attorney Review Not Reviewed (No apparent legal issues) Explanation of Other Reviewing Attorney N/A Instructions to Board Records

N/A

Manatee County Government Administrative CenterHonorable Patricia M. Glass Chambers, First Floor

1:30 p.m. - August 13, 2019

Cost and Funds Source Account Number and Name N/A Amount and Frequency of Recurring Costs N/A Attachment: Capital Improvements 2019.pdf

Manatee County Government Administrative CenterHonorable Patricia M. Glass Chambers, First Floor

1:30 p.m. - August 13, 2019

Capital Improvement OpportunitiesElliott FalcioneAugust 13, 2019

OutlineInput from the BCC on the following projects:• Convention Center and Hotel Expansion• Premier Sports Campus Improvements• GTE Building

Bradenton Area Convention Center Hotel Expansion Opportunity

ObjectiveThe Board to consider an expansion of the Bradenton Area Convention Center to create direct economic impact for our community that would leverage: • Out of town conferences• Tradeshows• Conventions

History of the Bradenton Area Convention Center

▪ 1978-1980: ▪ The Bradenton Kiwanis Club pledges $500,000 in seed money▪ The Civic Center Authority and a joint venture of Nord Southern Dolomite and Istra,

N.V. known as Manatee-Gateway agree to word toward construction of the Manatee Civic Center and adjacent luxury hotel (note: hotel was never built)

▪ Former House Speaker Ralph Haben persuades legislators to approve an $8 million grant

▪ 1983-1985: Ground breaking, construction, and opening of the Manatee Civic Center

▪ 1992: Bradenton Area Convention and Visitors Bureau begins operations of the now-named Manatee Convention and Civic Center

▪ 2011: $6.5 million renovation, paid for by County tourism tax

▪ 2015: Renamed Bradenton Area Convention Center

Held over 3,000 events in its lifetime

Current state of the Bradenton Area Convention Center

Current Types of Events:

▪Graduations

▪Consumer shows

▪Banquets

▪Concerts

▪Conferences

▪Trade shows

▪Sporting events

▪Meetings

Future Funding Component with Expansion

▪ Estimated operating costs covered by revenues 82%-90%

▪ TDT would still be utilized to cover annual budget gap

Current Funding Component

▪ Operating Revenues cover ~80% to 89% of operating costs.

▪ Operating Cost of the Convention Center is approximately $25/sq. ft.

Tourist Development Tax (TDT) balances the budget to include transfer for shortfall and Renewal & Replacement (R&R) budget.

Per Florida Statue 125.0104 – Tourist Development Tax Revenues authorized uses - Pay the operation and maintenance costs of a convention center. To acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote publicly owned and operating convention centers.

Convention Center Headquarters Hotel

Sheraton Hotel – Site Plan

Convention Center – Site Plan

Hotel Details▪ Incentives: Palmetto CRA▪7th Street Extension: EDA Grant▪ Job Creation

▪ Hotel operation: 250▪ Construction: 230

Amenities: ▪ 252 rooms▪ 10,000 square feet of meeting space▪ 8 stories plus VIP rooftop lounge ▪ Full service restaurant▪ 32,420 square feet of outdoor special event flex

space

Video Rendering

▪ 15,000 square foot multi-purpose room▪ Needed to host conferences, conventions, and trade shows▪ Free up rental space to bring in additional out-of-town business

Build Additional Space at Convention Center

▪ Expand main lobby▪ Pedestrian traffic throughout the venue would flow better when adding additional common

space▪ Would allow for more registration/vendor space


▪ Hotel corridor connector▪ Would provide access from hotel to convention center without going outside


▪Parking garage▪ Would give the convention center an additional parking spaces –

shaded and dry▪ Would consider adding a parking fee for garage parking and surface

parking for certain events


Video Rendering

Palm Beach Convention Center▪ Building has 350,000 Sq.

▪ Hilton Hotel with 400 rooms▪ Planning expansion in 2020 - out for RFP

Harborside Event Center Fort Myers▪ Building has 30,000 Sq.

▪ Currently building a 243 room Luminary Hotel- opening 2020▪ Lee County contributing $4 million from general funds for

renovation; City of Ft. Meyers also contributing from general funds – no TDT

A look Around the State

A look Around the State

Ocean Center Daytona Beach▪ Building has 147,000 Sq.

▪ Currently going through $15 million renovation using only TDT

▪ No adjacent hotel

RP Funding Center Lakeland▪ Building has 100,000 Sq.

▪ $18 million dollar renovation in 2018▪ 50% funded by TDT, 50% funded by general funds from City of

Lakeland

▪ Hyatt Place with 128 rooms

▪Corporate Meetings and Conferences

▪SMERF Conferences and Events▪ Social, Military, Educational, Religious and Fraternity

▪State and National Pageantry Events

▪Regional and State Association Conferences and Trade Shows

▪Sports & Arts Conferences, Tournaments and Trade Shows

Future Target Business

▪ HelmsBriscoe

▪ Florida Association of Executives

▪ Meetings Professionals International

▪ VISIT FLORIDA

▪ Florida Association of Destination Marketers

▪ Sports Foundation

▪ National and International Sports Meeting/Trade Show planners

▪ XSITE Meeting Planners

▪ Marriott Corporate

Targeted Organizations to Generate Business

Estimated Economic Impact▪ Current annual direct economic is estimated at $6,849,400

▪ Projected annual direct economic impact once the hotel is built and open for business is estimated at $18,249,800

▪ Based on intercept survey with Manatee County conference/meeting visitors:▪ Over half (53.1%) are visiting the area for the first time

▪ 70.6% of these first time visitors indicate that they plan to return for vacation in the future

▪ Generate an additional economic impact from return visitors of$2,404,600 – or an annual impact of $20,654,000

Timeline(approximate)

▪ August 13, 2019 – workshop to convey conceptual plan

▪ September 2019 – Palmetto Sheraton Hotel breaks ground

▪ September 16, 2019 – at the direction of the BCC, seek recommendation from the Tourist Development Council

▪ October 22, 2019 – seek approval from the BCC

▪ December 2019 – send out RFP through Purchasing Department

▪ February 1, 2020 – Manatee County closes on loan for project

▪ May 1, 2020 – award bid(s) for contractors of the expansion of the convention center related items/Palmetto site plan approval

▪ July 1, 2020 – begin construction

▪ July 1, 2021 – construction complete

Funding the Project

Estimated Construction Costs:▪Multi-use room: $5 million▪Expanded lobby: $700k▪Parking garage: $4.5 million▪Hotel connector: $600k▪Building enhancements (parking lot, interior upgrades,

landscaping): $4.5 million

Total Cost: $15.3 million

Premier Sports Campus at Lakewood Ranch

Objective

For the Board to consider a capital improvement plan that would respond to our:• current customer needs• would allow us to bid on collegiate level

tournaments.

Premier Sports Campus Fast Facts

▪ Built in 2011 by SMR

▪ Approximately 140 acres

▪ 75 acres of playing surface

▪ Eight lighted fields

▪ Natural grass lazer-leveled fields throughout the campus

▪ 65,000 ft of underground irrigation

▪ 23 full size multipurpose fields approximately 115x75 yards

▪ Purchased by Manatee County in 2017

2016- Present Main Entrance

• TDT allocated up to $4 million of tourism tax proceeds for the stadium and related amenities including warm-field, parking, concessions, and restrooms

• Balance of acquisition costs of $2.1 million were paid by impact fees

Premier Sports Campus

Premier Sports Campus

2011 aerial view of PSC (looking north) 2017 aerial view of PSC (looking north)

Premier Sports Campus Enhancements

Construction of Stadium began in November 2015

and was completed in August 2016.

▪ Bleacher seats- 3,500▪ Permanent restrooms▪ Press box▪ Two scoreboards▪ Administrative offices ▪ Overhead irrigation system

Premier Sports Campus was purchased by

Manatee County in 2017

Current Funding Component

Operating revenues cover ~70% of operating costs

The annual budget gap each year is covered by Parks and Natural Resources, property taxes, user

fees by other Parks programs, and TDT.

Premier Sports Campus Signature Events▪ 2011 – current Labor Day Soccer Tournament -

average 250 teams (three day event)

▪ December 2011 – current US Soccer Academy (two weeks in destination) – 7,429 athletes

▪ December/January 2016 – current AS Roma Showcase – average 100 teams (three day event)

▪ April 2015 – current FC Sarasota Soccer Tournament – average 350 teams (four day event)

▪ April – FYSA (Florida Youth Soccer Association) President’s Cup – 270 teams

▪ August – FYSA – 180 teams

Current Local Business

Monsters Lacrosse▪ September – July

Premier Flag Football League▪ December – September

Sarasota Lightning Flag Football▪ July - November

Current Local Business

Lakewood Ranch Adult Soccer▪ October - September

Sarasota Adult Soccer League▪ June – August

Lakewood Ranch Chargers Soccer Club▪ August - July

Total Number of Tournaments

Total Number of Participants

Total Number of Hotel Room Nights

Total Economic Impact

33 44,015 39,056 $36,024,714

Projected Sports Tournaments

2018/2019Total Number of Tournaments

Total Number of Participants

Total Number of Hotel Room Nights

Total Economic Impact

36 48,120 42,500 $39,124,068

Sports Tournaments 2017/2018

Facility Usage

Out of town events = 80%

Local league play = 20%

Premier Sports CampusCapital Enhancements

Parking Lot Enhancements:▪ Add 4-lane drop off loop and bus turn around

▪ Enhance current and increase parking by 429 spaces

▪ Would include: employee parking, VIP parking, TrueGrid handicap parking, paved driveway aprons that connect to the entrance/exit roads, and drainage enhancements

Parking lot layout – phase one

Parking lot layout – phase two

Multi-purpose building:▪ Approximately 4,000 square feet

▪ Additional restrooms servicing north end of complex

▪ Concession operation servicing north end of complex

▪ Air-conditioned EMT/Physical trainer’s room

▪ Open multi-purpose meeting room

▪ Managers office

▪ Training/performance room

▪ Laundry facility

▪ Shade overhang


Multi-purpose building


Stadium locker rooms:▪ Four team locker rooms

▪ Two referee locker rooms

▪ Includes showers and restrooms


Stadium locker rooms


Stadium LED lighting:▪ Provide increased lumens for live streaming

▪ Saves energy and maintenance costs

Stadium Score Board:▪ Enhance stadium brand with an option to sell

sponsorship space

▪ Improves team and fan experience


Lightning protection system▪ Provide safety monitoring for athletes and spectators▪ Warning system is mandatory for certain special

events

Stadium sound system▪ Enhance customer experience▪ Provide opportunity to enhance sponsorship sales▪ Provides safety message during inclement weather▪ Allows client to update athletes and spectators


Entrance Sign – SR 70

College conference events to bid on – post capital improvements

▪ NCAA (National Collegiate Athletics Association)

▪ NAIA (National Association of Intercollegiate Athletics)

▪ NJCAA (National Junior College Athletics)

▪ ACCA (Association of Christian College Athletics)

▪ NIRSA (National Intramural & Recreation Sports Association)

▪ USCAA (United States Collegiate Athletics Association)

▪ NWAC (Northwestern Athletic Conference)

More than soccer and lacrosse…

We must diversify▪ Grass Volleyball

▪ Field Hockey

▪ Flag Football

▪ Australian Rules Football

▪ Rugby

▪ Archery

▪ 5K Obstacle Running Race Course

▪ Ultimate Frisbee

Timeline▪ August 13, 2019 – Workshop to showcase to BCC

▪ September 16, 2019 – At the direction of the BCC, seek recommendation from Tourist Development Council

▪ October 22, 2019 - Seek approval from the BCC

▪ December 2019 – Purchasing sends out RFP

▪ February 1, 2020 – Manatee County closes on loan for project

▪ May 2020 – Award bid to general contractor

▪ July 1, 2020 – Begin construction

▪ March 2021 – Project completed

How do we Pay? Current Interfund loan for: ▪ Remaining balance of convention center renovation

▪ Purchase of Premier Sports Campus

Approximately $5.3 million

Estimated cost for Bradenton Area Convention Center Improvements▪ $15 million

Estimated cost for Premier Sports Campus Improvements▪ $8.5 million

Total Estimated Project Costs: $23,800,000▪ Currently being reviewed by the office of Financial

Management, including financial advisor

Questions?

Conceptual Plan for GTE Building

GTE Building Concept

History of Building▪ Built in 1925

▪ The Peninsular Telephone Company

▪ Local architect, J.H. Johnson

▪ Built to accommodate the rapidly growing communications system in Manatee County and to house all new dialing system

▪ Manatee County purchased the building in 1991

▪ Current use – records storage

History of Building

Future Opportunity – GTE Building

▪ Building purchased by the Manatee Players, Inc.

▪ Primary focus: performing & technical arts education

▪ Secondary focus: performing arts rehearsal space

▪ Tertiary focus: technical hands-on training

▪ Other: audition space

Partners: Manatee Players, Inc., Straz(formerly Tampa Bay Performing Arts Center) Education Development, Del Couch Foundation, Local Home Schoolers

Future Classes▪ Acting for the Camera

▪ Audio Engineering

▪ Ballet (5 levels)

▪ Broadway Bootcamp

▪ Improvisation

▪ Instrumental Studies (piano, voice, guitar)

▪ Literacy Live

▪ Musical Theater

▪ Dance (tap, jazz, contemporary)

▪ Senior Musical Theater

▪ Sound Mixing & Effects

▪ Vocal Recording

▪ Voice Over

Ground Floor

Second Floor

Third Floor

Expectation & Timing

▪ The Manatee Players, Inc. currently evaluating the overall condition of the building

▪ Plan to provide Manatee County with a proposal in ~30 days

▪ County ADM’s office & Property Management will review proposal and make recommendation to BCC at future board meeting

Questions?

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