manchester central library - manchester central library reborn
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CILIP PPRG Marketing Excellence Awards 2014 - bronze winner. Presented by Emma Watson, PPRG on behalf of Manchester Central LibraryTRANSCRIPT
Winner of a Bronze awardManchester Central Library
Reborn
Manchester Central Library - Reborn
A communications campaign following a four year transformation project aimed at showing the broad range of facilities on offer to a wide range of audiences
A small budget was allocation for a large campaign that aimed for maximum exposure
The campaign became Reborn with additional straplines used such asYour world in one place to convey the breadth and range of services now offered from archives to performance space.
Wide range of channels used includingOutdoorUse of existing networks Digital channels
Results – first three months
300,000 visits
50,000 books borrowed
40,000 wifi sessions
10,000 new members
£4,800 made from branded merchandise
£28,000 cups of tea/coffee served
10,000 films views in film pods
Press coverage
• Two tweets recognised by Great UkGov as most engaging
• Social media outreach – audience of 149,498• Mcrcentral Library trended on Jan 22nd
• 50% increase in twitter engagement
Chaos to Order at Manchester Central Library - this week an artistic residency starts, curated by Manchester band Everything Everything. This is the first event of its kind for a library in Europe. It'll be a week of curated events and experiments spanning music, theatre, literature, dance, comedy, and the indefinable, to challenge perceptions and test the limits of what a 21st century library can be.
Congratulations Manchester Central Library
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