manisha.doc

AProject Report

On“THE STUDY OF PURCHASE INFLUENCING FACTOR OF

STAR COATINGS & MEMBRANES PVT. LTD”

Submitted to the MBA Department in Partial fulfillment of the

Requirement for the degree of

Master’s of Business Administration

Session – 2014-2016SUBMITTED TO: SUBMITTED By :

Mr. Vikhyat(Faculty Of Management)

Manisha GuptaM.B.A. III SemRoll No. 1406870038

Meerut Institute of Engineering & Technology

NH. 58 Baghpat Bypass, Road Meerut U.P.

(Affiliated To Dr. APJ Abdul Kalam Technical University, Lucknow)

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DECELARATION

I MANISHA GUPTA, a student of MBA 3rd semester of MIET, Meerut hereby declare that the project

report titled “The Study Of Purchase Influencing Factor Of Star Coatings & Membranes Pvt. Ltd”

is my original work and the same has not been submitted for the award of any other diploma or degree.

Place: MANISHA GUPTA

Date: Roll no-1406870038

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ACKNOWLEDGEMENT

I express my sincere gratitude to Mr. Vikhyat (Faculty Of Management) MIET, Meerut a source of

motivation and gave me the opportunity to work on this project. She has been my mentor during this

project. Her guidance and vast knowledge has been a source of inspiration. I wish to express my heartfelt

gratitude to all the faculty and staff members who have always been a guiding light of this study right

from the word go. They gave me insights, which have proved to be very useful for me while I went about

doing this study.

MANISHA GUPTA

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PREFACE

The present report is assigned with the topic “The Study Of Purchase Influencing Factor Of Star

Coatings & Membranes Pvt. Ltd” with preference to STAR COTINGS AND MEMBRANCE

PVT. LTD. NEW FRIENDS COLONY SOUTH DELHI. For the purpose of knowledge, which a

student of marketing required and help to face the student more expertly, boldly and tactfully,

whenever he face. It is right passage to enter the world of marketing.

The topic is very interesting to introduce a fresher like me practically with the ever changing & west of

marketing.

Product planning which are the marketing devices to stimulate demand for product can not overcome

in product style, quality packing design or function. Sales promotion is a way to increase the demand

of a new product. It is also way of differentiating similar product.

Waterproofing membranes & construction chemicals are the product consumer both by mass & class

in heavy quantity as it is nasality product but the selling of it is not so very easy as in the present age

competition in every field is very typical.

In the report in which has been investigated prominent of agent retailers & consumer of the city from

different areas. I have to cover all reason by hard work of mine and help of several well wisher with the

help of Star Coatings and Membranes Pvt. Ltd. New Friends Colony South Delhi. To make working

smooth and increase the sale of product and hope that the practical work and this report will help the

management to make the position better in the market and spot up the sales of the organization

product very soon.

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EXECUTIVE SUMMARY

The objective of the project is to study market potential of Waterproofing Chemicals and to know the

consumer’s perception about Waterproofing Membranes. The report contains a brief introduction of Star

Coatings & Membranes Pvt. Ltd. and it’s various products. Star is the largest player in the Chemical

sector.

At Star quality is a relentless commitment to continuous improvements in products, process and systems

to provide consistent quality products to meet our customer’s requirement worldwide. This report clearly

mentions objectives of study and research methodology utilized. Research design used in this project is

exploratory and the sources of information are both of primary data and secondary data. The data

collection method used is structured non disguised questionnaire in which the types of questions used are

multiple choices and close ended. The report contains a detailed view of the tasks, which have been

undertaken to analyze the market of Waterproofing Membranes. Various set of questionnaire have been

prepared to know perceptions of retailers and consumers about Star Chemicals. Some of the research

areas are – New Friends Colony, in which the comprehensive and intensive marketing activities at Star

Coatings & Membranes Pvt. Ltd. New Delhi is control by manager marketing. Incharges marketing of the

unit Chemical it is the complete meal for structure.

The route or supervisor duty is to see whether the Waterproofing Membranes and Chemical products are

properly distributed to the agents of Star in due proper time. They observe the market trend, the

competitor’s activities, and the difficulties of market. They try to penetrate in new market area where the

agents of Star do not exit. At the present the distribution of Waterproofing Membranes and Chemical

product is done through Company vehicles which are arrange by the company.

In All over India CICO is the strongest competitor in the fields of Waterproofing. Mostly agents as well

consumers say that the quality of Star is much better when any other brand packed Chemical in Delhi.

Removing the middlemen between the producers and consumer by the procurement of the Chemicals

directly by the producer directly through consumer.

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The route or supervisor duty is to see whether the waterproofing Membranes and Chemical products are

properly distributed to the agents of Star in due proper time. The whole project has been a great learning

for me to experience and understand the market dynamics with respect to Waterproofing Membranes.

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TABLE OF CONTENTS

S.NO TITLE PAGE

1. Introduction 8

(a) Introduction to the study 8-9 (b) Objective 10 (c) Importance 11 (d) How the study help the company 12

2. Company profile 13

(a) History of Star Coatings 14-52(b) Structure of Organization 53-58(c) Mission of Star Coatings 59

3. Product Mix 60

(a) Definition of Waterproofing Chemicals 60-61(b) Product Line 62-65(c) Marketing of Waterproofing Membranes and Chemical Product

4. Distribution channel 66-68

5. Research Methodology Used 69-74

6. Analysis of data collected 75-87 7. Conclusion 88-89

8. Recommendations & Suggestion 90-92

9. Annexure 93-95

10. Bibliography 96-97

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INTRODUCTION

IMPORTANCE OF THE CONSUMER BEHAVIOUR

In old days, the importance of the study of consumer behavior was not realized by business and

industrial enterprises. It was taken for granted that whatever is produced, can be easily in the

market. It was further assumed that the customers have no choice or preference of their own and

they purchase whatever is sold to them. It was considered enough for a marketer to collect the

quantitative data of consumption. No need was realized for collecting and analyzing the qualitative

data. Now, the time has changed, recognitions have changed and consideration has changed. The

business and industrial enterprise have realized the importance of the study of consumer behaviors.

They have come to realize that no marketing efforts can be successful if the choices, tastes and

attitudes of consumers are not properly considered.

Therefore the stress is laid upon marketing research and the study of consumer

behavior. All the efforts are made to diagnose the needs and wants of consumers. Goods and

services are produced accepting to the specifications of these needs and wants and these goods and

services are distributed to the consumers at the right time and place through most suited channels

of distribution. All the marketing activities of today go around the satisfaction of consumer needs.

The importance of the study of consumer behavior may be explained as under:

1-Production Policies: The study of consumer behavior affects of the enterprise. Consumer

behavior discovers the habits, tastes and preference of consumers and such discovery enables an

enterprise to plan and develop its products according to these specifications. It is necessary for an

enterprise to be in continuous touch with the changes is consumers behavior so that necessary

changes in products may be made.

2-Price Policies: An organization must study the behavior of his consumer very well before

fixing the price of his product because the consumer behaviors affects price policies of the

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enterprise to a great extent. For example some people purchase a product only because it increases

their social prestige.

3-Distribution Policies: Consumer behavior affects distribution policies of an enterprise also. It is

necessary for the manufacturer to assure regular and continuous supply for the manufacturers to

assure regular and continuous supply of products in the market.

4-Sales Promotion Policies: The study of consumer behavior helps the enterprises in knowing the

buying motives of consumer. The decisions of the form, color, packing and labeling etc. of the

products are directly affected by the motives for which the consumer buys the products.

Above discussion makes it clear that the study of consumer behavior plays an important

role in the determination of marketing policies of the enterprise.

The Waterproofing Chemicals play an important role in the structure of building life. It is

said to be the ‘complete natural food’. Milk is consumed in every house without any consideration

of cost, creed, status, religion and age.

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OBJECTIVES OF THE STUDY

To know the factors which influence a consumer to go for particular brand.

To determine the appropriate delivery time of the Star product.

To know the market of Star products.

To study the response and behavior of the consumer.

To know whether the people are satisfied with the pricing of Star products.

To know awareness of consumer about Waterproofing.

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IMPORTANCE

Analyzing market opportunity :- Consumer behavior helps in finding out that

what are the opportunities for marketing the product . The marketer can know

that what product they can produce to satisfy the needs and wants of the

customer and that will give them maximum profit.

Selecting target marketing:- The study of consumer behavior helps in selecting

the target market that which market to target and the needs to be satisfied of the

customers.

Marketing mix decision .

Use in social and nonprofit marketing.

IMPORTANCE OF WATERPROOFING

Waterproofing is very important from structural point of view as they contain almost all the

essential chemical constituents required in Building Structure.

Chemical industry also fits well in diversifying farming programs and reducing the

building structure risk involved in Structure. It provides a good waterproofing membranes.

Chemicals industry is also in maintaining the structure of building.

HOW THE STUDY HELP THE COMPANY?

During my project work in Star, I suggested new Questionnaires to know the satisfaction level of

the customers with the help of new Questionnaires. The company can make the changes or can

modify the old Questionnaires for better results. The new Questionnaires contain more questions

and are easy to understand that can be used for measuring satisfaction level of the customer.

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COMPANY AT A GALANCE

Name of company : Star Coatings & Membranes Pvt. Ltd.

Phone no. : +91-11-26328651/52/53/54, 26931888/2999

Fax no. : +91-11-26931162

Head Office of the Company : A-92-C 2 nd Floor, Taimoor nagar, New Friends Colony, New Delhi- 110065

Major product : ENIROOF GOLD/SPR/EMB/BLACK

New Launching : ENIPOXY160

Turn Over : 400-500 Crore per year

Net profit : 28 Crore

Office Timing : 10 am to 6 pm

Production Work : Continuously 24 hours in 3 shift

Supply of Chemicals : 5 times in a day

Certification : AN ISO 9001-2008

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About Company( History of STAR )

Star Coatings & Membranes Pvt. Ltd. is one of the leading suppliers of waterproof coatings, Liquid

Membranes, Epoxy Coatings, Poly-urethane Coatings, Decorative Coatings, Anticorrosive Coatings,

Adhesives, Joint sealants, Cement admixtures, and many more specialty products.

A decade ago Star Coatings & Membranes Pvt. Ltd. introduced water based liquid membranes for

waterproofing in Indian market. We established the name “Eniroof EMB” and “Eniroof SPR” as a

synonym for Waterproofing. Star Coatings & Membranes Pvt. Ltd. has incorporated the scientific,

advance and most innovative technologies to bring winds of change to revolutionize the construction

industry. Our endeavor is to provide ECO friendly, high quality and cost effective products to our ever

increasing customers.

Star Coatings & Membranes Pvt. Ltd. Is delighted to have its presence across all the cross sections of

Indian construction industry be it various Ministries, Govt. Department, Outstanding Corporate

Houses, Leading Developers, Structural consultants, established Architects and above all our small

customers across the society.

Star Coatings & Membranes Pvt. Ltd. and its Group Company equipped with a state of art

manufacturing units at Daman. Our world class R&D facility adds feather to the Cap. Moreover we

have our own warehousing arrangements at different locations in India.

Star Coatings & Membranes Pvt. Ltd. do posses the professionally managed site inspection and

consultancy teams to suggest our clients, value added solutions against their needs.

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Throughout theses years of establishment, not only that our name has successfully been recognized in

the Indian Market, we have also been able to carve a big niche for our value added products and

services, precisely here is a glimpse of our vision, Mission, and Objectives which are our driving force

to touch the sky.

Vision:

To bring winds of change to revolutionize the construction industry with Ecofriendly, cost effective,

high quality & exclusive range of innovative speciality chemicals.

Mission:

Guaranteed construction chemical solutions with commitment to excellence & Closeness to customer.

Objective:

To rely on integrity, passion, dedication & commitment for total customer satisfaction.

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CONCRETE ADMIXTURE & PLASTICIZER

STAR – 310

Anticorrosive, High Range, Water Reducing Super plasticizing Admixture

Conforms to ASTM C 494 Type F

DESCRIPTION

STAR – 310 is a high performance set reducing, super plasticizing admixture for use in concrete and

Portland cement.

STARS – 310 admixtures helps in reducing setting times in general and especially in lower

atmospheric temperature, produce early high and ultimate increased strengths. It reduces bleed and

segregation and improves workability too.

STAR – 310 does not contain any added chloride ions ensuring that the product does not support

corrosion of reinforcing steel. Being anticorrosive in nature helps concrete and steel to prevent

corrosion.

ADVANTAGES

• Increased Strength without increase in cement content.

• Improved Durability by increasing density and lowering permeability.

• Chloride free. It is safe in pre‐stressed concrete and with sulphate resisting cements.

• Reduced segregation.

• Produces high early strengths.

• Corrosivity ‐ Non‐Corrosive.

DOSAGE

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The optimum dosage determined by site trails with a specific concrete mix which enables the effects

of workability, strength gain and setting time to be measured.

The rate of addition of STAR – 310 is typical between 160 ml to 500ml per 100 kg cement.

STAR – 312

Anticorrosive, Set Retarding Super plasticizer

Conforms to ASTM C 494 Type G

DESCRIPTION

Brown solution based on selective Polymers to produced high workability concrete without loss of

strength. It promotes high and early ultimate strength by taking advantage of water reduction whilst

maintaining workability.

ADVANTAGES

• High early and ultimate strength concrete

• High performance concrete for durability

• To produce high workability concrete requiring little or no vibration during placing.

• High workability without segregation or Bleeding.

• Pre‐cast & Pre‐stressed concrete

• Concrete containing pozzolans such as micro silica, GGBFS, PFA including high volume fly

ash concrete.

DOSAGE

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The optimum dosage is best determined by site trials with the concrete mix that enables the effect of

workability, strength gain or cement reduction to be measured. Site trial with this product should

always be compared with mix containing no admixture. As a guide the rate of addition is generally in

the range of 0.5‐to 2‐litres/100 kg of Cement.

STAR – 315

Anticorrosive, water Reducing Retarding, Super Plasticizing Admixture

Conforms BS 5075 & ASTM C‐494 Type G

DESCRIPTION

STAR – 315 is a high performance water reducing, super plasticizing admixture for use in concrete

and Portland cement.


corrosion of reinforcing steel. Being anti corrosive in nature, helps concrete and steel to prevent

corrosion.

ADVANTAGES

• Provide specified strength grades at comparatively lower cement content.

• It reduce water content, improves compressive Strength.

• Enhances durability through the production of low permeability concrete

• Minimizes segregation and bleeding and produce a dense, close textured surface, improving

durability.

• Chloride free, safe for use in pre‐stressed and reinforced concrete

• Anticorrosive in nature, neither initiate nor promote corrosion.

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• Allows workability to be increased without adding extra water

DOSAGE



The rate of addition of STAR – 315 is typical between 200 ml to 500ml per 100 kg cement.

STAR – 316

Pore blocking, Anticorrosive Concrete Admixture

Conforms to IS 9103‐1999 ASTM C 494 Type A

DESCRIPTION

STAR – 316 is a high performance porosity reducing, hydrophobic, anticorrosive admixture for use in

concrete and Portland cement to produce waterproof concrete.



corrosion.

ADVANTAGES

• STAR – 316 reduces porosity.

• STAR – 316 reduces permeability.

• STAR – 316 reduces diffusion coefficient.

• STAR – 316 increases water resistance and corrosion resistance.

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• STAR – 316 is chloride free. Ideal for concrete containing embedded steel.

• STAR – 316 easily dispersed throughout concrete mix.

• STAR – 316 is Anticorrosive in nature, neither initiates nor promotes corrosion.

• Allows workability to be increased without adding extra water

DOSAGE



The rate of addition of STAR – 316 is typical between 1‐3 percent (by weight) per 100 kg cement.

STAR – 321

High Early Strength New Generation Polycorboxylate eather based Super Plasticizer for Precast

Concrete Application Conforms to ASTM C494 Type B, D & G, and ASTM C 1017 Type II

DESCRIPTION

STAR – 321 is polymer engineered specifically towards the pre‐cast concrete industry to produce the

highest possible early age strength gain, with the lowest possible cementitious content.

STAR – 321 is a new generation polymeric super plasticizer/high range water reducer based on nano

technology

STAR – 321 has the effects of Steric and Electrostatic repulsion that helps in producing a product,

which is more effective than conventional super plasticizers.



corrosion.

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ADVANTAGES

• STAR – 321 provide early age compressive strength developments that improve productivity,

earlier transfer of pre‐stress and negate the need for accelerating admixtures during cold

temperature working.

• STAR – 321 provides better consistency, requires little or no vibration in highly workable

concretes.

• STAR – 321 reduce surface cohesion makes concrete floating and finishing requires less

labour involvement.

• STAR – 321 improves rheology of concrete provides a blemish free surface finish, requiring

less repair work.

• STAR – 321 is chloride free, ideal for concrete containing embedded steel.


• Allows workability to be increased without adding extra water.

DOSAGE



The rate of addition of STAR – 321 is typical between 0.4% to 3% by weight of cement.

STAR – 325

High Early Strength Anticorrosive PCE based super plasticizing admixture for self compacting

concrete Conforms to ASTM C494 Type B, D & G, and ASTM C 1017 Type II

DESCRIPTION

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STAR – 325 is polymer engineered specifically towards the pre‐cast pipe industry to produce the

highest possible early age strength gain, with the lowest possible cement‐water ratio.

STAR – 325 is a new generation polymeric PCE based super plasticizer/high range water reducer

based on nano technology. STAR – 325 has the effects of Steric and Electrostatic repulsion that helps

in producing a product, which is more effective than conventional super plasticizers/water reducers.



corrosion.

ADVANTAGES

• STAR – 325 provide early age compressive strength developments that improve productivity,

earlier transfer of pre‐stress and negate the need for accelerating admixtures during cold

temperature working.

• STAR – 325 reduce surface cohesion makes concrete floating and finishing requires less

labour involvement.

• STAR – 325 is chloride free, ideal for concrete containing embedded steel.


Allows workability to be increased without adding extra water

DOSAGE



The rate of addition of STAR – 321 is typical between 0.4% to 3% by weight of cement.

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STAR – 327

Anticorrosive Polymeric PCE Super Plasticizer for Long Slump retention.

Conforms to ASTM C494 Type B, D & G, ASTM C 1017 Type II

DESCRIPTION

STAR – 327 is a new generation super plasticizer specifically designed for use in applications where

very long slump retention is needed. STAR – 327 is based on polymer and developed by using nano

technology. STAR – 327 has excellent dispersing action. STAR – 327 has the effects of Steric and

Electrostatic repulsion that helps in producing a product, which is more effective than conventional

super plasticizers / water reducers.



corrosion.

ADVANTAGES

• STAR – 327 is designed to provide excellent and consistent dispersion properties when added

to concrete, in dry batched concrete or to ready‐mix concrete mixers on site.

• STAR – 327 is a highly efficient super plasticizer.

• STAR – 327 provides increased workability of concretes at low dosage rates.

• STAR – 327 improves cohesion and consistent set at high workability, save time.

• STAR – 327 is chloride and formaldehyde free.

DOSAGE



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The rate of addition of STAR – 327 is typical between300 to 2000 ml per 100 kg cement.

STAR –PCE ‐ 4420

New Generation Slump Retaining PCE based Concrete Super plasticizer

Conforms to ASTM C494 Type B, D & G, ASTM C 1017 Type II

DESCRIPTION

STAR‐PCE 4420 is a High Range Water Reducing Admixture for High performance, High strength

and durable concrete. It is based on a Polycarboxylate Ether (PCE) Polymer. The main polymer

backbone has carboxyl groups for the adsorption on the surface of cement particles and alkoxy

polyether lateral chains that keep the particles physically away from each other. This phenomenon of

separating discrete solid agglomerating particles is known as Steric Hindrance. This result in superior

fluidity of the mixture combined with better retention of workability (slump) as compared to the

conventional super plasticizers based on Naphthalene or Melamine formaldehyde polycondensates. h

STAR‐PCE 4420 comprises of particles less than 1/50 the size of cement grains, and is synthesized

through ionic polymerization in nano‐scale.

STAR‐PCE 4420 is a High Range Super plasticizer (water reduction up to 40% in control concrete)

with superior cement dispersion ability to provide extremely high slump values, even to concrete

mixtures with water‐to‐cement ratio of less than 0.30. STAR‐PCE 4420 can provide slump retention

of more than 120 minutes after mixing at higher than ambient temperatures (35 C or more)

ADVANTAGES

STAR‐PCE 4420 is highly dosage efficient – a much smaller dosage as compared to conventional

super plasticizers is only sufficient. STAR‐PCE 4420 imparts high flow ability to the mixture so as to

fill the formwork under its own weight (self compacting ability) without any voids or segregation of

aggregates. This self compacting concrete (SCC) maintains fluidity for longer periods unlike

conventional super plasticizers that suffer rapid slump loss. STAR‐PCE 4420 can be used as a pump

ability enhancer combined with plasticizing effect which allows high range water reduction leading to

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phenomenal increase in compressive strength, impermeability and durability. STAR‐PCE 4420 has no

effect on the setting time of concretes and develops high early strength that allows rapid progress in

large scale civil engineering applications. STAR‐PCE 4420 is ideal for pre‐cast and pre‐ stressed

concrete products. The very high fluidity of the concrete mixtures facilitated by STAR‐PCE 4420

results in smooth surfaces on removal of formwork.

DOSAGE



The rate of addition of STAR‐PCE 4420 is typical between 0.4% to 1.2% by weight of cement.

STAR – 330 SNF

Water Reducing, Retarding High Range Super plasticizer based on sulphonated naphthalene

Formaldehyde Conforms to IS 9103‐1999 (2003) & ASTM C 494Type G

DESCRIPTION

STAR‐330 is Brown aqueous solution based on Sulfonated Formaldehyde and selected additives.

STAR‐330 produced high workability concrete without loss of strength. It promotes high and early

ultimate strength by taking advantage of water reduction while maintaining workability.

ADVANTAGES

Bleeding and segregation minimized: Produces high quality concrete of improved durability and

impermeability.

Slump Retention: Excellent retention of slump at very low dosage. Increased Strength: Provides high

early strength for pre‐cast concrete with the advantage of higher water reduction ability. Improve

workability: Increased workability reduces placing time and labor cost. Improve Quality of Concrete:

Denser, close textured concrete with reduced porosity and hence more durable. Chloride Free: Safe in 24

pre‐stressed concrete and with sulphate resisting cement and marine aggregates. Higher Cohesion:

Cohesion is improved due to dispersion of cement particles. Minimize segregation and finish of

concrete surface.

DOSAGE



STAR ‐ 331 SNF

Water Reducing, Retarding High Range Super plasticizer based on sulphonated naphthalene

Formaldehyde Conforms to IS 9103‐1999 (2003) & ASTM C 494Type G

DESCRIPTION

STAR‐331 SNF is Brown aqueous solution based on Sulfonated Formaldehyde and selected additives.

STAR‐330 produced high workability concrete without loss of strength. It promotes high and early

ultimate strength by taking advantage of water reduction while maintaining workability.

SHOT CRETE ADDITIVE

STAR SHOTC ‐ 11

DESCRIPTION

Star ShotC ‐11 is a high performance alkali‐free, non toxic and non caustic accelerator for dry mix

shot‐crete processes. It is a liquid additive and dosage can be changed to obtain desired setting time &

hardening time.

RECOMMENDED USES

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Suitable for all applications where high early, high final strength and large thickness are required for

temporary and permanent rock support. It can be used for final lining for repairs in tunnels.

DOSAGE

Dosage depends on temperature of concrete, air substrate and reactivity of the cement used. Normal

dosage ranges between 2‐ 6% of the weight of cement. Site trials are recommended before finalizing

the dose.

PACKING

STAR SHOTC‐11 is packaged in 30 kg, 50 Kg & 200 Kg containers.

STAR PP FIBER

Virgin PP micro & macro fiber

Conform to ASTM C 1116/C 1116M ‐ 06 4.1.3 Type III & BS EN 14889‐2:2006

DESCRIPTION

Star polypropylene (PP) fibers are hydrophobic, which do not absorb the water, and are non‐corrosive.

Moreover, the polypropylene fibers have excellent resistance against alkali, chemicals and chloride

and have low heat conductivity. By these characteristics polypropylene fibers have therefore no

significant effect on the water demand of the fresh concrete. They do not intervene the hydration of

cement and hence do not influence unfavorably the effects of all constituents in the concrete mixture.

DOSAGE

For crack prevention: ‐ 600 gram / cu. mtr. (Minimum) As primary reinforcement: ‐ 1.2 kg / cu. mtr.

(Minimum)

The above mentioned dosage is just a guideline. It is recommended to optimize the dosage depending

on the requirement.

PACKING

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STAR PP fiber available in 50 Kg PP bag.

Other Admixtures

Star SILICA ‐ 01

Silica fume for cementations’ Mixtures.

Details available on request

STAR SC DRY ‐ 02

Powder accelerator for shot Crete applications


STAR SC ALK ‐ 03

Alkaline liquid accelerator for shot Crete applications

Details available on request.

WATERPROOFING PRODUCTS

INTEGRAL WATERPROOFING COMPOUND

ENICON – L®

Integral Liquid Waterproofing Compound

DESCRIPTION

ENICON – L® is an integral waterproofing admixture for concrete / mortar which chemically

converts the water‐soluble compounds present in concrete / mortar into stable water insoluble

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compounds. It has good politicizing properties, makes concrete cohesive and prevents segregation. It

is used for all types of concrete / mortar requiring water impermeability.

RECOMMENDED USES

ENICON – L® is ideal for waterproof concrete mortar constructions such as: Tanks, reservoirs,

foundations, swimming pools, terraces, bathroom walls/ floors, basements, sewers, external & internal

plasters etc.

DOSAGE

0.4 % of ENICON – L® by weight to be mixed with cement or 200 ml. of ENICON –L® per 50 kg.

Bag of cement is to be used.

PACKING

ENICON – L® is packaged in 150gms, 1Kg, 5 Kg. and 20 kg containers.

STAR 330 PW

Chloride Free Anticorrosive Integral Powder Additive for Concrete & Mortar

DESCRIPTION

STAR – 330 PW is a fine, yellowish white powder additive for use with concrete or cement mortar

mixes. STAR – 330 PW powder is a traditional admixture system developed by latest technology of

chemical engineering. STAR – 330 PW fill natural pores within the concrete or mortar matrix to

reduce porosity and improve water tightness.

STAR – 330 PW does not contain any added chloride ions ensuring that the product does not support

corrosion of reinforcing steel.

ADVANTAGES

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• Improved workability.

• Reduced water content for a given workability In the hardened concrete:

• No added chlorides, conforms to the most stringent chloride ion limits, will not initiate or

promote the corrosion of reinforcing steel.

• Increased density and durability.

• Reduced permeability ‐ improved water tightness.

• Reduced cracking.

DOSAGE

With normal concrete and sand/cement mortar mixes use 1 kg of STAR – 330 PW Powder for every

50 kg bag of cement.

Liquid Membranes Waterproof Coating

ENIROOF GOLD

HIGHLY ELASTOMERIC DURABLE WATERPROOF COATING

DESCRIPTION

ENIROOF GOLD is a scientific blend of synthetic resins, selected minerals and fillers. ENIROOF

GOLD is a protective and waterproof coating. It is a high performance coating that dries to elastic,

flexible, impermeable waterproof membrane.

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ADVANTAGES

Easy and direct (cold applied) application, Provides an impervious waterproofing membrane that

protects concrete structure and brick foundations against chloride and sulphate ions present in soils

and water.

Corrosion resistant and vapor barrier

RECOMMENDED USES

Useful as protective coating on concrete and brick foundations, retaining walls, timber, metals, etc.

Provides a sandwich membrane in new construction and surface treatment on existing slabs. Damp –

proofing of regular surfaces like concrete and asbestos.

Provides a key for plaster on difficult surfaces.

For waterproofing and protection of structure, Concrete, columns and beam.

COVERAGE

METALLIC SURFACE: 4‐5 Sq Mtr./kg/coat, CONCRETE SURFACE: 3‐4 Sq Mtr./kg/coat

(Depending on the porosity of the surface)

PACKING

ENIROOF GOLD is available in 1 gallon, 20 kg pails and 200 kg plastic drums

ENIROOF EMB®

Highly Elastomeric Waterproof Coating

DESCRIPTION

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ENIROOF EMB® is a scientific blend of synthetic resins, selected minerals and fillers. ENIROOF

EMB® is a protective and waterproof coating. It is a high performance coating that dries to elastic,

flexible, impermeable waterproof membrane. ADVANTAGES

Easy and direct (cold applied) application, no pre heating required.

Provides an impervious waterproofing membrane that protects concrete structure and brick

foundations against chloride and sulphate ions present in soils and water.

Corrosion resistant and vapor barrier.

RECOMMENDED USES

Useful as protective coating on concrete and brick foundations, retaining walls, timber, metals, etc. Provides a sandwich membrane in new construction and surface treatment on existing slabs. Damp – proofing of regular surfaces like concrete and asbestos.

Provides a key for plaster on difficult surfaces.

For waterproofing and protection of structure, Concrete, columns and beam

COVERAGE

METALLIC SURFACE: 4‐6 Sq Mtr./kg/coat, CONCRETE SURFACE: 3‐5 Sq Mtr./kg/coat (Depending on the porosity of the surface)

PACKING

ENIROOF EMB® is available in 1 gallon, 20 kg pails and 200 kg plastic drums.

ENIROOF SPR ®

High Quality Waterproofing Membrane

DESCRIPTION

ENIROOF SPR® is a special synthetic resin based waterproof coating. Due to its excellent flexibility and thixotropic nature it is an ideal product for vertical and horizontal surfaces. It is a single pack, very economical and pollution free waterproof coating. Because of its white color it has excellent solar insulation capacity.

ADVANTAGES

• Life and durability of the structure is increased.

• Easy application.

31

• No mixing or heating required.

• Lightweight compared to conventional roofing systems, thereby loading on the roofs is reduced. Provides seamless and joint free seal throughout the surface. Lower labour cost due to easy, simple and quick application, leading to early completion and time saving.

• Provides insulation due to solar reflection.

• Excellent bonding to most building material.

RECOMMENDED USES

• Waterproofing of roof slabs, terraces, balconies, sun shades, parapet walls, etc. It provides additional waterproofing and protection when used as base and/or intermediate coat in brickbat coba and / or IPS flooring.

• Waterproofing cum decorating of external plastered walls.

• Waterproofing of new surfaces as well as for repair of old surfaces, whether previously treated or not.

COVERAGE

Coverage depends upon the nature of the surface to be treated. But on an average smooth surface would give coverage of 4 sqmt./coat. Two coats will give appx.500‐600 microns dry film thickness.

ENIROOF SPR is also available in Terracotta, Green and gray color.

PACKING

ENIROOF SPR® is available in 1 gallon, 20 kg pails and 200 kg plastic drums.

ENITHANE BLK

Polyurethane Based Heavy Duty waterproof Coating

DESCRIPTION

ENITHANE BLK is a black, single component anti corrosive protective coating. It is modified polyurethane based coating.

ADVANTAGES

• Highly resistant to oxidation and Ozone degradation because of unique additives used in compounding it.

• Superior wetting and adhesion properties ensure a durable bond highly resistant to peeling, chipping, and separation for a longer life.

• Has the unique property of adapting itself over the irregular contours of the deck and forming a monolithic coating.

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• Tough coating can bear normal to moderate traffic.

RECOMMENDED USES

• For waterproofing or vapor‐barrier protection of foundation, inverted roofs, basements, split slabs, slab on grade, car deck, etc.

• Recommended also as a protective coating for building exteriors, metals, woods, etc.

• Ideal waterproofing system for concrete roof, polyurethane foam slabs, polyester built up roofs, masonry and concrete walls.

• Recommended for protection of metal surfaces & exposed concrete in corrosive atmosphere.

Recommended for use in under tile areas as bathroom, kitchens, basements, effluent tanks and other wet areas.

COVERAGE

Theoretical coverage of ENITHANE BLK is approx. 1 sq. meters/kg in 2 coats having a thickness of 400 –500 microns/coat depending upon the substrate.

PACKING

ENITHANE BLK is available in 20 kg. Pails.

Cement Based waterproof Coating

AQUAGUARD 2C 40

Acrylic Modified, Two Component Water Proof Coating

DESCRIPTION

AQUAGUARD 2C 40 is a prepackaged cementitious brush; roller or spray applied surfacing material.

Modified with high solids pure acrylic polymers, this material exhibits excellent bond strength with

reduced permeability. AQUAGUARD 2C 40 forms a breathable protective coating. AQUAGUARD

2C 40 protect exposed reinforced concrete structures from attack from acidic gases and chloride ions.

The coating is particularly suitable for use in areas of coating and marine environments and can be

used in all types of structures, for existing and new concrete. AQUAGUARD 2C 40 exhibits high

wear resistance, weather resistance and is suitable to be used as a decorative coating. The coating

provides seamless resilient and flexible waterproofing which is suitable for reservoirs, roofs and water

33

tanks.

RECOMMENDED USES

• Water proofing of basements, toilet, terraces, roofs, swimming pools, water tanks, bridge

decks, etc.

• Suitable for general concrete repairs.

• It gives excellent bond strength.

• It can be used for protection of concrete against corrosion, salt attack, etc.

COVERAGE

Typical theoretical coverage vary from 1 kg/SM mixed slurry to 2 Kg/SM mixed slurry, depends on

type of application

PACKING

AQUAGUARD 2C 40 available in 15 Kg and 30 kg packs.

AQUAGUARD – 50%®

Acrylic Based Polymer

DESCRIPTION

AQUAGUARD 50%® is a single component, ACRYLIC based polymer consisting of polymer and

liquid additives. It can be used as a waterproof membrane for terraces, balconies and roof slabs. It

accommodates limited crack movement in underlying surfaces. It develops an excellent bond to most

building material hence becoming a part of concrete repair.

ADVANTAGES

34

AQUAGUARD 50%® is a ACRYLIC based polymer used for making of cement based waterproofing

slurry that is flexible and can be used as coating for control of efflorescence. AQUAGUARD 50%®

can be used as bonding agent also. AQUAGUARD 50%® is having more than 50 % active

ingredients and therefore it is the best cement based waterproof slurry for coating on concrete and all

building surfaces required for waterproofing.

RECOMMENDED USES


decks, etc.




COVERAGE

1 Lt. AQUAGUARD 50%® mixed as per data sheet will cover appx. 4.5 sqmt – 5.0‐sqmt areas in 2

coats depending upon the porosity of the surface.

PACKING

AQUAGUARD 50%® is packaged in 1Kg., 5 Kg. and 20 kg containers.

AQUACRETE BA 30

Modified Acrylic co‐polymer emulsion

DESCRIPTION

AQUA CRETE BA 30 is a single component, acrylic based polymer, consisting of polymer and liquid

additives. It can be used as a waterproof slurry coat mixed with cement.

35

RECOMMENDED USES

• For general purpose waterproofing Application



decks, etc


PACKING

AQUA CRETE BA 30 is packaged in 20 kg/50 Kg/200 Kg containers.

COVERAGE

1 Lt. AQUACRETE BA 30 mixed as per the recommended dosage will cover approx.2.0– 2.5 sqmt

areas in 2 coats depending upon the surface.

Membranes

STARSEAL 100

EPDM RUBBER SHEET

DESCRIPTION

STARSEAL 100 is 100% Ethylene propylene diene monomer (EPDM) elastomeric membrane for

excellent water proofing of Roof, Swimming Pools, Foundations of any civil construction, soak pits

for animal feed, bio gas plant, total prevention of subsoil water seepage in tanks, canals etc.

36

ADVANTAGES

STARSEAL 100 is produced in accordance to ASTM D4637 and ASTM 6134. The sheets confirms to

the minimum requirement for carbon black reinforced black EPDM rubber sheet for use in

waterproofing. STARSEAL 100 can be installed ballasted, fully adhered or mechanically fastened for

either new or reroof applications. STARSEAL 100 is available in thickness 1mm to 1.5mm and width

for 1mtr to 1.5mtrs. The sheets are available in both side fabric impressions surface for better gripping

as well as both side smooth surfaces.

These single layer black membranes are light in weight and have exceptional long lasting elasticity

permitting the materials to withstand followings.

• Building movement. Expansion ‐ Contraction of Building surface.

• High resistance to Ozone and weather as they are known as Low Specific gravity ‐ lightest

among all rubbers.

• Widest Temperature range from ‐ 50'C to + 150'C.

• Excellent Steam and Water Resistance.

STAR SEAL TPO

TPO based waterproof membrane


STAR SEAL PVC

PVC sheet for waterproofing


Concrete Repair Products

37

Primers

DI PRIMER SBR

Deep Impregnating Primer based on SBR polymers

DESCRIPTION

DI PRIMER is an SBR modified product, which has deep impregnating action on porous substrates.

On application it gives a clear film over the substrate thereby binding all loose particles.

ADVANTAGES

DI PRIMER, having a deep impregnating action, gives bonding from within the surface hence the

result for topcoats are very good. It also helps seal all the dust particles on the surface, which again

results in better bonding between surface and topcoats.

RECOMMENDED USES

• Can be used as a primer coat under all waterproof coatings system.

• Can be used as a sealer to seal porous substrates like concrete, sand stone etc.

COVERAGE

1 Lt. DI PRIMER will cover approximately 6 – 7‐sqmt areas in one coat application.

PACKING

DI PRIMER is packaged in 20 liter containers.

DI PRIMER ACR

Deep Impregnating Primer Based on Acrylic Co‐polymer base emulsion

38

DESCRIPTION

DI PRIMER is an acrylic modified product, which has deep impregnating action on porous substrates.

On application it gives a clear film over the substrate thereby binding all loose particles.

ADVANTAGES

DI PRIMER, having a deep impregnating action, gives bonding from within the surface hence the

result for topcoats are very good. It also helps seal all the dust particles on the surface, which again

results in better bonding between surface and topcoats.

RECOMMENDED USES

• Can be used as a primer coat under all waterproof coatings system.

• Can be used as a sealer to seal porous substrates like concrete, sand stone etc.

COVERAGE

1 Lt. DI PRIMER will cover approximately 6 – 7‐sqmt areas in one coat application.

PACKING

DI PRIMER is packaged in 20 ltr containers.

ENIROOF EPR 145

Rubberized Waterproof Primer

DESCRIPTION

39

ENIROOF EPR 145 is a synthetic resin based product, which has deep impregnating action on porous

substrates. On application it gives a seamless film over the substrate thereby binding all loose

particles.

ADVANTAGES

ENIROOF EPR 145, having a deep impregnating action, gives bonding from within the surface hence

the result for topcoats are very good. ENIROOF EPR 145 has very good bonding with almost all type

of rubberized coatings and liquid membranes.

RECOMMENDED USES

Can be used as a primer coat under all waterproof coatings system.

COVERAGE

1 Lt. ENIROOF EPR 145 will cover approximately 6 – 7‐sqmt areas in one coat application.

PACKING

ENIROOF EPR 145 is packaged in 20‐liter containers.

Bonding Agent & tack Coat

AQUACRETE TC 60

Styrene‐Butadiene Rubber Based Polymerized Tack Coating

DESCRIPTION

AQUACRETE TC 60 is a single component, SBR based, ready to use polymer consisting of polymer

and liquid additives. It is used as a waterproof membrane for terraces, balconies and roof slabs. It

accommodates limited crack movement in underlying surfaces. It develops an excellent bond to most

40

building material hence becoming a part of concrete repair.

ADVANTAGES

AQUACRETE TC 60 is an SBR based polymer used for making of cement based waterproofing

slurry, which is flexible and can be used as coating for control of efflorescence.

RECOMMENDED USES

Water proofing of toilet, Plastered wall etc.

Suitable for general concrete repairs.

It gives excellent bond strength.

It can be used for protection of concrete against corrosion, salt attack, etc.

COVERAGE

1 Lt. AQUACRETE TC 60 mixed as per the recommended dosage will cover approx.2.0– 2.5sqmt

areas in 2 coats depending upon the surface.

PACKING

AQUACRETE TC 60 is packaged in 20 kg & 200 Kg containers.

AQUAGUARD BA 20

Acrylic Based Bonding Agent

DESCRIPTION

AQUAGUARD BA 20 is a single component, ACRYLIC based polymer consisting of polymer and

liquid additives. It can be used as a bonding agent for old to new concrete. It develops an excellent

41

bond to most building material hence becoming a part of concrete repair.

RECOMMENDED USES

• As a bonding agent for old to new concrete.




PACKING

AQUAGUARD BA 20 is packaged in 20 kg containers.

AQUACRETE – 30%®

Styrene‐Butadiene Rubber Based Polymer Old to new concrete application

DESCRIPTION

AQUA CRETE 30%® is a single component, SBR based polymer, consisting of polymer and liquid additives. It can be used as a waterproof membrane for terraces, balconies and roof slabs. It accommodates limited crack movement in underlying surfaces. It develops an excellent bond to most building material hence becoming a part of concrete repair.

ADVANTAGES

AQUACRETE 30%® is a SBR based polymer used for making of cement based waterproofing slurry that is flexible and can be used as coating for control of efflorescence. AQUACRETE 30%® can be used as bonding agent also.

RECOMMENDED USES

• Water proofing of basements, toilet, terraces, roofs, swimming pools, water tanks, bridge decks, etc.




42

COVERAGE

1 Lt. AQUACRETE 30%® mixed as per the recommended dosage will cover approx.2.0– 2.5 sqmt areas in 2 coats depending upon the surface.

PACKING

AQUACRETE 30%® is packaged in 1Kg, 5 Kg. and 20 kg containers.

ENIPOXY ‐ BA 304

EPOXY BONDING AGENT

DESCRIPTION

ENIPOXY‐ BA 304 is a two‐component epoxy‐bonding agent specially designed for old to new concrete.

ADVANTAGES

• Pre‐packaged systems to ensure correct mixing.

• Excellent bonding properties of new concrete to old concrete, steel, brickwork and most other substrates common to construction.

• Takes up and transfers tensile and compressive loads.

• High resistance to water and alkalis.

• Correctly designed pot life permits efficient progress.

• Ease of application by brush or roller.

RECOMMENDED USES

• Structural bonding of new concrete or hydraulic mortar to old concrete, brickwork, masonry, natural and synthetic stone, glazed brick, tiles, steel and aluminum.

• On‐site concrete extensions and modifications to existing concrete structures.

• Joint less bonding of construction joints in sewage systems, canals, gullies, reservoirs, basins, irrigation systems.

• Closing off shrinkage joints in ceilings, floors, decks, ramps, walls, retaining walls and concrete pavements.

• Structural bonding of cement toppings and screeds.

Water Repellents

43

ENIROOF CLEAR

Clear Waterproof Coating

DESCRIPTION

ENIROOF CLEAR WATERPROOFER is a blend of special resin, Polymer, organic and inorganic compound. It waterproofs the concrete and other absorbent surfaces very effectively. They give glossy finish with enhance the color of the substrate. It is single pack easy to apply liquid.

ADVANTAGES

• Excellent coating for exterior brick tiles, dhollpur marble and other stones.

• Blocks all the pores, prevent water penetration through capillary action.

• Protective seal prevents stain and dirt penetration.

• Being transparent, cause no changes in color or look of the substrate.

• Film will not yellow or darken with time.

RECOMMENDED USES

• It is an excellent water proofer for terraces, roofs, parapet walls, chajjas, exterior and interior walls of buildings etc.

Water proofing of tiles like mosaic, dholpur, and marble, chips tiles where the aesthetic color value retention is of prime importance.

COVERAGE

The coverage depends on the type of the surface.First coat ... smooth surface ‐‐‐ 50‐60 sqft, Second coat ... smooth surface ‐‐‐ 55‐65 sqft

PACKING

ENIROOF CLEAR is Available in 1 gallon & 20 kg pails.

STARSEAL HD

Silane Siloxane based heavy duty Water repellent

DESCRIPTION

STARSEAL HD is a single component 100% active Silane Siloxane based water repellent, which yields a micro emulsion immediately upon diluting with water. This micro emulsion provides excellent water repellency when impregnating or priming mineral and even alkaline substrates.

44

STARSEAL HD is formulated to treat a variety of mineral substrates like architectural concrete, concrete blocks, split face blocks, pavers, stucco, porous and dense brick/clay tiles. STARSEAL HD provides water repellence within 24 hours of application. The repellency improves considerably after one week of application.

Complies with Federal Specification SS‐W‐1 10C.

RECOMMENDED USES

• Surface treatment of absorbent, mineral and even alkaline substrates, such as natural stone, brick, concrete and sand‐lime bricks, as well as for mineral paints and stuccos.

• Making aerated concrete water repellent

• Low‐fired clay products immediately after they have been made, e.g., roof tiles, facing bricks, floor tiles, and flower pots.

• Injection into buildings just above ground level to form a damp resistant course.

• Surface treatment for concrete.

COVERAGE

The coverage depends on the type of the surface, porosity and dilution.

PACKING

STARSEAL HD is Available in 1 gallon & 20 kg pails.

PROTECTIVE COATINGS

ENIPOXY – Ct340

COAL TAR EPOXY

DESCRIPTION

A two component high build, amine adducts cured ENIPOXY – CT340 coating exhibits outstanding water and crude oil resistance. The high epoxy content produces a coating with excellent resistance to polluted water, such as sewage and provides outstanding corrosion protection when applied in thick films.

ADVANTAGES

• Ready to use working packs ensures correct mixing.

• Excellent bonding properties of new concrete to old concrete, steel, brickwork and most other substrates common to construction.

45

• Takes up and transfers tensile and compressive loads.




RECOMMENDED USES

ENIPOXY – CT340 can be applied to blast cleaned steel and concrete particularly when immersion or below grade service is required. Can be applied to internal surfaces of pipelines, floating and fixed roofs of crude oil and water storage tanks, and sewage treatment pipelines, plants and many other industrial installations.

COVERAGE

Coverage depends upon the nature of the surface to be treated. But on an average smooth surface would give coverage of 8 sqmt./ltr./coat. 1coats will give appx.80‐100 microns dry film thickness.

ENIPOXY – EL 335

EPOXY ENAMEL FOR STEEL AND CONCRETE

DESCRIPTION

ENIPOXY‐EL 335 Epoxy enamel is a two‐component polyamide cured epoxy finish coating, based on epoxy resins it forms an excellent tough hardwearing coating, with excellent finish and shine.

ADVANTAGES

• Ready to use working packs ensure correct mixing.

• Excellent bonding properties concrete and metal.




RECOMMENDED USES

ENIPOXY‐EL 335 can be applied to blast cleaned steel and concrete particularly when immersion or below grade service is required. Can be applied to internal surfaces of pipelines, floating and fixed roofs of crude oil and water storage tanks, and sewage treatment pipelines, plants and many other industrial installations.

ENITHANE WTE

46

Urethane Based Chemical Resistant Waterproofing Coating

DESCRIPTION

ENITHANE WTE is a white, single component anti corrosive protective coating. It is modified urethane based coating.

ADVANTAGES

• Highly resistant to oxidation, UV light and Ozone degradation because of unique additives used in compounding it

• Superior wetting and adhesion properties ensure a durable bond highly resistant to peeling, chipping, and separation for a longer life.

• Has the unique property of adapting itself over the irregular contours of the deck and forming a monolithic coating.

RECOMMENDED USES

• For waterproofing or vapor‐barrier protection of foundation, inverted roofs, basements, split slabs, slab on grade, car deck, etc.

• Recommended also as a protective coating for building exteriors, metals, woods, etc.

• Ideal waterproofing system for concrete roof, polyurethane foam slabs, polyester built up roofs, masonry and concrete walls.

• Recommended for protection of metal surfaces & exposed concrete in corrosive atmosphere.

• Recommended for use in under tile areas as bathroom, kitchens, basements, effluent tanks and other wet areas.

COVERAGE

Theoretical coverage of ENITHANE WTE is approx. 2 ‐ 3 sq. meters/kg in 2 coats having a thickness of 400 –500 microns depending upon the substrate.

PACKING

ENITHANE WTE is available in 16 kg. Pails.JOINT SEALANT &

GROUTING PRODUCTS

ENISEAL – NS

Two‐Part Polysulfide Joint Sealent

47

DESCRIPTION

ENISEAL – NS is an elastomeric two‐part polysulphide joint sealant, which cures to form a tenacious bond to most common building materials and readily accommodates large cyclical movements over a wide range of temperatures.

ADVANTAGES

• Superb flexibility and movement capability up to 25%.

• Adheres to most common building materials.

• Excellent resistance to aggressive weathering.

• Resistance to water, most solvents, and petroleum based products, diluted acids and alkalies.

RECOMMENDED USES

ENISEAL – NS has a Thixotropic, non – sag formulation for joints from horizontal to vertical. It may be used as an exposed joint sealant to most types of building materials such as concrete, brick, glass, steel, aluminum and wood. Typical uses are for crack control and sealing joints in:

• Vertical and horizontal building super structures.

• Subways, basements, floors walls and roof coping.

• Bridges, sea walls and roadways

ENISEAL GL 550

High Flexible Sealant

DESCRIPTION

ENISEAL GL 550 is specially formulated to laminate non‐woven textiles with glass and protect it from any type of leakage. It is have excellent adhesion with glass, polycarbonate and acrylic sheets.

ADVANTAGES

ENISEAL GL 550 is flexible with zero permeability it helps to seal as well as waterproof to a glass or acrylic sheet structure. it have excellent bonding of almost all construction materials.

RECOMMENDED USES

• For sealing and waterproofing of the glass joints, acrylic sheets and polycarbonate structures.

• Suitable for general repairs.


COVERAGE48

1Kg ENISEAL GL 500 will cover approx.5‐6 RMT areas (depending upon the groove size).

ENIPOXY GT 305

Epoxy Grout

DESCRIPTION

ENIPOXY GT 305 is specially formulated epoxy based grout to seal the normal to wide joints. It has excellent bonding with almost all the building materials.

RECOMMENDED USES

• For sealing and waterproofing of the tile joints, acrylic sheets and polycarbonate structures.



ENIGROUT NS 555

Non Shrink Tile Grout

DESCRIPTION

ENIGROUT NS 555 is specially formulated non‐shrink tile grout. It has excellent bonding with almost all type of tiles and stone.

RECOMMENDED USES

• For sealing and waterproofing of the tile joints, stone joints etc.


ENIGROUT 2C 565

Two Component Water Resistance Tile Grout

DESCRIPTION

ENIGROUT 2C 565 is specially formulated two component highly water resistance non‐shrink tile grout. It has excellent bonding with almost all type of tiles and stone.

RECOMMENDED USES

• For sealing and waterproofing of the tile joints, stone joints etc.

49


ENISEAL AC 480

Highly Elastic Joint Sealant

DESCRIPTION

ENISEAL AC 480 is specially formulated acrylic based joint sealant to seal the joints between two different kind of subtracts. It has excellent bonding with almost all the building materials.

RECOMMENDED USES

• For sealing and waterproofing of the tile joints, acrylic sheets and polycarbonate structures.


It gives excellent bond strength

50

S.C.A.M LTD. – CHEMICAL PLANT (DAMAN SECTON)

In the S.C.A.M. LTD. Chemical plant there are different plants in the total organization the Star

also have the different plant section also a part of the Star Coatings & Membranes Pvt. Ltd. In the

plant doing the work is that the Chemical are in the distribute by distributors and the are

Distribute to all the contract company So the socket section are work is that the total process.

In the section of daman the entire work are doing from human resource so the many difficulties

are always open in the process section so the work also delay in the distribution so they are doing

in the machinery so now they are Impure new machinery to do work so fast and less the human

Resources so the daman plant doing work properly.

The most Important port of the section is that no one set the work .In the process section is the

daman Department they do work on the basis of the Contract on the work is the doing for the total

value of the work doing by the employees so the work are the total by the contract Base.

In the section of these they are total work in the flow of the process section in the process section

are doing work as a systematic manners so the total flow of the work is the done by the systematic

ways.

There are different department and division or the section are divided in the total Organization so

the total work are also divided in to the different department so we can say that the work are

done by the different managers and executives that the finance department work is started with

the take the reports and the total sales and the purchase and the different works are available in the

organization. The total works are based on the total financial aspects so the.

Records can checks the Purchase Sales and the total work that can affect the Financial Resources

and the Financial Decision.

51

These department are available in the Organization are in the taking. The Responsibilility to the

work so the work are the done by the Responsible Persons so we can say that the doing the work

with the effective manner.

In the department of the Purchase they give the total Purchase data to the Purchase Managers so

the data are the given through the Purchase officers. In the different department are taking the

Process of the entire work with the flow of the proper way so the department doing are done with

Correct ways. In the Human Resource management doing the work is the human can do the work

in the proper way and the work with grace full all the work.

S.C.A.M LTD. – CONSTRUCTION PLANT (DAMAN SECTION)

In the Construction plant are the some more other are available so the all they are the need some

Components like Machines its. So the all the this type of Components are stays of available to

Stands in the this type Section so the section are available in the Organization.

In the section of doing the maintain the work within an Organization so the fulfill the need

through this section the section worker are maintain the material to full the Requirements of the

different departments or the section.

52

QUALITY POLICY

S.C.A.M LTD. – CHEMICAL PLANT (DAMAN SECTON)

We, the chemical producers and staff of STAR,DELHI shall work to delight our

consumers through.

Setting and adhering to high standards of our chemicals and products and prompt

delivery schedules.

Ensuring that our chemical and products are safe for the customer through

application of HACCP (Hazard Analysis Critical Control Point)

Continual improvement through empowered teams , training and application of

improved technology.

Establishing & reviewing quality objective

Thus we shall lead the quality movement and enhance the brand image of STAR.

53

STRUCTURE OF THE ORGANIZATION

For the every concern a structure is necessary on which the complete organization should

be founded. The existence of a structure as obvious in every organization whether

planned/unplanned. To have a structure is not a choice of the organizer. The choice is only of the

form and pattern of the organization .Planned organization structure may be proved logical clear

cut and streamlined in order to meet present requirements. Otherwise it will merely be a makeshift

arrangement and the management is rendered difficult and infective because organizational

structure facilities managements and the operation of enterprise and it encourage growth. It helps

organization to reach common goal. In order to make organizational structure more effective one

structure that can the demand of various facture namely environment, technology, size & people

54

STRUCTURE OF THE ORGSNIASTION

55

FUNCTION OF MARKETING DEPARTMENT

56

FUNCTIONS OF DEPARTMENT

1 Administration Department

It is the most important part of Chemical Industry. Its main work is to administration control

upon service rule, profit of staff/ officer in New Delhi.

2 Factory Department

This department has been divided into different sub- departments which areas are following:-

A- Stored department

B- Engineering department

C- Transportation department

D- Quality control department

E- Production department

A- Store department

It includes stationary lives stock, machinery the object equipments whole department

receive the object by process of applications a/c to their need.

B- Engineering department

This department has the responsibilities for keeping and maintaining the machinery

equipment.

C- Transportation Department

This department has the facility of jeep, Truck for their use. This department has the

responsibility to take care, maintenance of their transport and managing the diesel facility.

57

D- Quality Control department

To Check the Quality of Chemical product and Waterproofing Membranes before reaching

the product to the customer is the sole aim of this department. It also checks the Quality of

machinery equipment

The Quality checks include:

Cleanness

Foreign particles

Chemical test

Bleed & Segregation test

Density test

Permeablility test

Corrosivity

Chloride free

Durablity

Micro Silica

ASTM C494 test

E- Production Department

This department also play a crucial role by processing the raw material into packed chemical and

chemical produce many varities like ENICON-L, SPR, BLACK, GOLD, STAR-310.

3- Marketing Department

To organize the distribution of Chemicals and Waterproofing products.

To keep an eye on competitors and market forces and on the basis of that fixation of

price of Chemicals and Waterproofing products.

58

Time to time getting the feedback from agents and consumers for quality and rates of

Chemicals and Waterproofing products.

To formulate promotion policies.

4- Financial Department

The main work of this department is to keep record or maintain all the record of

transaction. This department is doing all the payment and receipt. Balance Sheet are Prepared

after the end of the year and auditing process are also done by this department.

59

MISSION OF STAR COATINGS

STAR COATINGS & MEMBRANES PVT.LTD. NEW FRIENDS COLONY. is in Chemical

sector. it works under ISO 9001:2008.

The mission of all S.C.A.M is :

1- To maintain the quality of Chemical product and to provide better quality product to people

without any adulteration.

2 -It works on no profit no loss base ,to maintain the price of waterproofing membranes &

chemical product in market,

3 –Guaranteed construction chemical solutions with commitment to excellence & closeness to

customer.

60

COMPANIES PRIME FOCUS AREA

1-Timely supply of Chemicals and Waterproofing products.

2 -Vehicles are in proper condition and well painted.

3 –To increase the sale of Chemicals and Waterproofing products.

4 -Door to door supply.

5 -Minimum leakage in drums of Chemicals and Waterproofing products..

6 -Keep competitive rate of Chemicals and Waterproofing products.

7 -Good Behavior of sales staff.

8- Proper Distribution channels.

9- To maintain quality of Chemicals and Waterproofing products.

61

DEFINATION OF WATERPROOFING CHEMICALS

WHAT IS WATER PROOFING?

Water proofing is defined as treatment of surface or structure to prevent the passage of water

under hydrostatic pressure .

NEED FOR WATER PROOFING

Water seepage into building reduces the life of building materials.

Dampness in the building spoils its aesthetics.

Dampness attracts and breeds biological growth and termite leading to unhygienic

condition.

OR

For waterproofing of building terrace, toilet, walls, basements.

For waterproofing of water tanks and swimming pools.

For bonding new concrete to old concrete. As a repair mortar for thin layers.

For patching and levelling applications.

For hard wearing lining in channels and water treatment plant.

As an additive with cement paints which improves waterproofing property, coverage

and life of cement paint.

As a coating on new wall before putty and paints for better bonding.

As waterproofing additive for cement slurry coats.

For manufacture of cement mortar with improved chemical resistance.

Can be used for protection of steel sheet roofing.

Recommended for use in underground structure and repair of damaged conctrete. for

protection of corroded reinforcement in existing structure

Easy to use

It is good chemical resistance.

It is non-toxic.

Resistance to fungus and micro organism growth.

Increase bond strength, flexural, tensile strength and elasticity.

62

Coating is highly durable even in continuous contact with water.

Excellent adhesion with steel and concrete.

Initial setting time: 4-6 hours

63

MARKETING OF WATERPROOFING MEMBRANES AND CHEMICAL PRODUCTS

AND PRODUCT LINES

“A product is anything that can be offered to a market for attention acquisition, use or

consumption and that might satisfy a need or a want”

Star help you and your family to stay fit with an entire range of Chemical product which

includes

Types of Chemicals: Detailed Description

Eniroof Gold

S.NO. PARTICULAR DETAILS

1 Name of product Eniroof Gold

2 Elongration 800% ASTMD522-3A

3 Packaging size 1 gallon, 20kg pails, 180kg drum

4 Estimated Life 20 to 25 years

5 Colour Golden Gray liquid

6 Specific Gravity &

Bonding Strength

1 to 1.08

3.3kg/sqcm

64

Eniroof EMB


1 Name of product Eniroof EMB

2 Elongration 1000% ASTMD522-93A

3 Packaging size 4kg plastic bucket, 20kg pails


5 Colour Brownish Black Paste


Bonding Strength

1 to 1.08

3.3kg/sqcm

Eniroof Black


1 Name of product Eniroof Black

2 Elongration 200%

3 Packaging size 4kg plastic bucket, 20kg pails


5 Colour Black Paste


Bonding Strength

0.97kg/ltr@30±2º C

1.8N/sqmm

65

Eniroof SPR


1 Name of product Eniroof SPR

2 Elongration at break 350% approx. ASTM D-2370

3 Packaging size 1 gallon, 20kg pails, 200kg drum

4 Estimated life 10 to 12 years

5 Colour White


Bonding Strength

1 to 1.08

60psi

66

DISTRIBUTION CHANNEL

“Distribution channel is an operation or series of operations, which brings produced or

manufacture goods into the hands of the final consumer or user.”

A channel of distribution is a chain through which a producer transfers the ownership of

his goods and services to his consumers. Channels of distribution are also as middleman, agents of

distribution and distribution is abridge to cover the gap between the manufactures and consumers.

Types of Distribution

A -Direct Distribution Method

Under direct distribution method , the manufacture of the producer sells their products.

Under their own management.

B Indirect distribution method

Under this method a producer of manufacture sells his products to consumer through the

wholesaler and retailers.

67

ROLE OF TRANSPORTER

In All over India the Chemicals are distributed through a chain of commission agents who all are

widely available in market. A part from chemical commission agent, there is a chain of chemical

bars where all types of chemicals and chemical product are available.

Every route has 20 to 25 chemicals commission agents where chemical and the route

vehicles supply a chemical product as per their demand of the consumer at 5 times in a day.

The collection of empty creates against the supply of chemical and chemical product is

done in the morning only. The private transporter do the collection of sale proceeds and demand

and it is their bounded duty to submit indeed of individual commission agents for their supply in

time.

The transporter also authorized to give commission to the commission agents on the sot

everyday, to meaning thereby that transporter has to deposit sale proceeds after deduction

commission to the cash section of the chemical industry everyday.

In other words, the entire distribution is by the transporter under the supervision of the

marketing staff.

68

STRATEGIES FOR ADVERTISEMENT

Advertising for awareness of consumer regarding pure, hygienic, standard chemical is also very

essential which can be either by various methods , such as organized seminars , group discussions,

inviting the consumers specially Architects and Builders for site visit and showing them the

various steps in the procurement repairing cleaning and coating.

A part from the above various medias are also the consumer aware the pure, hygienic and

standard chemical.

Some such medias which are by ‘STAR’ are Newspapers, pamplates, exhibitions, trade

shows etc.

69

RESEARCH METHODOLOGY

All the findings and conclusion obtained are based on the survey done in the working area,

within time limit; I have collected data from the various Architects in DELHI on the questionnaire

basis.

Sources of data

Primary Data: Primary data consists of originally collected in hand through personal interview

with the help of questionnaire.The primary data is collected from consumers.

Method of Primary data collection:

Primary data can collected by three ways

1 -Survey

2 -Observation

3 -Experiments

Here I selected Survey method for data collection

RESEARCH DESIGN

A Research Design specifies the methods and procedures for conducting a particular study .

It is a map or Blue print to which the research is to be conducted exploratory research design has

been considered as a suitable methodology for analysis of consumer behavior.

70

AREA COVERED FOR CONSUMER SURVEY

1 Raj Nagar Ext.

2 New Friends Colony

3 Modi Nagar

4 Partapur By Pass

5 Udhyog Puram

6 Modipuram

7 Railway Road

8 Saket

9 Shastri Nagar

10 Bacha Park

11 Garh Road

12 Sadar Bazar

13 Begum Bridge Road

14 Hapur Road

15 Mohan Puri

16 Phool Bagh Colony

17 Central Market

18 Nehru Road

19 W.K Road

20 Bhopal Singh Road

21 Suraj Kund

22 Tejgarhi

71

SAMPLE DESIGN

Universe:

Defining the universe or population from which the sample is to be taken is an important part to

carry out the research effectively.

All the items that comprise the field of enquiry constitute the universe. For this research work, the

universe conasists of the consumers of the STAR Products.

Sample Unit:

For this research work, the respondent belonging to different backgrounds consuming chemical

from various sources.

Sample Size

100 respondent.

72

MARKET RESEARCH

Marketing research may be defined as collection, analysis and interpretation of relevant data to

help a marketing manager in taking sound marketing decisions. It is scientific method of solving

the marketing problems. It includes all types of research in the field of marketing such as market

analysis, sales promotion research, advertisement research etc. It may also be conclude that

marketing research is the systematic collection, recording, analysis, interpretation and reporting of

necessary information method channels of distribution, media of advertisement, method of sales

promotions and competitors. The object of marketing research is to prepare and amend the

marketing policies strategies and programs in such manner that they provide maximum

satisfaction the consumers.

73

SALES PROMOTION

The sales promotions includes all those activities, which attracts both the distributors and

consumers towards the goods and services of the enterprise, so that the sale of enterprise may

increase

.

Object of The sales Promotion:

Some important object of sales Promotion are :

To maintain a new product in the market and to attract new consumers to buy the

product.

To maintain the present consumers and to encourage them to buy more.

To minimize the reduction in sales, during off seasons.

To face the competition successfully.

To provide the goods and services of high qualities to the consumers at reasonable

price.

Tools of Sales Promotion:

The tools of sales promotion may be divided into two parts:

Consumer Promotion method:

Distribution of free samples

Discount coupons

Free gifts

Reduction in prices

Special prices

74

Cheap bargains

Demonstration

Money back Guarantee

Decoration and display at the shop

75

ANALYSIS OF DATA

COLLECTED

76

CONSUMER RESPONSES FORM

Question-1: OCCUPATION OF CONSUMER

A –Builder

B -Architect

C -Engineer

D –Project Manager

TABLE-1

Builder 10

Architect 50

Engineer 17

Project Manager 23

77

GRAPH -1

INTERPRETATION:

Above table shows that 10% respondents are Builders , 50% are Architects ,17% are

Engineers and 23% are Project Managers.

Question-2:Do you know about STAR COATINGS?

Ans: The response were:

Yes: 65%

No: 35%

GRAPH-2

78

INTERPRETATION:

According to the above graph it can be predicted that out of 100% population only 65%

are such person who knows Star Coatings the rest 35% are not know Star Coatings.

Question-3: Which chemical Company do you prefer to buy for water proofing products?

The resposes were:

TABLE-2

79

Star Coating

CICO

DR.Fixit

BASF

5%

31%

42%

22%

GRAPH-3

INTERPRETATION:

Above table shows that mostly respondent are use DR. Fixit and 31% respondent use CICA 22%

use BASF and 5% use STAR COATINGS.

Question-4: Which one chemical you always use for water proofing?


80

TABLE-3

Admixture 42

Liquid membranes 29

Tar felt 11

Powder based 18

GRAPH-4

INTERPRETATION:

According to the above graph it can be predicted that out of 100% population only 42%

are such person who use Admixture and 29% use Liquid membranes,11% use Tarfelt,

18% use Powder Based Products.

Question-5:How much size packet do you use.


TABLE-4

81

1 Ltr. 34

500 ML. 59

200 ML. 7

GRAPH-5

INTERPRETATION:

According to the above graph 34% respondent use 1 ltr. Packet and 59% use 500 ml. and

minimum respondent 7% use 200 ml packet.

Question-6: About the availability of Chemical from Star Coatings?

82

Ans: The responses where;

Easily available: 85%

Not available:15%

GRAPH-6

INTERPRETATION:

According to the above graph it is clear the Star Coatings is easily available in the

market .Only few of the consumers said that some times face problem in getting Star

Coatings . But most it is easily available from the distributors and retailers.

Question-7: Our Chemical & Services are available by our distributors at your doorstep.

Ans: The responses were:

83

Yes: 63%

No: 37%

GPARH-7

INTERPRETATION:

When asked to the respondents, if Star Products is available at your door step, would you

like to purchase it ? This means Star offering Home delivery facility to the consumers.

The responses are very good 63% of the respondents said if such facility will be

Provided. they will surely like to have Star Product.

Question-8: Which do you prefer?

Ans: The responses were:

Quality: 76%

Price: 24%

84

GRAPH-8

INTERPRETATION:

Above table shows that 76% respondent prefer quality and 24% prefer price.

Question-9: How is the quality of our products?

The responses were:

TABLE-5

85

Excellent

Good

Normal

Poor

25%

45%

25%

5%

GRAPH-9

INTERPRETATION:

Above table shows that 25% of the respondent says Star Products is very good and 45%

says Star is good, 25% respondent says quality of Star Products is normal and 5% says it

is poor.

Question-10: Opinion about the price charged by Star Coatings?

Ans: The response were

Normal: 30%

86

Excess: 70%

GRAPH-10

INTERPRETATION:

According to the responces the maximum respondent said that the price or the rate of

High is very high only 30% respondent said that its price is normal.

Question-11:Do you satisfy with the Star Coatings Chemicals?

87

Yes 55

No 45

GRAPH- 11

INTERPRETATION - Above table shows that 55% of the respondent Satisfy with Star Coatings

and 45% respondent not satisfy with Star Coatings Products.

88

FINDINGS

1. Delivery time, customers’ orientation is good as compare to other company.

2. Small dealers do not satisfy with company schemes because most of schemes have no any benefit to dealers.

3. On observation it is found that the dealers report poor are found to be dealing with roots indirectly. And hence, they have the limited duration but even they didn’t find any difficulty.

4. Most of the dealers are not satisfied with the price.5. The friendly relation helps much better for an organization to flourish .Here,

in the case of roots, the replies came, depicts that they have understood this concept very well.

6. On observation, the dealers having problem with the after sales service is unavoidable. They say that it takes time for the complete order.

7. Most of the dealers sell their product according to customer and painter demand.

8. From the observation, it is found that the complains are about the profitability and rice of roots products.

9. Most of dealers are influenced by products schemes.

90

CONCLUSION

According to the consumer perception and data collection it is found that:

Majority of the people are satisfied with the quality and warranty of Star Coatings

Membranes & Construction Chemicals.

Consumer wants the stability in the price.

Consumer wants a little bit cheap product with good quality.

Consumer wants a good distribution channel.

Consumer wants to available the products easily and at the right time.

Brand endorsement is a major factors which is influencing the purchase of

product.

92

SUGGESTION

Product:

1 -Continuous feedback from the market should be done, so that the change in technology, pattern

and preference of the consumer can come out in front of the manufacture.

2 -Packaging of the Star Coatings should also changed to unleakage packaging because most of

the consumers and agents were not happy with the packing

.

3 –Since waterproofing and construction chemicals are rarely used by Architects, so it is better for

the Structure to provide strength & works as a bonding agent.

4 -Organizations should take steps to improve the quality of Liquid Membranes.

Price:

1 Consumer wants the stability in the price of Star Coatings Membranes & Construction

Chemicals.

2 Organization increases the commission of the agents.

94

LIMITATION

1. Time constraint:

a. The time duration of conducting the research was less. So lots of other

factors were ignored.

b. A large sample could not be taken due to same reason.

2. It was only possible to conduct the survey during free hours. The dealers did

not respond when contacted during peak hrs.

3. As the areas covered in the survey were off the route and the any convenient

mode of transport was not available. The investigator faced a lot of problem

4. Most of the consumer were ignorant and were not willing to respond that

leads inaccuracy in the data collected.

5. As the data was based on consumer perception, it might be biased to certain

extent.

97

Place/distribution :

1 Behavior of the deliveryman is not up to the mark hence they should provide proper

training.

2 Proper co-ordination should be maintained between the agents, transporters and the

marketing department to reduce the spoilage of Chemical and time.

3 Home delivery of Construction chemicals and membranes must be introduced to provide

convience to the consumers.

Promotion:

1 Organization should provide promotional tools like hoarding, poly bags, samples of chemicals

etc to the agents.

2 Organization should introduce home delivery system in those areas where the sale of STAR is

minimum.

98

QUESTIONNAIRE FOR CONSUMER

Name: ………………………………………

Address: …………………………………….

Age…………

ANNEXURE

1- OCCUPATION OF CONSUMER

(A) Builder (B) Architect

(C) Engineer (D) Project Manager

2-Which chemical Company do you prefer to buy for water proofing products?

(A) Star Coating (B) CICO

(C) DR. Fixit (D) BASF

3-Do you know about Star Coating?

(A) Yes (B) No

4-Which one chemical you always use for water proofing?

(A) Admixture (B) Liquid membranes

(C) Tar felt (D) Powder based

5- How much size packet do you use?

(A) 1 liter (B) 500 ml

(C) 200 ml (D) 20 liter

6- About the availability of Chemical from Star Coatings?

(A) Easily available (B) Not available

7- Our Chemical & Services are available by our distributors at your doorstep.

(A) YES (B) NO

100

8-Which do you prefer?

(A) Quality (B) Price

9- How is the quality of our products?

(A) Excellent (B) Good

(C) Normal (D) Poor

10- Opinion about the price charged by Star Coatings?

(A) Normal (B) Excess

11-When asked do you satisfy with the Star Coatings Chemicals?

(A) Yes (B) No

101

BIBLIOGRAPHY

REFERENCE BOOKS:

KOTTLER PHILIP, Marketing Management,New Delhi (2008-present).

PRASAD L.M. , Organization behavior Sultan chand & sons daryaganj new Delhi (2012-

2014).

R.C. KOTHARI ,Research Methodology (2005-2014).

WEBSITE

MIS department of Chemical Industry

www.starcoating.in

www.google.com

www.tradeindia.com

103

http://www.tradeindia.com/

http://www.google.com/

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