International

Mike Manley

International

Mike Manley

Chrysler Group LLC 2010 14 Business PlanChrysler Group LLC 2010‐14 Business Plan

November 4, 2009

Sales development  

238

Launch  Dodge in Europe & Asia  

184 184 176167 165

180

207 215

41%

42% 38%44%

49% 45%47%

41%42%

42% 53%49%

46% 48%46%

44%

34%

25%

28%

30%

6 0% 6 5% 6 4% 6 4% 6 1% 6 4% 7 7% 8 9% 10 7%% Chrysler LLC 

16%9% 7% 5% 7% 7%

15%

Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 2

6.0% 6.5% 6.4% 6.4% 6.1% 6.4% 7.7% 8.9% 10.7%Global Sales

Chrysler global distribution network

Canada

United States

Ireland

UK

Neth.G

Lithuania

Latvia

Estonia

Belarus

NorwayFinland

Sweden

Russia

Greenland

Iceland

Denmark

Mexico

United States

Portugal Spain

France

Belgium

Germany

Italy

Austria

CroatiaBosnia

SerbiaMacedonia

Greece

Romania

Slovakia

Poland

Ukraine

AlbaniaBulgaria

HungaryMoldova Kazakhstan

Georgia

TurkeyArmenia Azerbaijan

Uzbekistan

Turkmenistan Tajikistan

Kyrgyzstan

Mongolia

ChinaAfghanistan

BhutanNepal

Bangladesh

Pakistan

Syria

IranJordan

CyprusLebanon

Israel

Saudi Arabia UAE

Egypt

NorthKorea

SouthKorea

Japan

LibyaAlgeria

Morocco

Western Sahara

Switz.Slovenia

Czech. Rep.

Kuwait

Taiwan2008 Asia I d t l

Iraq

Tunisia

Nicaragua

Honduras

El Salvador

PanamaCosta Rica

Belize

Guatemala

Cuba

Jamaica Haiti

Dom. Rep.

Puerto Rico

Bangladesh

BurmaIndia Vietnam

Sri Lanka

Laos

Thailand

Cambodia

Malaysia

Singapore

Oman

Yemen

UAE

SudanChad Eritrea

Ethiopia

Somalia

Djibouti

KenyaDem. Rep. Congo

Gabon

Rep.Congo

Cameroon

NigeriaCentral Africa Rep.

Uganda

NigerMali

Sahara

Mauritania

Senegal

Guinea

Sierra Leone

Burkina Faso

Cote D’Ivoire

GhanaTogo

Benin

LiberiaColombia

Guyana FrenchGuiana

Ecuador

VenezuelaPhilippines

Taiwan

2008 LAM2008 EMEAIndustry volume

Industry volume15.9M

IndonesiaNew Guinea

Australia

Tanzania

Malawi

Mozambique

MadagascarZimbabwe

Zambia

South Africa

Botswana

Lesotho

Swaziland

Namibia

Angola

Brazil

Paraguay

Argentina

Chile

Bolivia

Peru

2008 LAM Industry volume4.1M

y22.2M

Uruguay

Ownership Color Key CountChrysler NSC1 26Chrysler GD2 105Ch l JV 1

Chrysler non‐NAFTA data (2008)

S l l 215k

November 4, 2009 3Chrysler Group LLC 2010‐14 Business Plan

Source:  Global Insight.  passenger car volumes1 NSC = National Sales Company2 GD = Global Distributor

Chrysler JV 1Chrysler Regional Sales Office 4 Total # of employees[1] 1,187

Sales volume 215k

Dealer network ~1,580

2008 international industry summary

Volume (000)

Engine Market mix Chrysler mix<1.0L1.0 – 1.9L2 0 2 9L

6%54%19%

-3%

29%

Powertrain

60%+ of global segment opportunity is not 

addressed by current portfolio

2.0 – 2.9L3.0+

19%21%

29%68%

60% of powertrain demand not covered by current portfolio

Segment % ofex‐NAFTA industry 13% 23% 25% 10% 4% 3% 4% 3% 0% 1% 5% 3% 2% 4%

Compass Liberty Commander

89k units

2008 Chrysler volumes:  215k

300C Grand Voyager 

Grand Cherokee

Sebring

Patriot Wrangler

61k unitsPT Cruiser

Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 4

65k units JourneyCaliber

Avenger

Nitro Ram TruckCharger

Durango

Future volume development

PRODUCT

~500*

BRAND

DISTRIBUTION207238

215

144

Additional opportunities

NON‐NAFTAMANUFACTURING

CKD / SKD / CBU**

% of

Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 5

% of Global Sales

7.7% 8.9% 10.7% 10.6% ~18.0%

** CKD  = Complete Knock‐Down; SKD = Semi Knock‐Down; CBU = Complete Build‐Up

* Includes vehicles produced by Chrysler for sale under Fiat Group brands

2014 product and brand development

Volume (000)

New portfolio will cover >70% of International 

segments

Segment % ofex‐NAFTA industry 13% 23% 25% 10% 4% 3% 4% 3% 0% 1% 5% 3% 2% 4%

Global

2014E Chrysler Group volumes:  ~500k 

Gr. CherokeeWrangler

Global Portfolio(Chrysler and/or Lancia)

Specialty / Regional(Dodge & Ram) Journey

300C Grand Voyager 

Ram Truck

Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 6

y

Journey

Distribution: leverage Fiat Group strength in Europe and Latin America; jointly develop in Asia

Current state

Chrysler 

Future state

Integrated into 

Sales + Marketing

Daimler back office

Globaldistributors

owned

Jointly developSales 

+ Marketing

Fiat Group structure

Globaldistributors

Europe + Latin America Asia RoW

• Financial Services provided by Daimler Financial

• All back office support services provided by Daimler under service level agreement

• Sales & Marketing operations predominantly

• Financial Services provided by: FGA Capital – EuropeFIDIS – Latina AmericaFiat Group partners – RoW

• Si ifi t i f d l t k b 25%

Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 7

• Sales & Marketing operations predominantly located within Daimler Operations

• Significant expansion of dealer networks by ~25%• Leverage distribution infrastructure & resources• Integrate parts distribution & logistics

Summary

• International volumes will grow to ~500k by 2014

• Creation of global full product portfolio to complement Jeep products.  Specialty vehicles di ib d i l b idistributed on a regional basis

• 100% of product portfolio refreshed by 2012, 50%+ derived from Fiat Group platforms by 2014

• Clear focus on development of two core brands in each market 

• Dodge and Ram product will be distributed on a regional basis

• Integration of the distribution channel with Fiat Group in Europe and Latin America.  Continue development of other markets

• Transition of financial services to Fiat Group and FGAC already underway

• Significant expansion of dealer network to support volume growth

November 4, 2009 8Chrysler Group LLC 2010‐14 Business Plan

• Further opportunities for regional production, facilitated by Fiat Group