Bertelsmann Communication Materials Internal and External Communications

Dear colleagues,

the New Bertelsmann is here: more digital, more international, and faster growing. There is a lot to be explained or outlined – to employees as well as to business partners and the public. To support this, we have compiled all of our corporate information channels and materials for internal and external communications in this brochure. All of the mate-rials presented here are available to download directly from the Internet or from BENET, or they may be ordered as printed copies through our mailing service. We hope you will actively make use of these resources in your work – and are always grateful for any ideas and suggestions you might have.

Karin Schlautmann

ContactBertelsmann SE & Co. KGaA · Corporate CommunicationsCarl-Bertelsmann-Strasse 270 · 33311 Gütersloh · GermanyPhone: +49 (0) 52 41-80-714 26 · Fax: +49 (0) 52 41-80-66 12info@bertelsmann.com · www.bertelsmann.com

At a Glance

The brochure “Bertelsmann – At a Glance” presents the company in a clear and concise way. It includes an overview of the Executive Board and Group Manage-ment Committee, and the divisions, as well as the Bertelsmann Essentials and the corporate strategy. Additionally, it contains a brief look at the company’s historical development and key facts and figures. (The brochure is available in eight languages: German, English, Spanish, French, Italian, Portuguese, Turkish and Chinese.)

PDFA www.bertelsmann.com/At_a_glance

Printed copies A See order form

Corporate Presentation

This succinct presentation summarizes key facts about the company, its management, divisions, and lines of business. The facts, figures and other details are continuously updated, so the slides are always ready for immediate use.

PDFA www.bertelsmann.com/Corporate_presentation

Bertelsmann Basics

Website

The Bertelsmann website offers a clear and compre- hensive overview of our Group, including its struc-tures, divisions, products and services. The website also serves as a point of reference for anyone need-ing information about the latest business processes, news, and facts and figures related to Bertelsmann.

WebsiteA www.bertelsmann.com

Annual Report

The annual business report summarizes the company’s financial development in a clear and comprehensi-ble way. In addition to presenting its management, Bertelsmann provides a look back at the highlights from the divisions, as well as the Group’s consolidated financial statements. The report is available in an inter-active online version and as a free app as well as in a print version.

OnlineA www.bertelsmann.com/AR

AppA www.bertelsmann.com/APP_IOS_ARA www.bertelsmann.com/APP_Android_AR

Printed copies A See order form

2016

Bertelsmann –At a Glance

Social Networks

Facebook

As a global player, Bertelsmann is also active in vari-ous social networks. For instance, we use our corpo-rate Facebook channel to regularly post information about Bertelsmann and its divisions.

LinkA www.facebook.com/Bertelsmann

Twitter

On our Twitter channels, we report briefly and directly on anything important that is going on at our company.

LinkA www.twitter.com/Bertelsmann_com

Corporate Videos

The corporate videos show impressions from the “Bertelsmann world.”

Films A www.bertelsmann.com/ImageA www.bertelsmann.com/CreativityA www.bertelsmann.com/Communications

History of the Company

From a 19th-century protestant publishing company to a modern-day media, services and education company with operations in 50 countries around the world: Learn about how Bertelsmann developed into what it is today.

Website A history.bertelsmann.com

Bertelsmann Basics

Experience Bertelsmann

Experience Bertelsmann – on Facebook

What makes Bertelsmann what it is? Books, mov-ies, services, videos, education offerings, magazines, music, websites, blogs, Youtube channels, TV chan-nels and radio stations and so forth… We present the diverse, whole wide world of Bertelsmann on our “Experience Bertelsmann” Facebook page. You’re in for a surprise!

LinkA www.facebook.com/BertelsmannErleben

“Experience Bertelsmann” Brochure

This brochure presents a glimpse into the company’s various divisions and uses reports and interviews to portray the world of Bertelsmann. It also presents the wide range of products and services and pro-vides a compelling insight into the Group’s creative processes.

PDFA www.bertelsmann.com/Experience

Printed copies A See order form

Youtube and Instagram

You’ll find a wide range of videos and images on our Youtube and Instagram channels – mainly from major events and our various cultural happenings. From Rosenball to silent film premieres and unique exhibi-tions – they give you an opportunity to virtually expe-rience the highlights!

Links A www.youtube.com/user/BertelsmannSEA www.instagram.com/bertelsmann_erleben

Social Cloud

Bertelsmann, its divisions, companies, brands and partnerships have a large number of social media channels. These channels are brought together in the Bertelsmann Social Cloud. Here, posts from all Bertelsmann accounts come in from Twitter, Facebook, Google+ and YouTube in real time. Currently, the Social Cloud consists of almost 9600 channels from all around the world with 1.3 billion followers.

Website A socialcloud.bertelsmann.com

Social Networks

Employee Information

INSIDE – Staff Magazine

INSIDE is the worldwide magazine for all Bertelsmann employees. It is published twice a year in four lan-guages – German, English, French and Spanish – and addresses important topics and events. To date, nine issues have been published, on topics including Bertelsmann’s strategy, new lines of business, and the New Bertelsmann.

PDFA www.bertelsmann.com/Inside

Printed copies A See order form

Create Your Own Career

As a global media, services and education company with well over 100,000 employees, Bertelsmann ranks among the top employers on both the national and international stage. The “Create Your Own Career” portal features current job openings as well as events and news related to working and pursuing a career at Bertelsmann.

WebsiteA www.createyourowncareer.com

Bertelsmann University

Bertelsmann University offers excellent learning con-tent and innovative learning formats to systemati-cally expand the skills of Bertelsmann employees and managers worldwide and across all the divisions – so that employees are well equipped to tackle the chal-lenges of their daily work.

WebsiteA www.bertelsmann-university.com

BENET

The Bertelsmann intranet provides employees around the world with the latest information from the Group’s various divisions. BENET is available in German, English, French and Spanish, and is updated daily. Many divisions and business units also have their own intranets and specific information available as dedi-cated sections of BENET.

WebsiteA benet.bertelsmann.com

AppA www.bertelsmann.com/APP_BENET

Overview Internal CommunicationsA www.bertelsmann.com/Internal_Communications

Careers and Education

Values and Guidelines

Bertelsmann Essentials

The Bertelsmann Essentials contain the objectives and basic values for all company employees, exec- utives and shareholders. They build upon the princi- ples of Bertelsmann’s corporate culture – principles that were shaped by Reinhard Mohn and have been cultivated over the decades. They provide transpar- ency and orientation for all employees, while creat- ing a basis for identification with the company and its corporate objectives.

PDFA www.bertelsmann.com/Essentials

Printed copies A See order form

Code of Conduct

The Code of Conduct contains corporate guidelines for decisions and actions by employees. It outlines binding minimum standards for responsible conduct toward business partners and the public, as well as within the company.

PDFA www.bertelsmann.com/Code_of_Conduct

Printed copies A See order form

Corporate Responsibility

Bertelsmann takes responsibility – for its employees, for the quality of its products, media and services, and for the impact of its business activities on soci-ety and the environment. This is an elemental com-ponent of Bertelsmann’s corporate culture. Various publications document CR activities.

WebsiteA www.bertelsmann.com/CR

Guidelines for Management

The competence and behavior of a company’s man- agement have a crucial impact on its success. The Guidelines for Management are based on the Corpo- rate Constitution of Bertelsmann SE & Co. KGaA, and they more precisely define the collaborative under- standing of leadership anchored in the Bertelsmann Essentials. They are binding for anyone who super- vises other employees or instructs them in their work.

PDFA www.bertelsmann.com/Management

Printed copies A See order form

www.ethics.bertelsmann.com

Codeof Conduct

BertelsmannEssentials

www.essentials.bertelsmann.com www.values.bertelsmann.com

Guidelines for Management

Marketing

Giveaways

In the order center there are various Bertelsmann branded promotional products and giveaways includ-ing publications, pens, notepads, tote bags, umbrel-las and much more.

WebsiteA www.bertelsmann.com/Giveaways

Corporate Design

All Bertelsmann communication tools are based on a clearly defined corporate design (CD). This is essen- tial for representing the Bertelsmann brand consis- tently in all media and products. On BENET, you will find information about using the logo lettering, and proper use of the corporate colors, images and typography. We also explain the Bertelsmann CD for diagrams, tables and other design elements.

WebsiteA www.bertelsmann.com/Corporate_brand

ContactBertelsmann SE & Co. KGaA · Corporate CommunicationsCarl-Bertelsmann-Strasse 270 · 33311 Gütersloh · GermanyPhone: +49 (0) 52 41-80-714 26 · Fax: +49 (0) 52 41-80-66 12info@bertelsmann.com · www.bertelsmann.com