Emantra

MantraMantraMantra E­news LetterE­news LetterE­news Letter

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Issue - 2, July 2019

MantraMantraMantra

33rd CONVOCATION 33rd CONVOCATION 11 September 2018

Release of 1st Edition of E-News Letter “Mantra”

Smt. Anandiben Patel JiHon’bleChancellor

CSJMUniversity,Kanpur

Hon’ble GovernorUTTAR PRADESH

UTTAR PRADESH

Hon’ble Dy. Chief Minister

Dr. Dinesh Sharma JiHon’bleMinisterofHigherEducation

UttarPradesh

UTTAR PRADESH

Smt. Neelima Katiyar JiHon’bleStateMinisterofHigherEducation

UttarPradesh

Hon’ble State Minister

t’s a matter of immense pleasure that ICSJM University, Kanpur is releasing its

updated digital E-news letter “Mantra”nd(2 edition) 2019 for mass awareness. We are

committed towards continuous development

of Chhatrapati Shahu Ji Maharaj University,

Kanpur as one of the finest and most

remarkable University in the country for

imparting quality education and achieving

academic excellence with sound infrastructure.

Our endeavor is to evolve as a Model

University and also enhance the education

standard from a national to a global platform

through Research and Development.

Through the updated information in

digital E-News letter the readers can also get

the opportunities to become excellent

professionals.

I am happy to congratulate the digital E news

letter team for successful release of nd

2 Edition.

CSJM University, KanpurVice Chancellor’s

Prof. Neelima GuptaVice Chancellor

Message

n the current challenging and changing Iscenario of developing India it’s a great

effort to upgrade and equip the higher

education system with digital education

and Research & Development in academic

institutions. I convey my best wishes to the

core team members of E-Newsletter

“Mantra” for release of 2nd Edition.

This E-Newsletter would dissipate

knowledge across all the institutions for

information regarding Events, Admissions,

Results, Cultural activities, Conferences,

Seminar, Workshops, and Training

programmes. I sincerely hope that the

target learners i.e. Faculty/ Researcher/

Students /Staff and individuals of society

will make the best use of the crux provided

through the digital E-News letter “Mantra”.

CSJM University, Kanpur

Registrar’s

Message

Dr. Vinod Kumar SinghRegistrar

E-news Letter “Mantra”

Editor in Chief

Message

Dr. Sidhanshu RaiEditor in chief

t is really a great matter of pride for me to Ibe a part as Editor–In Chief of digital E-

News letter at the launch of its "Mantra"

2nd edition. This digital data of “E-News”

would help to update the information and

activities of CSJM University and affiliated

colleges to teaching and non teaching

fraternity. It would also help the higher

education institutions in moving ahead for a

better digital India.

I really appreciate the efforts of my dear

colleagues and core team member of the

digital E news letter ‘Mantra’ for their

continuous support. Now it’s a moment to

say thanks to our source of motivation and

guidance Honorable Vice Chancellor, CSJM

University, Kanpur, Prof. Neelima Gupta ji for

the shaping of E-News letter in a “Mantra”

better way.

Dear Friends

Scholastic Milestones

SJM University organised an orientation program for the newly Cadmitted student in all the courses running in the university campus on 01-09-2018. Prof. Vinay Pathak, Vice-Chancellor, AKTU inaugurated

the program as Chief Guest. the program was presided by Prof. Neelima Gupta Vice chancellor CSJM University Kanpur

on’ble Vice Chancellor Prof. Neelima Gupta and Registrar Dr. HVinod Kumar Singh inaugurated the Diploma Course in Pharmacy (D.Pharm.) in the University Institute of Pharmacy

C.S.J.M. University, Kanpur on Sept. 5, 2018.

tudent of Tourism Mangement IBM CSJMU Kanpur visited shistorical places of kanpur .

nivers i ty Inst i tute of Health USc i en ce s , CS JM Un i v e r s i t y in collaboration with Dainik Jagran

and HIV welfare society organized a workshop on the occasion of World Aids Day 1st Dec. 2018. Blood donation camp, Free Health checkup and consultation camp was organised.

This program was presided by Prof. Neelima Gupta Hon'ble Vice Chancellor CSJM University and Chief Guest Hon’ble Sri Ashwini Kumar Chaubey, Minister of state for Health and Family Welfare, Dr. Rahul Mishra, General Sectary HIV welfare society were also present.

tudents of Institute’ of Hotel and STourism Management participated in National level Inter Institutional

Hospitality program Amiphoria - 2019 on 06-02-2019 organised by Amity School of Hospitality, Lucknow and also won various prizes.

Educational visit to PK Kelkar Library (IIT, Kanpur) by the students and faculty Members of department of Library and Information Science CSJM University Kanpur.

Students of Department of Library & Information Science visited the Library at Indian Institute of Managment, Lucknow.

Scholastic Milestones

Scholastic Milestones

at iona l Seminar t i t led N“Eradicate Corruption-Build a new India” was held on 31st

October 2018 in Dr. Virendra Swarup Institute of Professional Studies.

n 23rd Oct. 2018 Memorandum Oof Association (MOU) was signed between CSJM University

and King George Medical University. This will provide a platform for new Research Projects, Faculty & Students exchange program.

niversity Institute of Health USciences and Maple Bear

Canadian school, Lakhanpur,

Kanpur jointly organised workshop

entitled "Build Healthy Relationship with

Children" on May 28, 2019.

S JM Un i v e r s i t y, Kanpu r CCelebrated Bharat Ratna Sri Atal Bihari Bajpai Jayanti on 25th

Dec. 2018. Chief Guest Prof. Neelima Gupta, Vice Chancellor, CSJM Univers i ty Kanpur, distr ibuted certificates to winners of debate and speech competition organised on this occasion

or the first time in the CSJM FUniversity, a two days “AAGAZ”

annual cultural fest for all the

departments of the University campus

was organised on 23rd - 24th Oct.

2018. The Chief Guest of the event

was Mrs. Pramila Pandey, Mayor,

Kanpur Nagar. The program was

presided by Prof. Neelima Gupta, Vice

Chancellor, CSJM University. This

event was organised by the cultural cell

and Dr. Sidhanshu Rai was the

convenor. Students of all departments

participated in various cultural

competitions.

Our Roots andFestivitiesAAGAZAAGAZAAGAZAAGAZAAGAZAAGAZAAGAZ

2018201820182018201820182018

ultural Cell of CSJM University Corganised on Independence day thprogram on 15 Aug. 2018, where

students showcased their performances.

Hon’ble Sri Satydev Pachauri ji, Minister of

Khadi, Village Industries, Sericulture, Textile,

Micro, Small & Medium Enterprises and Export

Promotionwas the Chief Guest of program.

n the occasion of completing 50 years of Oexistence hosted a Mahila Mahavidyalaya

three day event titled ”Dhara Rani Smriti

Samaroh” from 12th Sep. to 14th Sept. 2018.

Series of intercollegiate events such as Folk Dance ,

Painting, Pot making competitions, Tie and Dye

competition, Patriotic song, group singing etc.

were organized.

araswati PG College, organized cultural Sevents for students. neh Lata PG College organised SUMANG MAHOTSAV from 21st to 25th Sept. 2018.

Our Roots andFestivities

irst Alumni Meet was organised by F "Lamhe"

Institute of Hotel and Tourism Management rd3 April 2019. This program was

inaugurated by Hon'ble Prof. Neelima Gupta Vice

Chancellor, CSJM University and Dr. Vivek singh

Sachan Incharge IHTM.

Inter collegiate was organised in University Youth Festival CSJM University 2018

Campus during 18th to 20th Nov. 2018. Various colleges affiliated to CSJM

University participated in 27th events under various categories. This event was

inaugurated by Dr. Dinesh Sharma, Hon'ble Deputy Chief Minister of UP. Chief

Guest for the valedictory session was Mrs. Anita Bhatnagar Jain, Additional Chief

Secretary Higher Education UP. Team of CSJM University (Campus) was the winner,

DG college was first runner up and Mahila Mahavidyalaya was second runner up.

Our Roots andFestivitiesYouth Festival-

Youth Festival-2018

Our Roots andFestivities

orth Zone Inter University Youth NFestival was organised during 27th to 31st Dec. 2018 at

Punjab University, Chandigarh. Team from CSJM University won prizes in various event like Mime (1st position), Rangoli (1st position), Mehandi (2nd position), Installation (3rd position).

On 10 September students of our University participated in different events of “U.P. Inter- University Youth Festival, 2018” (state level) organized by Allahabad State University Allahabad. Niharika Kashyap (M.A.II ) got first position in Rangoli Competition. Mantsha Khatoon (M.A.I) got consolation prize in ‘On the spot Painting competition’.

PPN College, Kanpur organized a cultural

festival, 'Spandan' from 28-31, Jan. 2019.

Various Literary, creative and technological

events like, Debates, Poetry recitation,

Group discussions, Quiz competitions,

Handicraf t compet i t ion, Paint ing,

Mehandi, Rangoli, Poster making, Spot

photography, Scientific models etc were

organised. The program was presided by

the Principal Dr. I.J. Singh, S.P. Police, Shri

Sarvanand Singh was the Chief Guest and Dr.

Meena Gupta, the Convenor of the Cultural

Committee

thWinners Of 34 National Youth Festival 2019

with Prof. Neelima Gupta, Vice Chancellor

CSJMU Kanpur,

Foundation Week

Foundation Week Celebration at CSJM University Campusor the first time CSJMU celebrated it's foundation day with several activities for students Fand teachers as well Spread out over a week from 3rd Feb. 2019 to 9th Feb. 2019."Sporton" a students sport activity, a science exhibition cum competition gave the

celebrations a start. Wall painting competition gave a colorful and creative hue to CSJMU Campus. Cultural fiesta was organised for the teachers where in several competitions like Quiz, Debate, Singing & Ethnic Show were held. A cricket match between Staff and Teachers, a University Alumni Meet and a walkathon commemorated a week full of celebrations. on the 9 feb 2019 the foundation day of CSJMU was celebrated. The day was marked with the presence of former vice chancellors of CSJMU like Prof. K.B. Pandey, Prof. Ashok Kumar, & Prof. J.V. Vaishampayan. Prof. Anil Shukla, VC Bareilly, Dr. Arvind Dixit, VC Agra were also Present to grace the occasions

For the first time on 29th Oct. 2018 CSJM University Campus organised centralised

Parents Counselling session for the parents of all the students studying in the "SAMVAAD"

various departments of University Campus in which parents interacted with Prof. Neelima

Gupta Vice Chancellor, CSJM University and HODs/Faculty of various departments.

On 29th Nov.2018, a Parent-Teacher Association

meeting was organized by SHRI SHAKTI DEGREE

COLLEGE KANPUR Parents made queries about the

improvement of their children and they also gave

certain suggestions for the future development of the

Institution.

Congnitive Minds

Under the aegis of NSS of CSJM University a "Youth Parliament" was organised in the Senate

Hall of the University on 24th January 2019. MLC Mr. Arun Pathak was the chief Guest. The

program aimed to develop awareness and interest among students related to the working of

the parliament and how they can contribute in varied social issues relating to the country. The

best student speaker was awarded in this program. Student from affliated colleges of CSJM

University participated.

From the Rigoursof the Field

National Sports Day and Major Dhyanchand

Jayanti celebrated on 29-08-2018 in AND

College, Kanpur was organised by Sports

Committee Incharge Dr. Priyanka Singh.

Snehlata Gupta P.G. College, Organised

Umang 2018 During 21st to 25th Dec.

2018 in which various program related to

sports and cultural event were organised.

Annual sports Meet was organised on 15th Feb. 2019 by Jwala Devi P.G. College, Kanpur for the overall development of the Students.

International Yoga Day was celebrated by Manohar Lal Mahavidyalaya, Kanpur on 21st June 2019.

University Counselling Cell organised a Motivational program "Success Mantra"

2018 on 30th Oct. 2018 in University auditorium Shri Vijay Vishwas Pant, DM

Kanpur Nagar was the Chief Guest Prof. Neelima Gupta, Vice-Chancellor CSJM

University, Kanpur was the chairperson of this Program and Mr. Karan Verma was the

key note speaker of the Program. Sri Balram Narula, MD., Jet Knitwear and

Dr. Pradeep Dixit Director, Utkarsh Academy were other eminent speakers.

Dr. Sidhanshu Rai was the convenor of the program who also gave words of wisdom

to the students.

SUCCESS MANTRA

Congitive Minds

The Golden Wreath

On 05-09-2018 Dr. Sandhya Sharma Hindi Dept. AND College, Kanpur was felicitated with Sikshak Samman by Lions Club and Dr. Kirti Verma AND College, Kanpur was awarded with Sikshak Samman by Patel Mahila Samiti.

Dr. Madhulika Singh, Department of Biotechnology, IBSBT, C.S.J.M.U Campus was awarded with “Biodiversity conservation Award” on Sep. 30, 2018 during international symposium on ABSS-2018 at BSI, Allahabad, Uttar Pradesh.

Delegates were awarded certificates during Sanskrit Sammelan organised by

Mannu Lal PG College.

Dr. Sangeeta Awasthi Incharge department of Zoology, AND college, Kanpur was awarded with Dr. APJ Abdul Kalaam Green environment promotion award by GESA for her valuable contribution in the field of nvironmental Protection and Social Aw a r e n e s s a n I n t e r n a t i o n a l conference held on 21st& 22nd May 2019.

On 19th Jan. 2019 Dr. Ritambhara, Principal, AND College, Kanpur was honored by Sanskar Bharati, Kanpur on the occasion of Guru Purnima & Natraj Pujan Utsav

The Golden Wreath

UNESCO has given appreciable space in its UNESCO IYT EVENT WORLD MAP. is a matter of great pride for us that in, entire state of Uttar Pradesh, only our Institution Shri Shakti Degree College, Sankhahari, Ghatampur, Kanpur Nagar.

Dr. Sidhanshu Rai, Asstt. Prof., IBM

CSJM University Received an award by

Shri Keshari Nath Tripathi, Governor

West Bengal, for innovation in Tourism in

Kanpur on 27th October 2018.

Mr. Ala-ud-din a sudent of B.Sc Medical Laboratary, University Institute of Health Science for Creating new history by reading continuously for 27 hours and 5 minutes and making his way to the Golden Book of Word Records.

The Path thatLies Ahead

University Counselling Cell on 19th July 2018 organized a workshop for development of personal skills in Interviews at U.I.E.T. The Chief Guest was Prof. Neelima Gupta honorable Vice Chancellor, CSJM University, Kanpur, Dr. Vinod Kumar Singh, Registrar, Prof. Sanjay Srivastava DSW, Dr. Sidhanshu Rai University Placement incharge were present. Sri. Anurag Saxena and Sri. Sushil Mishra were present as resource persons . On this occasion, VC ma'am asked students coming from different departments of the university campus to develop communication skills before interviewing and to give an interview with confidence. She told that 10 to 15 minutes interview gives new direction to one’s career, so one should understand its importance .

One day workshop was organized b y C o u n s e l l i n g C e l l o f Government PG College for Career opportunities in various subjects in Social Sciences.

Felicitation ceremony of Achievers was organised by PSIT, Kanpur to recognise the achievements of placed students. Chief guest of the function was Mr. Anupam Kher. Mr. Anupam Kher appreciated the seamless efforts of all the achievers and clicked photographs with the students.

The Path thatLies Ahead

On 29th March 2019, Univers i ty Placement Cell, the Counseling Cell and NSS Unit 1 Jointly organised a programme on Career and Personal Counseling for the students at University Campus.Dr. Vinod Kumar Singh, Registrar CSJMU was the chief guest on the occasion.

University Counseling Cell Oraganised a regular counseling session specially for students of girls hostel in the university campus to resolve the problems of students.

“Cyber Ninja” workshop on cyber security in collaboration with IIT, Kanpur was organised by MGA Institute of Higher Education on 19th Nov. 2018.

University Placement Cell, CSJM University on 23rd Jan. 2019 organised a Placement Drive for Graduate and Post Graduate students. Concentrix, an MNC has selected students for its offices in cities like Gurgaon, Noida, Ranchi, Bangalore, Pune, Mumbai and Vadodara.

On 1st July 2018 Rotary Club Kanpur and NSS 3rd Unit organized Tree Plantation program in CSJM University, Kanpur. About 200 trees were planted. Program was presided by Hon’ble Vice Chancellor Prof. Neelima Gupta. On this occasion, Shri. Naveen Bhargava, Prof. R.C. Katiyar Pro Vice Chancellor, Prof. Sanjay Swarnkar and Dr. Vivek Singh Sachan Program Officer were also present.

Brahmanand Degree College, Bithoor,

Kanpur organised a Tree Plantation

Program was held and Plants ware

implanted in and around the college

campus on 09/07/2019. A discussion was

organized on the topic 'Why Greenery is

Important for our Life' .

Our Reflections

Sri Guru Nanak Kanya Mahavidyalaya, Gola Gokaran Nath Kheri believes in inculcating values in students. Therefore the college has segregated the students in to various groups which are named as Houses. These Houses are named as VIBGYOR, the colors of rainbow. The primary goal of the House system is to nurture caring relationship among students and encourage a sense of family through team spirit and help students integrate into college life through social interaction and bonding.

NSS Unit 1 of CSJMU organised literacy

program at primary school in kanpur under

guidance of Dr. Sidhanshu Rai Program

officer NSS.

Launch of New CNG Bus for students and visitors at Chhatrapati Shahu Ji Maharaj University, Campus, Kanpur. on 15th August 2018

Institute of Health Sciences celebrated “National Nutrition week” from 1st to 7th Sep. 2018. This Program was presided by Prof. Neelima Gupta, Hon'ble VC CSJM University, Kanpur and Chief Guest was Dr. Kiran Pandey, National Coordinator of Adolescent Health Committee. This program focused on the health and nutrition of Adolescent.

On 12 Sept. 2018 students of Indira Gandhi PG College, Rai Bareli took part in Anti-Plastic awareness rally.

NSS unit ‘Sadbhavna’ of Indira Gandhi Govt. P.G. College, Unnao, conducted a mega tree plantation event in the campus on 13 july 2018 with active support from Dr. Suman gupta, Principal, teachers and all students of the college.

Our Reflections

Our Reflections

27/09/2018 annual event of world Tourism day was celebrated by the students & faculties of Institute of Hotel & Tourism Management Hon’ble Chief Guest Hon’ble Vice-Chancellor Prof Neelima Gupta & Dr. Vinod Kumar Singh Registrar graced the occasion.

Ramsahai Govt Degree college Shivrajpur Kanpur orgniseda plantation program 'van mahotsav' on 9 Aug. 2019. 200 trees were planted on college campus

Ins t i tu te o f Hote l & Tour ism Management, CSJM University, Campus, Kanpur distributed into food packets to Victims of Flood under the guidance of Dr. Vivek Singh Sachan NSS Program officer on -20-09-18.

Through wall painting, the students of CSJMU has conveyedthe massage related social awareness in the campus of CSJMU kanpur

On 8 th March 2019, On the occasion of International Women's Day , G i r l s hostel , CSJM Univers i ty , organised a workshop on ' Sanitation and Personal hygiene ' for female faculty and students. Prof. Neelima Gupta, V.C was the chief guest of the program, Dr. Renu S i n g h Gahlaut from Gahlaut health care a n d Mrs. Anuradha Katiyar from M B M C society, were the special guest. On this occasion first sanitary disposal machine and incinerator were installed in girls hostel of csjm university. Ms. Warshi Singh Warden co-ordinator was the convener of the program. Ms . Arpana Katiyar was co convener.

On 02-10-2018 a Seminar and a cleanliness program were organised on the Golden jubilee of Mahatma Gandhi Jayanti and Mr. Lal Bahadur Shastri Ji. In University campus. Whose inaugural was consistent with Vice Chancellor Prof. Neelima Gupta, Dr. Vinod Kumar Singh, Finnance Officer Sri Dharmendra Kumar Tiwari, DSW Prof. S.K. Srivastava, Prof. Sanjay Swarnkar, Dr. Sidhanshu Rai and Dr. Vivek Singh Sachan were present.

“Swastha Jivan Shaili- Seminar and Health camp was organized on 13-10-2018 by the joint Collaboration of AAROGYA BHARTI in ANDNNM Mahavidhyalaya under the co-ordinatorship of Dr. Santosh Bhatnagar and direction of Dr. Nutan Vohra. Chief Guest of the event was V.C. of CSJMU Prof. Neelima Gupta. In this programme the students participated in Slogan Writing, Essay Writing and Speech Competitions and were awarded with certificates.

Our Reflections

Awareness programme for Clean Ganga, under the aegis of central government mission,

was held in AND college on 16-10-2018 in which first Indian woman Mountaineer

Padamshri Ms. Bachendri Pal with her team visited the college to interact with the

students. This programme was organised by Swachhta Samiti and Games Committee

under the supervison of Dr. Anjita Singh (Chief Proctor). The guest of honour for the

occasion was Mayor, Kanpur city Smt. Pramila Pandey.

Our Reflections

Voter awareness program was organised by District administration, kanpur. Prof. Neelima Gupta Vice Chancellor CSJMU addresed the voters of kanpur ADG, DM, SSP, of kanpur were also present. SVEEP Co-ordinator kanpur Dr. Sidhanshu Rai was the convener of the program.

Our Quest For Better Tommorow

Two Books in the area of physical education written by Dr. Ajay Dubey (Assistant Professor ) were Published Etitled (i) The handbook of human physiology. (ii) Aahar, swasthya aur vyayam, KSK Publication New Delhi.

To support Digital India and promote the digital education in the era of science & technology under the dynamic leadership and guidance of Hon’ble Vice Chancellor Prof. Neelima Gupta seven (34th , 35th , 36th , 37th, 38th 39th & 1002) IIRS, ISRO outreach programs on various Environmental themes were successfully coordinated and organized by Dr. Droupti Yadav (Asst. Prof.) & Dr. Madhulika Singh (Asst. Prof.) with joint collaboration of Indian Institute of Remote Sensing, Indian Space Research Organization, Department of Space, Govt. of India, Dehradun (Faculty, Professionals and Students) held at Institute of Bio-Sciences and Biotechnology auditorium, CSJM University Campus during July to November, 2018.

Our Pen Warriors

INDIA’S DIGITAL TURN REDIFINING CUSTOMER EXPERIENCE : IS IT TRUE ?

s per the report of Boston Consulting (BCG) and internet mobile

Aassociation of India (IAMAI) 2015, the internet population increased 25 times in the last 12 years. Customer experience has become the ideal

scale to choose between brands, and poor experience is a way of falling short in the buyer’s journey to continuous communication. Indian consumers are using digital wallet mobile applications and other instruments such as UPI, Paytm, Google Pay (TEZ) rather than paying cash for buying products and services. With Oracle Cloud, Adidas India customers will be able to complete the shop-bill-checkout process three times faster than earlier at any of the Adidas stores across the country. According to Forrester, 72% of businesses say that improving customer experience is their top priority, while only 63% prioritize on implementing technology investments to reach their goal. Digital technologies have already been utilized to reduce the dependency on manual processes and improve customer experience. Be it in providing faster resolution to queries to completely digitizing the application experience, consumers have grown to expect certain minimum standards of comfort and simplicity.

A comprehensive understanding of what creates successful outcomes for a

customer for each type of business objectives can give great insight into what touch points customer prefer, how much is the effort required on each of

the journey paths, the percentage of success and most importantly what is the customer satisfaction on those journey paths. According to research by the Journal of Consumer Research, more than 50% of the experience is based on emotions and in many cases, emotions are the decision drivers. Data Security, Crime and Terrorism, Complexity, Privacy Concerns, Social Disconnect, Job Insecurity, Plagiarism and Copyright and Social Depersonalization are the majors’ threats for digital consumer. TechARC’s India digital ad-fraud market report, digital commerce contributed to more than half (51 per cent) of the total ad-fraud in India, followed by leisure and travel at 26 per cent; entertainment and gaming at 13 per cent; banking and finance at 8 per cent; healthcare and Pharma at 1 per cent.

Priyanka Pradhan

GuestFaculty

IBM,CSJMUniversityKanpur

Pradhanpriyanka0102@gmail.com

See U Next

20-30 Aug.2019

3rd Sep. 2019

4th Sep. 2019

11th Sep. 2019

27th Sep. 2019

September 2019

October 2019

October 2019

November 2019

November 2019

S. No. Date Program Venue Organized by

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Self Defense Workshop

Orientation Program

Placement Drive

Convocation

World Tourism Day

Success Mantra

Aagaz

Job Fair

Youth Festival

Wellness Con International

Conference

Girls Hostel

Auditorium CSJMU

Uni. Placement Cell

Auditorium CSJMU

IBM CSJMU

Auditorium CSJMU

CSJM University

Uni. Placement Cell

CSJM University

CSJM University

Girls Hostel

CSJM University

Uni. Placement Cell

CSJM University

IBM CSJMU

Placement Cell

Cultural Cell

Uni. Placement Cell

Cultural Cell CSJMU

UIHS

Proposed Events (July to December 2019)

Ganga Sanitation Campaign on 13th October 2018 by Chattrapati Shahu Ji Maharaj University, Kanpur NSS Unit 1,2,3,4. at Parmat Ghat

HighlightsHighlights

Release of

SECOND EDITION SECOND EDITION11 SEPTEMBER, 2019

THE EDITORIAL

Prof. Neelima GuptaVice-Chancellor

C.S.J.M. University Kanpur

Patron

DR. SIDHANSHU RAIAsst. Professor

Editor in Chief

Mr. Mukesh KushwahaTechnical PR

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Release of First Edition c::::c c::::c c::::c Tuesday, 11th September 2018

Shri Ram Naikji Hon'ble Chancellor

CSJM Universify, Kanpur

Dr. Dinesh Sha.rmaJi Hon'bfe Minister efHigher F.ducation

UttarPradesh ~---------........

Feels proud to release its first Chhatrapati

Shahu Ji Maharaj University E-news letter "Mantra".

This is an initiative to provide a platform to all students

and faculties of various affiliated colleges and campus

to share their activities , contributions and

achievements. It is aimed to share information so that

each one can set standards for their next move. It will

also act as a motivation to all students to excel in their

areas of interest. This biannual e-news letter will bring

together all education fraternity and also provide a

healthy competitive environment.

This e-news letter is another feather in the cap of CSJM University in its journey towards providing quality and competitive education.

I congratulate all students and teachers who have taken the initiation and have contributed for this innovative effort.

I wish good luck to the editorial team of

"Mantra" for their tireless efforts to make this dream

come true.

Prof. N eelima Gupta

Vice Chancellor

It is indeed a matter of great pleasure that Chhatrapati Shahu ji Maharaj

University is going to release its first bi-annual issue of e-Newsletter "Mantra"

Edition July 2018. I am glad to know that thee-News letter "Mantra" will be a

knowledge hub for the development of Multidisciplinary skills in higher

education which is most required in todays competitive world. Ample career

opportunities will be brought forth for the bright budding students.

In the changing scenario this is an excellent and appreciable step by the

University e-newsletter team which I am sure will help to strengthen the

academic quality, open avenues for persona Ii ty development of our students.

I convey my best wishes for the success of the efforts of the editorial team of

"Mantra"

Dr. Vinod Kumar Singh

Registrar

Dear Readers,

It is a great honour for me to be the Editor - in

- Chief of e-news letter "Mantra" at the launch of

its first edition July 2018. This is a bi-annual news

letter.

This edition details the vanous activities

academic, sports, cultural, social, awards, and

achievements etc. which took place in various

affiliated colleges and at CSJMU campus. We also have reviews by faculty members on

various topics.

A huge thanks to all my team members who have worked hard to bring "Mantra" in

shape. Also, to all the heads of institutions and faculty members who have extended great

support in sharing information. I take priviledge to thank Honorable Vice Chancellor

CSJM University, Kanpur, Prof. Neelima Gupta ji for the encouragement and support

towards the success of this e-news letter right from inception.

Dr. Sidhanshu Rai

Editor in Chief

University Institute of Health

Science organized a Lecture on

"How to overcome Stress of

Examination" with Indian Medical

Association on 16th May 2018.

Guest Speaker of the day were Dr.

A. S. Prasad & Dr. Ravi Kumar.

Jwala Devi Vidya Mandir P.G. College,

Kanpur organized under the aegis of

Ministry of Higher Education organized

a two days seminar on "Working

Culture of India: A step towards change

and development" on 29th March - 30th

March 2018. Chief Guest of the day was

Mahila Mahavidyalaya P.G.

College Kanpur organized under

the aegis of a Ministry of Higher

Education, Govt. Of India one day

seminar on "Marginalised Groups

of India and Violation of Human

Rights in the Era of globalization"

on 29th March 2018.

Mr. Satyadev Pachauri Minister of Khadi & MSME and Mr. Anil Mishra

Educational and Industrial Tours

were organized by Institute of

Business Management for the post

graduate students in the session

2017-2018 .

On 191h Jan 2018 a workshop was organised by IHTM . It was inaugurated

by Mr. Louise G .M. Landmark Hotel and Dr. Sidhanshu Rai Coordinator IHTM.

Mr. Louise~ mphasised the importance of Hospitality and its effects on society.

Institute of Biosciences and

Biotechnology organized Open

Orientation Program on "Scope

and Future Prospects of Bio

Sciences and Bio Technology"

during 25t11 -26th April 2018.

Four (28th, 30th, 31th, 32th) HRS,

ISRO outreach programmes were Co­

ordinated by Dr. Droupti Yadav & Dr.

Madhulika Singh for the Faculty,

Professionals & Students with joint

collaboration of Indian Institute of

Remote Sensing , Indian Space

Research Organization, Department of Space, Govt. of India, Dehradun and Department

of Environmental Science held at Institute of Bio-Sciences and Biotechnology CSJM

University Campus during January to June - 2018

DeenDayal Research Center organized

a Seminar on 3rd March 2018 in

Univer s ity Auditorium.

Titled"l_!~~ ~ ~ ~tJR" Shri

Mukul .Kaneetkar, Minister All India

Association, Indian education was the

GhiefGuest.

A Two days National workshop was

organized in Biotechnology laboratory,

in collaboration with University

Institute of Pharmacy where many

students and faculties participated.

Among the various avenues & moments of learning, the students of DAMS

organized "Winter Fiesta" on l 0th February, 2018. This One day event provided the

students with an opportunity to give space to their ideas and explore their

professional aptitude of creating and managing with exuberance and frolic.

Kanpur Vidya Mandir Degree College, Kanpur organized a Youth Festival 'Umang'

in which various cultural activities, like dance , drama, qawwali, songs, nukkad­

natak and others on 19th January 2018, in the college campus.

'Technospandan 2018' was organized

in the University Institute of

Engineering and Technology CSJMU

by SAC 2017-18 from 22 March to 24th March 2018. It was a three days festival

of Technical, Cultural and Sports events. Series of events were held to show

case technical & cultural skills of UIET students as well as the other invited

technical Institutes/Colleges across the country. This function was inaugurated

by Mr. Shailendra Nath The Assistant General Manager Small Arms , Ordinance

Factory.

A team of students from University Institute of Fine Arts CSJMU secured first position (Event: Installation) in Inter University National youth festival organised in Ranchi University Ranchi.

On 7111 March 2018 IHTM and SIFSA

organised 43rd International Women's Day.

An interactive session was inaugurated by

Vice Chancellor Prof. N eelima Gupta,

Dr.O.P.Vishwakarma, Pro V.C. Prof.R.C.Katiyar and Dr. Sidhanshu Rai co-ordinator

THTM. The Program focussed on Women empowerment. Women holding important

positions in different sectors were present and they shared their respective experiences.

NSS Traffic Awareness was organised by

the various NSS units of the University

Campus to make the students, faculty,staff

and the common people aware about the

traffic rules and the importance to follow

these rules. Roses were offered to those

violating the traffic rules.

~--­Awareness on world water day 22nd March

2018 and valedicatory function of 281h IIRS,

!SRO outreach program was organized by

Department of Environmental Science

IBSBT, CSJM University Kanpur.

Plantation on the occasion of

World Environment Day 5th

June 2018 theme "Beat Plastic

Pollution" by Faculty, Students

& Staff of IBSBT, CSJM

University Kanpur.

Master Education degree

College, Lakhimpur Khiri

organized a campaign against

terrorism.

A program on voter's literacy

and awareness was organized

on 15 January 2018 by

Bhramavat P.O. college ,

Mandhana. A declamation

competition was also organized

among students and winners were announced and honored by the Principal.

VSEF organized two-day athletic meet - Energy

2018 on February 5, 2018, providing students

with an opportunity to relax & rejuvenate

exploring an untouched realm in their lives -

sports & athletics. The two day event was marked

by plethora of track & field events participated by

eight teams of VSEF with immense vigour &

fervor. The venue was Dayanand Academy of

Management Studies, Kanpur.

Kamla Nehru P.G. College, Rae Bareli

organized various events like sports,

slogan, and poster making competitions

between January to June 2018.

UP State Universities Volleyball Tournament was organised in the stadium of Chhatrapati Shahuji Maharaj University campus in which Prof Ashok Kumar, Ex- Vice Chancellor, CSJMU was the chief guest and various universities participated in the event.

3 days Yoga Workshop from 15-17 June 2018 was organised in CSJM University girls

hostel in association with ministry of AYUSH to promote the importance of yoga in our

daily life.

Mahima pandey student ofB.Sc.II year (Biotechnology) from UIBSBT, CSJMU won

first prize in essay writing on topic "Digital India". She was invited to meet with our

Honourable President Shri Ram Nath Kovind Ji in January 2018.

Dr. Sidhanshu Rai of Institute of Business Management received a state level award

for SVEEP activities as SVEEP Coordinator CSJM University, Kanpur. The award

was given by Honourable Gove1nor of U.P and Sri L. Venketeswar Loo Chief

election officer, U.P. on 25th January 201 8 National Voters Day.

Dr. Sandesh Gupta from University Institute oj'Engineering and Technology, CSJM University, Kanpur and Associate Director of ACM ICPC Kolkata-Kanpur Site won the prestigious "2018 ICPC Foundation Asia Distinguished Leadership Award'' by ICPC Foundation headquarter at Baylor University, USA in recognition for his service to academia, industry and students in computer sciences and engineering through strengthening the International Collegiate Programming Contest in Asia

Dr. Pushpa Malik Associate Prof. BAKPG college, Lakhimpur Khiri got SahityaAward for her book on ·~ cll-s~l-lll ~ fcMR' by Honorable Governor and Chief Minister of U.P. on 7th February 2018.

Dr. Ajay Kumar Gupta, Associate Professor and Head of University Institute of Pharmacy was awarded 'Best Presentation Award' for his scientific paper entitled "Impact of environmental changes on important chemical constituents of bean oil" in WRJC-2018 at Art of Living International Centre, Bangalore, Karnataka on 11.1 .2018, by the patron Sri Sri Ravi Shankar Ji.

He was also awarded "Excellent Faculty Award" for his excellent contribution in the field of 'Education, Environment, Health and Social awareness' during International Symposium on Indiscriminate development: Current scenario and Socio-environmental challenges (IDCSC2018) held at Botanical Survey of India (BSI) Allahabad, on 18th

March 2018.

Prof Nand Lal, Department of Life Science was Selected for The Albert Nelson Marquis Lifetimei Achievement Award - 201 8 by marquis Who's Who Foundation, USA in recognition of research

contributions in the field of P.lant Sciences.

The CSJM University Counselling Cell was formed with the motto of multidisplinary

development of student through academic, career and personal counselling by

providing ample of information and opportunities. The sessions were organized on

24th Feb. and 21 st March 2018 on Career Counselling and Skill development.

The CSJM University Placement Cell provides bright career opportunities for the

students of University and colleges for all streams (science/ Arts/ Commerce) through

Placement Drives. Different placement drives were organized on 23rd Jan., 24th Feb.

and271h Feb. 2018 for Concentrix, Bajaj Allianz and TCS.

Dr. Shalini Verma Asst. Prof. University Institute of Bio Sciences & Bio

Technology has published a book with Ashok Kumar Rathod, Arun Bhatt and Jyoti

Gupta titled 'Basics of Molecular Biology 2018' , Brillion Publisher, New Delhi., ISBN-

13: 978-8193468210.

The research paper of Dr. Varsha Gupta Asst. Prof. University Institute of Bio

Sciences and Bio Technology and Kumar D, Malik DS titled "Seasonal assessment of

surface water quality in the middle stretch of river Ganga for suitability of fish and

human health" has been accepted for print in Journal of Experimental Zoology 2018.

A book titled" 3l.=t..:Chhutf~u=r~11 <fl.:i~~lcl'341um:J "was released in a program organized

by DeenDayal research center. The program was presided by Honorable Vice Chancellor

CSJM University Prof. Neelima Gupta and the Chief Guest was Dr. Ashok Kumar

Varsbney, Secretary, All IndianAssociationArogyaBharati.

' Indian Rural Market: Genesis, Evolution, Opportunities and Challenges', a key note

lecture was given by Prof. Nand Lal at post inaugural session of National seminar on ''lndian Rural Market: Opportunities and Challenges in the Global Context" held on February 21-22, 2018 at Government Degree College, Unnao (UP). Prof. Nand Lal of

UIBSBTwas Chief Guest of the Inaugural Ceremony ofthis National Seminar.

On 24th March 2018 IHTM and

INTACH Organised 'Kanpur Day' in

CSJM University. The Program was

inaugurated by Honorable Vice

Chancellor Prof Neelima Gupta, Dr.

Pradeep Dixit, Prof.S.K.Srivastava and Dr. Sidhanshu Ra~ Coordinator IHTM.

Prof.Neelima Gupta talked about the history and the importance of Kanpur as a city. She

gave her ideas about ways to develop and highlight Kanpur on India's Map. Dr.

Sidhanshu Rai explained the intent of celebrating Kanpur Day as to formulate new ideas

and plans to develop Kanpur as a tourist destination.

Edufest- 2018 was organised by the

University on 8th may 2018. The education

fair was open for a11 aspirants and provided

information regarding job oriented

professional courses in the University

campus. All departments held their stalls to ff....a, 'r-r-

brief about the courses and opportunities in

their respective fields. The Program was

presided by Honorable Vice Chancellor

CSJM University, Ghief Guest of the program

was commissioner Kanpur Zone Mr. Subhash Chandra Sharma. The program was

attended by more than a 1000 students from different schools in Kanpur city.

On 24-02-2018 Parent Teacher meeting was

held at Institute of Hotel & Tourism

Management. This Meeting was organized

to establish co-ordination between parents

and faculty of the Institute. The suggestions

provided by the parents would be inculcated for the welfare of students. Parents were also

informed in detail about the student's previous activities, new semester scheme, teaching

program scope & future of the course.

Dayanand Academy of Management Studies

organized a Parent Teacher meeting on 1 t' March, 2018. Parents of Students pursuing

BBA and BCA second semester were invited.

It was a fruitful session meeting parents and

knowing their perspectives.

On 16th Feb 2018 at 12 Noon Honorable

Prime Minister Shri Narendra Modi

Conducted a video conference for all

students across the country. He talked about

the Importance of education. The Students

from IHTM, IBM, UlET, IBSBT and all

other departments in the university actively

participated and took a pledge to follow all

the guiding rules as told by the Honorable

Prime Minister.

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Vice Chancellor's summit was organized on 10th Feb 2018 at CSJM University, Kanpur.

Honorable Governor of UP Shri Ram Naik Ji inaugurated the summit. In this summit

more than 25 Vice Chancellors of different Universities ofU.P. participated and issues

related with Higher education system in the state were discussed.

ECO-FRIENDLY CROP CULTURE AnkitaAwasthi, Research Scholar, SangeetaAvasthi, Associate Professor A.N.D.N.N.M. Mahavidyalaya, Kanpur.

India is an agriculture-based country. Approximately 70% population depends on agriculture for their livelihood. The production of quality crops is considerably affected by various insects & pests, infesting at different stages of crop growth, which are the main constraints in profitable commercial production. The production and productivity of the crop is greatly hampered by different pests. To control the pest, several chemical insecticides are applied. Initially these pesticides performed well against the pest. But they create several other problems. Indiscriminate use of these chemicals harms the non-target organism, develop pest resistance and are harmful for environment. These toxics accumulate in the crop and later it adversely affects the human population also. Chemical control alone is not sufficient for pest control. To avoid such problems integrated pest management develops the concept of biopesticides. Plant produces several chemicals for their safety against herbivores, pest, viruses, nematodes etc. These secondary metabolites perform very well as pesticide with less harm to the environment. Secondary metabolites from plants play a key defensive role against the insects and act as antifeedants, oviposition deterrents and growth inhibitors. These botanicals are not only biodegradable and environment friendly but also there is less likelihood for insects to develop resistance against these natural substances. Botanical insecticides are an important group of naturally occurring, often slow acting crop protectants that are usually safer to humans and the environment than conventional pesticides. These contain mixture of biologically active substances thus no resistance is developed in the pest. Therefore, the use of botanical insecticides has been recommended ever more as a suitable alternative of plant P,rotection with minimum negative risk. The interest in biopesticides is based on the advantages associated with such products. Use of botanicals, for controlling insect pests in the last few decades have given promising results. Studies indicated that Neem, Jatropha, Kasaundi, Sabajan, Nagkesara, Satavri and Tesu etc. give tremendous results against different crop JJest. So, there is a need to apply the laboratory results in the field on large scale, make people aware about these ecofriendly pesticides and provide these biopesticides to the farmer at minimum possible cost.

ANCIENT LIBRARIES AT A GLANCE Ms. Smita Gupta, Assistant Professor Deptt. of Lib.& Info. Sci. CSJM University, Kanpur

Civilization in India is one of the oldest in the world. From ancient times it has a centre of intelligence of higher learning and libraries. Historically libraries were part of Indus-valley civilization. Those libraries were called as "Pustaka]ayas". According to the Archeological research department, evidence of ancient Indian libraries are available from 2500-1500BC. As rightly pointed out by Dr.Sarvepalli Radhakrishnan- "In the olden days teachers of India were themselves librarians and they were held in higher esteem ''. So they are also known as "mobile libraries' and "memory libraries".

Here is the list of 10 must-visit libraries in India, which have an amazing collection

1. Raza Library Built in 1904 as part of a palace in Rampur, the Raza Library is one of India's few protected monuments. The collection in the library dates to the royal family's efforts since the 1700s, and includes 17,000 rare manuscripts, 205 hand-written palm leaves and 5000 miniature paintings. It also contains printed works in Sanskrit, Hindi, Urdu, Pashto (having the original manuscript of the first translation of the Qur'an in addition to other imp011ant books I documents), Tamil and Turkish, and approximately 30,000 printed books (including periodicals) in various other languages. 2. David Sassoon Library Located in the heart of Mumbai, the David Sassoon Library was completed in 1870. Like the Raza Library, the David Sassoon Library is one of only 145 monuments protected by India's government, and the oldest Hbrary in Mumbai. 3. Nehru Memorial MuseumAnd Library Situated in a historical building that served as the residence oflndia's first Prime Minister of JawaharlalNehru, has arguably one of the best collection of resources in India. It was Designed by Robert Tor Russell, the British architect.

4. The National Library oflndia

The National Library of India situated in Kolkata is the largest library in India by volume

and India's library of public record. It has a huge collection of over 2.2 million books.

Library is situated in a scenic pa11 of the bustling city of Kolkata, on a 30 acre green,

lush plot.

5. State Central Library of Hyderabad The State Central Library Hyderabad is a public library in Telangana. The building was

constructed in 1891 byNawablmad-ul-Mulkand was granted heritage status in 1998. The architecture is reminiscent of a palace with its huge halls and high ceilings. 6.SarasvathiMahalLibrary The Sarasvathi Mahal Library is one of the oldest libraries in Asia located in Thanjavur (Tanjore ), Tamil Nadu, it has rare collection of Palm leaf, manuscripts and paper written in Tamil, Hindi, Telugu, Marathi, English and a few other languages indigenous to India. 7. State Central Library, Thiruvananthapuram State Central Library of Kerala is also known as Trivandrum Public Library is the first public Library in India. The Library was established in the year A.D. 1829 during the reign of King Swathi Thirunal of Travancore. It houses various collections such as a Malayalam section, a reprographic section, a digital library, a children's library, etc. 8. Connemara Public Library

The Connemara Public Library in Chennai is one of the four National Depository

Libraries, which means that it stores/receives copies of various books, newspapers and

magazines printed in India. Established in 1890, the library is a repository of centuries­

old publications.

9.Asiatic Society ofMumbaiLibrary

Situated in a beautiful colonial building in Mumbai, the Asiatic Society of Mumbai

library houses the collection of the society, which includes 20,000 rare books. It was

founded by Sir James Mackintosh. with the intention of "promoting useful knowledge,

particularly such as is now immediately connected with India".

10.Allababad Public Library

The A llahabad Public Library also known as Thornhill Mayne Memorial is a public library situated at Alfred Park in Allahabad. Established in 1864, it is the biggest library in the state ofUttar Pradesh. The library has an approximate collection of 125,000 books, 40 types of magazines and 28 different newspapers in Hindi, English, Urdu and Bangla and contains 21 Arabic manuscripts. It also has a collection of old government publications, parliamentary papers, and blue books of the 19th century, old manuscripts and journals.

Proposed EYents (July to December 2018)

Program Venue

l. 5111 July Mega Plantation CSJM University CSJM University

2. 19'1' July Career Counselling CSJM University Placement Cell

3. 2J "July Placement Drive CSJM University Placement Cell

4. 23,d-27"' July 34"' HRS, fSRO Outreach CSJM University Environmental Programme Science lBSBT

5. I 5'1' AU!!USt l:) Independence Day & CSJM University Cultural Cell Inauguration of bus

6. 0 I" September Orientation CSJM University DSW

7. 111h September Convocation CSJM University CSJM University

8. 19'h September Workshop on CSJM University NSS Ethical Values

9. 27'h September World Tourism Day CSJM University IBM

10. 41h October Success Mantra CSJM University Counselling Cell

11. 12 &13'h October Un iversity campus CSJM University Cultural Cell Cultural fest (AAGAAZ)

12. 27'h October Job fair CSJM University Placement Cell

13. 18 to 20'h November Youth festival CSJM University Cultural Cell

14. J" December Alumni Meet CSJM University Alumni Association

0 0 Prof. Neelima Gupta

Vice Chancellor

CSJM University, Kanpur

r.~­. ~

.

Ms. Warshi Singh Asst. Professor

Editor

Dr. Droupti Yadav Asst. Professor

Sub Editor

Mfwm~

Dr Sidhanshu Rai Asst. Professor

Ms. Arpana Katiyar Asst. Professor

Editor

Dr. Ashish Srivastava Asst. Librarian

Sub Editor

Mr. Vishal Nigam Designer

Dr. Charu Khan Asst. Professor

Editor

Mr. Arvind Verma Asst. Registrar

Sub Editor