manual 2014-2015

Campus Rep Training Manual

Campus Rep Training & Brand Manual Page | 2

FOR COLLEGE WOMEN EVERYWHERE

Contents TableTraining Manual

Welcome Page 3

About MaverickHill™ Page 4

From the Founder Page 5

Campus Representative Roles Page 6

Choosing Teams Page 8

Expectations Page 9

Social Media Page 10

UniversiTEE Box Page 11

Signature Events Page 12-13

The Good Stuff Page 14

Campus Tabling Page 15

Dress Code Page 16

Photo Release Page 17

Contract & Agreement Page 18

Campus Rep Program Flyer Page 19



Welcome Mav!Dear MaverickHill™ Campus Representative, Welcome to the MaverickHill™ Campus Representatives nationwide team! This brand manual will be one of your greatest resources as a representative of MaverickHill™, and we ask that you refer to it often. It is an all-encompassing how-to guide for all things related to your job description. Feel free to read this guide from beginning to the end, jump around, or take it one idea at a time. You will have the opportunity to gain leadership experience in public relations, marketing and event planning during the yearlong position. As a MaverickHill™ Campus Representative, you’ll host our signature campus events and build relationships on behalf of the brand on your campus. You’ll collaborate with the other Campus Representatives to help drive marketing efforts of MaverickHill™ products, resources and online community among students, faculty, and staff on campus. Here are the benefits of being a MaverickHill™ Campus Representative:• Experience in Brand Management – Campus Representative• Free MaverickHill™ Apparel• Membership in a network of MHCRs across various schools• Incentives for top performers including Social Media recognition, Gift Cards & More• Letter of Recommendation at the completion of your term• Have your idea featured on MaverickHill™ apparel

Sincerely,

Taylar Barrington, President Owner



About Us!About MaverickHillImpassioned by the statement “Well-behaved Women Seldom Make History”, MaverickHill™ is a lifestyle empowerment brand for college women everywhere. At MaverickHill, we promote an attitude that empowers and encourages collegiate’s to be leaders, motivators and history-makers. Whether you wear it, read it or practice it, MaverickHill™ provides an unparalleled addition to your four-year experience! We offer the first curated subscription box for college women, fun and relevant blogs, professional networking opportunities, internship programs and collegiate success tools.

MaverickHill Mission: MaverickHill empowers, encourages and cultivates tomorrow’s women leaders by promoting academic, personal, economic and professional development of college women everywhere.

MaverickHill Vision: MaverickHill will become a global leader in the academic, personal, economic and professional development of young women everywhere.



From theFounderSince the age of twelve, I’ve had this nagging desire to change the world, but it wasn’t until March 2014 – one month before MaverickHill™ launched – that I figured out how I was going to do it. I desired to create a brand that embodied everything I wished I had present in my life at the time. I was struggling between punching the clock everyday and following the calling to be in business for myself. Impassioned by the statement “Well Behaved Women Seldom Make History”, MaverickHill™ was created to encourage young women to be leaders, motivators and history makers. Once I realized the mission of the company, I knew I couldn’t talk the talk and not walk it, too.

I am an alumna of Florida A&M University and founded MaverickHill™ on April 14, 2014 in Atlanta, Georgia. I believed that MaverickHill™ was very much necessary and set out on an effective way to make it happen. The brand began as a retail collection with a blog, however, the brand is continuing to grow as a resource of information for women across the nation. MaverickHill™ has reached women all over the country, Canada and Europe. With your help, brilliance and creativity we hope to extend our brand to college women across the country.

Taylar BarringtonPresident and Founder



YourRolesJob DescriptionWe are glad to have you on the team and we’d like you to be aware of your job description. You may use the following language on your resume, but we also have an expectation that you meet these goals and responsibilities. The fulfillment of your job description will give us talking points as it relates to references, referrals and recommendations. • Represent MaverickHill™ and educate my campus about the brand• Support MaverickHill™ brand and marketing initiatives• Engage students in activities and programs in order to achieve brand awareness • Event planning, execution, setup and breakdown • Work closely with management to maintain alignment with responsibilities • Manage MaverickHill™ campus social mediums daily• Facilitate the compilation of a campus representative team• Take monthly meeting notes during campus representative meetings• Join monthly campus representative calls with MaverickHill™ management team

Your Campus Rep Team Jobs:The following are the lists of duties and responsibilities to be held by a member of your team:

Campus Rep Lead – Responsible for communication with the MaverickHill Campus Representative

Coordinator and Management.

Social Media Lead – Responsible for managing the social media accounts associated with the MaverickHill™

Campus Representatives on your campus. They are to post at least once a day.

Communication Lead – Responsible for communication between all of the Campus Representatives.

Campus Relation Lead – Responsible for communication with the appropriate campus personnel regarding

MaverickHill™ initiatives and signature events when appropriate and necessary.

Your Campus Representative Team Communication:It is very important that as a team, you all are utilizing ways to communicate effectively. We suggest various ways to communicate. You may start a mailing list, host monthly meetings, create a text group, start a GroupMe and use video or telephone conference calls. **We stress communication at MaverickHill™ and require minutes regarding your communication every month from your Campus Lead.

MaverickHill™ a young women’s

empowerment brand Impassioned by

the statement, Well Behaved Women

Seldom Make History. MaverickHill™ was

created to empower and encourage college women to be leaders, motivators and history

makers.



ChoosingTeamsYour Campus Rep Team should be no less than 3 students and no more than 5 students including you, the Campus Rep Lead. Please reveiw our reccomendations for choosing your team: Selection & ChoosingWhen selecting members to be on your team, you want to ensure that it is well balanced and contains people who have resources you will need in reach. Try to include atleast one characteristic of each category on your team:• Various Schools and Classifications• Various Cultural Backgrounds and Ethnicities• Various Classifications of Experience• Various Involvement and Campus Connectivity

Training and Review• Review the expectations and job description with your team• Complete a team profile sheet on each member of your team in your Google Folder• Organize monthly team meetings and update team notes in your Google Folder



OurExpectationsQualifications and Requirements for participation:• Actively enrolled student in your University• Must have 2.5 GPA or higher• Must exhibit outstanding leadership qualities• Strong communication and organizational skills• Must have an appreciation for empowering young women• Able to commit approximately 4-5 hours a week• Interest in public relations, marketing or event planning• Active in campus clubs, leadership positions a plus• Active in social media• Creative and open-minded

Ambassador Conduct• Campus Representatives are prohibited from making negative or critical comments against

MaverickHill™, its staff, participants and/or their university or college.• Campus Representatives are prohibited from representing the brand to the news media without

first communicating with MaverickHill™.• Campus Representatives are prohibited from using profanity or negative remarks while

representing MaverickHill™.• Campus Representatives must behave responsibly at all times.• Campus Representatives must be on time.• Campus Representatives must dress appropriately and wear their uniform to all events.• Campus Representatives must utilize teamwork.• Campus Representatives are prohibited from consuming alcohol and drugs while working as a

Campus Representative or while wearing MaverickHill™ apparel.

Dismissal:An Ambassador is subject to dismissal for any or all of the following:• Publicly making derogatory, critical or overtly negative comments or remarks against MaverickHill™, its

staff, participants and/or their university or college.• Representing the brand to the news media without prior authorization or communicating with

MaverickHill™.• Behavior unbecoming of the representative per this manual.• Exhausting unexcused absences by College/University standards.• Persistent excuses or requests for excused absences from MaverickHill™ obligations.• Failure to meet and maintain the required hours and GPA requirements.



SocialMediaSocial Media:Social Media is fun, but must also be effective when working in marketing.

As social media players for your university, please perform the following guidelines when posting to your account_______________________ (Instagram) and _________________________(Twitter). Your campus lead and Social Media Lead will have the password to these accounts.

• Perform spell checks before posting

• Be sure to use consistent hashtags #MaverickHill #MaverickHillCampusReps

#MaverickHill(Insert School Initials) are a must with each post.

• Post at least once per day on both social mediums

• Use appropriate language when talking with followers and students

• Use personal discretion when associating the account with other inappropriate users

• Post pictures of students on campus and tag them

• Post pictures of Campus Representatives and tag them

• You may repost information from the MaverickHill™ pages which are the following:• Facebook: www.Facebook.com/TheMaverickHill™• Instagram: www.Instagram.com/Maverick_Hill• Twitter: www.Twitter.com/MaverickHill_• Pinterest: www.Pinterest.com/MaverickHill™



The UniversiTEE Box• Will be released in August 2015• The MaverickHill subscription program, the UniversiTee Box, is a monthly, semesterly and/or

yearly program that can be purchased by the student or by the parents. The UniversiTee Box will be comprised of a fashionable “consumer related” tee, an uplifting affirmation card and sponsorship from our partner companies. Each month, the sponsor company will be asked to include 4-6 items valued at least twice the amount of the single monthly subscription.

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SignatureEventsMaverickHill has established a list of signature events to be fulfilled around campuses nationwide. We have made the hard part easy; all you have to do is have fun planning. There should be at least four (4) at minimum to be completed each year or one (1) per semester. Make sure to have photographs taken to post on your social networks and spread the word about your hard work!

• Polish Party – The polish party is to be held with the MaverickHill™ Campus Representatives and freshmen girls. Usually to be done in the fall semester, this pillow talk-esque event should be a night of painting your fingernails, tips about getting glam and learning the in’s and out’s of campus life! Have everyone bring their favorite polish color! Be sure to include a Maverick Blue color!

• The Lipstick Circle – The MaverickHill™ signature brunch is assembled to establish a network between college age women and professionals that are located both on and off campus. This event should include a guest speaker and your favorite dress! Have your guest speaker to be dressed in appropriate attire and hand out Maverick Blue ribbons for attendees to wear upon entry. This may also serve as a fund raiser. Make sure your mimosa is with sparking cider!

• Lean, Mean, Halloween – The October event is in celebration of Halloween. Put on your favorite biker girl attire paired with a piece from MaverickHill™ and hand out candy on the festive day.

• Partner Up – This is an event that can be done in conjunction with another women’s empowerment organization on campus. You can choose a sorority, a national council or even your girls volleyball team!

• Vision Board Party – The vision board party should consist of a few hours of fun in a location of your choice. Grab a bunch of magazines and ask participants to bring them too. Start with a little discussion, turn on your favorite tunes and have fun with cutting and pasting your futures. Remember to make it stick!

• Campus Storm – A campus storm involves all the members of your MaverickHill Campus Representative team promoting the brand by facilitating the footwork and talking to students, faculty and staff. During this time, you can pass out discount cards, sweet treats and/or snacks.



SignatureEvents• Community Service – The Campus

Representative team may participate in any community service event they choose.

• Maverick Discussions – The Maverick Discussions are round table talks regarding women and the untouchable, politically incorrect topics. This may range from sex and relationships to corporate leadership and unconventional career paths. Have fun, push the envelope – this is what MaverickHill™ is all about.

• Mavericks-in-Training – Mavericks-in-Training can be facilitated with students or young girls at a local high school, group home or community center. The event can also be held on campus and should involve their parents too. A tour of the campus facilities and a brief talk about college life is a must. The participants should be girls age 12-18 (high school seniors). During this event, you will be able to implement any of the other signature programs. You may choose a day of community service, an age appropriate Maverick Discussion or you may choose to have a Vision Board Party.

• Social Madness – Start a fun game with your social network followers. Possibly a “Hashtag Challenge” or a “Repost Game”. Choose to get your followers engaged. Social engagement is a way to get your campus involved. All of the Campus Representatives should not only publicize but participate in the social madness.

• The Wild Card- This event may be any thing of your choice! Please have this event approved by submitting your request to [email protected].

CONTINUED

TheGood StuffCampus Marketing Flyers:As a MaverickHill™ Campus Representative a major part of your role is to spread awareness about the brand. Initially, you will be given marketing flyers to use as a reference while speaking with classmates about the brand. The flyer has a place on the back with a box for you to neatly write your name. We can keep track of outstanding performers and high sellers through your own discount code. You will be recognized and rewarded with gift cards, honorable mentions or free apparel as we can keep a count of how well you’re doing. Your Campus Representative Lead will have all of the additional flyers if you run out, please notify them when you are getting low.

Letters of Recommendation:We will provide each of you with a Letter of Recommendation at the completion of the academic year upon request. This letter must be requested at least 2 weeks in advance and you must include to whom the letter must be addressed or if you would prefer a general letter.

Have Your Idea Featured:Starting Spring 2015, we will facilitate a competition each semester between all of the Campus Representatives across the nation. Each campus will submit a collaborative idea. The idea will be voted on and chosen by the MaverickHill™ management team. The winning team will each win a free shirt of the winning concept and have the shirt named after them! We will also announce the winner via social media and a press release!

The MHCR Network:The MaverickHill™ Campus Reps Network will be an ongoing group of collegiate women you will connect with across the nation. We will facilitate opportunities to communicate with collegiate mavericks and power women across the country. Stay tuned for more exciting news as we grow our Campus Representative network!

MaverickHill Sponsorship/Requests:We are happy to help! We just ask that you give us enough time to do so. All requests must be submitted in writing to us via email to [email protected]. Please include information regarding your inquiry, appropriate dates, quantities and mailing information.



CampusTablingTabling gives you the opportunity to talk to multiple students about MaverickHill™, and also establishes a solid presence for you as the Campus Representative. Your goal is to build rapport with as many students as possible! You’ll want to create an attractive, approachable set-up so students are inclined to stop and check it out. At your table, you will be speaking to students about MaverickHill™ and retaining their names and emails so that you can keep in touch with them and expand your database of potential loyal customers. Every school has different policies and procedures for tabling on campus, so it’s best to do some research EARLY. If you’re not sure who to contact about this, try the student union or student activities office. Once you know what the procedure is, get started right away! There may be paperwork to fill out, or you might have to reserve dates far in advance. If you can schedule several dates at once, it might be worth your while to make plans to table a few days per semester. Try to table during high-traffic times, such as lunchtime. Get your materials ready! Make sure the MaverickHill™ Campus Representative Coordinator knows your tabling schedule so she can get you all the materials you’ll need. Here’s what you’ll definitely want at your table:• MaverickHill™ flyer’s• Handmade photobooth props for photos• Tri-Fold board of your MaverickHill™ campus involvement • Paper weights (wind + paper = big mess)• Laptop or Tablet to sign students up to our mailing list• Individually wrapped candy/snacks • Other fun decorations i.e. Balloons, Bows or Ribbons Helpful hints: If you have a team, everyone MUST participate!Ask your friends or classmates you’ve met on campus to stop by your table.Be informed – make sure you know what you’re talking about! Final points – be loud (make a scene), be proud (wear your MaverickHill™ uniform) and most importantly have fun! Enthusiasm is contagious – spread the word!



DressCodesMaverickHill™ requires our Campus Representatives to be in coordinated uniform at all events. MaverickHill™ provides two uniform options to be worn to official MaverickHill™ campus events at the beginning of your orientation. The uniform includes the official Campus Representative T-Shirt and the official Campus Representative Polo. We have guidelines for your dresscode, but we stress being fabulous too! After all, you are a Maverick. It’s not just a uniform, it’s a brand!

• The Campus Representative T-Shirt is to be worn to a more casual setting. This garment can be paired with jeans, fashion forward skirts, khaki’s or any casual bottom of your choice.

• The Campus Rep Polo is to be worn to a more business setting. This garment can be paired

with slacks, business skirts, khaki pants or any business bottom of your choice. Athletic shoes are not allowed with your polo.

Fashion fades, only style remains the same.

-COCO CHANEL

STYLE EXAMPLES



PhotoReleaseMaverickHill™P.O. Box 684 Sun Prairie, Wisconsin 53590

Permission to Use Photograph

Name: ____________________________________

School: ___________________________________

I grant to MaverickHill™, its representatives and employees the right to take photographs of me and

my property in connection with the above-identified subject. I authorize MaverickHill™, its assigns

and transferee’s to copyright, use and publish the same in print and/or electronically.

I agree that MaverickHill™ may use such photographs of me with or without my name and for any

lawful purpose, including for example such purposes as publicity, illustration, advertising, and Web

content.

I have read and understand the above:

Signature: _________________________________

Printed name ______________________________

Address __________________________________

Date _____________________________________



RepAgreementMaverickHill™P.O. Box 684 Sun Prairie, Wisconsin 53590

MaverickHill™ Campus Representative Agreement

I certify that I qualify for the Campus Representatives program based on the inclusive criteria. In signing this form, I am committed to the above expectations for the 2014-2015 program.

Signature____________________________________ Date_________________________

Printed Full Name___________________________________________________________

If you have any questions or concerns, please do not hesitate to contact MaverickHIll at [email protected].

manual 2014-2015

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