manual de marca logotipo

8/12/2019 Manual de Marca Logotipo

http://slidepdf.com/reader/full/manual-de-marca-logotipo 1/51



table of contents



our mission

brand personality

primary/secondary logo

preferred signature

logo use and misuse

signature space

logomark

corporate fonts

corporate colorsstationary

corporate commercial

electronic media

signage and wayfinding

pg 1--2

pg 3--4

pg 5-6

pg 7-8

pg 9-10

pg 11-12

pg 13--14

pg 15--16

pg 17-18-pg 19 26

pg 27-32

pg 33-36

pg 37-47



.our mission1



It is with much pleasure to write on behalf of the Builds conglomerate to show our up mour valued partnership. Here at Builds we are driven to give the customer the best possiblhardware shopping. Our mission is to have the customer leave the store with more then ju

but the diligent skills to put that product to the best use possible . With are fully trainestaff, we strive to help the customer learn and build their future properly

The main goal of Builds is to stray away from just your everyday hardware store like T

and Lowes. We value the time our customers take out of their day to do business with ourWe service the society in ways more prominent then our competitors. With double the desks and workshops that we offer, compared to our competitors, the customer will finthey want and need in less then half the time they would at one of our competitors. As fowe strive to keep in stock the most affordable but best quality products for the costumer.

slogan “Always Affordable” came along.

We hope to supply the people with the best product and diligent knowledge to make tdreams the best they can be. On behalf of Builds we thank you for your valued partnersh

We hope to see you around in one of our many establishments nationwide



brand personality3



Our goal is to supply the hard working people a affordable hardware store that has quality product

This manual is a guide for our staff and members to be informed of our identity and what w



primary logoSignature Dominant

secondary logosymbol dominant

5



primary logosignature dominant

Signature

Logomark

secondarysymbol domi

Symbol logo isdominant on

appearance tocapture attentionto the logo itself



preferred signature7



Whenever possible this isour primary logo to use as

advertisment. The colorused is c38m0y87k0.. The

green used is to relate toconstructive use as well as

signify our identity.

Black and White Design.

The logo and identity arestill very readable in this

format.



logo use and misuse9



click here for more informatioon

Never should you stretch the logo in any way.

Never place on top of or behing a busy backboard .

Never attach any text to the logo.

Never make the logo disproportional.



signature space11



logomark13



Our logomark should bused with proper colorsettings and proportionc38m0y87k0



corporate fonts15



Motor Oil 1937 M54ABCDEFGHIJKLM-NOPQRSTUVWXYZ

abcdefghijklmnopqrstu-vwxyz1234567890

Helevetica

ABCDEFGHIJKLM-NOPQRSTUVWXYZabcdefghijklmnopqrstu-vwxyz1234567890

Our use of fonts depends on the buwe are dealing with. Any business mthat deals with back and fourth excwe used helevtica. Any public adverment or one time reading use we usOil 1937 M 54

Helevtica

Motor Oil 1937 M 5



corporate colors17



c38m0y87k0

c70m67y64k74

primary colors

s e

c on d ar y c

ol or s

PANTONE 1545 M

PANTONE 209 M

PANTONE 1797 M

PANTONE Proces

PANTONE 662 MPANTONE 660 M

PANTONE 3295 M

PANTONE 368 M

PANTONE 368 M

PANTONE Hexac

PANTONE Hexacc10m50y75k10

c70m15y0k0

]c70m15y0k0

PANTONE 514 M

PANTONE 252 M



stationary19



It is with much pleasure to write on behalf of the Builds conglomerate to show our upmost respect to our valued partnership. Here at Builds we are driven to give the customerthe best possible experience of hardware shopping. Our mission is to have the customerleave the store with more then just our products but the diligent skills to put that product tothe best use possible. With are fully trained and equipped staff, we will strive to help thecustomer learn and build their future properly.

The main goal of Builds is to stray away from just your everyday hardware store like TheHome Depot and Lowes. We value the time our customers take out of their day to do busi-ness with our establishment. We service the society in ways more prominent then our com-petitors. With double the amount of help desks and workshops that we offer, compared toour competitors, the customer will find exactly what they want and need in less then half thetime they would at one of our competitors. As for our products, we strive to keep in stock themost affordable but best quality products for the costumer. This is how our slogan “AlwaysAffordable” came along.

We hope to supply the people with the best product and diligent knowledge to make theirhomes and dreams the best they can be. On behalf of Builds we thank you for your valuedpartnership and business. We hope to see you around in one of our many establishmentsnationwide. Thank you.

Sincerely,

ATTN: Builds EmployeesBuilds International2089 Las Vegas BlvdLas Vegas 89119

March 1, 2015

Dear Mr.Knight,

Luke Knight CEO

9876 Builds StreetLas Vegas NV 89119phone: 123.456.7897fax: 123.569.2356

letterhead back

1 1 i n

8.5 in



business folder business folder spr

21 1 1 . 5 i n

9.5 in19 in



business card front and back

[email protected]

1345.5678967

fax 12563571397

9876Builds Street Las Vegas NV 89119Luke Kni

CEO builds

www.builds.com

2 i n

3 in



invite ca J o

i n u

s f o r o u

r d a y

o f g

i v e a w a y

a n

d a

c h a n c e t o w

i n a

2 0 1 6 F o r

d F u

s i o n

M a r c

h 1

2 0 1 7 a t a n y

b u i

l d s

l o c a t i o n

f r o m

8 a m

t o 1 0

p m

23 6 i n

5 in



thank you cards

f r om y o ur f r i en d s at

7 i n

7 in



9876 Builds StreetLas Vegas, NV 89119

25 large business e10 in



standard envelope

9876Builds StreetLas Vegas, NV 89119

9876Builds Street

Las Vegas, NV 89119

3 .7 i n

8.75 in



27 corporate communications



29

luke

luke

name ta

2 i n

2.5in



31 bag

small bags

large bags20in by 12in

10in by 5in



cd case

visit any of our local hardware

stores with this brochure andrecieve up to 20 dollars off

your next purchase of40 dollars or more

wwwbuilds.com 1345.5678967

4 in

8 in



33 electronic media



“Afforda b le

Qua l ity ”

store location; : Las Vegas #4352

Search cartmylist

My Account (Sign in or Register)

home tool rental credit center moving crew get built the workshop

“Affordable Quality”

find a builds EnterZipcodehere

SocialResponsibilitySustainabilityPolicyCustomer CareContactUsFederalTax CreditsHows Our SiteRebate Center

Recalls /ProductSafetyReturns /ExchangesShipping /DeliveryWarrantiesServicesCreditCardServicesGiftCards

GMBusiness ChoiceIn-StoreServicesInstallation ServicesInternationalCustomersProtection PlansSuppliersSpecialOrders

Save BIG on these selected items

register here to recieve up to 30% off your next purchase

build it right

85 in

home web page



35 email signature



Luke KnightCEO

Builds Corporation9876 Las Vegas Blvd, Las Vegas Nevada 89Direct (702) 897 1223Phone (702) 456 7890Fax (702) 435 [email protected]

14 pt Helvetica

12 pt Helvetica

logomark



37signage and wayfinding



outdoor signage

8’

6’



39



EXITENTER Pick-UP

building overview



41

10’

4’



banners11’

4

6’



indoor way finding

lumber

tools

paint

bath

4’

1’



45

1’

10’’

staff only

1’

10’’

managment

door signa



bathroom signage

menmen

women

1 ft



47 transportation

manual de marca logotipo

Documents