manual to mobile
DESCRIPTION
The smartphone and most recently, the tablet, has become an essential tool in the hands of the event attendee, as nearly 3 in 4 business travellers now own and use one. It is predicted that 10 billion mobile internet devices will be in use worldwide by 2016!TRANSCRIPT
10 SIMPLE STEPS TO GET STARTED WITH MOBILE EVENT TECHNOLOGY
TAKING YOUR EVENT FROM MANUAL TO MOBILE
Taking Your Event From Manual to Mobile10 Simple Steps to Get Started with Mobile Event Technologywww.ACTIVEnetwork.co.uk/onlineregistration 2
1. OFFER MOBILE FRIENDLY EVENT WEBSITES AND REGISTRATION
When developing your event website and registration pages, ensure they are designed with mobile users in mind so the content is optimised for viewing and accessing on mobile devices. This will enhance social media integrations, attendee engagement and streamline the event registration process for attendees.
2. PROVIDE MAPS, LAYOUTS AND SCHEDULES
Post mobile accessible maps, room layouts and speaker schedules so your attendees
can access all of the information they need when they need it, to ensure they get the most from the event experience.
The smartphone and most recently, the tablet, has become an essential tool in the hands of the event attendee, as nearly 3 in 4 business travellers now own and use one. It is predicted that 10 billion mobile internet devices will be in use worldwide by 2016!
Based on these stats, it makes perfect sense that organisations would invest in developing the most effective ways to connect with mobile users on their chosen devices. For conference and event organisers that are looking for more attendees, increased return on investment as well as return on engagement, mobile offers the maximum in terms of audience reach, targeting, engagement, customisation and viral awareness.
Attendees are now choosing to engage with events through mobile so the time has come for event planners to make this happen. Here are 10 steps to get started and take your event from manual to mobile.
Taking Your Event From Manual to Mobile10 Simple Steps to Get Started with Mobile Event Technologywww.ACTIVEnetwork.co.uk/onlineregistration 3
3. CREATE DISCUSSION FORUMS Provide a community forum for attendees to post thoughts and share
information about the event before, during and after it takes place. Event attendees can exchange valuable information via the forum platform and event organisers can gather valuable feedback.
5. ENABLE LOCATION-BASED ENGAGEMENT
Create a listing for your event with services such as Four Square or
Facebook. Event attendees can then check-in when they arrive at the event and help you promote the event through their social networks.
1 PhoCusWright Market Research, Mobile Hits the Mainstream: Leisure and Business Traveler Trends, January 2012.2 Pew Research Center, The Future of Apps and Web, March 2012. [http://www.pewinternet.org/Reports/2012/Future-of-Apps-and-Web/ Overview.aspx]
We will see a very significant increase in mobile apps for events in these next two years. Two years from now, if you don’t have a mobile app for an event, people will question why your event is behind the times. Jeremy Duvall, Director of IT Architecture and Engineering, St. Joseph Health Systems – CiscoLive attendee
4. ENABLE SOCIAL MEDIA SHARING
Set up social media event pages and encourage
attendees to share photos, links and other social information about their experience. This enables event attendees to become more than just ‘attendees’ or ‘spectators’ but content creators that continuously interact through social networking channels.
Taking Your Event From Manual to Mobile10 Simple Steps to Get Started with Mobile Event Technologywww.ACTIVEnetwork.co.uk/onlineregistration 4
7. CREATE QR CODES Quick response (QR) codes are two-dimensional
bar codes, readable by dedicated QR readers and smart phones. Users can quickly scan QR codes to download conference or event information and network by scanning contact information. QR codes can save attendees valuable time and offer excellent data tracking capabilities for event planners.
8. CREATE MOBILE SURVEYS, POLLS AND AUDIENCE RESPONSE
Get valuable feedback and information from attendees, and track trends by posting mobile surveys and polls before during and after the event.
6. PROVIDE MOBILE-READY PRESENTATIONS & WHITEPAPER CONTENT
Make all event and conference materials available for attendees to view or download on their mobile device. This is not only a greener option for your event but saves attendees the hassle of carrying around large volumes of paper in the form of brochures, schedules and maps.
Taking Your Event From Manual to Mobile10 Simple Steps to Get Started with Mobile Event Technologywww.ACTIVEnetwork.co.uk/onlineregistration 5
9. INCORPORATE GAMES AND OTHER INTERACTIVE APP OPTIONS
Many mobile technology providers can now create mobile games for your event which is a great way to continue to engage your audience and extend the event lifecycle.
10. CREATE A MOBILE EVENT RECAP
Send attendees a message of thanks after the event that links them to a video of highlights or a library of all of the content in podcast, video or other format. By providing continued access to valuable event content you can pave the way for continued engagement long after your event takes place.
Mobile event technology offers attendees the convenience and the freedom to connect with events and the brand behind the event wherever and whenever it suits them. By making it easier to connect with an event, attendees are more likely to engage with it, simply because they can. Using mobile technology, the whole event experience is streamlined saving attendees precious time and reducing the hassle traditionally associated with large meetings and events.
Taking Your Event From Manual to Mobile10 Simple Steps to Get Started with Mobile Event Technologywww.ACTIVEnetwork.co.uk/onlineregistration 6
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LEADER IN ACTIVITY AND PARTICIPANT MANAGEMENTSometimes when we’re talking to event directors they say ‘You guys provide online registration software, don’t you?’ That’s true, but we really are so much more than that. We are your marketing magicians, your pricing advisers, your best practices buddies, and more. We are your partner and we are as dedicated as you are to growing your event and the industry. And we are also participants, which gives us a special insight into your world.
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