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ManufacturingMarketing
ManufacturingMarketing
ANNIN FLAGMAKERS
ANNIN FLAGMAKERS
ICONIC BRANDS STILL MADE IN USA
ICONIC BRANDS STILL MADE IN USA
HOW TO BUYUS-MADE
July
9-2
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019Ju
ly 9
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9Ju
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9What does a “Made in the USA” label really mean? What does a “Made in the USA” label really mean?
GROWING YOUR BUSINESS GROWING YOUR BUSINESS
MADE IN USAMADE IN USA MADE IN USA
COVER: Grand Central Terminal The American flag graces the beaux-arts landmark Grand Central Terminal, opened in 1913 and visited by 750,000 people every day.
FROM THE EDITOR | July 9-22, 2019 | Issue 32
1 | MANUFACTURING MARKETING
As we put this issue to bed, we’re also getting ready to celebrate Independence Day.
ManufacturingMarketingIssue 32
ManufacturingMarketing
ManufacturingMarketing
ANNIN FLAGMAKERS
ANNIN FLAGMAKERS
ICONIC BRANDS STILL MADE IN USA
ICONIC BRANDS STILL MADE IN USA
HOW TO BUYUS-MADE
July
9-2
2, 2
019Ju
ly 9
-22,
201
9Ju
ly 9
-22,
201
9
What does a “Made in the USA” label really mean? What does a “Made in the USA” label really mean?
GROWING YOUR BUSINESS GROWING YOUR BUSINESS
MADE IN USAMADE IN USA MADE IN USA
Editor Dianna [email protected] Rachel [email protected]
Contact Manufacturing MarketingManufacturing Marketing is published bi-weekly by Huff Industrial Marketing and cre8d design. ISSN 2641-0214 (online).37 Plaistow Road, Unit 7-245Plaistow, NH 03865(603) [email protected]
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DURING HER STAY in Hawaii, Rachel and her family celebrate the 4th with friends and lots of fireworks — much to the delight of her children. Dianna, too, will be viewing fireworks and grilling hotdogs.
One thing we both noticed is how our local neighborhoods are decked out in flags, which made us ask, “Who makes all those flags?”
In this issue, you’ll find a brief history of Annin Flagmakers, one of the oldest and largest flag manufacturers in the US. (We’re both happy to say we each have an Annin flag flying outside our respective homes.)
While we’re on the topic of Made in USA, we also cover some of the iconic brands still made here in the US, Do’s and Don’ts for buying US-made, and what “Made in the USA” really means.
And last but not least, Dianna gathered up all her Made in USA product tags and photos from the last five years for an inspiring collage. It made us see that buying US-made is much easier than you think.
We hope you had a fantastic fourth of July and that you enjoy this patriotic issue. :-)
Have a fantastic week!– Dianna Huff, Editor, and Rachel Cunliffe, DesignerPS: The next issue of Manufacturing Marketing will
arrive to your inbox on July 23, 2019.
MADE IN USA
2 | MANUFACTURING MARKETING
Sixth Generation Annin Flagmakers Manufacturing US Flags Since 1847
In the weeks leading up to Memorial Day and the Fourth of July, you begin to see streets across the US decked out in flags. You also see US flag displays in retail establishments – from the local supermarket to Home Depot.
Many of these retail displays are for Annin Flags, a family-owned flagmaker headquartered in New Jersey and employing over 500 people across three factories located in Virginia and Ohio.
The company is the number one manufacturer of US flags, state flags, international flags, and custom banners.
All US flags made by Annin are made of domestic materials using the latest sewing and construction technologies.
An Annin-made US flag graces the White House; Annin’s US flags have also played key
roles in historical events, including Iwo Jima and the moon landing.
STATE-OF-THE-ART MANUFACTURING
The company produces and ships out over 1.5 million US flags from its South Boston, VA facility and over 3 million full-sized US flags and patriotic decorations from its Coshocton, OH factory.
Each flag is hand-sewn using stand-up sewing techniques and is constructed of fabric woven in the US and then dyed at one of the company’s plants.
Annin even has a facility dedicated to high-speed embroidery of the blue star fields.
Over 57 people at the 40,000 square foot Cobbs Creek, VA facility produce over 1M embroidered star fields each year. (Not all their flags have embroidered stars.)
The US flag features 13 red and white stripes, which represent the original 13 states and stand for purity and courage. After the dying procedure, the fabric is then cut by slitting machines.
The stripes are sewn together and added to the blue star field (the blue represents justice), with the hem, header, canvas edging and grommets
IN BRIEF
• Manufacturing optimism down. Trade uncertainties and worker shortage raise worries. Read
• Never underestimate simple tools + human intellect. An untold Apollo 13 story. View
• “Factory of the Future” isn’t robots. It’s New Balance shoes in Methuen, MA. Learn
• The original "green" cleaners. Still made in the USA. Read
• Know your labels. Made in the USA vs. Assembled in the USA. View
• America’s bird: the Bald Eagle. This app lets you find where to view them. Search
MADE IN USA
3 | MANUFACTURING MARKETING
added using high-speed sewing machines and other equipment.
The company’s capabilities also include digital printing for state and international flags and custom banners. In fact, it’s one of the largest digital printers in the US!
THE FLAG OF EXPLORERS, PRESIDENTS, AND WORLD EVENTS
Brothers Edward and Benjamin Annin, were just 15 and 13 when they started the flag business within their father’s existing business in 1847.
According to company history in the book, Annin Flagmakers: An Historical History, the company’s reputation for quality and service spread to government buyers, with Annin winning the prize commission: supplying flags for the inauguration of Zachary Taylor as President in 1849.
The company has supplied flags for every presidential inauguration since.
By 1851, the company was supplying flags to World’s Fairs and yachting events such as the America’s Cup.
Business soared after the company designed the 50-star flag when Hawaii and Alaska entered the Union in 1959.
Annin flags have been carried by explorers to the North and South Poles and by the Apollo 11 astronauts, who set an Annin flag on the moon's surface in 1969.
Today, Annin is overseen by 6th generation family members and is still privately-owned.
If you fly a flag in front of your house or business, it just may be an Annin flag. If it is, you now know some of the history, quality and pride that went into manufacturing it. Annin Flagmakers is headquartered in Roseland, NJ. Learn more about the company and flag etiquette at annin.com.
STILL MADE IN THE USA
Although it seems as if much of what we use and consume these days is made outside the US, many products are still made in the US, including these iconic brands.
• Crayola Crayon – This American classic is made in Easton, PA. The plant makes 13.5 million crayons a day!
• Sperry Top-sider – Yep, you can still get these classic boat shoes, made by hand in Maine.
• Darn Tough Socks – These outdoor and casual socks, which are guaranteed for life, are made in Vermont of domestic and imported ethically grown wool.
• Murphy’s Oil Soap – This wood cleaner, which is owned by the Colgate Company, is still manufactured in Ohio. We love the fresh smell.
• Jacob Bromwell – Featuring classic stainless steel graters and flour sifters, Jacob Bromwell is celebrating 200 years of US manufacturing.
• Fiestaware – The Homer Laughlin China Co. still manufactures its colorful dinnerware and other items at its plant in Newell, VA – and has for 75 years. In the area? Schedule a tour.
• Polar Bottle – Made in Boulder, CO of domestic material, these insulated water bottles are guaranteed for life. They’re also leak-proof.
• Boos Blocks – Beautiful maple, cherry and walnut cutting boards and other items made in the USA. Once you use one, you’ll never go back to plastic.
• Janzer Mailboxes – Unquestionably, one of the highest quality mailboxes on the market. They’re beautifully designed and feature a powder-coat finish.
• Speed Queen – Since 1908, Speed Queen has been manufacturing its long-lasting, commercial-grade washers and dryers in Ripon, WI.
MADE IN USA
4 | MANUFACTURING MARKETING
How to Buy USA-Made
• DO: Read the labels on everything. You’d be surprised at what you can find if you simply read the packaging – everything from manufactured goods to food items.
• DO: Research your choices before you buy. When searching online, add “made in USA” to your product search or look for compiled lists, such as USA Love List.
• DO: Ask if you’re not sure. Whether you’re shopping in a retail establishment or online, if you’re not sure if a product is made in the US, ask before you buy.
• DON’T: Wait until the last minute if you need something. Finding products made in the US involves research and often, shipping.
• DON’T: Assume “American” brands are made in the US. Hallmark, for example, has quietly moved its greeting card production offshore. (Terrible!)
• DON’T: Give up. Buying US-made does take a certain commitment in terms of time and money. Start off slowly and educate yourself.
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Proudly Made in the USA (left to right):
Aerotech Designs cyclewear; Authenticity 50 organic sheets; Darn Tough socks; Fletchers Mill salt & pepper shakers; Gardner Mattress; John Deere mower; Machine at Eastec; Mathews Brothers Maine-made windows; Mountain Weavers napkins / Liberty Tabletop flatware; New Balance sneakers; Nux athletic wear; Starter socks; TrafficMASTER doormat; U.S. Cable & Wire extension cord; various home improvement products found at Home Depot; Westinghouse locomotive brake
QUESTION OF THE WEEK
6 | MANUFACTURING MARKETING
In order to state a product is made in the USA, a company has to comply with the Federal Trade Commission’s Made in the USA standard, in that the product must be ‘all or virtually all’ made in the US – which includes the 50 states, the District of Columbia, and U.S. territories.
“All or virtually all” means that all significant parts and processing must be of U.S. origin. The product should contain no – or negligible – foreign content. (Source)
While a company doesn’t have to state its product is “Made in the USA” if indeed that’s the case, if it does use this claim, then it has to abide by the FTC’s policy.
When searching for Made in the USA products, it pays to do
your due diligence. “Assembled (or designed) in the US” isn’t the same as “Made in USA.”
It’s also easy for companies to mislead you as to country of manufacture.
For example, I recently purchased what I thought was the perfect bathroom scale: analog, metal, heavy duty – aka, the old-fashioned kind.
When purchasing items, I tend to do a lot of searching online (and off) and after some diligent research, I found the Cardinal/Detecto company website.
Although the copy didn’t say “Made in the USA,” the About page did say the company’s headquarters and factory were in Webb City, MO – and that the company sold its products
through distributors. It didn’t say anything about multiple factories around the world.
I had to order the scale through Walmart and then wait a week for it to arrive. Once in hand, I carefully unpacked it and realized, with great dismay, it had been made in China.
Feeling like I had been duped by the company, I returned the scale.
SO WHAT’S IN A LABEL?
When you purchase Made in the USA products, you’re doing a number of good things. You’re supporting manufacturers and the people they employ – including their extended families. In January 2019, manufacturing accounted for 12.88 million jobs in the US.
You’re also supporting the industries associated with manufacturing, including the supply chain, transportation, and shipping, as well as the adjacent “Main Street” businesses of the towns and cities in which manufacturers are located.
Most of all, due to US environmental regulations and laws, you’re supporting clean air, water, a reduced carbon footprint, and worker safety and well-being – standards to which off-shored companies often don’t have to adhere.
– Dianna Huff
What does a “Made in the USA” label really mean?
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