manu's ob case study
DESCRIPTION
Organizational behavior Case Study answersTRANSCRIPT
Organisational Behaviour
Case Study
#
Computers manufacturer - Make failsafe computer systems
Informal management style - DCL works with few rules and allows employees lots of freedom
Mr. Dhami. DCL’s chairman firmly believes that corporate environment nurtures creativity
He created a sense of equity among the employees
Rewards are based on talent
Encourages interaction and sharing of ideas, informal meetings of employees
Delhi Computers Limited
#
DCL doubled its sales almost every year between 1992-97
Since 1997 its growth is has slowed
The informal management led to lack of internal controls
The challenge is to exercise a management control without losing creative, entrepreneurial culture
APPROCHES TO MANAGE CHANGE
Unfreezing – change efforts to overcome the both individual resistance and group conformity
Movement – changing, Individuals learn to behave in new ways after having convinced that their present behavior is inappropriate
Refreezing – Stabilizing a change
Delegating and participating [S3,S4]
(9,9) Team Management – Grid model
Informal & Collaborative
LEADERSHIP STYLE
Unfreezing
Movem
entRefreezing
Needs
High salaryPromotional OpportunitiesJob Satisfaction
Mr. Prakash
Barrier
Problem Soving
• High salary• Power• Promotion• Job Satisfaction• Identity
Desired Goal
Frustration
It’s the Same Story EverywhereIt’s the Same Story Everywhere
#
Reduce Frustration
ApplyMaslow Motivation Theory – Social needsEsteem, Safety and security
Self – Actualization – Growth, challenging job, Advancement, creativity
Social – Love & belongingness, friendly supervision, cohesive work group
Safety – Job Security, company benefits, stability
Physiological – pay, cafeteriaFood, water, sleep
Esteem – Self respect, status, social recognition
Maslow’s Hierarchy Motivation Theory
Maslow’s Hierarchy Motivation Theory
Departmental Store
Permanentclerks
TemporaryClerks
Roopchand Departmental Stores, New DelhiIt has seperate section to sell winter garmentsThere is a Tug of war situation in this section between temporary clerks and permanent clerks
InsecureThey could not tolerate the temporary sales girl getting high commisson
Anxious to show GOOD PerformanceCriticized by the permenant clerks.
The Sales GirlsThe Sales Girls
Mr. Garjan Singh
Result OrientedAutocratic style
Telling(S1)
ImpatientSeeks only
performance and nothing else
Improve the value Of company
Turnaround artist
Doesn’t work in long-term basis
Tough GuyTough Guy