many shades green - coecon.comcoecon.com/assets/manyshadesofgreen_2012.pdf · 50 0 2009 california...

CALIFORNIA’S SHIFT TO A CLEANER, MORE PRODUCTIVE ECONOMY

MANYSHADESGREEN 2012O

F

3. 4.

1. Average Annual Growth Rate (AAGR) is the year-over-year growth rate, otherwise known as compounded annual growth rate (CAGR). Data Source: Cal i fornia Depar tment of Finance

2. Date Source: Green Establ ishment Database. Nat ional Establ ishment Time-Series (NETS) Database

3. Inf lat ion adjusted dol lars (f i rst half 2011) Data Sources: Moody’s Economy.com; Cal i fornia Depar tment of Finance

4. Average Annual Growth Rate (AAGR) is the year-over-year growth rate, otherwise known as compound annual growth rate (CAGR)

Next 10 is aN iNdepeNdeNt, NoNpartisaN orgaNizatioN that

educates, eNgages, aNd empowers califorNiaNs to improve the

state’s future. Next 10 was fouNded iN 2003 by busiNessmaN aNd

philaNthropist f. Noel perry. Next 10 is focused oN iNNovatioN

aNd the iNtersectioN betweeN the ecoNomy, the eNviroNmeNt,

aNd quality of life issues for all califorNiaNs. we provide

critical data to help iNform the state’s efforts to grow the

ecoNomy aNd reduce global warmiNg emissioNs.

this report serves as a compaNioN to Next 10’s califorNia

greeN iNNovatioN iNdex, aNd the aNalysis preseNted hereiN

builds oN the greeN busiNess aNalysis published iN the iNdex

siNce 2008. the iNdex tracks califorNia’s progress iN reduciNg

greeNhouse gas emissioNs, implemeNtiNg iNNovative public

policy, geNeratiNg techNological aNd busiNess iNNovatioN, aNd

growiNg busiNesses aNd jobs that eNable the traNsformatioN

to a more resource-efficieNt ecoNomy.

total employmeNt

professioNal, scieNtific & tech

services jobs

gdp growth per capita gdptotal gdp

maNufacturiNg jobs

core greeN employmeNt

coNstructioN jobs

1995 15,910,0002009 19,090,000

2010 17,770,000

1995 1,326,0002009 1,736,0002010 1,583,000

1995-2010 2.5% 2009-2010 1.3%

1995 $42,2002009 $51,200 2010 $52,200

1995 $1.34 trillioN

2009 $1.93 trillioN

2010 $1.95 trillioN

1995 2,215,0002009 1,987,0002010 1,826,000

1995 751,0002009 1,073,0002010 1,002,000

1995 110,8002009 174,8002010 169,800

12% cha Nge / 1995-2010-7% cha Nge / 2009-2010

19% cha Nge / 1995-2010-9% cha Nge / 2009-2010

53% cha Nge / 1995-2010-3% cha Nge / 2009-2010

-18% cha Nge / 1995-2010-8% cha Nge / 2009-2010

populatioN

1995 31,712,0002009 37,077,0002010 37,318,000

1 . 1% a agr / 1995-20100 .6% a agr / 2009-2010

33% cha Nge / 1995-2010-7% cha Nge / 2009-2010

1 .

2.

califorNia facts1995–2010

Gross Domestic ProDuct (GDP)

is a way of measuring the size of an economy,

and is calculated by summing the value added

from all industries in the economy.

1

professioNal, scieNtific & tech

services jobs

core greeN employmeNt

1995 1,326,0002009 1,736,0002010 1,583,000

1995 110,8002009 174,8002010 169,800

19% cha Nge / 1995-2010-9% cha Nge / 2009-2010

53% cha Nge / 1995-2010-3% cha Nge / 2009-2010

Gross Domestic ProDuct (GDP)

is a way of measuring the size of an economy,

and is calculated by summing the value added

from all industries in the economy.

2 0 1 2 m a n y s h a d e s o f g r e e n

e xecutive summary 2

california’s Green economy 4 The Adaptive Green Economy 7 Occupations in California’s Green Economy 11 The Core Green Economy 14 The Value Chain 17

reGional Distribution anD trenDs 21 Bay Area 22 Los Angeles Area 24 Orange County 26 San Diego Region 28 Sacramento Area 30 Inland Empire 32 San Joaquin Valley 34 Central Coast 36 Sacramento Valley 38 North Coast 40 Sierra Region 42

conclusion 44

appenDix 46

enDnotes 48

coNteNts

executive summary

e x e c u t i v e s u m m a ry

the california core Green economy reflected greater resilience than the california economy as a whole during the recent recession. reflecting the brunt of the economic downturn, the total economy slumped by seven percent while the core Green economy contracted by three percent from January 2009 to 2010. over the long term, January 1995 to 2010, the total economy grew by 12 percent while jobs in the core Green economy increased by 53 percent. in other words, while the downturn reset core Green employment back to 2008 levels, total state employment was set back to 2001 levels. (page 14)

• WhilestatewideCoreGreenemploymentfellbythreepercentin

thelastobservableyear,theSanDiegoRegion,theBayAreaand

theSacramentoAreahaveshownthegreatestresilience,eachwith

lossesoflessthantwopercentfromJanuary2009to2010.

• Between1995and2010,CoreGreenemploymentexpandedinthe

SacramentoAreaby113percentandintheBayAreaby76percent,

followedbytheSanDiegoRegion(+65%)andOrangeCounty

(+62%).

• AstheproductsandservicesoftheCoreGreenEconomyspread

acrosstherestoftheeconomy,newoccupationsemergeand

existingoccupationsareincreasinglytakingon“green”tasks.

employment and business growth varies across the 15 green industry segments and despite the dampening effects of the economic downturn, job gains were witnessed in energy infrastructure, advanced materials, clean transportation, and energy Generation. (page 14)

• EmploymentinEnergyInfrastructuregrewby14percentfrom

January2009to2010.Overthesingleyear,statewideemployment

inAdvancedMaterialsexpandedbyfourpercentwhileClean

TransportationandEnergyGenerationgrewbyonepercenteach.

• Withover1,200jobsin2010,CleanManufacturing&Industrial

Supportjobsexpanded2.6timesover1995.EnergyGeneration

employmenthasmorethandoubledin16yearstotalingnearly47,000

jobsin2010.CleanTransportationexpanded119percentoverthe

longterm,totaling6,800jobsin2010.AdvancedMaterialsreported

thefastestemploymentgrowthratefrom1995to2010,expandingby

322percentfromasmallbaseto900jobsin2010.

2 0 0 9 - 2 0 1 0

2 0 0 92 0 0 52 0 0 01 9 9 5

1 7 0

1 6 0

1 5 0

1 4 0

1 3 0

1 2 0

1 1 0

1 0 02 0 1 0

-3%

-7%

CORE GREEN+53%

TOTAL ECONOMY+12%

employmeNt growth relative to 1995

100

= 1

995

va

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the core greeN ecoNomy coNsists of busiNesses that provide the products aNd services that:

• provide alterNatives to carboN-based eNergy sources

• coNserve eNergy aNd all Natural resources

• reduce pollutioN aNd repurpose waste

growth 2009-10

Energy Infrastructure +14%

Advanced Materials +4%

Clean Transportation +1%

Energy Generation +1%

core greeN ecoNomy -3%

total ecoNomy -7%

Next 10 MaNy ShadeS of GreeN. Data Source: Green Establ ishment Database.

2

value chain activities in california’s core Green economy are diverse, and the impact of the economic downturn has varied across the different sectors. (page 17)

• Twenty-sevenpercentofjobsintheCoreGreenEconomyare

inManufacturing,whiletheshareisonlytenpercentinthetotal

economy.Manufacturingwasalsotheonlyelementofthevalue

chainwithrecentgrowth,expandingbyonepercentfromJanuary

2009to2010.

• BusinessAssociationsaswellasFinance&Investmentand

Installationareleadinginlong-termjobgrowth,allmorethan

doublinginemploymentsizesince1995.

• WhileResearch&Developmenthasdoubledsince1995,jobs

droppedtenpercentovertherecentperiod.

TheCaliforniaeconomywashithardintherecenteconomic

downturnbuttheextentofjoblossesvariesbyindustry.Oneofthe

characteristicsofthecurrentdownturnhasbeenthedifficultlyall

businesseshavehadinaccessingthecapitalneededtogrowand

makenewinvestmentsinequipmentupgradesandnewproducts.

Businesses,householdsandothersseetheopportunityforimproving

resourceefficiencies(andreducingresourceexpenditures),yetacting

onthesechoicesisconstrainedbyfinancialmarketsandmarket

uncertaintyrelatedtothepublicpolicyenvironmentandthefinancial

crisis.Theseuncertaintiesholdbackgrowthinthebusinesses

thatprovidetheproductsandservicesthatimproveefficienciesin

theconsumptionofallnaturalresources.Theapplicationofthese

productsfromtheCoreGreenEconomyhelpsimprovetheproductivity

ofresourcesconsumed,reduceswasteandalleviatescosts

associatedwithpollution.Asaresult,consumerssavemoneyand

businessesimprovetheircompetitiveedgeandthatoftheeconomy

asawhole.

maNufacturiNg employmeNt relative to 1995

eNergy productivity

2 0 0 52 0 0 01 9 9 51 9 9 0

3 0 0

2 5 0

2 0 0

1 5 0

1 0 0

5 0

02 0 0 9

CALIFORNIA

REST OF U.S.

2 0 0 9 - 2 0 1 0

2 0 0 52 0 0 01 9 9 5

1 6 0

1 5 0

1 4 0

1 3 0

1 2 0

1 1 0

1 0 0

9 0

8 0

2 0 1 0

-7%

1%

-8%

2 0 0 9

CA GREEN MANUFACTURING

CA TOTAL EMPLOYMENT

CA TOTAL MANUFACTURING

Next 10 MaNy ShadeS of GreeN. Data Source: Green Establ ishment Database, Nat ional Establ ishment Time-Series (NETS) Database. Analysis: Col laborat ive Economics

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Next 10 MaNy ShadeS of GreeN. Data Source: U.S. Depar tment of Energy, Energy Information Administrat ion; U.S. Depar tment of Commerce, Bureau of Economic Analysis . Analysis: Col laborat ive Economics


100

= 1

995

va

lu

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4 ca l i f o r n i a’ s g r e e n e c o n o m y

exploriNg califorNia’s traNsformiNg ecoNomy

califorNia’s green ecoNomy

Theglobaleconomyenteredintoasubstantialdownturninthe

latterpartof2007.Somepartsoftheworld,suchasChina,

India,andBrazil,havecontinuedtogrowoverthisperiod

thoughatslowerratesthanbefore.Therecoveryacrossthe

UnitedStateshasbeenunevenandfurtherconstrainedby

tightfinancialmarkets.Whenbanksdonotlendtosmalland

mediumsizedbusinesses,thesebusinessescannotmake

neededcapitalinvestments,launchbuildingprojects,or

expandproduction.Withoutaccesstocapital,theeconomy

cannotgrowandpullitselfoutoftheeconomicdownturn.

TherecessionofficiallylastedfromDecember2007to

June2009,yettheU.S.economyandCaliforniaeconomy

continuetodrag.

Inthiscontext,theworldisstillfacingsizablechallengesthat

werepresentbeforethedownturn.Theseincluderisingprices

andincreasingvolatilityforenergyandnaturalresources.

Thishasbeendrivenprimarilybygrowingglobaldemand

fromemergingeconomiesforlimitedresources.Acasein

pointisthefactthatoilpriceshavenotdroppedfollowing

theslowdownoftheU.S.economy,butcontinuedtoriseas

surplussupplieshaveeasilyfoundnewmarketsoutsideour

borders.Aspopulationscontinuetogrowmoreprosperous,

thedemandforallresourceswillcontinuetorise.

Regardlessofoureconomichealth,theimpactsofclimate

changeareincreasinglyfeltandloomlargerinthedistance.

Climatechangenotonlythreatensourcostalpopulations

throughrisingsealevels,italsochangesweatherpatterns,

disruptingglobalagriculturalproductionanddiminishingthe

world’smajorsourcesoffreshwaterfromrainfallandglaciers.

Preparingforthesechangesisnotwithoutcost,butwaiting

toreacttotherealimpactsofclimatechangewouldbemuch

morecostly.1

Theeconomiccrisisismakingtheclimatecrisisthatmuch

morechallengingtoaddressgiventhelackofcapitalfor

businesses,householdsandthepublicsectortomake

theneededinvestmentsincleanenergyinstallations,

energyefficiency,andothermeansforreducingnegative

environmentalimpacts(includinggreenhousegas

emissions)andraisingtheproductivityofenergyand

allnaturalresources.

Asbusinesses,residents,andpublicentitiesreelfromrising

resourceprices,growingpricevolatility,anddiminishing

financialresources,theyseekoutnewwaysofcuttingcosts

asabufferagainstthisgrowinguncertainty.Whenconsumers

seekoutnewtypesofproductsandnewwaysofdoing

things,creativeentrepreneursseenewmarketstoserve.

Thisshifttogreaterresourceproductivitytranslatesinto

greatereconomiccompetitivenessasweimproveourability

todomorewithless.

WhileCalifornia’soveralleconomyislaggingthenation’s

recovery,thestateshowssignsofrecovery,economic

growthandgreaterresourceproductivity.California’sforward-

thinkingpublicpolicyrecordhasservedtosupportthegrowth

ofmarketsrelatedtocleanenergyandrelatedproducts.

Inaddition,thestateishometosomeoftheworld’smost

innovativeentrepreneursandresearchcenters.Further,the

statebenefitsfromitspopulationofearlyadoptersofnew

technology.Thesecombinedforcesdrivetheinnovation

processandplacethestateattheforefrontofthegrowing

globalgreeneconomy.

Asconsumerhabitschange,theystimulatenewmarketsand

newbusinessactivity.Asnewtechnologiesemerge,theycan

creategreaterpositiveimpactsfortheenvironmentaswell

astheeconomy.Byraisingefficiencystandards,streamlining

permitting,offeringincentives,andprovidingcreativeformsof

financing,smartlycraftedpublicpolicycanreinforceandeven

speedthesevitaldynamics.

WHAT IS PRODUCEDAND PROVIDED

HOW THINGS AREPRODUCED AND OPERATED

Businesses:• Founded on principles of sustainability• Transforming processes and products to improve resource efficiency and reduce negative environmental impacts• Supporting transformation across the supply chain

Households, Nonprofits and Public Entities:• Changing consumption habits• Improving resource efficiency

THE ADAPTIVEGREENECONOMY

Businesses, Households, Nonprofits and Public Entities operating business-as-usual

THE REST OF THE

ECONOMY

THE COREGREENECONOMY

Businesses that provide the products and services that:• Provide alternatives to carbon-based energy• Conserve energy and all natural resources• Reduce pollution and repurpose waste

the greeN ecoNomy aNd its multiple facets

2 0 1 2 m a n y s h a d e s o f g r e e n 5


the growing green economy is about both the emergence of new industries and the transformation of existing industries. there are multiple facets to the changes underway, and they are interrelated.

Theeconomyconsistsofeconomicactorsthatareoperating

business-as-usualandthosethatareadaptingtotheirnew

circumstances.Thosecommittedtobusiness-as-usualwill

eventuallybepricedoutofexistenceaspricesforenergyand

allnaturalresourcescontinuetorise.

Othereconomicactorsareseekingoutnewproductsand

newwaysofdoingthingsinordertoimprovetheresource

efficiencyoftheirownoperations,andtheymakeup

the“adaptive Green economy.”TheAdaptiveGreen

Economyincludesbusinesses,households,andpublicsector

organizationsthatarechangingtheirprocessestoimprove

sustainability,reducecostsoranticipateregulatorychanges.

Theseentitiesarereexaminingtheirprocessesandinvesting

infundamentalchangesintheiroperations,aswellas

encouragingtheirsupplierstodolikewise.Examplesinclude

theeffortsoflargecorporationsincludingStaples,Walmart

andFedExtosignificantlyimprovetheirownenergyand

resourceefficiencyandtosetstandardsfortheirsuppliersto

followsuit.Anaddedcomponentoftheseefforts,besidesthe

publicrelationsvalueforthecompany,isthepublicawareness

thatisraisedaboutactionablecost-effectivemeasures.The

actionsofthesecompaniesandothersdemonstratethat

transitioningawayfrombusiness-as-usualandtotheAdaptive

GreenEconomyisgoodforthebottomline.2Thisisnotonly

evidentinthegrowingactivitiesofbusinessassociationsbut

alsointhegrowingcourseofferingsrelatedtosustainabilityat

businessschools.3

AlsoincludedintheAdaptiveGreenEconomyarenew

businessesfoundedonprinciplesofsustainability.From

theoutset,thesecompaniesdeveloptheirproductswith

considerationfortheentireproductlifecycle.Examples

includeTom’sofMainetoothpasteandMethodcleaning

products.Thesuccessandresiliencyofcompaniesinthe

AdaptiveGreenEconomywillsignaltoothercompanies

acrosstheeconomytoconsidertheirowntransformation

tosustainablebusinesspractices.Thejobsinthe

adaptiveeconomyareanimportantaspecttotheoverall

transformation,becauseaswithinformationtechnology

(IT),jobsusingITarefargreaterinnumberthanthejobs

creatingIT.

Thecore Green economyprovidestheproductsand

servicesthatenablethetransformationtowardacleaner,

moreefficientandmorecompetitiveeconomy.the core Green economy consists of businesses that provide the products and services that:

• Provide alternatives to carbon-based energy sources

• Conserve energy and all natural resources

• Reduce pollution and repurpose waste

TheCoreGreenEconomyrepresentsadiversemixof

industriesincludingnoveltechnologiesaswellastried

andtestedproducts.Theseincludeenergygenerationand

efficiencyaswellastransportationandwaterefficiency.The

15greensegmentsoftheCoreGreenEconomyaredescribed

onpage 20.

Asthesechangesprogress,demandforcleantechnology

grows.Thiswillyieldpositiveenvironmentaloutcomesaswell

asnewopportunitiesforbusinessandemploymentgrowth.

Publicpolicycanspurthisdevelopmentbycreatingmarkets

forcleantechnology.


the adaptive green ecoNomy

Asbusinesses,householdsandthepublicsectorlookfor

waystobufferagainsttheuncertaintyofrisingenergyprices,

growingvolatilityandconstrainedcapitalmarkets,they

arebuyingtheproductsandservicesfromtheCoreGreen

Economyandbecomingmoreresourceproductive.Asthe

operationsadaptwithinabusinessoranentireindustry,

employeestakeonnewtasks.Thischangeistakingplace

acrossallsectorsoftheeconomyandatvaryingdegrees.

TheCaliforniaEmploymentDevelopmentDepartment’sLabor

MarketInformationDivisionsurveyedCaliforniaemployersto

findouthow“greenactivities”arepenetratingtheeconomy.

Theresultsrevealedthatbetween2009and2010,across

nearlyallindustrysectors,263,000employeesspentatleast

50percentoftheirtimeinoneofthefive“greenactivities.”

Statewide,Manufacturingrepresentedthelargestshare,26

percent(68,490jobs)ofthesejobs.Byindustry,Utilities

accountedforthesectorwiththehighestpercentageofjobs

with“greenactivities,”reportingthat26percentofallutilities’

employeesspendatleasthalfthetimeon“greenactivities.”The

Mining,Quarrying&Extractionindustryhasthesecondlargest

shareofjobsthatinvolve“greenactivities”withtenpercent.

2 5 0

2 0 0

1 5 0

1 0 0

5 0

0

3 0 0

CALIFORNIA

REST OF THE U.S.

1 9 9 01 9 9 1

1 9 9 21 9 9 3

1 9 9 41 9 9 5

1 9 9 6 1 9 9 7

1 9 9 8 1 9 9 9

2 0 0 02 0 0 1

2 0 0 22 0 0 3

2 0 0 42 0 0 5

2 0 0 62 0 0 7

2 0 0 82 0 0 9

eNergy productivit y / gdp rel ative to total eNergy coNsumptioN

Next 10 maNy shades of greeN. Data Source: U.S. Depar tment of Energy, Energy Information Administrat ion; U.S. Depar tment of Commerce, Bureau of Economic AnalysisAnalysis: Col laborat ive Economics

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califorNia’s adaptive greeN ecoNomy employees speNdiNg at least half their t ime oN greeN activit ies

20

%3

0%

25

%15

%5

%10

%0

17,120

13,140

PUBLIC ADMINISTRATION19,730

ADMINISTRATIVE & WASTE MANAGEMENT

SERVICES

AGRICULTURE, FORESTRY,

FISHING & HUNTING

PROFESSIONAL, SCIENTIFIC, & TECHNICAL

SERVICES

29,350CONSTRUCTION

31,070

WHOLESALE & RETAIL TRADE

6 8 , 4 9 0

1,060

MINING, QUARRYING & EXTRACTION

1,330FINANCE, INSURANCE

& REAL ESTATE

2,920HEALTH CARE &

SOCIAL ASSISTANCE

1,880INFORMATION

7,200

TRANSPORTATION & WAREHOUSING

5,170

EDUCATIONAL SERVICES

8,330

ACCOMMODATION, FOOD &

ENTERTAINMENT

25,360

22,780

MANU FACTU RI NG

UTIL IT IES

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Next 10 maNy shades of greeN. Note: Survey data col lected from May 2009 to January 2010. Source: Cal i fornia Employment Development Depar tment, Labor Market Information Div is ion. Analysis: Col laborat ive Economics


webcor builders / coNstructioN

Asanaward-winningleaderinsustainablegreenbuilding,WebcorBuildershasbeenprovidingclientswithefficient,high-performancebuildingssincethemid-1990s.WebcorBuildershasestablisheditsleadershipinsustainableandgreenbuildingpracticesbyusingfewerbuildingmaterialsandstrictenvironmentalpracticesonsite.Webcoralsocalculatesabuildings’carbonfootprintfromdesigntofinish,employsgreenofficepracticesanditsgreenbuildingcodeexpertise,andusessustainablebuildingmaterialsandhi-techinnovation.Todate,Webcorhasconstructedover15millionsquarefeetofLeadershipinEnergyandEnvironmentalDesign(LEED)buildings.Webcorleadsbyexample,fosteringanindustry-widecultureofenvironmentalresponsibilityandawarenessthroughSanFrancisco’sGreenBuildingTaskForce.WebcorisalsooneofthefoundingmembersoftheCenterfortheBuiltEnvironmentattheUniversityofCalifornia,Berkeley.

sacrameNto muNicipal utilit y district / utilities

SacramentoMunicipalUtilityDistrict(SMUD)isdedicatedtohelpingcustomersreducetheircarbonfootprintaswellaselectricitycosts.SMUDhasprogramsinplacetohelpbothresidentialcustomersandbusinessescalculatetheirenergyconsumptionandpredicthowmuchtheycouldsavewithenergyefficientappliances.SMUDalsoeducatescustomersonconservationandenergyefficientremodelingandoffersrebatesandincentivesforproductssuchasLEDlighting,recyclingrefrigerators,clotheswashersanddishwashers.

SMUDcontinuestohelpcustomersbecomemoreefficientusersofenergy,promotestheuseofrenewableresourceslikethewindandsun,andreducestheamountofgreenhousegasesproducedlocally.

aNheuser busch / maNufacturiNg

LocatedinFairfield,AnheuserBuschBreweryhasexpandeditseco-friendlyoperations.InOctober2011,theplantincreaseditsgreenpowersupplywiththeinstallationofawindturbine.ThePlantGeneralMangerestimatestheturbinecouldprovide20percentoftheelectricityforthebrewery,inadditiontofourpercentgeneratedfromits6.5acresofsolarpanels.TheAnheuserBuschBreweryusesaBioEnergyRecoverySystemtogeneratemorethan15percentofthebrewery’sfuelneedsbycapturingnutrientsinbrewingwastewaterforconversionintobiogas.Thefacilityalsofeaturesasteamrecoveryprojecttoheatwaterinthebrewhouse,efficientboilerburnersandaircompressors,andalightingupgradereplacingoldfixtureswithenergyefficientgearandtimers.Honoredmorethanadozentimesforwastereduction,theFairfieldfacilityrecyclesmorethan99percentofitssolidwaste.

uNited states Nav y / public sector

TheU.S.ArmedForcesareadaptingtonew,moreproductiveways,andtheU.S.Navyiscommittedtoreducingrelianceonfossilfuels.Forexample,Tributyltin-freehullandpropellercoatingsandsternflapsarebeingusedtoreducedragandtrimloopboilercontrolsystemstooptimizetheamountofenergyusedtocreatesteamforshipboardapplications.AllU.S.Navywarshipshaveequipmentonboardtocompressandstoreallplastics,processbiodegradablematerialsforsafedischarge,andkeepoilwasteoutoftheocean.TheNavyiscleaningupbasesthathavebeenimpactedbypastoperations.

TheNavyisactivelydevelopingandparticipatinginenergy,environmentalandclimatechangeinitiativesthatwillincreaseuseofrenewableenergy.Themilitary’sgeothermalprogramismanagedbytheGeothermalProgramOfficelocatedinSouthernCalifornia.Theirmandateistooverseeexplorationfor—anddevelopmentof—geothermalresourceswherevertheyoccuronlandsunderthecontrolofanyofthenation’smilitaryservices.

port of los aNgeles / traNsportatioN

SincecommittingtotheCleanAirActionPlaninNovember2006,thePortofLosAngeleshassignificantlycutitsemissions.Usingelectrictrucks,anenvironmentalmanagementsystem,andwaterqualityimprovementinitiativesaswellasimplementingmanyotherprocedures,thePortofLosAngeleshasseena69percentreductionindieselparticulatematter,a76percentreductioninsulfuroxideemissions,andadropof48percentincarbonmonoxideemissionsamongotherachievements.

ThroughthePortofLosAngelesAirQualityMitigationIncentiveProgram,apartnershiphasformedwiththeCaliforniaStateUniversityLongBeach(CSULB)Foundationtodevelopandtestanewseawaterscrubbervesselsystem.Thissystemhasthepotentialtoreduceemissionsbyasmuchas85percent,evenascargovolumesrise.


3 0

3 5

4 0

2 0

2 5

0

1 5

5 0

4 5CALIFORNIA

REST OF THE U . S .

1 9 9 2 1 9 9 7 2 0 0 2 2 0 0 7

electricit y productivit y iN maNufacturiNg / gdp from maNufacturiNg rel ative to total electricit y purchases

Next 10 maNy shades of greeN. Note: Manufactur ing excludes publ ishing f i rms for 1992 data due to dif ferences in S I C and NA I CS classif icat ions.Data Source: U.S. Census Bureau, Economic Census 1992, 1997, 2002, 2007 and U.S. Depar tment of Commerce, Bureau of Economic Analysis . Analysis: Col laborat ive Economics

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adapting and creating new value

Whenweimproveenergyefficiency,wecandomorewhile

consumingless.Thisissoforahousehold,publicoffice,or

business.Whenabusinesscanproduceitsproductswhile

spendinglessonenergy,cashsavedcanbeinvestedinnew

machineryandequipment,research,orhiringnewemployees.

Improvingenergyefficiencyisgoodforgainingacompetitive

advantageasabusinessaswellasaneconomy.

Foraneconomy,energyproductivitycanbemeasuredby

dividingtotalenergyconsumptionbythegrossdomestic

product(GDP).Growthinenergyproductivityequatesto

moredollarsofGDPgeneratedperunitofenergyconsumed.

Californiais64percentmoreproductivewithitsenergythan

therestofthecountry.Energyproductivityhasbeenonthe

riseinbothCalifornia(+37%)andtherestofthecountry

(+35%)since1990.

Lookingspecificallyatelectricitypurchasesofmanufacturing

establishmentsrelativetoGDP,Californiahasconsistently

experiencedhigherelectricityproductivitythanthenational

average.Thismeasureexpressestheamountofvaluecreated

foreverydollarspentonelectricitybymanufacturingplants.

California’selectricityproductivityinmanufacturinghas

increased21percentfrom1992to2007.Morerecently,

California’selectricityproductivityinmanufacturingimproved

13percentfrom2002to2007,whiledroppingbyten

percentintherestofthenation.Inotherwords,California

manufacturersgeneratednearly$44innewvalueforevery

dollarspentonmanufacturingelectricity,$13morethan

manufacturersintherestofthenation.


occupatioNs iN califorNia’s green ecoNomy

Asgreenactivitiesincreaseacrosstheentireeconomy,

companiesprovidingtheproductsandservicesrequired

forimprovingresourceproductivityandreducingnegative

environmentalimpactswillbenefit.Asaresult,jobsrelatedto

greenactivitieswillgrow.Insomecases,existingoccupations

willexpandtoincludenewtasks.Inothercases,entirelynew

occupationswillemerge.

Inmostcases,thetypesofjobsassociatedwithproducing

productsintheCoreGreenEconomywillalsobeassociated

withusingtheseproductsintherestoftheeconomyas

businessesadapttobecomingmoreresourceproductive.

TheseoccupationsrangefromPh.D.scientistsandengineers

toavarietyoftechniciansrequiringtwo-yeartrainingaswell

assupportoccupationsofferingon-the-jobtraining.

Someoccupationsareexperiencingnewdemandinthelabor

marketsuchasElectricians,ElectricalPowerLineInstallers&

Repairers,EnvironmentalScientists,andIndustrialMachinery

Mechanics.Insomecases,theskillsandtasksassociated

withanexistingoccupationareexpandingtoencompassthe

tasksrelatedtonewtechnologyandregulations.Theseinclude

SupplyChainManagers,Operations&BuildingManagers,

FuelStorageTechnicians,Architects,EnergyInfrastructure

Engineers,andSustainableAgricultureSpecialists.

Inadditiontoexistingoccupations,entirelynewoccupations

areemerging.Newpositions,suchasChiefSustainability

OfficerorEnergyAuditor,targetnewlyrecognizedneedsfor

improvingresourceefficienciesandmanagingsustainability

morebroadly.Inothercases,entirelynewoccupationsare

appearingthatarespecifictotheinstallationandapplication

ofnewtechnologysuchasSolarPhotovoltaicInstallers,

BiofuelsProcessingTechnicians,BiomassProduction

Managers,Methane/LandfillGasGenerationSystem

Technicians,SolarThermalInstallers&Technicians,and

FuelCellTechnicians.

Educationandworkexperiencerequirementsspanshort-term

on-the-jobtrainingtopostsecondaryvocationalawardsand

long-termon-the-jobtraining.Themedianannualearnings

oftheseoccupationsrangefrom$27,000to$200,000and

higherinthefirstquarterof2011.

Inresponsetorealchangesintheeconomy,theinformation

onoccupationalstatisticscollectedandreportedbythe

Federalgovernmentisexpandinginordertoreflectthe

emergenceofnewoccupationsandtheincreasingdemand

andchangingskillsetsofexistingoccupationsrelatedto

newgreenbusinessactivitiesintheeconomy.Oftheexisting

occupationalcodes,occupationsrelatedto“green”activities

havebeenorderedbytheU.S.DepartmentofLabor’sNational

CenterforO*NETDevelopmentintothreecategories:Green

IncreasedDemandOccupations,GreenEnhancedSkills

Occupations,andGreenNewandEmergingOccupations.4

TheO*NETreportdescribesthecategoriesasfollows:

_Green increased Demand occupations:Theimpactof

greeneconomyactivitiesandtechnologiesisanincreasein

theemploymentdemandforanexistingoccupation.However,

thisimpactdoesnotentailsignificantchangesinthework

andworkerrequirementsoftheoccupation.Theworkcontext

maychange,butthetasksthemselvesdonot.

_Green enhanced skills occupations:Theimpact

ofgreeneconomyactivitiesandtechnologiesresultina

significantchangetotheworkandworkerrequirementsofan

existingoccupationalcode.Thisimpactmayormaynotresult

inanincreaseinemploymentdemandfortheoccupation.

Theessentialpurposesoftheoccupationremainthesame,

buttasks,skills,knowledge,andexternalelements,suchas

credentials,havebeenaltered.

_Green new and emerging occupations:Theimpactof

greeneconomyactivitiesandtechnologiesissufficientto

createtheneedforuniqueworkandworkerrequirements,

whichresultsinthegenerationofanewoccupationalcode.

Thisnewoccupationcouldbeentirelynovelor“born”from

anexistingoccupation.

Thefollowingtablesillustrateexamplesineachof

thesecategories.


greeN iNcreased demaNd occupatioNs

occupatioNal titleq1 2011 mediaN

aNNual earNiNgseducatioN & traiNiNg

electrical and electronic equipment assemblers $32,492 Short-termon-the-jobtraining

engine and other machine assemblers $36,838 Short-termon-the-jobtraining

industrial truck and tractor operators $36,422 Short-termon-the-jobtraining

cement masons and concrete finishers $49,895 Moderate-termon-the-jobtraining

Computer-Controlled Machine Tool Operators, Metal and Plastic $37,281 Moderate-termon-the-jobtraining

Drilling and boring machine tool setters, operators, and tenders, metal and plastic $35,162 Moderate-termon-the-jobtraining

mixing and blending machine setters, operators, and tenders $33,602 Moderate-termon-the-jobtraining

insulation Workers, floor, ceiling, and Wall $49,725 Moderate-termon-the-jobtraining

operating engineers and other construction equipment operators $64,666 Moderate-termon-the-jobtraining

production, planning, and expediting clerks $49,040 Moderate-termon-the-jobtraining

structural metal fabricators and fitters $38,122 Moderate-termon-the-jobtraining

Electrical Power-Line Installers and Repairers $78,805 Long-termon-the-jobtraining

electricians $60,284 Long-termon-the-jobtraining

industrial machinery mechanics $55,225 Long-termon-the-jobtraining

power Distributors and Dispatchers $78,864 Long-termon-the-jobtraining

structural iron and steel Workers $56,875 Long-termon-the-jobtraining

chemical technicians $46,234 Associatedegree

electronics engineering technicians $62,846 Associatedegree

forest and conservation technicians $39,552 Associatedegree

chemical engineers $108,178 Bachelor'sdegree

chemists $82,385 Bachelor'sdegree

commercial and industrial Designers $66,873 Bachelor'sdegree

industrial engineers $90,966 Bachelor'sdegree

industrial safety and Health engineers $87,937 Bachelor'sdegree

materials scientists $89,632 Bachelor'sdegree

occupational Health and safety specialists $76,698 Bachelor'sdegree

natural sciences managers $152,552 Bachelor'sorhigherdegree,plusworkexperience

environmental scientists and specialists, including Health $75,880 Master'sdegree

Hydrologists $94,267 Master'sdegree

architectural Drafters $55,675 Postsecondaryvocationalaward

electrical and electronics repairers, commercial and industrial equipment $57,914 Postsecondaryvocationalaward

refrigeration mechanics and installers $50,992 Postsecondaryvocationalaward

solderers and brazers $39,684 Postsecondaryvocationalaward

agricultural inspectors $47,450 Workexperienceinarelatedoccupation

First-Line Supervisors/Managers of Mechanics, Installers, and Repairers $69,109 Workexperienceinarelatedoccupation

First-Line Supervisors/Managers of Production and Operating Workers $58,958 Workexperienceinarelatedoccupation

industrial production managers $103,223 Workexperienceinarelatedoccupation


greeN eNhaNced skills occupatioNs



construction laborers $40,646 Moderate-termon-the-jobtraining

roofers $47,408 Moderate-termon-the-jobtraining

machinists $40,666 Long-termon-the-jobtraining

agricultural technicians $35,297 Associatedegree

electrical engineering technicians $62,846 Associatedegree

environmental engineering technicians $58,580 Associatedegree

Geological sample test technicians $94,603 Associatedegree

industrial engineering technicians $52,814 Associatedegree

architects, except landscape and naval $92,300 Bachelor'sdegree

civil engineers $96,312 Bachelor'sdegree

construction managers $111,688 Bachelor'sdegree

electrical engineers $100,527 Bachelor'sdegree

environmental engineers $91,394 Bachelor'sdegree

mechanical engineers $92,150 Bachelor'sdegree

General and operations managers $129,920 Bachelor'sorhigherdegree,plusworkexperience

Geoscientists, except Hydrologists and Geographers $85,671 Master'sdegree

urban and regional planners $81,053 Master'sdegree

bus and truck mechanics and Diesel engine specialists $48,589 Postsecondaryvocationalaward

Heating and air conditioning mechanics and installers $50,992 Postsecondaryvocationalaward

construction and building inspectors $71,001 Workexperienceinarelatedoccupation

sales representatives, Wholesale and manufacturing, technical and scientific products $88,005 Workexperienceinarelatedoccupation

examples of other occupatioNs iN greeN establishmeNts



regulatory affairs specialists $70,877 Long-termon-the-jobtraining

automotive engineering technicians $56,377 Associatedegree

precision agriculture technicians $50,083 Associatedegree

robotics technicians $51,710 Associatedegree

biochemical engineers $104,003 Bachelor'sdegree

energy auditors $72,111 Bachelor'sdegree

logistics analysts $80,179 Bachelor'sdegree

remote sensing scientists and technologists $105,245 Bachelor'sdegree

Biofuels/Biodiesel Technology and Product Development Managers $146,610 Bachelor'sorhigherdegree,plusworkexperience

chief sustainability officers $201,006 Bachelor'sorhigherdegree,plusworkexperience

Green marketers $105,258 Bachelor'sorhigherdegree,plusworkexperience

Water resource specialists $152,552 Bachelor'sorhigherdegree,plusworkexperience

climate change analysts $75,880 Master'sdegree

environmental economists $104,307 Master'sdegree

transportation planners $78,348 Master'sdegree

biofuels production managers $103,223 Workexperienceinarelatedoccupation

brownfield redevelopment specialists and site managers $123,793 Workexperienceinarelatedoccupation

recycling coordinators $47,638 Workexperienceinarelatedoccupation

solar energy installation managers $75,797 Workexperienceinarelatedoccupation

solar sales representatives and assessors $88,005 Workexperienceinarelatedoccupation


the core green ecoNomy

california’s core Green economy showed signs of greater resilience that the california economy as a whole during the recent economic crisis.TheCoreGreen

Economyprovidestheproductsandservicesthatenablethe

transformationtowardacleaner,moreefficientandmore

competitiveeconomy.Thebusinessesthatmakeupthe

CoreGreenEconomyhaveconsistentlyoutpacedthestate’s

totaleconomicgrowth.Overthelongterm,employmentin

theCoreGreenEconomyincreased53percent,whilethe

totaleconomyexpandedbyonly12percentfromJanuary

1995to2010inCalifornia.FromJanuary2009to2010,

totalemploymentinthestatedroppedsevenpercentyet

employmentintheCoreGreenEconomydroppedbyjust

threepercent.

Theeconomyislargeanddiverse,andtheimpactofthe

recenteconomicdownturnvariesbyindustry.Allindustry

sectors,exceptforManufacturing,havemaintained

employmentabove1995levels.Incomparisonwiththemajor

sectors,theCoreGreenEconomyhasmadethelargest

stridesinemploymentgrowthsince1995,andbenefited

fromoneofthelowestratesofcontractioninthemostrecent

observableyear.

1 5 0

1 4 0

1 3 0

1 2 0

1 1 0

8 0

1 0 0

9 0

1 6 0 2 0 0 9 - 2 0 1 0

-3%

-7%

-7%

-8%

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

CORE GREEN / +53%

TOTAL ECONOMY / +12%TOTAL ECONOMY CONSTRUCTION EMPLOYMENT / +33%

TOTAL ECONOMY MANUFACTURING EMPLOYMENT / -18%

employmeNt grow th rel ative to 1995 / califorNia

Next 10 maNy shades of greeN. Data Source: Green Establ ishment Database. Analysis: Col laborat ive Economics

em

plo

ym

eN

t g

ro

wth

re

lat

ive

to

19

95

(10

0 =

19

95

va

lu

es

)


4 0 0

3 5 0

3 0 0

2 5 0

2 0 0

1 5 0

1 0 0

4 5 0 2 0 0 9 - 2 0 1 0

+4%

+14%

+1%

+1%

+3%

-7%

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

TOTAL ECONOMY / +12%CORE GREEN / +53%

ENERGY INFRASTRUCTURE / +197%ADVANCED MATERIALS / +322%

CLEAN TRANSPORTATION / +119%ENERGY GENERATION / +121%

leadiNg core greeN segmeNt grow th rel ative to 1995 / califorNia


em

plo

ym

eN

t g

ro

wth

re

lat

ive

to

19

95

(10

0 =

19

95

va

lu

es

)

Despitetherecenteconomicdownturn,reflectedbyanoverall

employmentdeclineinbothCoreGreenandtotaleconomy,

severalCoreGreensectorsaddedjobs.FromJanuary2009

to2010,employmentexpandedinEnergyInfrastructure

(+14%),AdvancedMaterials(+4%),EnergyGeneration

(+1%)andCleanTransportation(+1%).

AcrossCalifornia’seleveneconomicregions,outcomesvary.

Overthelongterm,theCoreGreenEconomyhasoutpaced

totaleconomicgrowthinallbuttheSierraRegion.While

statewidegreenemploymentfellbythreepercentinthe

mostrecentobservableyear,theSanDiegoRegion,theBay

AreaandtheSacramentoAreahaveshownthegreatest

resiliencewithlossesoflessthantwopercentfromJanuary

2009to2010.

GrowthintheCoreGreenEconomyvariesacrossthefifteen

greensegments(detailedonpage 20).Overa16-year

period,EnergyGenerationandAir&Environmenthave

experiencedthelargestemploymentgains.Thesetwo

segmentscombinedcontributedover32,900jobsstatewide

since1995.AdvancedMaterials,CleanManufacturing&

Industrial,andEnergyInfrastructurereportedthelargest

percentgainsinemploymentfrom1995to2010,far

exceedingaveragejobgrowthinboththeCoreGreen

Economyandtheeconomyasawhole.

Manyofthesesizeableandrapidlygrowingsectorscontinued

tothriveinrecentyears.Whilemostindustries,greenor

not,sufferedemploymentlossesfromJanuary2009to

2010,asmentionedearlier,thiswasnotthecaseforEnergy


1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

1 0 0 , 0 0 0

1 5 0 , 0 0 0

5 0 , 0 0 0

0

2 0 0 , 0 0 0

AIR & ENVIRONME NT

ENERGY GENERATION

ENERGY EFF ICIEN CY

RECYCLING & WASTE

WATER & WASTEWATE R

ENERGY STORAGE

GREEN BUILDING

FINANCE & INVESTME NT

RESEARCH & ADVOCACY

ENERGY INFRASTRU CTU RE

CLEAN TRANSPORTATION

AGRICULTURE SUPPORT

ADVANCED MATERIALS

CLEAN MANUFACTU RING & INDUSTRIAL

BUSINESS SERVICE S+4%

09-10

+14%

+1%

+1%

employmeNt by greeN segmeNt / califorNia


em

plo

ym

eN

t

Infrastructure,AdvancedMaterials,CleanTransportation,

andEnergyGeneration.Jobswerecreatedineachofthese

segmentsamidsttougheconomicconditions.Additionally,

employmentinthesesegmentshasatleastdoubledsince

1995.EnergyInfrastructureemploymentexpandedby14

percentinasingleyear,withtheadditionofnearly300jobs

statewidein2010.

ThetrendsandcompositionoftheCoreGreenEconomy

variesacrossCalifornia’selevenregions(definedontheinside

backcover).Highconcentrationofactivityingreensegments

regionallyisleadingtothedevelopmentofworld-class

industryhubsstatewide.TheBayAreaexcelsinnearlyall

greensegmentsandfeaturesthestate’shighestemployment

concentrationsinFinance&Investment,AdvancedMaterials,

EnergyInfrastructure,andCleanManufacturing&Industrial.

Ineachofthesesegments,employmentisatleast2.6times

moreconcentratedthaninthestateasawhole.Clean

TransportationactivityishighlyconcentratedintheInland

EmpireandOrangeCounty.TheSanDiegoRegionisleading

thestateinEnergyInfrastructure,whiletheSacramento

AreaisstronginGreenBuilding.TheSacramentoValley,

SierraRegion,andNorthCoastareclearleadersin

AgricultureSupport.Thefollowingsectionswillprovidefurther

insightintotheuniqueregionalstoriesacrossthestate’s

eleveneconomicregions.


employmeNt aloNg the value chaiN / califorNia


em

plo

ym

eN

t

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

1 0 0 , 0 0 0

1 5 0 , 0 0 0

5 0 , 0 0 0

0

2 0 0 , 0 0 0

SALES

SERVICES

M AN UFACTURING

SU PPLIER

IN STALLATION

RESEARCH & D EVELOPMENT

PU BLIC EDUCATION/ SERVICE ORGANIZATION

FIN AN CE & INVESTMENT

BU SIN ESS ASSOCIAT ION

Californiaishometomanycompaniesthataredriving

technologicaladvancementsinproductsandservicesthat

willenabletheentireeconomytotransitiontocleanenergy

sources,improveresourceefficiencies,andreducepollution.

Fromthepointofconceptionuntildeliverytotheconsumer

andthemaintenanceoverthelifetimeoftheproduct,there

aremanydistinctactivitiesthattakeplaceintheeconomy.

InadditiontoviewingtheCoreGreenEconomybygreen

segment,thatis,bythefieldofapplicationofproductsand

services,businessescanalsobeviewedbytheirprimary

functionsalongtheproductionvaluechain.Theserolesinclude

Research&Development,Manufacturing,Suppliers,Installers,

Sales,Serviceproviders,andPublicEducationServices.Allof

theserolesarerepresentedtovaryingdegreesinCalifornia’s

CoreGreenEconomy,whichmeansthereexist:1)wide-ranging

jobopportunitiesacrosstheskillsspectrum,and2)strong

potentialforcontinuedgreenbusinessgrowthbuildingona

diversebusinessbaserichwithinterrelatedcompetencies.

High-valueservicesandmanufacturingmakeupthebulk

ofbusinessescomprisingCalifornia’sCoreGreenEconomy.

Thirty-eightpercentofemploymentwasattributedto

establishmentsclassifiedasServicesin2010.Manufacturing

the value chaiN


5 0 , 0 0 04 0 , 0 0 03 0 , 0 0 01 0 , 0 0 0 2 0 , 0 0 00

SALES

SERVICES

MANUFACTURING

SUPPLIER

INSTALLATION

RESEARCH & DEVELOPMENT

PUBLIC EDUCATION/ SERVICE ORGANIZATION

FINANCE & INVESTMENT

BUSINESS ASSOCIAT ION

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY

ENERGY INFRASTRUCTURE


AGRICULTURE SUPPORT

ADVANCED MATERIALS

CLEAN MANUFACTURING & INDUSTRIAL

BUSINESS SERVICES

value chaiN employmeNt by segmeNt / califorNia , 2010


employmeNt

activitycomprises27percentoftheemploymentintheCore

GreenEconomy,comparedwithtenpercentinCalifornia’s

totaleconomy.

Somevaluechainsectorshavegrownfasterthanothers.

GrowingatthesamerateastheCoreGreenEconomyasa

whole,Manufacturingemploymentexpandedby53percent

since1995.Oneofthefastestgrowingsectorsofthevalue

chain,Installation,reportedemploymentlevels2.7times

greaterin2010thanin1995.Finance&Investment,Sales,

andResearch&Investmentexhibitedimpressivegrowthin

thelong-runview.

Inthemostrecentobservableperiod,January2009to

2010,Manufacturingwastheonlyvaluechainsectorwith

employmentgains,inchingupbyonepercent.Finance&

InvestmentandInstallationemploymentremainedfairlystable,

decliningbyonepercenteach.Thelargestlossestookplace

inResearch&DevelopmentandPublicEducation&Service

Organizationswhichcontractedbytenpercentand12percent

respectively.However,Research&Developmentjobsinthe

long-runnearlydoubledsince1995withtheadditionofmore

than2,100jobs.

Bygreensegment,ManufacturingandServicesholdthe

largestemploymentshares,withvariedrepresentationamong

theremainingvaluechainsectors.EnergyGeneration,the

largestgreensegment,iscomprisedchieflyofInstallationand

Manufacturingjobswhichaccountfor40and35percent,

respectively.Thisisalsotheonlygreensegment

withemploymentspanningallvaluechainactivities.


ServicejobsdominateinAir&Environment,accountingfor

83percentofsegmentemployment.Recycling&Waste

employmentissplitalmostexclusivelybetweenSupplierand

Servicespositions.EnergyEfficiencyisdiverseinvaluechain

activitiesandincludesemploymentinManufacturing(41%),

InstallationandServices(23%each),andsmallerportions

inSupplier,Sales,andResearch&Development.Nearly

halfofEnergyStorageemploymentinthestateisin

Manufacturingactivities.

Lookingatrolesinthevaluechain,Manufacturingemployment

isconcentratedinEnergyGeneration(36%),withsignificant

sharesinEnergyEfficiency(16%),CleanTransportation

(10%)andWater&Wastewater(10%).Astaggeringtwo

thirdsofInstallationemploymentisinEnergyGeneration,with

theremainderfallingprimarilyinEnergyEfficiencyandAir&

Environment.CleanTransportationaccountsfor20percentof

Research&Development.ThisissecondtoonlyResearch&

Advocacywhichfeatures35percentofR&Demploymentin

theCoreGreenEconomy.

Comparedtothetotaleconomy,ManufacturingintheCore

GreenEconomyhasoutpacedtotalmanufacturingand

totalemploymentforthestateoverthelongtermandmost

recently.Illustratedinthechartbelow,Manufacturinginthe

CoreGreenEconomyexpanded53percentfrom1995to

2010andonepercentoverthemostrecentperiod.Total

manufacturinginthestatedroppedby18percentoverthe

16-yearperiodandbyeightpercentinfromJanuary2009to

2010.California’seconomyasawholeexpanded12percent

overthe16-yearperiodanddroppedsevenpercentoverthe

lastobservableyear.

1 5 0

1 4 0

1 3 0

1 2 0

1 1 0

8 0

1 0 0

9 0

1 6 0 2 0 0 9 - 2 0 1 0

1%

-7%

-8%

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

CA GREEN MANUFACTURING / +53%CA TOTAL EMPLOYMENT / +12%CA TOTAL MANUFACTURING / -18%

maNufacturiNg employmeNt rel ative to 1995 / califorNia

Next 10 maNy shades of greeN. Data Source: Green Establ ishment Database, Nat ional Establ ishment Time-Series (NETS) Database. Analysis: Col laborat ive Economics

ca

lif

or

Nia

ma

Nu

fac

tur

iNg

em

plo

ym

eN

t r

elat

ive

to

19

95

(10

0 =

19

95

va

lu

es

)


the fifteeN segmeNts of the core greeN ecoNomy

greeN segmeNt descriptioN

energy Generation

• Renewableenergygeneration(allformsofsolar,wind,geothermal,biomass,hydro,marineandtidal,hydrogen,co-generation)

• ResearchandTestinginrenewableenergy

• Renewableenergyconsultingservices

• Associatedequipment,controls,andother managementsoftwareandservices

energy efficiency

• Energyconservationconsultingandengineering

• Buildingefficiencyproductsandservices

• Energyefficiencyresearch

• Alternativeenergyappliances(solarheating, lighting,etc.)

• Energyefficiencymetersandmeasuringdevices

clean transportation• Alternativefuels(biodiesel,hydrogen,feedstock-neutralethanolinfrastructure)

• Motorvehicles&equipment(electric,hybrid,andnaturalgasvehicles,dieseltechnology)

energy storage• Advancedbatteries(Li-Ion,NiMH)

• Batterycomponentsandaccessories

• Fuelcells

air & environment• Environmentalconsulting(environmentalengineering,

sustainablebusinessconsulting)• Emissionsmonitoringandcontrol

• Environmentalremediation

recycling & Waste• Consultingservices

• Recycling(paper,metal,plastics,rubber,bottles,automotive,electronicwasteandscrap)

• Recyclingmachinerymanufacturing

• Wastetreatment

Water & Wastewater

• Waterconservation(controlsystems,metersandmeasuringdevices)

• Developmentandmanufacturingofpumptechnology

• Researchandtesting

• Consultingservices

• Watertreatmentandpurificationproducts/services

agriculture support• Sustainablelandmanagementandbusiness

consultingservices• Sustainablesuppliesandmaterials

• Sustainableaquaculture

research & advocacy• Organizationsandresearchinstitutesfocusedonadvancingscienceandpubliceducationinthe

areasof:renewableenergyandalternativefuelsandtransportation.

business services• Environmentallawlegalservices

• Greenbusinessportals

• Greenstaffingservices

• Greenmarketingandpublicrelations

finance & investment• Emissiontradingandoffsets

• Venturecapitalandprivateequityinvestment

• Projectfinancing(e.g.solarinstallations,biomassfacilities,etc.)

advanced materials • Bioplastics • Newmaterialsforimprovingenergyefficiency

Green building• Designandconstruction

• Buildingmaterials

• Sitemanagement

• Greenrealestateanddevelopment

clean manufacturing & industrial support

• Advancedpackaging

• Processmanagementandconsulting

• Industrialsurfacecleaning

energy infrastructure • Consultingandmanagementservices • Cableandequipment


SA N J OAQUINVA LLEY

LOS A NGELESA R EA

OR A NGEC OUNTY

INLA ND EMPIR E

SA N DIEGO R EGION

SACRAMENTOAREA

SACRAMENTOVALLEY

BAYAREA

CENTR A LCOA ST

NORTHCOAST SIERRA

REGION

SIER R AR EGION

+31%

+62%

+113%

+46%

+22%

+16%

+12%

-1%

-1%

+43%

+65%

+76%

%Core Green economy Job Growth1995-2010 (January)

2010 employment Concentrationin total Core Green economy (a value of 1.0 indicates employment concentration equal to the state average)

Less than 1.0

1.0 to 1.1

1.2 to 1.3

More than 1.3

%

TheCoreGreenEconomyispresentineveryregioninCalifornia,andeachregionhasitsownareasofspecialization.

regioNaldistributioN

treNdsand

Next 10 maNy shades of greeN. Data Source: Green Establ ishment DatabaseAnalysis: Col laborat ive Economics

total core greeN ecoNomy / perceNt chaNge iN employmeNt from 1995 to 2010 employmeNt coNceNtratioN by regioN rel ative to califorNia , jaNuary 2010

22 r e g i o n a l d i st r i b u t i o n a n d t r e n d s : b ay a r e a

Recognizedgloballyasapowerhouseofgreeninnovation,theBayArearepresents28percentofemploymentand27percentofbusinessesinCalifornia’sCoreGreenEconomy.Withtheadditionofnearly20,600jobssince1995,employmentingreensectorshasincreased76percent.TotalBayAreaemploymenthasexpandedonlysixpercent.WeakeningnumbersinthetotaleconomyintheBayAreaweremirroredonthestatelevelwhereCoreGreenemploymentfellthreepercentandbusinessestenpercent.Thismeansthatwhilesuffering,theBayArea’sCoreGreenEconomyisholdingoutbetterthanthestateasawhole.FromJanuary2009to2010,greenindustriesintheBayAreasufferedmodestcontractions;roughly840jobswerelostand350businessesclosed,representingatwoandninepercentdeclinerespectively.Incontrast,theBayAreaeconomyasawholeexperiencedasevenpercentdeclineinemploymentanda14percentdeclineinestablishments.

Despitetheoveralllosses,EnergyInfrastructureexpanded23percent,gaining290jobs.EnergyGeneration,AdvancedMaterials,Water&Wastewater,andCleanTransportationallreportedemploymentgrowth.Air&Environmentaccountedfor thegreatestlosses,shrinking12percentinemploymentand16percentinestablishments.

ThelargestsegmentintheBayArea’sCoreGreenEconomy,EnergyGenerationaccountsfor25percentofgreenjobs and22percentofgreenbusinesses.Employmentincreasedonepercentin2010,andthenumberofbusinessesdropped asconsolidationcontinuesinthissegment.Since1995,EnergyGenerationhasadded7,200jobstotheregion’sCore GreenEconomy.

TheBayAreaaccountsfor30percentofCalifornia’semploymentinCleanTransportation.Since1995,employmenthasdoubled,addingover1,400jobs.CleanTransportation’sgrowthintheregionisdrivenmainlybytheAlternativeFuelsindustrywhichhasgrown15-foldsince1995.Experiencingafivepercentincreaseinjobsbetween2009and2010,theAlternativeFuelsindustryhasmadestridesintheBayAreawhileothersegmentshavereceded.

employmeNt by greeN segmeNt / bay area

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

3 0 , 0 0 0

4 0 , 0 0 0

2 0 , 0 0 0

0

1 0 , 0 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYCLING & WASTE

WATER & WASTEWATE R

ENERGY STORAGE

GREEN BUILDING

FINANCE & INVESTM E N T

RESEARCH & ADVOCACYENERGY INFRASTRUCTURE

CLEAN TRANSPORTATIO N

AGRICULTURE SUPPORTADVANCED MATERIAL S

CLEAN MANUFACTURIN G & INDUSTRIAL

BUSINESS SERVICES

5 0 , 0 0 0+8%

09-10

+23%

+1%

+1%

+1%


bay area

22 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : B Ay A R E A

bay area employment

employment 27,200 47,800

2,100 3,5003,800 67% -9%

48,700 76% -2%

percent change

1995core green 2009 2010 1995-2010

2009-2010

establishments

cleaN traNsportatioN jobs / bay area

0

3 , 0 0 0

6 , 0 0 0

9 , 0 0 0

1 2 , 0 0 0

1 5 , 0 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLARMULTIPLE SYSTEMSENERGY CONSULTINGWINDENERGY MANAGEMENT

ACCESSORY EQUIPMENT & CONTROLS

ENERGY RESEARCHBIOMASSGEOTHERMALHYDROCO-GENERATIONADVANCED BATTERIESRESEARCH & TESTINGMARINE & TIDALHYDROGEN



eNergy geNeratioN jobs / bay area

advaNced aNalogic techNologies, iNc.EnErGy EffICIEnCy

Headquartered in Silicon Valley, Advanced Analogic Technologies develops advanced power management semiconductors. AnalogicTech is committed to powering innovation through increased energy efficiency, flexible power management options, and less design complexity. Their innovations, such as the ModularBCD, TrenchDMOS fabricators, and process and packing technologies, have played a critical role in system design and have powered some of the most creative consumer products today.

AnalogicTech has expanded its operations to China and now has Asia based operations and logistics. With its total employment of over 275 people, AnalogicTech is leading the way in energy efficient power management semiconductors.

www.analogictech.com


0

5 0 0

1 , 0 0 0

1 , 5 0 0

2 , 0 0 0

2 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

ALTERNATIVE FUELS

MASS TRANSIT EQUIPMENT

MOTOR VEHICLES & EQUIPMENT

LOGIST ICS

24 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : LO S A N G E LE S A R E A

With21percentofjobsandbusinesses,theLosAngelesArearepresentsasignificantportionofCalifornia’sCoreGreenEconomy.Until2010,growthintheLosAngelesCoreGreenEconomyhadbeensteady.From1995to2010,therehavebeenlargegainsinCoreGreenemployment.Duringthistime,CoreGreenemploymentinLosAngelesgrew31percent,addingapproximately8,200jobs.Despiterecentlosses,theCoreGreenEconomyisstilloutperformingtheoveralleconomyoftheLosAngelesregionwhichsawaninepercentdeclineinemploymentanda16percentdeclineinestablishments.

EmploymentgrowthinWater&Wastewaterhasdefiedtheeffectsofaweakeconomy,growing11percentfromJanuary2009to2010andadding170jobs.AgriculturalSupporthadagaininbothemploymentandestablishmentswhileothersegmentsexperiencedjobsloss.Recycling&Waste,Air&EnvironmentandEnergyEfficiencyarelargeindustriesintheLosAngelesAreathatsufferedlossesinbothjobsandbusinesses.Inthelastyear,employmentinthethreesectorscontractedbyninepercent.

EnergyGenerationaccountsfor25percentofCoreGreenemploymentinLosAngelesandbuckedgeneraltrendsbyaddingalmost420jobs(a5%growthrate)betweenJanuary2009and2010.Comprising82percentofjobsinEnergyGeneration,Solarisbyfarthelargestandoneofthemostprolificsubsegments.Itssevenpercentgainin2010reflectstheadditionofmorethan480jobs.Since1995theSolarindustryhasaddedover4,300jobsandalmost280businessestotheLosAngelesregion.

EnergyStorageemploymentintheLosAngelesregionisdiversewithpositionsinAdvancedBatteries,FuelCellsaswellasHybridSystems.BetweenJanuary2009and2010EnergyStorageexperiencedathreepercentdeclineinjobs.EmploymentinlargersegmentslikeFuelCellsandAdvancedBatteriesremainedrelativelyflatinthemostrecentyear,buthasshownsolidgrowthsince1995.Over16years,AdvancedBatteriesjobsdoubled,andFuelCellemploymentincreasedby19percent.

employmeNt by greeN segmeNt / los aNgeles area

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

3 0 , 0 0 0

2 0 , 0 0 0

0

1 0 , 0 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY



AGRICULTURE SUPPORTADVANCED MATERIALS


BUSINESS SERVICES

4 0 , 0 0 0+13%

09-10

+11%

+5%


los aNgeles area

core green

0

5 0 0

1 , 0 0 0

1 , 5 0 0

2 , 0 0 0

2 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

ADVANCED BATTERIES

FUEL CELLSOTHER

BATTERY COMPONENTS & ACCESSORIES

UNINTERRUPTIBLE POWER SUPPLY

HYBRID SYSTEMS



employmeNt 26,600 34,800

2,000 2,8003,200 41% -13%

36,000 31% -4%

establishmeNts

0

2 , 0 0 0

4 , 0 0 0

6 , 0 0 0

8 , 0 0 0

1 0 , 0 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLARMULTIPLE SYSTEMSWINDHYDROADVANCED BATTERIESENERGY CONSULTINGENERGY MANAGEMENTBIOMASSGEOTHERMAL

MARINE & T IDALHYDROGENRESEARCH & TEST ING


perceNt chaNge

1995 2009 2010 1995-2010

2009-2010

los aNgeles employmeNt

eNergy geNeratioN jobs / los aNgeles area

eNergy storage jobs / los aNgeles area

epd coNsultaNts WATEr & WAsTEWATEr

From their headquarters overlooking the Port of Los Angeles, EPD Consultants creates sustainable water systems and solutions. EPD Consultants designs custom water reuse systems while providing expertise in sustainable development technologies with emphases in decentralized wastewater treatment and reuse, green building systems, watershed planning, storm water management, aquaculture, agriculture, and marine systems. Their services also include feasibility studies, storm water management, stream and lake restoration, wetland and pond landscaping systems as well as civil engineering for land development, roadways, drainage, utilities and public facilities.

www.epd-net.com

core greeN


26 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : O R A N G E C O U N T y

WhilemaintainingitstenpercentshareofCalifornia’sCoreGreenEconomy,OrangeCountyexperiencedlossesinbothjobsandbusinessesbetweenJanuary2009and2010.Duringthattime,OrangeCountysawatwopercentdeclineinCoreGreenemploymentandaninepercentdeclineinbusinesses.TheCoreGreenEconomyfaredbettercomparedtotheregion’soveralleconomywhichsawaninepercentdeclineinemploymentanda16percentdeclineinestablishments.Despiterecentdownturns,OrangeCounty’sCoreGreenEconomyhasexperiencedregulargrowthinalmosteveryyearsince1995.Overallmorethan6,800jobsand530establishmentshavebeenaddedtotheregion’sCoreGreenEconomy.

AhistoricallystrongdriverofgrowthinOrangeCounty’sCoreGreenEconomy,EnergyGenerationadded120jobsandexpandedbythreepercentfromJanuary2009to2010.AdvancedMaterialsandManufacturing&Industrialarerelativelysmallsegments,buthaveexperiencedhighgrowthinthemostrecentyear.EmploymentinAdvancedMaterialsandCleanManufacturing&Industrialexpandedbysixand44percent,respectively,overthelastobservable12months,andbothhavemorethandoubledinemploymentsince1995.

EnergyEfficiencyisthethirdlargestgreensegmentinOrangeCounty.LikeCleanTransportation,EnergyEfficiency’ssmalloverallgrowthobscuresmoredynamicaction.Whileresearchandconsultingwerehithard,subsegmentsthatproduceconcretegoodsseemedtofarebetter.Makingup(intotalnumbers)forthejoblossinresearchandconsulting,SolarAppliances&Devices,Lighting,andEnergyConservationProductsalladdedjobs.Combined,thesethreesegmentsgrew12percentfromJanuary2009to2010andaddednearly110jobopportunities.

Faringbetterthantheregion’sCoreGreenandoveralleconomyfromJanuary2009to2010,CleanTransportationexperiencedmodestgrowthoflessthanonepercent.However,nominaljobgrowthwithinthesegmentactuallyrepresentedmoresubstantialactionoccurringinitssubsegments.MotorVehicles&Equipment,thelargestsubsegment,experiencedfourpercentjobgrowthoverthecourseoftheyear.CombinedwithMassTransitEquipment,thetwosubsegmentscompensatedforlossesinAlternativeFuels.Since1995,CleanTransportationemploymenthasgrownbymorethanafactoroffour.

employmeNt by greeN segmeNt / oraNge couNt y

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

1 0 , 0 0 0

1 5 , 0 0 0

5 , 0 0 0

0

AI R & E NVIR ONME NT

E NE R GY GE NE R ATION

E NE R GY E FF ICIE NCY

R E CYCLI NG & WASTE

WATE R & WASTE WATER

E NE R GY STOR AGE

GR E E N BUILDI NG

FINANCE & I NVE STMENTR E SE AR CH & ADVOCACY

E NE R GY INFR ASTR UCTURE

CLE AN TR ANSPORTATION

AGRICU LTU R E SU PPORT

ADVANCE D MATE RI ALS

CLE AN MANU FACTU RING & INDU STRIAL

BU SINE SS SE RVICES2 0 , 0 0 0

+6%

+44%

09-10

+.05%

+1%

+2%

+.03%

+3%


oraNge couNty

employment

-9%

-2%

core green

establishments

t3 motioN, iNc.ClEAn TrAnsporTATIon

Considered an innovator of battery electric vehicles, T3 Motion, Inc. is a Costa Mesa-based company that engages in the design, manufacture, and marketing of personal mobility vehicles powered by electricity. Founded in 2006, the company’s primary products are the T3 Series, the CT Micro Car, and the R3. The T3 Series is an electric stand-up vehicle (ESV) designed specifically for public and private security personnel that is powered by a quiet zero-gas emission electric motor. The CT Micro Car is a compact, highly energy-efficient, low-speed vehicle also designed for public and private security firms. Finally, the R3 is a brand new two passenger BEV convertible with the ability to accelerate to speeds of up to 70 mph and has a range of 80-100 miles per charge.

T3 Motion is a leader in electric vehicle innovation in Southern California. Their commitment to clean energy is evident in their mission to provide technology that benefits both personal and professional users and the environment.

www.t3motion.com

Next 10 maNy shades of greeN. Note: The employment increase in 2007 is due to a s ingle company in Motor Vehicles & Equipment. Data Source: Green Establ ishment Database. Analysis: Col laborat ive Economics

74%1,2001,400700

62%17,80018,20010,900

oraNge couNty employmeNt

0

4 0 0

2 0 0

6 0 0

8 0 0

1 , 0 0 0

1 , 2 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

MOTOR VEHICL ES & EQUIPMENT

ALTERNATI VE F UEL S

MASS TRANSIT EQUI PMENT


0

5 0 0

1 , 0 0 0

1 , 5 0 0

2 , 0 0 0

2 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

ENERGY CONSERVATION CONSULTANT

SOLAR APPLIANCES & DEVICES

LIGHTING

MACHINERY

OTHER

METERS & MEASURING DEVICES

ENERGY CONSERVATION PRODUCTS

ENERGY CONSERVATION SOFTWAREENERGY RESEARCH

perceNt chaNge

1995 2009 2010 1995-2010

2009-2010

eNergy efficieNcy jobs / oraNge couNt y

cleaN traNsportatioN jobs / oraNge couNt y

core greeN


28 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : S A N D I E G O R E G I O N

TheSanDiegoRegionisoneofCalifornia’smostvibrant,concentratedcentersoftheCoreGreenEconomy.Whiletheregionaccountsforninepercentofthestate’stotalemployment,itrepresents12percentofthestate’sjobsintheCoreGreenEconomy.FromJanuary2009to2010SanDiego’sCoreGreenEconomyexperiencedalossofonepercent,butfaredbetterthantheoveralleconomywhereemploymentfellbyfivepercent.Thedeclineingreenemploymentoverthecourseofthelast 12monthsrepresentsthefirsttimesince2001thattheregionhasseenretractioninitsCoreGreenEconomy.

TheoveralltrendsinemploymentandbusinessgrowthintheSanDiegoRegionwerereflectedtovaryingdegreesacrosstheCoreGreensegments.NotableexceptionstotheoveralldeclineoccurredinCleanTransportation(+28%),EnergyInfrastructure(+9%),Water&Wastewater(+3%),andGreenBuilding(+1%)fromJanuary2009to2010.Thesefoursegmentsaddedacombined260jobswhichhelpedtopartiallyoffsetthelossesinthemostrecentobservableyear.

EnergyGenerationcomprises42percentofemploymentinSanDiego’sCoreGreenEconomy.AlthoughsegmentemploymentdeclinedbyonepercentbetweenJanuary2009and2010,theSolarsubsegmentmademodestgains.Solaraddedover50jobsin2010whichisatwopercentimprovementoverlastyear.EmploymentinlargersubsegmentslikeMultipleSystems,HydroandAccessoryEquipment&Controlsheldsteadyoverthelastobservable12months.

BetweenJanuary2009and2010,CleanTransportationemploymentexpandedby28percent.Sincemostothersegmentsexperiencedlossesoronlyminorgains,CleanTransportation’sjobandestablishmentgrowthwerestrong.Bothsubsegments,AlternativeFuelsandMotorVehicles&Equipmentexperiencedsignificantemploymentincreases.In2010,AlternativeFuelsaddednearly130jobs(+31%)andMotorVehicles&Equipmentaddedalmost50jobs(+22%).

employmeNt by greeN segmeNt / saN diego regioN

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

1 5 , 0 0 0

2 0 , 0 0 0

1 0 , 0 0 0

0

5 , 0 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYC LING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING

FINANC E & INVESTMENT

RESEARC H & ADVOCACYENERGY INFRASTRUCTUREC LEAN TRANSP ORTATION

AGRIC ULTURE SUP P ORTADVANC ED MATERIALS

C LEAN MANUFACTURING & INDUSTRIAL

BUSINESS SERVIC ES

2 5 , 0 0 0

+3%

09-10

+9%+28%+1%


saN diego regioN

1995core green 2009 2010

employmeNt

establishmeNts -10%

-1%

72%

65%

1,200

20,500

1,300

20,800

690

12,400

saN diego employmeNt

perceNt chaNge

1995-2010

2009-2010


0

2 0 0

1 0 0

3 0 0

4 0 0

6 0 0

5 0 0

8 0 0

7 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

ALTERNATIVE FUELS



LOGIST ICS


0

2 , 0 0 0

4 , 0 0 0

6 , 0 0 0

8 , 0 0 0

1 0 , 0 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

MULTIPLE SYSTEMS

SOLAR

HYDRO

WIND

ADVANCED BATTERIES

ENERGY CONSULTINGENERGY MANAGEMENT

BIOMASSCO -GENERATION

GEOTHERMAL

RESEARCH & TEST ING


circle biodiesel & ethaNol corporatioN ClEAn TrAnsporTATIon

Founded in La Jolla in 2006, Circle Biodiesel & Ethanol Corporation develops technology and manufactures equipment for biodiesel, ethanol and methane industries worldwide. At the forefront of the industry, their patented biofuel technology includes a suction dredge system and method. They have patents pending for extracting oil from algae, producing human food from Jatropha, and self-contained biofuel production and water processing apparatus.

Dedicated to advancing renewable and sustainable biofuels and food, Circle Biodiesel & Ethanol Corporation has created the Zero Waste Alternative Energy Village, incorporating algae production and harvesting, ethanol and biodiesel production from the algae fiber and oil, and even methane from the unprocessed material left over from operations.

www.circlebio.com

cleaN traNsportatioN jobs / saN diego regioN

eNergy geNeratioN jobs / saN diego regioN

core greeN


30 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : S AC R A M E N TO A R E A

Since1995,Sacramento’sCoreGreenEconomyhasgrownatafasterpacethaneveryotherregioninthestate,representedbya113percentincreaseinemployment.Inadditiontoitsrapidgrowth,CoreGreenemploymentishighlyconcentratedintheregion,43percenthigherthanthestatewideaverage.Comparedtotheeconomyasawhole,growthinCoreGreenemploymentisfaroutpacinggrowthoftotalemploymentintheSacramentoArearecentlyandinthelongrun.EmploymentinthetotaleconomyfellbyfourpercentinthemostrecentobservableyearanddeclinedbytwopercentintheCoreGreenEconomy.Since1995,theSacramentoAreahasgainedapproximately7,700newjobopportunitiesintheCoreGreenEconomy.

GreenBuildingandAgriculturalSupportarehighlyconcentratedintheSacramentoArea’sCoreGreenEconomy,withestablishmentshares1.7timeshigherthanthestateaverage.Whileholdingstableinthemostrecentyear,GreenBuildinghasalsostimulatedtheSacramentoArea’sgreeneconomywithemploymentgrowingfive-foldsince1995.From1995to2010,therehavebeenover2,500newjobscreatedinAir&Environment,a155percentincrease.

EnergyGenerationrepresentsoveraquarteroftheSacramentoArea’sCoreGreenemployment.Despitetheslighttwopercentdecreaseinthelastyear,employmentandestablishmentsgrewsubstantiallyfrom1995to2010andaddednearly2,800jobsand130newbusinesses.WithinEnergyGeneration,thesolarindustryrepresentsaregionalstrength.Thoughtheindustry’semploymentfellbysixpercentoverthelastobservableyear,Solarmakesupnearly70percentofemploymentinEnergyGenerationandhasnearlyquadrupledinemploymentsince1995.

BusinessactivityrelatedtoEnergyEfficiencyproductsandservicesishighlyconcentratedanddiverseintheSacramentoArea.WithinEnergyEfficiency,Machineryaccountsfornearlyhalfofsegmentemployment,creatinganinepercentincreaseinemploymentfrom2009to2010andaddingmorethan70newjobopportunities.EmploymentinLightinghasincreasedsubstantiallyinthelongrun,expandingfromonlyafewjobsin1995toover220in2010.

employmeNt by greeN segmeNt / sacrameNto area

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

9 , 0 0 0

1 2 , 0 0 0

6 , 0 0 0

0

3 , 0 0 0AIR & ENVIR ONM ENT

ENER GY GENER ATION

ENER GY EF F ICIENCY

R ECYCL ING & WASTEWATER & WASTEWATER

ENER GY STOR AGE

GR EEN BUIL DING

F INANCE & INVESTMENT

R ESEAR CH & ADVOCACY

ENER GY INF R ASTR UCTURE

CL EAN TR ANSP ORTATION

AGRICULTUR E SUP P ORT

ADVANCED MATERIALS

BUSINESS SERVICES

1 5 , 0 0 0 +4%

+18%+3%

09-10

+2%

+.05%

+13%

Next 10 maNy shades of greeN. Note: The growth in Air & Environment in 2006 is due to the creat ion of a s ingle companyData Source: Green Establ ishment Database. Analysis: Col laborat ive Economics

sacrameNto area

EstablishmEnts

employmeNt

core greeN

0

5 0 0

1 , 0 0 0

1 , 5 0 0

2 , 0 0 0

2 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

MACHINERY

LIGHTING

OTHER

GLASS

ENVIRONMENTAL CONSULTING

ENERGY RESEARCH

ENERGY CONSERVATION PRODUCTS

SOLAR APPLIANCES & DEVICES

METERS & MEASURING DEVICES

ENERGY CONSERVATION CONSULTANT

-8%

-2%

72%

113%

1,000

14,500

1,100

14,700

600

6,800

perceNt chaNge

1995 2009 2010 1995-2010

2009-2010

sacrameNto area employmeNt

Next 10 maNy shades of greeN. Note: The increase in Light ing employment in 2001 is due to a new company. Data Source: Green Establ ishment Database. Analysis: Col laborat ive Economics


0

5 0 0

1 , 5 0 0

1 , 0 0 0

2 , 5 0 0

2 , 0 0 0

3 , 5 0 0

3 , 0 0 0

4 , 0 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLAR

MULTIPLE SYSTEMS

WIND


ENERGY MANAGEMENTGEOTHERMALHYDROBIOMASSENERGY CONSULTING

eNergy efficieNcy jobs / sacrameNto area

eNergy geNeratioN jobs / sacrameNto area

autocell electroNics, iNc.EnErGy EffICIEnCy

From their corporate headquarters in Sacramento, AutoCell Electronics has specialized in the design and manufacture of high quality energy efficient light bulbs and LED lights since 2000. Their main product is the compact fluorescent lamp (CFL) which is designed to replace incandescent light bulbs. Compact fluorescent lamps give the same amount of visible light while using only a fifth of the power it would take to light a normal light bulb. They are also designed to last eight to 15 times as long as a normal light bulb and do not generate as much heat. In addition to selling CFLs, AutoCell Electronics supplies its customers with products ranging from indoor and outdoor light fixtures, high-wattage light bulbs, and other energy saving devices such as electronic digital timers and water conserving showerheads. All of AutoCell’s products come with the ENERGY STAR label and are available for residential, commercial, and government users.

www.autocel l .net

core greeN


32 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : I N L A N D E M P I R E

Since1995,theInlandEmpirehaswitnessedsteadygrowthintheCoreGreenEconomy.RepresentingeightpercentofthetotalCaliforniaCoreGreenEconomy,regionalgreenemploymentexpandedby43percentsince1995andaddednearly3,900newjobs.However,liketherestofthestate,theregionexperiencedthelossofjobsandestablishmentsbetweenJanuary2009and2010.Harderhitthanmanyotherregions,theInlandEmpiresawasevenpercentdeclineinCoreGreenemploymentwhiletotalemploymentintheregionfellbyfivepercent.

TheriseandfallofspecificgreensegmentswithintheInlandEmpireseemstobemovingcontrarytothatofotherregions.Air&Environment,downinalmosteveryotherregion,wasoneoftwosectorsintheregiontoseegrowthbetweenJanuary2009and2010.CleanTransportationemploymentinchedupin2010andhasexpandedby69percentsince1995,drivenprimarilybygrowthinAlternativeFuelsandMassTransportationEquipment.

Air&EnvironmentisoneofthelargestsegmentsintheInlandEmpire.BetweenJanuary2009and2010thesegmentgrewfourpercent,adding80jobstoanotherwisedecliningjobmarket.Additionally,allsubsegmentswithinAir&Environmentgrewinthemostrecentyear.EnvironmentalConsultingexpandedbytwopercent,EmissionsMonitoring&Controlsawanuptickinjobsoffourpercent,andEnvironmentalRemediationincreasedby16percent.

Experiencingatwopercentdeclineinemployment,EnergyGenerationwasmostlyabletoholditsground,maintainingorgainingjobsintwo-thirdsofsubsegments.EnergyGenerationintheInlandEmpireiscomprisedmostly(84%)ofSolar. WhilethelasttwoyearsbroughtmodestdeclinestotheSolarsubsegmentintheInlandEmpire,theindustryhasgrown159percentsince1995,addingalmost1,800jobs.EmploymentinWindestablishmentsgrewin2010byfivepercentandexpandedby24percentsince1995.

employmeNt by greeN segmeNt / iNl aNd empire

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

9 , 0 0 0

1 2 , 0 0 0

6 , 0 0 0

0

3 , 0 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGEGREEN BUILDING


RESEARCH & ADVOCACY



AGRICULTURE SUPPORT

ADVANCED MATERIALS


BUSINESS SERVICES

1 5 , 0 0 009-10

+.05%

+4%


iNlaNd empire

employment

core green

establishments

worldwide eNviroNmeNtal solutioNs, iNc. EnErGy GEnErATIon

Founded in 1993, Worldwide Environmental Solutions (WES Tech) is an environmental engineering company that has developed a new technology to capture greenhouse gases from organic waste and convert the emissions into clean, renewable energy. WES Technology is a combination of a mechanical and biological process that is considered “first in the world.” This technology is patented for organic waste-to-energy and qualified as a Clean Development Mechanism under the Kyoto Protocol. The three day process is self-sufficient and produces the natural gas requirement out of methane gas collected from the organic waste. In addition to marketing their technology, WES Tech provides services in system designs and engineering, fabrication, construction, compliance and permitting, project management, environmental consulting, and technical services.

www.wesglobal .net

-9%

-7%

87%

43%

1,100

12,800

1,200590

13,7008,900

iNlaNd empire employmeNt

perceNt chaNge

1995 2009 2010 1995-2010

2009-2010


0

5 0 0

1 , 0 0 0

1 , 5 0 0

2 , 0 0 0

2 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

ENVIRONMENTAL CONSULTING

CLEANUP & SAFETYOTHER

EMISSIONS MONITORING & CONTROL

ENVIRONMENTAL REMEDIAT ION


0

5 0 0

1 , 0 0 0

1 , 5 0 0

3 , 0 0 0

2 , 5 0 0

2 , 0 0 0

4 , 0 0 0

3 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLAR

WINDBIOMASSENERGY MANAGEMENTMULTIPLE SYSTEMSHYDRO

GEOTHERMALENERGY CONSULTING


eNergy geNeratioN jobs / iNl aNd empire

air & eNviroNmeNt jobs / iNl aNd empire

core greeN


34 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : S A N J OAQ U I N VA LLE y

Althoughslowingbylessthanfourpercentinthemostrecentyear,theSanJoaquinValley’sCoreGreenEconomyexpandedby22percentfrom1995to2010.Meanwhile,inthelastyear,employmenttrendsintheCoreGreenEconomycontractedfourpercent,reflectingoveralltrendsintheregion’stotaleconomy.Thelast16yearsproducednearly1,900jobsandover320newbusinessestablishmentsintheregion’sCoreGreenEconomy.

Recycling&WasteandManufacturing&IndustrialarehighlyconcentratedandrepresentimportantspecializationsintheSanJoaquinValley’sCoreGreenEconomy.Recycling&Wastewasresponsiblefor21percentofCoreGreenemploymentintheSanJoaquinValleyin2010.Inthelastyear,employmentopportunitieshaveremainedstable,andemploymentinthissegmentgrew31percent(510jobs)from1995to2010andestablishmentsgrew25percent(addingnearly60establishments).Manufacturing&Industrialemploymentcomprisesamodestshareoftheregion’sCoreGreenemployment,butithasincreasednearlyfive-foldinemploymentsince1995.

EmploymentinEnergyGenerationincreasedbythreepercentinthelastyear,addingnearly100newjobsregionally,andby126percentoverthelongterm.SolarandWindaccountforthemajorityofjobgrowth.Solaremploymentexpandedbysixpercentin2010andrepresents61percentofsegmentemployment.JobsinWindheldsteadyin2010andincreasedby52percentoverthelast16yearperiod.

EmploymentandbusinessesinCleanTransportationtripledfrom1995to2010.Despitecontractinginthemostrecentyear,subsegmentsexperiencedlargegainssince1995.Alternativefuelemploymentrepresentsoverthree-quartersofCleanTransportationemploymentintheSanJoaquinValleyandgrew294percentfrom1995to2010.JobsinMotorVehicles&Equipmentexpandedby51percentsince1995.

employmeNt by greeN segmeNt / saN joaquiN valley

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

8 , 0 0 0

1 0 , 0 0 0

6 , 0 0 0

0

4 , 0 0 0

2 , 0 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING

FINANCE & INVESTMENTRESEARCH & ADVOCACY

CLEAN TRANSPORTATIONAGRICULTURE SUPPORT


BUSINESS SERVICES

1 2 , 0 0 0

+7%

09-10

+3%

+.02%

Next 10 maNy shades of greeN. Note: The employment reduct ion in Water & Wastewater from 2001 to 2004 is due to publ ic ut i l i t y employment reduct ionData Source: Green Establ ishment Database. Analysis: Col laborat ive Economics

saN joaquiN valley

employment

core green

establishments


electric vehicles iNterNatioNalClEAn TrAnsporTATIon

Headquartered in Stockton, Electric Vehicles International (EVI) is a leading manufacturer of alternative energy vehicles specializing in battery electric vehicles (BEV) and range extended electric vehicles (REEV) for multiple applications covering a diverse range of transportation options. In August 2011, UPS purchased one hundred EVI vehicles, which marked the largest deployment of zero emission delivery vehicles in California and one of the largest single deployments in the world.

EVI also converts existing vehicles into more energy efficient vehicles. They have developed new technologies, such as their advanced powertrain system with the most sophisticated advanced controller, which not only controls the motor, but the transmission proprietary design, and re-generation.

www.evi-usa.com

-10%

-4%

53%

22%

900

10,400

1,000

10,800

610

8,500

saN joaquiN valley employmeNt

perceNt chaNge

1995 2009 2010 1995-2010

2009-2010

0

1 0 0

2 0 0

3 0 0

4 0 0

5 0 0

6 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

ALTERNATIVE FUELS




0

5 0 0

1 , 0 0 0

1 , 5 0 0

2 , 5 0 0

2 , 0 0 0

3 , 0 0 0

3 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLAR

MULTIPLE SYSTEMS

ENERGY CONSULTING

WIND

ENERGY MANAGEMENT


BIOMASS

GEOTHERMAL

HYDRO

CO-GENERATION

eNergy geNeratioN jobs / saN joaquiN valley

cleaN traNsportatioN jobs / saN joaquiN valley

core greeN


36 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : C E N T R A L C OAST

Althoughtherearespecificareasofgrowthintheregion,theCentralCoastisoneofonlythreeregionsinwhichtheCoreGreenEconomyasawholeislaggingoveralleconomicgrowth.However,thisisinpartexplainedbythedownsizingandrestructuringofasinglefirmresultinginthelossofnearly1,000jobsin2003.CoreGreenemploymentcontractedbythreepercentintheCentralCoastinthemostrecentreportedyear,buthasgrownby12percentfrom1995to2010.Overthelast 16years,CoreGreenbusinessesgrewby42percent,addingapproximately140newestablishments.

Whileoverallgrowthhasbeenmodest,individualgreensegmentsaredisplayingpromise.EmploymentinAgricultureSupportincreased13percentinthelastyearand22percentfromthestartof1995to2010.Largelyassociatedwithsustainablebuildingmaterials,employmentinGreenBuildingfaredbetterthanotherindustriesfrom2009to2010.However,numbers morethandoubledbetween1995and2010.DespitesignificantjoblossesinAir&Environmentin2003,newbusinesses havestartedupsincethenandaccountfor20percentofCoreGreenEconomyjobsintheregion.

EnergyGenerationrepresentedalmost31percentofCoreGreenemploymentintheCentralCoastin2010.From1995to2010,employmentinEnergyGenerationexpandedbyapproximately820jobs.Mostrecently,employmentinMultipleSystemspickedup22percentbetweenJanuary2009and2010.Althoughdecreasingbyeightpercentduringthatsametimeperiod,Solaremploymentaccountsfor77percentofjobsinthissegment.

EnergyStoragerepresentsnearly31percentofemploymentintheCentralCoast’sCoreGreenEconomy.Theregionrevealsspecializationinthissegmentdespiteafourpercentdecreaseinjobsoverthepastyear.Employmentincreased165percent(190jobs)from1995to2010.TheFuelCellsindustrymakesup84percentofEnergyStorage.Thoughtheindustryhascontractedbytwopercent,inthelong-run,itmaintainsstrength,withtheadditionof160employmentopportunitiesoverthelast16years.

employmeNt by greeN segmeNt / ceNtral coast

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

3 , 0 0 0

4 , 0 0 0

2 , 0 0 0

0

1 , 0 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYCLING & WASTE

WATER & WASTEWATE R

ENERGY STORAGE

GREEN BUILDING

FINANCE & INVESTME NT

RESEARCH & ADVOCACY


CLEAN TRANSPORTATIONAGRICULTURE SUPPORT


BUSINESS SERVICES

5 , 0 0 0

+100%

09-10

+11%

Next 10 maNy shades of greeN. Note: The dramatic drop in employment from 2003 to 2004 was due to the bankruptcy of a company in Air & EnvironmentData Source: Green Establ ishment Database. Analysis: Col laborat ive Economics

ceNtral coast

employment

establishments

core greeN

cleaNer earth compaNy, iNc. rECyClInG & WAsTE

Based in Arroyo Grande, Cleaner Earth Company (CEC) is a full service, quality-oriented, professional environmental waste management and consulting firm providing cost-effective services to both private and public sector clients. CEC has a staff of specialists in the fields of chemistry, environmental engineering, emergency response, and regulatory compliance. These services include providing hazardous waste services, consulting, transportation, lab services, recycling for households and businesses alike, the design, construction, and operation of permanent household hazardous waste collection facilities, and emergency response services for governments requiring hazardous waste cleanup.

www.cleanerearthcompany.com

330 510 460 42% -10%

-3%12%4,0004,2003,600

ceNtral coast employmeNt

perceNt chaNge

1995 2009 2010 1995-2010

2009-2010


0

5 0

1 0 0

1 5 0

2 5 0

2 0 0

3 0 0

3 5 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

FUEL CELLS

ADVANCED BATTERIES

HYBRID SYSTEMS


0

3 0 0

6 0 0

9 0 0

1 , 2 0 0

1 , 5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLAR

MULTIPLE SYSTEMSWIND

ENERGY MANAGEMENTBIOMASS

FUEL CELLS

GEOTHERMAL

eNergy storage jobs / ceNtral coast

eNergy geNeratioN jobs / ceNtral coast

core greeN


38 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : S AC R A M E N TO VA LLE y

TheSacramentoValleyisaleaderinthestateinAgricultureSupportandtheproductionofbiofuels.TheseactivitieshavedrivengrowthinCoreGreenemploymentandestablishmentsoverthelongtermandhelpedmaintaingrowthinmorerecentyears.Forthelasttwoyears,theregionhasexperiencedmodestdeclinesinemploymentandestablishments.FromJanuary2009to2010,CoeGreenemploymentfellbythreepercentandestablishmentsbysevenpercent.However,despitetheserecentdeclines,theCoreGreenEconomyhasmadesignificantgainsoverthelast16years.CoreGreenestablishmentshavealmostdoubledsince1995andjobshaveincreasedby46percentwiththeadditionofover1,100newjobs.

Evenwithastrugglingeconomy,foursegmentsmademodestgainsinrecentyears.CleanTransportation(+6%),GreenBuilding(+6%),AgriculturalSupport(+1%),andEnergyGeneration(+1%)allsawjobgrowthinthelastobservable12months.Joblossesoverthecourseof2010weremainlyinAir&Environment.Employmentinthesegmentwhichrepresents15percentoftheSacramentoValley’sgreenjobsdeclined11percentfromJanuary2009to2010.

TheSacramentoValleyisthestate’sleaderinAgricultureSupport.TheconcentrationofAgriculturalSupportworkersintheSacramentoValleyCoreGreeneconomyis26timesgreaterthanitisstatewide.Representingacommanding43percentofCoreGreenemploymentintheregion,AgricultureSupportemploysover1,500peopleintheSacramentoValleyandhasincreasedinemploymentby25percentsince1995.Thissegment’semploymentisalmostentirelyinLandManagement,whichincludesactivitieslikeorganicfertilizer,erosioncontrol,andprecisionirrigation.

SimilartoAgriculturalSupport,EnergyGenerationmaintainedjobsbetweenJanuary2009and2010andevenmadesomemodestgains.TheSacramentoValleyhasaddedalmost500EnergyGenerationjobsoverthelast16years,growingtwentypercent.Thefastestgrowing,mostprolificsubsegmentisSolarwhichhasnearlyquadrupledinemploymentsince1995.InJanuary2010,Solaraccountedformorethan420jobsintheSacramentoValley.EmploymentinBiomassalsomadelargegainsinthepast16yearswithjobsmorethantriplingsince1995.

employmeNt by greeN segmeNt / sacrameNto valley

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

3 , 0 0 0

3 , 5 0 0

2 , 5 0 0

2 , 0 0 0

1 , 5 0 0

5 0 0

0

1 , 0 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFF ICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING

RESEARCH & ADVOCACY


AGRICULTURE SUPPORT

BUSINESS SERVICES

4 , 0 0 0

+6%

09-10

+1%

+1%

+6%


sacrameNto valley

employment

core green

establishments

spriNgboard biodieselClEAn TrAnsporTATIon

Based in Chico and in operation since 2005, Springboard Biodiesel, known as AGR Energy prior to 2008, develops and manufactures biodiesel solutions. Springboard Biodiesel focuses on delivering the most innovative biodiesel products and technologies that enable local biodiesel production from the widest array of feedstocks. By allowing their customers to make biodiesel from various sources including vegetable oils and seed crops, they minimize their costs and earn a compelling economic return for an environmentally beneficial fuel. Springboard Biodiesel’s main products are the BioFuel family of automated biodiesel processors and accessories, fuel pumps, and tanks, which it sells to consumers, small businesses, and municipalities.

www.springboardbiodiesel .com

sacrameNto valley employmeNt

2,400 3,500

140 270290 96% -7%

3,600 46% -3%

perceNt chaNge

1995 2009 2010 1995-2010

2009-2010


0

1 0 0

2 0 0

3 0 0

8 0 0

7 0 0

6 0 0

5 0 0

4 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLAR

MULTIPLE SYSTEMSWINDENERGY MANAGEMENT


BIOMASS

HYDRO


0

1 , 0 0 0

5 0 0

1 , 5 0 0

2 , 0 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SUPPLIES & MATERIALS

LAND MANAGEMENT

eNergy geNeratioN jobs / sacrameNto valley

agriculture support jobs / sacrameNto valley

core greeN


40 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : N O R T H C OAST

TheNorthCoast’sCoreGreenEconomyhasshownsubstantialgrowthinthepastdecade.Since1995,CoreGreenemploymenthasgrownby16percentaddingroughly220jobsintheNorthCoast.CoreGreenbusinessesintheregionhaveshownsimilargrowthexpanding55percenttomorethan260establishmentsin2010.DespitetheNorthCoastbeingoneofthreeregionswheregrowthintheCoreGreenEconomytrailedtheoveralleconomyfromJanuary2009to2010,theregionstilldisplayedgrowthinWater&Wastewater(+6%)andEnergyGeneration(+4%).Overall,CoreGreengrowthhasoutpacedthetotaleconomyinbothemploymentandestablishments.

TheNorthCoasthashadconsistentgrowthfromkeysegmentsincludingAir&EnvironmentandWater&Wastewater.AgricultureSupporthasalsoplayedavitalroleinthegrowthoftheregion’sCoreGreenEconomy.Withemploymentlevelsholdingsteadyinthelastyear,AgricultureSupportaccountsfor19percentoftheregion’sCoreGreenemploymentandisprimarilyinLandManagement.Overthepast16years,employmentinRecycling&Wastehasincreasedby44percent,mainlyspurredbyajumpinRecyclingjobs,thoughinthemostrecentyeartheindustryhasdecreasedby20percent.

Alsoreflectingasizableemploymentshare,Air&Environmentrepresents25percentoftheregion’sCoreGreeneconomy.EnvironmentalConsultingwasthelargestandfastestgrowingsubsegmentwithinAir&Environment.In2010,EnvironmentalConsultingaccountedfornearly400jobs,anincreaseof158percentsince1995.EmploymentinEmissionsMonitoring&Controlwashardlypresentin1995,buthasexpandedconsiderablyinthelast16yearsandgrewbyeightpercentinthelastobservable12months.

IntheNorthCoast,Water&WastewateraccountsfortenpercentofregionalCoreGreenemployment.FromJanuary2009to2010,totalemploymentintheindustrygrewbysixpercent.Since1995,Water&Wastewaterjobsincreasedby88percentandestablishmentsby56percent.ThesubsegmentWastewaterTreatmentaccountsfor70percentofthelargerWater&WastewaterindustryintheNorthCoast.

employmeNt by greeN segmeNt / North coast

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

1 , 0 0 0

1 , 5 0 0

5 0 0

0

A IR & E N V IR O N M E N T

E N E R GY G E N E R AT IO N

E N E R GY E FF ICIE N CY

R E CYC L IN G & WA ST E

WAT E R & WA ST E WAT ER

E N E R GY STO R AG E

G R E E N BUIL DIN G

R E SE A R C H & A DVO CACY

E N E R GY IN FR A ST R U CTUREC L E A N T R A N SP O RTAT ION

AG RIC U LTU R E SU P P O RT

BU SIN E SS SYST E M S

2 , 0 0 009-10

+6%

+4%

Next 10 maNy shades of greeN. Note: The decrease in employment from 2004 to 2005 is due to a closer of a s ingle establ ishment in Energy Generat ionData Source: Green Establ ishment Database. Analysis: Col laborat ive Economics

North coast

core green

solid waste services, iNc. rECyClInG & WAsTE

Located among the Redwood forests of Mendocino County, Solid Waste Services, Inc. (SWS) is a family owned solid waste and recycling company operating out of Willits for the past 40 years. The company provides fully integrated services offering residential, commercial, and industrial solid waste collection, recycling collection and processing, green waste collection and processing, solid waste transfer services, and state certified “buy-back” recycling centers. Their fleet is provided to have clean emission equipment in order to be a sustainable, efficient, and eco-friendly collection company in full compliance with California Air Resource Board (CARB) regulations.

As a leader of waste and recycling services in Northern California, SWS is dedicated to plan, develop, and implement sustainable collection, processing, and recycling programs to both rural and urban communities through increased innovation and technological advancement.

www.sol idwasteservices.net

North coast employmeNt


170 260290 55% -8%

1,700 16% -7%

perceNt chaNge

1995 2009 2010 1995-2010

2009-2010

establishmeNts



0

1 0 0

2 0 0

4 0 0

3 0 0

5 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

ENV IR ONM ENTA L CONSULTING

ENV IR ONM ENTA L R EM EDIATION

EMISSIONS M ONITORING & CONTR OL

water & wastewater jobs / North coast

0

5 0

1 0 0

1 5 0

2 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

WASTEWATER TREATMENT

PUMPS

WATER TREATMENT

air & eNviroNmeNt jobs / North coast

core greeN


42 R E G I O N A L D I ST R I B U T I O N A N D T R E N D S : S I E R R A R E G I O N

TheSierraregionisoneofthreeregionsinthestateinwhichCoreGreenemploymentlagstotalemploymentgrowth.ThedropinemploymentislargelyduetotheclosureofasingleAgricultureSupportcompanyworkinginsustainableforestry,fromwhichtheregionhasnotfullyrebounded.Withinthelastyear,CoreGreenemploymentandestablishmentshavedecreasedbysixpercenteach.Inthelong-runview,CoreGreenbusinessgrowthintheregionincreasedby58percentandemploymentfellbyonepercent.

Despitetheeconomicdownturn,certainindustriesdisplaysomeresilience.Overthepastyear,Water&Wastewater,EnergyEfficiency,EnergyInfrastructure,andGreenBuildinghaveallremainedconstantwhileEnergyGenerationshowedatwopercentgrowth.BuildingDesignandConstructionaredrivinggrowthintheGreenBuildingsegmentintheregion.EmploymentinAir&Environmentdroppedbyfourpercentinthelast12months,howeverthisindustryremainsever-growinginthelongrun,asithasincreased83percent(over40newbusinesses)withinthelast16years.LongtermgrowthinEnergyEfficiencyhasbeenpoweredmostlybybusinessactivityrelatedtosolarappliancesanddevices.

Water&Wastewateremploymenthasgrown93percentsince1995,whileremainingstableinthemostrecentyear.ThevastmajorityofemploymentinthissegmentisintheareaofWastewaterTreatment,whichaccountsfor79percentofWater&Wastewateremployment.ThenumberofbusinessestablishmentsinWater&Wastewaterdecreasedbysixpercentfrom2009to2010butincreasedby45percentoverthe16-yearperiod.

Withemploymentshareswellabovethestatewideaverageandreportingatwopercentgrowthoverthepast12months,EnergyGenerationishighlyconcentratedintheregion.Thirtynewbusinessestablishmentsopenedtheirdoorsbetween1995and2010.SolarandWindjobsaredrivingthisgrowth.Overthree-quartersofsegmentemploymentisinSolarandemploymentexpandedby55percentsince1995.Overthecourseofthemostrecentobservabletwelvemonths,employmentinWindremainedstable.

employmeNt by greeN segmeNt / sierra regioN

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

1 , 5 0 0

2 , 0 0 0

1 , 0 0 0

0

5 0 0

AIR & ENVIRONMENT

ENERGY GENERATION

AGRICULTURE S UP P ORT

ENERGY EFF ICIENCYRECYCLING & WASTE

WATER & WASTEWATER

GREEN B UILDING


RES EARCH & ADVOCACY


CLEAN TRANS P ORTATIONADVANCED MATERIALS

2 , 5 0 0

09-10

+2%

+500%


sierra regioN

sierra regioN employmeNt


160 250260 58% -6%

2,200 -1% -6%

perceNt chaNge

1995core greeN 2009 2010 1995-2010

2009-2010

establishmeNts

hl power compaNyEnErGy GEnErATIon

Located in Wendel, California and in operation since July, 1989, the HL Power Company generates carbon neutral electricity from natural organic waste including in-forest chips as well as mill and urban wood waste. The use of in-forest chips reduces both wildfire potential and the amount of open burning conducted in the community. Twenty-six employees help produce 30 MW of net power, produced for Pacific Gas and Electric.

www.hlpower.com


0

5 0

1 0 0

1 5 0

2 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

WASTEWATER TREATMENT

PUMPS

WATER TREATMENT


0

1 0 0

2 0 0

4 0 0

3 0 0

5 0 0

6 0 0

1 9 9 51 9 9 6

1 9 9 71 9 9 8

1 9 9 92 0 0 0

2 0 0 12 0 0 2

2 0 0 32 0 0 4

2 0 0 52 0 0 6

2 0 0 72 0 0 8

2 0 0 92 0 1 0

SOLAR

MULTIPLE SYSTEMS

WIND


BIOMASSGEOTHERMAL

HYDRO

water & wastewater jobs / sierra regioN

eNergy geNeratioN jobs / sierra regioN


coNclusioN

Insum,therecenteconomicrecessionandslowrecoveryhavedealt

Californiaamajorblow,anddifferentsectorsoftheeconomyhave

sufferedtovaryingdegrees.WhileCalifornia’seconomyasawhole

sufferedasevenpercentdropinemploymentfromJanuary2009

toJanuary2010,thestate’sCoreGreenEconomydroppedby

threepercent.

Itisimportanttokeepinmindthatbusinessesacrosstheeconomy

havesufferedfromthedryingupofthefinancialmarkets.Without

theabilitytoaccesscapital,businessescannotmakeneeded

equipmentupgrades,expandproductionormakeothernecessary

investmentsthatwouldsupportbroadereconomicgrowth.Uncertainty

surroundingthenationalpoliticalenvironmentunderminestheability

forbusinessestoplanahead,especiallyinareasrelatedtotheCore

GreenEconomy.

Theproblemisthatpriceswillcontinuetoriseforenergyandall

naturalresources,5globalcompetitionwillcontinuetogrowforall

productsandservices,andtherealimpactsofclimatechangeare

increasinglyobservedandcausingsignificanteconomichardship

witheverycataclysmicweatherepisode.Thepricetagsforstronger

hurricanes,moreextremedroughtsandheavierfloodingarenotonly

feltatthepointofrebuildingbutalsoinrisinginsuranceratesfor

coastalpopulationsandagriculturalproducers.

Theneedtoadapttoourchangingglobaleconomiccontextaswell

astheglobalenvironmentalcontextisnow.Insodoing,thiseconomic

activitywilltranslateintogrowingbusinessesandemploymentin

industriesprovidingthevitalproductsandservicesthatenable

atransitionawayfromcarbon-basedfuels,improveresource

efficienciesandreducenegativeenvironmentalimpacts.

44 c o n c lu s i o n

California’sCoreGreenEconomyshowssignsofgreaterresilience

thantheeconomyasawhole.Overthepast16years,itsgrowthhas

outpacedtheeconomyasawholebymorethanafactoroffour,and

percentagelossesarehalfthoseofthestate’stotalemployment.

Despitetheselosses,somesegmentspostedemploymentgains

inthemostrecentobservableperiod(January2009to2010).

EmploymentinEnergyInfrastructureincreased14percent,Advanced

MaterialsexpandedbyfourpercentwhileCleanTransportationand

EnergyGenerationgrewbyonepercenteach.Acrossthevaluechain,

ManufacturingjobsintheCoreGreenEconomyexpandedbyone

percentfromJanuary2009to2010,theonlyvaluechainsegment

todoso.

Andsomeregionsofthestatehavefaredbetterthanothers.TheSan

DiegoRegion,theBayAreaandtheSacramentoAreahaveshown

thegreatestresilience,eachwithlossesoflessthantwopercentfrom

January2009to2010.

California’sCoreGreenEconomyisdiverseandwelldistributed

acrossthestate.Thestate’sCoreGreenEconomyhasweathered

therecenteconomicstormbetterthantheeconomyasawhole.

Continuedpublicpolicyeffortswhichsupportthedevelopmentofnew

marketsrelatedtotheseindustries,aswellasincreasingaccessto

capitalforbusinessesotherwisecapableofgrowing,willensurethat

growthintheCoreGreenEconomycancontinueandthatCalifornia’s

competitiveedgeintheseindustrieswillalsocontinue.


46 a p p e n d i x

appeNdix

aDaptive Green economy

EmployerSurveybytheCaliforniaEmploymentDevelopment

Department’sLaborMarketInformationDivision

TheCaliforniaGreenEconomySurvey(GreenSurvey)

wasperformedbyCaliforniaEmploymentDevelopment

Department’sLaborMarketInformationDivision.Thesurvey

countedthenumberofgreenjobs,whichweredefinedas

thoseproducinggoodsorservicesthatresultin“GREEN”or:

• Generatingandstoringrenewableenergy.

• recyclingexistingmaterials.

• energy-efficientproductmanufacturing,distribution,construction,installation,andmaintenance.

• education,complianceandawareness.

• naturalandsustainableproductmanufacturing.

Thesurveywasmailedto51,100privateandpublicsector

employersacrossallindustries,firmsizesandcountieswithin

thestate.Geographicareasincludeallmetropolitanareasand

non-metropolitangroupsofcounties.NorthAmericanIndustry

ClassificationSystem(NAICS)atthetwoorthreedigitlevel

wasusedforindustryclassification.

energy productivity

EnergyProductivityEnergyconsumptiondataarefrom

theU.S.DepartmentofEnergy,EnergyInformation

Administration’sStateEnergyDataSystem,Consumption

PhysicalUnits,1960-2009andTableF20:TotalEnergy

Consumption,Price,andExpenditureEstimatesby

Sector,2009.Totalenergyconsumptionincludesallofthe

followingsources:petroleum,naturalgas,electricityretail

sales,nuclear,coalandcoalcoke,wood,waste,ethanol,

hydroelectric,geothermal,solar,andwindenergy.GDPdata

comefromtheBureauofEconomicAnalysis,U.S.Department

ofCommerce,GDPbystate(millionsofcurrentdollars).

GDPvaluesareinflation-adjustedandreportedin2011First

Halfdollars,usingtheCPIfortheU.S.CityAveragefromthe

BureauofLaborStatistics.

electricity productivity in manufacturing

DataareprovidedbytheU.S.CensusBureau,1992,1997,

2002EconomicCensus,U.S.CensusBureau2002Service

AnnualSurvey,andtheU.S.CommerceDepartment,

BureauofEconomicAnalysis.SelectOperatingExpenses

forCalifornia,Florida,Newyork,Texas,andtheUnited

States(1992,1997)combinestotalcompensation,total

costofmaterials,totalcapitalexpenditures,depreciation

chargesduringyear,andtotalrentalpaymentsbecause

totaloperatingexpensedatawasnotavailableonthe

statelevel.TotalOperatingExpensesfortheUnitedStates

(2002)wereestimateddirectlybytheU.S.CensusBureau.

Manufacturingdoesnotincludepublishingfirmsfor1992

databecauseofdifferencesinSICandNAICSclassifications.

Thisrepresentsroughlyathreepercentdifferenceinnumber

ofestablishmentscountedintheManufacturingindustry.

PrivatelibrariesareincludedintheInformationindustry

estimatesonlywhenestablishmentshavepayrolls.Industry

groupingsarebasedontwo-digitNAICScodes,exceptfor

thefollowing:Trucking&Warehousing(48-49)excludes

couriers&messengers,scheduledpassengertransportation,

railtransportation,oilpipelines,thepostoffice,andother

transportationservices;Finance(52)consistsonlyof

securities&commoditycontractsintermediationsand

brokerages;Professional,Scientific,&TechnicalServices(54)

excludesofficeofnotaries,landscapearchitecturalservices,

&veterinaryservices;Administrative&WasteServices(56)

excludeslandscapingservices;andOtherServicesexcludes

petcareservices,religiousorganizations,andlaborunions

andsimilarlabororganizations.U.S.CensusBureaudoes

notprovidedataforagriculture,utilities,managementof

companiesandenterprises,educationalservices,and

publicadministration.


occupations in california’s Green economy

OccupationsselectedbasedonCollaborativeEconomics’

GreenEstablishmentsDatabase.Theindustrycodesfor

theestablishmentsintheGreenEstablishmentsDatabase

wereusedtodeterminetheoccupationsinCalifornia’sgreen

businesses.Theoccupationalstaffingpatternwasprovided

bytheCaliforniaEmploymentDevelopmentDepartment,

LaborMarketInformationDivision’sOccupationalEmployment

Statistics(1stQuarter2011).The2008MedianAnnual

WagewasprovidedbytheU.S.BureauofLaborStatistics’

OccupationalEmploymentStatistics(May2008).The

identificationofthegreenincreasedoccupationsand

greenenhancedskillsoccupationswasmadeavailableby

theU.S.DepartmentofLabor,EmploymentandTraining

Administration’sO*NET.TheNationalCenterforO*NET

Developmentsubmittedareportinearly2009titledGreening of the World of Work: Implications for O*NET-SOC and New and Emerging Occupation.Thatreportprovidesa

definitionoftheoccupationsclassifiedasgreenincreasedand

enhancedskillsoccupations.

core Green economy

california’s core Green economy: Green business establishments Database

CollaborativeEconomicshasdevelopedanapproachfor

identifyingandtrackingthegrowthofbusinesseswith

primaryactivitiesintheCoreGreenEconomy.This

methodologywasoriginallydevelopedforworkcarried

outonbehalfofNext10,aCalifornia-basednonprofit,and

publishedintheCaliforniaGreenInnovationIndex(2008,

2009,2010,2012forthcoming).Buildingonthiswork,CEI

designedandconductedthenationwideanalysisofgreen

businessactivityonbehalfofthePewCharitableTrusts.

ThePewCenterontheStatesreformattedtheresultsof

theanalysisanddevelopedthereport,The Clean Energy Economy(June2009).

Theaccountingofgreenbusinessestablishmentsandjobs

isbasedonmultipledatasources(includingNewEnergy

FinanceandtheCleantechGroup,™LLC)fortheidentification

andclassificationofgreenbusinessesandalsoleveraged

asophisticatedinternetsearchprocess.Collaborative

Economicsdesignedtheparametersoftheinternetsearch

platformwhichwasengineeredbyPlanetMagpie,aBay

Area-basedITservicecompany.TheNationalEstablishments

Time-Series(NETS)databasebasedonDun&Bradstreet

business-unitdatawassourcedtoextractbusiness

informationsuchasjobs.Theoperationaldefinitionofgreen

isbasedprimarilyonthedefinitionofcleantechdefinedby

theCleantechNetwork.Thissampleoffersaconservative

estimateoftheindustry.

Thejobsnumbersreportedinthedatabasereflectalljobsat

eachbusinesslocation.Inthecaseofmulti-establishment

companies,onlythegreenestablishmentsareincluded.

Whilethisapproachdoesnotexaminespecificallygreen

occupationsthatareappearingacrosstheentireeconomy

(suchasChiefSustainabilityOfficer),itdoesaccountforthe

businessesbehindtheproductsandservicesthatthesenew

professionalsneedtouseintheirjobs(suchasadvanced

meteringdevices,co-generationequipment,andvarioushigh-

efficiencymaterials).

Themultilayeredprocessinvolvesbothautomatedand

manualverificationstepsofbusinessestablishmentsand

theiractivities.Incaseswheretheresultswereuncertain

andtheactivitiesofabusinessestablishmentcouldnotbe

verified(e.g.onacompany’swebsite),theestablishmentwas

droppedfromthedatabase.Therefore,thedatabaseoffersa

conservativeestimateforthenumbersofestablishmentsand

jobsintheCoreGreenEconomy.

48 e n d n ot e s

1 DavidRoland-HolstandFredrichKahrl.2008.CaliforniaClimateRiskandResponse.Next10.

2 BusinessRoundtable.2010.“EnhancingourCommitmenttoaSustainableFuture.”Business

Roundtable’sS.E.EChangeandClimateResolveinitiatives.Forbes“TopTenGreenCompaniesin

Fortune500”verifiedthislistandmore,May2011.

3 K.Galbraith.2009.“SustainabilityFieldBoomsonCampus.”NewyorkTimes.(August19,2009)

4ErichC.Dierdorff,JenniferJ.Norton,DonaldW.Drewes,ChristinaM.Kroustalis,DavidRivkin,

PhilLewis.February2009.“GreeningoftheWorldofWork:ImplicationsforO*NET-SOCand

NewandEmergingOccupations”NationalCenterforO*NETDevelopment.U.S.Departmentof

Labor,EmploymentandTrainingAdministration.(http://www.onetcenter.org/reports/Green.

html)Thereportdefines“green”aseconomicactivityrelatedtoreducingtheuseoffossilfuels,

decreasingpollutionandgreenhousegasemissions,increasingtheefficiencyofenergyusage,

recyclingmaterials,anddevelopingandadoptingrenewablesourcesofenergy.The“greening”of

occupationsreferstotheextenttowhichgreeneconomyactivitiesandtechnologiesincreasethe

demandforexistingoccupations,shapetheworkandworkerrequirementsneededforoccupational

performance,orgenerateuniqueworkandworkerrequirements.

Greenoccupationsidentifiedinthisreportcomefromthreedifferentsources:(a)occupations

includedinthe2006O*NET-SOCtaxonomy,(b)N&Eoccupationsidentifiedfromresearch

conductedonin-demandindustryclusters,and(c)N&Eoccupationsidentifiedduringthecurrent

researchonthegreeningoftheworldofwork.

O*NEThasidentified64O*NETSOCoccupationsas“GreenIncreasedDemand”occupations,60

occupationsas“GreenEnhancedSkills”,and91occupationsas“GreenNew&Emerging(N&E)”

occupations;however,46ofwhicharestillwaitingfinalapproval.InthisanalysisofCalifornia’s

CoreGreenEconomy,41“GreenIncreasedDemand”occupationsand34“GreenEnhancedSkills”

occupationswereidentifiedinthestate’sGreenEstablishments.

5 Forexample,oilpricesroseabove$100perbarrelin2011andareexpectedtoremainatleast

thathighin2012.SeetheEnergyInformationAdministration(http://www.eia.gov/todayinenergy/

detail.cfm?id=4550)aswellasrecentprojectionsbytheAmericanAutoAssociation(http://www.

nytimes.com/2011/12/29/business/oil-prices-predicted-to-remain-above-100-a-barrel-next-year.

html?pagewanted=all) .

eNdNotes

prepared by: collaborative ecoNomics

DougHenton JessieOettingerJohnMelville MarisolCatchingsTraceyGrose ClareBrownArisHarutyunyan RobertMasonAmyKishimura

produced by: Next 10

F.NoelPerrySarahHenryMarciaE.Perry

desigNed by: cheN desigN associates

bay area alameda / coNtra costa / mariN / Napa / saN beNito / saN fraNcisco / saN mateo / saNta clara / saNta cruz /solaNo / soNoma ceNtral coast moNterey / saN luis obispo / saNta barbara iNlaNd empire riverside / saN berNadiNo los aNgeles area los aNgeles / veNtura North coast del Norte / humboldt / lake / meNdociNo / siskiyou / triNity oraNge couNty oraNge sacrameNto area el dorado / placer /sacrameNto / sutter / yolo / yuba sacrameNto valley butte / colusa / gleNN / shasta / tehama saN diego regioN imperial / saN diego saN joaquiN valley fresNo / kerN / kiNgs / madera / merced / saN joaquiN / staNislaus / tulare sierra regioN alpiNe / amador / calaveras / iNyo / lasseN / mariposa / modoc / moNo / Nevada / plumas / sierra / tuolumNe

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