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Page 1: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

Map data ©2017 Google `

Page 2: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page -1

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

Table of ContentsManhattan, New York 1...........................................................................................................................................................................................

STI: Landscape Segments 2...........................................................................................................................................................................STI: Landscape Categories 4..........................................................................................................................................................................STI: Landscape Segments (Population) 7......................................................................................................................................................STI: Landscape Categories (Population) 9.....................................................................................................................................................

Page 3: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 2

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeSegments

Households by Landscape Segment

Top 10 Landscape Segments

A1 Empire BuildersA2 Grand MastersA3 Marquis ClassA4 American KnightsA5 Urban SquiresA6 RegentsB1 Charmed LifeB2 Sitting PrettyB3 Kindred SpiritB4 Middle of the RoadB5 White Collar StatusB6 Blue Collar StartsC1 Social WhirlsC2 Managing BusinessC3 Nest BuildersC4 Gainfully employedC5 StrappedD1 Gray EminenceD2 Fall YearsD3 Still in the GameE1 GurusE2 WizardsE3 ApprenticesF1 Hard Act to FollowF2 SM seeks SFF3 Solo ActsF4 Down But Not OutG1 Urban Moms/DadsG2 Apron StringsG3 Solemn Widows/ersH1 Educated EarnersH2 Suburban SinglesH3 Hard Hats/Hair NetsI1 Bonds and BabiesI2 Great GenerationsI3 Couples with CapitalI4 Kith and KinI5 Sublime SuburbiaJ1 Stocks and ScholarsJ2 Marmalade and MoneyJ3 Stately SuburbsK1 Country VillasK2 Pastoral VistasK3 Terra FirmaK4 Stock in TradeK5 Rough and ReadyK6 The Outback

Manhattan, New York3 mile ring

%

610,193

2.2% 2.6% 3.3% 3.4% 3.9% 5.3% 5.5%

13.4% 23.5% 24.7%

N5 Los SolterosO1 Golden Heritage

B2 Sitting PrettyN4 Los Padrinos

E1 GurusO2 East Meets West

C2 Managing BusinessA1 Empire Builders

E3 ApprenticesE2 Wizards

13.4%81,964 0.0%0 0.1%591 0.3%1,563 0.5%3,265 0.0%0 0.0%0 3.3%19,893 0.1%832 0.0%5 0.1%395 0.0%0 1.7%10,267 5.5%33,552 0.0%0 0.0%257 0.0%0 1.7%10,667 0.0%168 0.0%0 3.9%23,776

24.7%150,611 23.5%143,583 0.2%1,402 0.5%3,013 0.4%2,186 0.2%1,507 0.5%3,035 0.3%1,786 0.2%1,190 0.1%630 0.1%353 0.0%0 0.0%0 0.0%0 0.2%1,220 0.0%0 0.0%0 0.0%0 0.0%0 0.1%759 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0

Page 4: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 3

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeSegments

K7 CornucopiaL1 Land BaronsL2 Fertile AcresL3 BreadbasketL4 Farmers CircleL5 Crops and TractorsM1 Harlem GentryM2 East SideM3 Upper East SideM4 Lower East SideM5 Between jobsN1 Anos de QuinceneraN2 Los PadresN3 Los NoviosN4 Los PadrinosN5 Los SolterosN6 Los TrabajadoresO1 Golden HeritageO2 East Meets WestO3 Group QuartersO4 DoublewidesO5 CenturionsO6 Legacy YearsO7 CollegianO8 Undefined

Manhattan, New York3 mile ring

%

0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.1%522 0.3%1,985 0.0%0 0.1%693 0.3%1,809 0.3%1,861 0.1%699 3.4%20,767 2.2%13,464 1.0%6,297 2.6%16,013 5.3%32,429 0.2%1,007 0.0%168 0.0%0 1.0%5,912 1.3%8,096 0.0%0

Page 5: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 4

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeCategories

Households by Landscape Segment

Ranked Landscape Categories

A - Creme de la CremeA1 Empire BuildersA2 Grand MastersA3 Marquis ClassA4 American KnightsA5 Urban SquiresA6 Regents

B - Urban Cliff ClimbersB1 Charmed LifeB2 Sitting PrettyB3 Kindred SpiritB4 Middle of the RoadB5 White Collar StatusB6 Blue Collar Starts

C - Urban Cliff DwellersC1 Social WhirlsC2 Managing BusinessC3 Nest BuildersC4 Gainfully employedC5 Strapped

D - Seasoned Urban DwellersD1 Gray EminenceD2 Fall YearsD3 Still in the Game

E - Thriving AloneE1 GurusE2 WizardsE3 Apprentices

F - Going it AloneF1 Hard Act to FollowF2 SM seeks SFF3 Solo ActsF4 Down But Not Out

G - Struggling AloneG1 Urban Moms/Dads

Manhattan, New York3 mile ring

%

610,193

0.0% 0.0% 0.1% 0.2% 0.2% 0.5% 1.0% 1.3% 1.8% 3.5% 7.2% 7.4%

10.4% 14.3% 52.1%

L - Working with NatureK - Living with Nature

J - Retired in the Subur...H - Single in the SuburbsI - Married in the Subur...

M - Harlem GatewayG - Struggling Alone

F - Going it AloneD - Seasoned Urban D...B - Urban Cliff ClimbersC - Urban Cliff Dwellers

N - EspaniolaO - Specialties

A - Creme de la CremeE - Thriving Alone

14.3%87,384

13.4%81,964 0.0%0 0.1%591 0.3%1,563 0.5%3,265 0.0%0

3.5%21,125

0.0%0 3.3%19,893 0.1%832 0.0%5 0.1%395 0.0%0

7.2%44,076

1.7%10,267 5.5%33,552 0.0%0 0.0%257 0.0%0

1.8%10,835

1.7%10,667 0.0%168 0.0%0

52.1%317,970

3.9%23,776 24.7%150,611 23.5%143,583

1.3%8,108

0.2%1,402 0.5%3,013 0.4%2,186 0.2%1,507

1.0%6,011

0.5%3,035

Page 6: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 5

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeCategories

G2 Apron StringsG3 Solemn Widows/ers

H - Single in the SuburbsH1 Educated EarnersH2 Suburban SinglesH3 Hard Hats/Hair Nets

I - Married in the SuburbsI1 Bonds and BabiesI2 Great GenerationsI3 Couples with CapitalI4 Kith and KinI5 Sublime Suburbia

J - Retired in the SuburbsJ1 Stocks and ScholarsJ2 Marmalade and MoneyJ3 Stately Suburbs

K - Living with NatureK1 Country VillasK2 Pastoral VistasK3 Terra FirmaK4 Stock in TradeK5 Rough and ReadyK6 The OutbackK7 Cornucopia

L - Working with NatureL1 Land BaronsL2 Fertile AcresL3 BreadbasketL4 Farmers CircleL5 Crops and Tractors

M - Harlem GatewayM1 Harlem GentryM2 East SideM3 Upper East SideM4 Lower East SideM5 Between jobs

N - EspaniolaN1 Anos de QuinceneraN2 Los PadresN3 Los NoviosN4 Los PadrinosN5 Los SolterosN6 Los Trabajadores

O - SpecialtiesO1 Golden HeritageO2 East Meets WestO3 Group QuartersO4 DoublewidesO5 CenturionsO6 Legacy YearsO7 Collegian

Manhattan, New York3 mile ring

%

0.3%1,786 0.2%1,190

0.2%983

0.1%630 0.1%353 0.0%0

0.2%1,220

0.0%0 0.0%0 0.2%1,220 0.0%0 0.0%0

0.1%759

0.0%0 0.0%0 0.1%759

0.0%0

0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0

0.0%0

0.0%0 0.0%0 0.0%0 0.0%0 0.0%0

0.5%3,200

0.0%0 0.1%522 0.3%1,985 0.0%0 0.1%693

7.4%44,897

0.3%1,809 0.3%1,861 0.1%699 3.4%20,767 2.2%13,464 1.0%6,297

10.4%63,625

2.6%16,013 5.3%32,429 0.2%1,007 0.0%168 0.0%0 1.0%5,912 1.3%8,096

Page 7: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 6

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeCategories

O8 Undefined

Manhattan, New York3 mile ring

%

0.0%0

Page 8: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 7

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeSegments (Population)

Population by Landscape Segment

Top 10 Landscape Segments

A1 Empire BuildersA2 Grand MastersA3 Marquis ClassA4 American KnightsA5 Urban SquiresA6 Regents

B1 Charmed LifeB2 Sitting PrettyB3 Kindred SpiritB4 Middle of the RoadB5 White Collar StatusB6 Blue Collar Starts

C1 Social WhirlsC2 Managing BusinessC3 Nest BuildersC4 Gainfully employedC5 Strapped

D1 Gray EminenceD2 Fall YearsD3 Still in the Game

E1 GurusE2 WizardsE3 Apprentices

F1 Hard Act to FollowF2 SM seeks SFF3 Solo ActsF4 Down But Not Out

G1 Urban Moms/DadsG2 Apron StringsG3 Solemn Widows/ers

H1 Educated EarnersH2 Suburban SinglesH3 Hard Hats/Hair Nets

I1 Bonds and BabiesI2 Great GenerationsI3 Couples with CapitalI4 Kith and KinI5 Sublime Suburbia

Manhattan, New York3 mile ring

%

1,189,251

2.5% 3.0% 3.2% 3.4% 4.4% 5.0% 7.3%

13.1% 21.6% 22.4%

O1 Golden HeritageN5 Los SolterosB2 Sitting Pretty

E1 GurusN4 Los Padrinos

C2 Managing BusinessO2 East Meets West

A1 Empire BuildersE2 Wizards

E3 Apprentices

13.1%155,415 0.0%0 0.1%990 0.3%3,213 0.5%6,313 0.0%0

0.0%0 3.2%38,127 0.2%1,897 0.0%13 0.1%1,268 0.0%0

1.6%18,924 5.0%59,023 0.0%0 0.0%573 0.0%0

1.6%18,610 0.0%369 0.0%0

3.4%40,303 21.6%256,992 22.4%265,893

0.3%3,033 0.6%6,786 0.4%4,826 0.2%2,944

0.7%8,688 0.3%4,132 0.2%2,876

0.2%1,996 0.1%859 0.0%0

0.0%0 0.0%0 0.2%2,200 0.0%0 0.0%0

Page 9: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 8

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeSegments (Population)

J1 Stocks and ScholarsJ2 Marmalade and MoneyJ3 Stately Suburbs

K1 Country VillasK2 Pastoral VistasK3 Terra FirmaK4 Stock in TradeK5 Rough and ReadyK6 The OutbackK7 Cornucopia

L1 Land BaronsL2 Fertile AcresL3 BreadbasketL4 Farmers CircleL5 Crops and Tractors

M1 Harlem GentryM2 East SideM3 Upper East SideM4 Lower East SideM5 Between jobs

N1 Anos de QuinceneraN2 Los PadresN3 Los NoviosN4 Los PadrinosN5 Los SolterosN6 Los Trabajadores

O1 Golden HeritageO2 East Meets WestO3 Group QuartersO4 DoublewidesO5 CenturionsO6 Legacy YearsO7 CollegianO8 Undefined

Manhattan, New York3 mile ring

%

0.0%0 0.0%0 0.1%1,337

0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0

0.0%0 0.0%0 0.0%0 0.0%0 0.0%0

0.0%0 0.1%1,088 0.4%4,985 0.0%0 0.2%1,970

0.4%4,748 0.5%5,441 0.2%2,145 4.4%52,268 3.0%35,784 1.3%14,948

2.5%29,281 7.3%87,052 0.4%4,625 0.0%442 0.0%0 1.0%11,385 2.1%25,489 0.0%0

Page 10: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 9

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeCategories (Population)

Population by Landscape Segment

Ranked Landscape Categories

A-Creme de la CremeA1 Empire BuildersA2 Grand MastersA3 Marquis ClassA4 American KnightsA5 Urban SquiresA6 Regents

B-Urban Cliff ClimbersB1 Charmed LifeB2 Sitting PrettyB3 Kindred SpiritB4 Middle of the RoadB5 White Collar StatusB6 Blue Collar Starts

C-Urban Cliff DwellersC1 Social WhirlsC2 Managing BusinessC3 Nest BuildersC4 Gainfully employedC5 Strapped

D-Seasoned Urban DwellersD1 Gray EminenceD2 Fall YearsD3 Still in the Game

E-Thriving AloneE1 GurusE2 WizardsE3 Apprentices

F-Going it AloneF1 Hard Act to FollowF2 SM seeks SFF3 Solo ActsF4 Down But Not Out

G-Struggling AloneG1 Urban Moms/Dads

Manhattan, New York3 mile ring

%

1,189,251

0.0% 0.0% 0.1% 0.2% 0.2% 0.7% 1.3% 1.5% 1.6% 3.5% 6.6% 9.7%

13.3% 14.0% 47.4%

L-Working with NatureK-Living with Nature

J-Retired in the SuburbsI-Married in the SuburbsH-Single in the Suburbs

M-Harlem GatewayG-Struggling Alone

F-Going it AloneD-Seasoned Urban Dw...

B-Urban Cliff ClimbersC-Urban Cliff Dwellers

N-EspaniolaO-Specialties

A-Creme de la CremeE-Thriving Alone

14.0%165,931

13.1%155,415 0.0%0 0.1%990 0.3%3,213 0.5%6,313 0.0%0

3.5%41,305

0.0%0 3.2%38,127 0.2%1,897 0.0%13 0.1%1,268 0.0%0

6.6%78,520

1.6%18,924 5.0%59,023 0.0%0 0.0%573 0.0%0

1.6%18,979

1.6%18,610 0.0%369 0.0%0

47.4%563,188

3.4%40,303 21.6%256,992 22.4%265,893

1.5%17,589

0.3%3,033 0.6%6,786 0.4%4,826 0.2%2,944

1.3%15,696

0.7%8,688

Page 11: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 10

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeCategories (Population)

G2 Apron StringsG3 Solemn Widows/ers

Manhattan, New York3 mile ring

%

0.3%4,132 0.2%2,876

Page 12: Map data ©2017 Google - TetradB6 Blue Collar Starts C1 Social Whirls C2 Managing Business C3 Nest Builders ... H2 Suburban Singles H3 Hard Hats/Hair Nets I1 Bonds and Babies I2 Great

PCensus for MapInfo Page 11

Manhattan, New York3 Mile Ring

STI 2017.1 - Landscape Segmentation

STI: LandscapeCategories (Population)

H-Single in the SuburbsH1 Educated EarnersH2 Suburban SinglesH3 Hard Hats/Hair Nets

I-Married in the SuburbsI1 Bonds and BabiesI2 Great GenerationsI3 Couples with CapitalI4 Kith and KinI5 Sublime Suburbia

J-Retired in the SuburbsJ1 Stocks and ScholarsJ2 Marmalade and MoneyJ3 Stately Suburbs

K-Living with NatureK1 Country VillasK2 Pastoral VistasK3 Terra FirmaK4 Stock in TradeK5 Rough and ReadyK6 The OutbackK7 Cornucopia

L-Working with NatureL1 Land BaronsL2 Fertile AcresL3 BreadbasketL4 Farmers CircleL5 Crops and Tractors

M-Harlem GatewayM1 Harlem GentryM2 East SideM3 Upper East SideM4 Lower East SideM5 Between jobs

N-EspaniolaN1 Anos de QuinceneraN2 Los PadresN3 Los NoviosN4 Los PadrinosN5 Los SolterosN6 Los Trabajadores

O-SpecialtiesO1 Golden HeritageO2 East Meets WestO3 Group QuartersO4 DoublewidesO5 CenturionsO6 Legacy YearsO7 CollegianO8 Undefined

Manhattan, New York3 mile ring

%

0.2%2,855

0.2%1,996 0.1%859 0.0%0

0.2%2,200

0.0%0 0.0%0 0.2%2,200 0.0%0 0.0%0

0.1%1,337

0.0%0 0.0%0 0.1%1,337

0.0%0

0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0 0.0%0

0.0%0

0.0%0 0.0%0 0.0%0 0.0%0 0.0%0

0.7%8,043

0.0%0 0.1%1,088 0.4%4,985 0.0%0 0.2%1,970

9.7%115,333

0.4%4,748 0.5%5,441 0.2%2,145 4.4%52,268 3.0%35,784 1.3%14,948

13.3%158,274

2.5%29,281 7.3%87,052 0.4%4,625 0.0%442 0.0%0 1.0%11,385 2.1%25,489 0.0%0