mapi webinar improve product development with analytics · 2020. 9. 15. · trends throughout the...
TRANSCRIPT
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WEBINAR
Improve Product Development with Analytics
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Improve Product Development with Analytics
September 15, 2020
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Speakers
Matt WeissJATO Dynamics North
America, [email protected]
Mark KapczynskiGocious LLC, CMO
Simon LeylandGocious LLC, Director
Customer [email protected]
www.jato.com www.gocious.com www.gocious.com
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Welcome
JATO Market Research presents trends and market themes
Managing product complexity with analytics
Demo of Product Decision Analytics
QA
Close
Agenda
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Market Overview
Matt Weiss
President
JATO Dynamics, North America
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Impactful trends throughout the last decade
Connectivity
“Connected Car” features like Bluetooth and Mobile Integration have become mainstream as physical media like CD players have been phased out.
Safety
Automakers increased their efforts to make vehicles safer, including a pledge to make Autonomous Emergency Braking a standard features on all passenger vehicles by the early to mid 20s.
Tesla
Emerging disruptors, led by Tesla, look to create a new EV mobility experience. Real time software updates which change driving dynamics of the vehicle challenge the industries long-standing definition of “standard” equipment.
COVID-19
The pandemic started to affect vehicle sales during late March/early April of 2020 as states began to declare “stand in place” orders and placing restrictions on how auto dealerships operate.
Slide | 6
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Trends throughout the last decade
Vehicle Sales (H1)
28.4%
13.3%
38.7%
19.7%
45.3%
17.5%
23.1%
14.0%
48.5%
20.3%
18.9%
12.2%
2010 H1 2019 H1 2020 H1
Slide | 7
Other
Sedans
Trucks
SUV/CUV
5.6 6.3 7.3 7.8 8.2 8.5 8.6 8.5 8.6 8.4 6.40.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
Ve
hic
le S
ale
s (
mill
ion
s)
Calendar Year (H1)
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Trends throughout the last decade
CUV / SUV
Slide | 8
Avg. Base MSRP
Autonomous EmergencyBrakingStandard
Sold3.1m
Avg. MPG
CY 2020 H1
$37,363CY 2020 H1
74.9%CY 2020 H1
24.8CY 2020 H1
vs
vs
vs
vs
1.6mCY 2010 H1
$32,347CY 2010 H1
0.4%CY 2010 H1
19.8CY 2010 H1
Trailer AssistStandard
Adaptive Cruise Control Standard
Trailer Stability Standard
CY 2020 H1
40.2%CY 2020 H1
45.2%CY 2020 H1
vs
vs
vs
0.0%CY 2010 H1
0.2%CY 2010 H1
13.4%CY 2010 H1
3.6%
Lane Departure Warning Standard
67.2%CY 2020 H1
vs0.0%CY 2010 H1
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Trends throughout the last decade
All Trucks
Slide | 9
Avg. Base MSRP
Autonomous EmergencyBrakingStandard
Sold1.3m
Avg. MPG
$44,346
38.6%
18.1
vs
vs
vs
vs
0.7m
$33,060
0.0%
14.7
Trailer AssistStandard
Adaptive Cruise Control Standard
Trailer Stability Standard
15.3%
89.1%
vs
vs
vs
0.0%
0.0%
32.8%
49.4%
Lane Departure Warning Standard
21.6%vs0.0%
CY 2020 H1
CY 2020 H1
CY 2020 H1
CY 2020 H1
CY 2010 H1
CY 2010 H1
CY 2010 H1
CY 2010 H1
CY 2020 H1
CY 2020 H1
CY 2020 H1
CY 2010 H1
CY 2010 H1
CY 2010 H1
CY 2020 H1CY 2010 H1
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Complexity & Build Configuration
Light-Duty Trucks Cab Trim Int/Ext Color Option*
Build
Configuration
CY 2019
Volume
(all Series)
F-150 3 7 57 ~160 Over a Billion 897k
RAM 1500 2 7 53 ~100Hundreds of
Millions634k
SILVERADO 1500 3 8 21 ~100 Millions 573k
TUNDRA 2 6 27 ~65 Thousands 112k
* Includes factory, port and/or dealer-installed options as stated on ordering guides. Count is approximate due to changes throughout model year.
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THANK YOU!
Matt Weiss
President
JATO Dynamics, North America
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12©2020 Gocious. All Rights Reserved.
Gocious
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California-based startup founded in 2018
Works with manufacturers that produce multi-variant products
Provides a secure cloud-based Product Decision Analytics Platform allowing manufacturers to get to production faster while limiting costly changes
GociousHelping manufacturers define better products faster to meet customer and market needs
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Complexity – the number of options and constraints
Configuration – how a product can be built
Dependencies – the restrictions on how features can be configured
Optionality – how many features are offered as options
Product Launch Cycle – the time to get from product idea to launch
Terms we use
Dep
end
enci
es
None
High
HighOptionality
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0 50 100 150 200 250
1 month
3 months
6 months
12 months
more than 12 months
Avg Features Avg Products
Impact of product complexityAs product complexity increases so does the product launch cycle time
Our recent market research study found a correlation between product complexity and the time it takes to plan, develop and launch
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Keep on top of your product complexity. Make sure you are adding the right features.
TIP : Look to apply known methodologies like weighted scoring to make sure the options you are planning to add are going to hit your targets or Pareto analysis (80/20 rule) to reduce existing complexity
50% of those surveyed have 10 or more products in their product lines
of them 73% either didn’t know or had thousands to billions of product variants with an average 100 features
Manage your product complexity
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Digital transformation
62% of manufacturers have initiatives to reduce product launch cycle time
The majority are looking to PLMThis only reduces the development time
There is a big opportunity for time savings in the strategy & planning phase
Launch
Is there a missed opportunity?
Strategy Plan Develop
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PLM
Gocious in digital transformation
Market trends
Customers feedback
Competition
Plan Develop
Better analytics can help minimize this process
Weighted scoring to find what works and what doesn’t earlier in the process to save development time
Gocious can integrate with PLM systems, minimizing double-entry.
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Demo
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Weighted scoring
Product walks
Specification reports
Buildable combination calculation
Product configuration matrix
The future ?
Gocious Analytics
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Integrated competitive analysis
Automated comparison charts that show how your proposed products match up to the competition.
Make a change in your configuration, see the impact immediately.
Automatically ingest market research data from sources like JATO into Gocious.
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Complexity reduction analysisUse mix rates and Pareto principle to discover
low-performing feature combinations.
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Questions and Answers
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3 Key points from JATO
Connectivity features and software updates are critical in the next 5 years
Safety Equipment will continue to advance on the road to autonomy
These dynamics alone necessitate an agile approach to Product development
Gocious is a product decision analytics platform helping manufacturers define better products faster to meet customer and market needs
Summary
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Thank you!Learn more at gocious.com