mapi webinar improve product development with analytics · 2020. 9. 15. · trends throughout the...

WEBINAR

Improve Product Development with Analytics

2©2020 Gocious. All Rights Reserved.

Improve Product Development with Analytics

September 15, 2020


Speakers

Matt WeissJATO Dynamics North

America, [email protected]

Mark KapczynskiGocious LLC, CMO

[email protected]

Simon LeylandGocious LLC, Director

Customer [email protected]

www.jato.com www.gocious.com www.gocious.com


Welcome

JATO Market Research presents trends and market themes

Managing product complexity with analytics

Demo of Product Decision Analytics

QA

Close

Agenda

Market Overview

Matt Weiss

President

JATO Dynamics, North America

Impactful trends throughout the last decade

Connectivity

“Connected Car” features like Bluetooth and Mobile Integration have become mainstream as physical media like CD players have been phased out.

Safety

Automakers increased their efforts to make vehicles safer, including a pledge to make Autonomous Emergency Braking a standard features on all passenger vehicles by the early to mid 20s.

Tesla

Emerging disruptors, led by Tesla, look to create a new EV mobility experience. Real time software updates which change driving dynamics of the vehicle challenge the industries long-standing definition of “standard” equipment.

COVID-19

The pandemic started to affect vehicle sales during late March/early April of 2020 as states began to declare “stand in place” orders and placing restrictions on how auto dealerships operate.

Slide | 6

Trends throughout the last decade

Vehicle Sales (H1)

28.4%

13.3%

38.7%

19.7%

45.3%

17.5%

23.1%

14.0%

48.5%

20.3%

18.9%

12.2%

2010 H1 2019 H1 2020 H1

Slide | 7

Other

Sedans

Trucks

SUV/CUV

5.6 6.3 7.3 7.8 8.2 8.5 8.6 8.5 8.6 8.4 6.40.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

Ve

hic

le S

ale

s (

mill

ion

s)

Calendar Year (H1)


CUV / SUV

Slide | 8

Avg. Base MSRP

Autonomous EmergencyBrakingStandard

Sold3.1m

Avg. MPG

CY 2020 H1

$37,363CY 2020 H1

74.9%CY 2020 H1

24.8CY 2020 H1

vs

vs

vs

vs

1.6mCY 2010 H1

$32,347CY 2010 H1

0.4%CY 2010 H1

19.8CY 2010 H1

Trailer AssistStandard

Adaptive Cruise Control Standard

Trailer Stability Standard

CY 2020 H1

40.2%CY 2020 H1

45.2%CY 2020 H1

vs

vs

vs

0.0%CY 2010 H1

0.2%CY 2010 H1

13.4%CY 2010 H1

3.6%

Lane Departure Warning Standard

67.2%CY 2020 H1

vs0.0%CY 2010 H1


All Trucks

Slide | 9

Avg. Base MSRP

Autonomous EmergencyBrakingStandard

Sold1.3m

Avg. MPG

$44,346

38.6%

18.1

vs

vs

vs

vs

0.7m

$33,060

0.0%

14.7

Trailer AssistStandard

Adaptive Cruise Control Standard

Trailer Stability Standard

15.3%

89.1%

vs

vs

vs

0.0%

0.0%

32.8%

49.4%

Lane Departure Warning Standard

21.6%vs0.0%

CY 2020 H1

CY 2020 H1

CY 2020 H1

CY 2020 H1

CY 2010 H1

CY 2010 H1

CY 2010 H1

CY 2010 H1

CY 2020 H1

CY 2020 H1

CY 2020 H1

CY 2010 H1

CY 2010 H1

CY 2010 H1

CY 2020 H1CY 2010 H1

Complexity & Build Configuration

Light-Duty Trucks Cab Trim Int/Ext Color Option*

Build

Configuration

CY 2019

Volume

(all Series)

F-150 3 7 57 ~160 Over a Billion 897k

RAM 1500 2 7 53 ~100Hundreds of

Millions634k

SILVERADO 1500 3 8 21 ~100 Millions 573k

TUNDRA 2 6 27 ~65 Thousands 112k

* Includes factory, port and/or dealer-installed options as stated on ordering guides. Count is approximate due to changes throughout model year.

THANK YOU!

Matt Weiss

President

JATO Dynamics, North America


Gocious


California-based startup founded in 2018

Works with manufacturers that produce multi-variant products

Provides a secure cloud-based Product Decision Analytics Platform allowing manufacturers to get to production faster while limiting costly changes

GociousHelping manufacturers define better products faster to meet customer and market needs


Complexity – the number of options and constraints

Configuration – how a product can be built

Dependencies – the restrictions on how features can be configured

Optionality – how many features are offered as options

Product Launch Cycle – the time to get from product idea to launch

Terms we use

Dep

end

enci

es

None

High

HighOptionality


0 50 100 150 200 250

1 month

3 months

6 months

12 months

more than 12 months

Avg Features Avg Products

Impact of product complexityAs product complexity increases so does the product launch cycle time

Our recent market research study found a correlation between product complexity and the time it takes to plan, develop and launch


Keep on top of your product complexity. Make sure you are adding the right features.

TIP : Look to apply known methodologies like weighted scoring to make sure the options you are planning to add are going to hit your targets or Pareto analysis (80/20 rule) to reduce existing complexity

50% of those surveyed have 10 or more products in their product lines

of them 73% either didn’t know or had thousands to billions of product variants with an average 100 features

Manage your product complexity


Digital transformation

62% of manufacturers have initiatives to reduce product launch cycle time

The majority are looking to PLMThis only reduces the development time

There is a big opportunity for time savings in the strategy & planning phase

Launch

Is there a missed opportunity?

Strategy Plan Develop


PLM

Gocious in digital transformation

Market trends

Customers feedback

Competition

Plan Develop

Better analytics can help minimize this process

Weighted scoring to find what works and what doesn’t earlier in the process to save development time

Gocious can integrate with PLM systems, minimizing double-entry.


Demo


Weighted scoring

Product walks

Specification reports

Buildable combination calculation

Product configuration matrix

The future ?

Gocious Analytics


Integrated competitive analysis

Automated comparison charts that show how your proposed products match up to the competition.

Make a change in your configuration, see the impact immediately.

Automatically ingest market research data from sources like JATO into Gocious.


Complexity reduction analysisUse mix rates and Pareto principle to discover

low-performing feature combinations.


Questions and Answers


3 Key points from JATO

Connectivity features and software updates are critical in the next 5 years

Safety Equipment will continue to advance on the road to autonomy

These dynamics alone necessitate an agile approach to Product development

Gocious is a product decision analytics platform helping manufacturers define better products faster to meet customer and market needs

Summary


Thank you!Learn more at gocious.com

mapi webinar improve product development with analytics · 2020. 9. 15. · trends throughout the...

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