mar 20 august 30 2018 - tembosteels.co.ug · 2.kabale town 50 video and 300 questionnaires....
TRANSCRIPT
SPECIAL REPORT ON “THE
PEOPLE’S CHOICE
SURVEY” IN FIVE
REGIONS OF UGANDA
(OVERALL)
For METALLIC PRODUCTS
Mar 20 – August 30 2018
It’s a process involving different stakeholders
that determine recipients of the award.
Among the
stakeholders include;
Consumers
Regulatory Bodies
Uganda National Bureau Of
Standard
Insurance Regulatory Authority
Communications Commission
Bank of Uganda
Ministry of lands
National Drugs Authority
Dairy Development Authority
Uganda Police
METALLIC PRODUCTS
This report is particularly on the interest of the
“Peoples choices awards”
The survey was carried out in four regions of Uganda.
1. Northern.
2. Western.
3. Eastern.
4. Central.
Each of them having five districts with four towns in each district
sampled.
A special sample size of respondents for
questionnaire and video interviews per
activation respectively.
Northern region constitutes
the west Nile region and
greater Northern Uganda.
Samples where taken from
this region as follows.
Northern Uganda
Route 1.1.Packwach 10 videos 50 questionnaires.
2.Nebbi 10 videos 50 questionnaires.
3.Arua 50 videos 400 questionnaires.
Route 21.Yumbe 10 videos 100 questionnaires.
2.Moyo 10 videos 100 questionnaires3.Adjumani 25 videos 200 questionnaires.
Route 31.Atiak 10 videos 50 questionnaires.
2.Lachor 10 videos 50 questionnaires.
3.Gulu town 50 videos 500 questionnaires
Route 4.1.Palenga 10 video 50 questionnaire.
2.Kamdine. 10 videos 50 questionnaire.
3.Lira 25 videos 350 questionnaires
4.Apachi 10 videos 50 questionnaire
Crossing from Moyo to Adjumani laropi ferry
In the both rigorous and laborious exercise, This is to inform to you that wehave done and completed consumer insight survey for the people’s choice2018 of the 4 regions indicate that your brand Tembo Steel Mills run on top of the table for the participants. Considering the regions covered (SAMPLE AREA) and respective (SAMPLE SIZE)
Route 1 1.Lyantonde 30 video interviews and 100 questionnaires,
2.Bukoto 10 video interviews and 50 questionnaires.
3.Mbarara town. 50 videos and 500 questionnaires.
Route 21.Ntungamo 20 videos and 100 questionnaires.
2.Kabale town 50 video and 300 questionnaires.3.Bushenyi 10 video and 100 questionnaires.
Route 31.Ishaka 20 video and 200 questionnaires.2.Kasese 30 video and 300 questionnaires.
3.Fortportal 50 video and 500 questionnaires
Route 41.Kyenjojo 10 video 100 questionnaire
2.Kagadi 10 video 100 questionnaires3.Hoima 50 video 500 questionnaires
Western Region
Eastern region greatly known for
Agriculture and produces a lot of
Cereals and the major language is
Lumasaba Itesot, Lusoga, Acholi
Gwere and Kupsabin.
Eastern RegionRoute 1
1. Dokolo 10 videos and 50 questionnaires.
2. Soroti town 50 videos 350 questionnaires.
3. Kumi 10 videos and 50 questionnaires.
4. Bukedea 10 videos and 50 questionnaires.
Route 2
1. Mbale 50 videos 400 questionnaires
2. Pallisa 10 videos 50 questionnaires.
3. Busembatya 10 videos 50 questionnaires
Route 3
1. Iganga 50 videos 400 questionnaires.
2. Kamuli 10 videos 50 questionnaires.
3. Magamaga 10 video 50 questionnaires.
Route 4.1. Jinja 50 video 500 questionnaire
Basically this is where the
majority of the inhabitants
speak Luganda and they are
semi traders and
Agriculturists.
Central Region
Route1 1. Mubende 25 videos 300 questionnaires
2. Kiganda 10 videos 100 questionnaires
3. Kasambya 10 videos 100 questionnaires
Route 21. Naama 10 videos 100 questionnaires
2. Mityana 25 videos 300 questionnaires3. Zigoti 10 videos 100 questionnaires.
Route 31. Masaka 25 videos 300 questionnaires
2. Mitala maria 10 videos 100 questionnaires
3. Buwama 10 videos 100 questionnaires
Route 41. Luwero 25 videos 300 questionnaires2. Wobulenzi 10 videos 100 questionnaires
3. Bombo 10 videos 100 questionnaires
Route 51. Kiboga 25 videos 300 questionnaires
2. Busunju 10 videos 200 questionnaires
Route 61.Kayunga 25 videos 300 questionnaires2.Nakifuma 10 videos 200 questionnaires
Route 71.Lugazi 50 videos 500 questionnaires
Composed of Kampala
city and the greater
Kampala region with
trading being the source
of income. Its purely
urban.
Kampala Region
Route 1. Masaka Road1. Mpigi 50 videos 300 questionnaires2. Kabasanda 20 videos 200 questionnaires
Route 2. Bombo Road.Kawempe grounds 50 videos 500 questionnaires
Route 3. Jinja Road.Bweyogerere township 50 videos 500 questionnaires
Route 4. Gayaza RoadGayaza market yard 50 videos 500 questionnaires.
Route 5. Ntinda RoadKamwokya market yard 50 videos 500 questionnaires
Route 6. Gaba RoadGaba landing site 60 videos 500 questionnaires
Route 7. Entebbe RoadKajjansi 50 videos 500 questionnaires
Sampling method used: On spot questionnaire filling
and live video interviews.
1. Which Metallic Product
brand satisfies your
desires best? (Consumer)
2. Which Metallic Product
Brand is traditionally
liked by the people of this
area? (Consumer)
3. Which Metallic Product
Brand do you stock most?
(Trader)
4. Is your choice of
Metallic Product Brand
due to: (Consumer and
Trader)
a, Availability,
b, Price ,
c, Promotion Advertising ,
d, Product attribute.Some of the sample questions that
respondents of the survey Answered
Designed to achieve accurate
demographic information
from the respondents .
Unique, simple, accurate, and
perfect.
The Questionnaire
Marked with a serial No. on
the right so we can truck
back where the serial
number is put so as to
perfectly tell the region.
Consuming Behavior is based on Gender, Age,
Occupation and some time Geographical
location, our questionnaire is so our
peoples choice survey you, segment and
position your
Information straight from
the respondent. No change of
info so a direct feedback
from the communities
in full HD videos
Live video interview
Respondents Reached
The total respondents
reached were 40000 questionnaires and 1000 video in the
whole country
Respondent ratio was 60% Female and 40% male
Age limits was 18 to 65 years depending on category of
products and services
Target Audience
Every one is a consumer, even though you manufacture and
produce bread, you buy sugar and coffee or tea leaves.
Briefs about Uganda
Uganda is a land locked country located in East
Africa
Its basically Agricultural
based
Uganda's population
is about 40m
people presently.
Total respondents reached
and the percentages of the
gender allover Uganda in
both on spot voting and
videos interviews.
Total sample size
The size of the sample was got in accordance to the Uganda Bureau of Statistic (UBOS),
previous 2012 population census data of the geographical location to be surveyed and
that, by equating and considering the population and size of the geographical areas
samples through which we had to interview where got. These included gender and age
sensitive reactions towards getting the real information about the different perceptions
and feeling of the consumers towards the different brands in the same category/ group of
good and services.
Peoples choice Activation
In order to explain more to a group, there was a mainactivation in each town where the motive for people’s choicewas disseminated and launched by either a Minister or aRegulatory Executive. This gave chance for the populationof different town to participate and leave a mark in the area. Normally a drive around towns was done but thesurvey was done independently and silently by thesurveyors around all corners of the town and in Ugandathis was done in 100 towns.
Results to surveyThe results truly reflect the
market place and indicate
the factors in each region
that drive consumers buying
decision and behavior
The total sample size for Uganda is 40000 Respondents
Amongst all the 5 regions Tembomanaged to get 8320 Respondents in favor of the Metallic products a
representation of 20.8
There is 17 and 9 major brands of Metallic Products
across every where in Uganda
Tabulated Results
No. Metallic product Brand T. Respondents %Respondents
1 Tembo Steel 8320 20.8
2 Roofings 7920 19.8
3 Steel and Tube 6440 16.1
4 Uganda Baati 4876 12.2
5 E.A. Roofing Brand 1720 4.3
6 Tiang Tang 2080 5.1
7 Kiboko 1320 3.3
8 Yogi Steel 840 2.1
9 Sembuya Steel 820 2.0
Guide to ResultsUnderstanding the
results
Total number of Respondents is 40000
Respondents who didn’t like any
Metallic products is 5664 representing
14.2%
Respondents in favor of Metallic product is 34336 representing
85.8%
Graphical representation of brands of
Metallic products and percentage
consumption from all the 5 sample space.
0
5
10
15
20
25
%consumption
A pie chart Representing the results of
Sampled Respondents from all 5 Regions.
%consumption
Tembo Steel
Roofings
Steel n Tube
Uganda Baati
E.A.Mabati
Tiang Tang
Kiboko
Yogi Steel
Sembuya
None
Findings
There is an
increment in the
consumption of
Metallic products
at least by 1.2%
as compared to
2017 Jan survey
of 84.6% and
march to June
survey of 85.8%
This attributes to
more
consumption of
Metallic products
due to the
attributes
attached to it.
Tembo is the
most common
and dominant
Metallic Product
in Uganda,
This may be due
to brand Royalty
availability, price
and promotion
compared to the
other brands on
the market.
Tembo has more
consumers who
use it daily.
There is a
number of brands
of Metallic
product on the
Ugandan market.
More than at
least 12 brands of
this category are
seen and readily
available on the
market for
consumption
across the entire
country used on
daily basis
averagely.
Results Analysis
At least 17 brands of Metallic producers are present every where on the Uganda market place today, there fore there also other brands of metallic productshave tried to distribute and find their way to every part of Ugandathough still not to large scale.
There more consumption and usage of Metallic by Ugandan which is under a pattern depending on the brand and region, this is as result of price, packaging, availability, promo tion and may be culture of the area.
The most increment of the consumption of Metallic product is from Roofingsbrand by 1.6% as comparedto previous survey of 2016Feb.
There are brands that have maintained a relatively constant consumer ship between the market and these brands. There growth is not so big. This mightbe that either they are segmented to particular regions and that there production and promotion are low hence low visibility so they are not boughtthat much or know to consumers.
Critical Analysis
Having experienced an increment in the consumption of Metallic
Producers and not only from one brand, the capacity from other brands
to gain consumer attention is felt though some brands still showcases a
decrease in consumer ship. Competition is becoming more tight and
still the consumer ship is Expanding from the non decided individuals,
from 15.8% to 14.6% .the ability to acquire a more dominant market
mix for each region is needed if brands are to maintain there positions
in the market and segment it self to maintain Consumer ship. More new
brands in given regions are gaining a countrywide distribution and there
fore Tembo Steel is more stable as compare to any other brand in the
market today.
Conclusion
3. There is also need for the different brands to package, brandand price their brands according to segments of the market fora given region. As different consumers have different abilitiesand spending power.
1. The factors that are majorly determining choices of consumers for particular brands are Price and Availability
2. To a given extent, promotion and advertising is factor for choice of
products and services by consumers but the need for mass community
Sensitization about product attributes such as quality is key.