mar comms induction_final

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COME & SEE Bright on SU Marketing & Communications

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Brighton SU Marketing & Comms department induction for Sabbatical officers 2013/14

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Page 1: Mar comms induction_final

COME & SEE

Brighton SU

Marketing & Communications

Page 2: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

watch information

Meet the team

Where are we going?

WebsiteSales

Products& Clients

Where are we now?

Social Media

Supporting

Services

Page 3: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Jackie RanaMarketing &

Communications Manager

Grand Parade

Greg BortkiewiczCommunications

Assistant

Grand Parade

Paul CookeVP Campus and Communications

Cross campus

Jenny KnowlesMedia Sales &

Contracts Officer

Grand Parade

meet our team

Page 4: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Market Brighton SU: Develop and implement a strong BSU brand

Create meaningful messages through words, images and ideas

Communicate the organisation to all our stakeholders: students, officers, SU staff, Uni staff, external partners, clients, the community.

Promote student engagement

Communications: maintain and develop fit for purpose communication channels, create easy to use staff and officer toolkits

Operate and assist officers and staff members to access and use BSU channels to promote services and campaigns

Sales & Partnerships: To add value, to generate income, to engage with the community and stakeholders

SU Marketing & CommunicationsWhat the service offers – BSU Strategy 2012 -15

Page 5: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

about usMarComms strands

Key areas of our work.

Brand building to engage

students and stakeholders, add value and

purpose to what we do

Sales & Partnerships raise income

and create new opportunities for students.

Communication develop and

support communication

channels, create toolkits

Engagement students,

officers, SU staff, UoB support &

academic staff,community

Page 6: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Communication channelsHelping our departments

Utilising valuable partnership channels

University channelsGoogle calendar, studentcentral

Website, blogs, calendar, eBulletin, membership data, ecommerce

Building communitythrough social networks

Media Federation: Verse, BURSTBrightonTV

Vimeo, Youtube

Campus/hall distribution service

Developing Mobile apps

Page 7: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Generating Incomeour products

Promote NUS Extra and NUSSL products

Freshers Adverts, SU

Publications, Mailout, Bags, Freshers stalls

Package Services & Social media Opportunities

Partnership projects offering income and

opportunities

Sept – JuneFlyers, posters, web banners, ebulletin

adverts, onsite stalls, plasma screens

Page 8: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Marketing

● New Essential Guidetailored to each siteNew Web platformRebranding

● Communications

● Relauched Facebook group, New fortnightly ebulletin tailored to each campus - segmentationStaff resources online

Toolkits and Manuals

● Communications Toolkit Social Media Guidelines Distribution & Display Toolkit

Sales & partnerships

● New staff appointment. Product review - site specific sales, new business & relationships Ents contract

Where are we now?6 months on

Page 9: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

3 year planSupporting student engagement & participation

!

A range of toolkits and

manuals

Active authentic

social media

Rebrand

Partnership Developmen

t

18 month SU calendar

Improved Website

Page 10: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Toolkits & Manuals SU Brand Manual(Corporate style guide)

SU Communications ToolkitSocial Media Guidelines Press Campaigns Toolkit

Halls/Campus Distribution ToolkitMarketing Toolkit

SU Communication Toolkitscreating consistency

[email protected]

Page 11: Mar comms induction_final

Web platform

brightonsu.com

Developing and evolving

Page 12: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Brief: Streamlined web platform

Solution: Offering students & staff information at their fingertipsPhase 2: service development

brightonsu.comWeb platform

Calendarphotos

blogsvideos

22,000+members

Page 13: Mar comms induction_final

SOCIAL MEDIAPromoting community in social networks

Page 14: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Brief: creating authentic engaged student communities

Solution: staff and officers empowered to engage

Result: increased engagement

Brighton SUSocial media

2270followers

4776likes

22000members

Page 15: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Officer account integrate with the SU Facebook page, build networks with students. Interact and engage

on a daily basis to maintain and build a profile across the University.

Tweets are short and sharp –140 characters to get your message

across. Twitter is great for instant updates on-the-go and for fast

sharing of information use tiny url links, include photos.

Twitter

Facebook

Social mediaFast, fun engagement

Page 16: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Why – keep students updated about what you are doing and let your personality come across

What – campaigns and events you are working on, how you are making student life better

When – aim to post a new blog once every week

Where – blogs feed through to the website homepage

Officer BlogsKeep students informed

Some of our favourite blogs:• Arseblog (not what it sounds like)• Mashable -mashable.com 5 million

monthly pageviews, Mashable is the world’s largest blog on social networking

• www.monbiot.com - climate change commentator

Page 17: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

social media Why it works

Active community

Contact Efficiency

• Communications

• Information sharing

• Common tasks

• Training

• Connection

• Reciprocity

• General context

• Community

• Performance

• Quick response

• Quick return

• Active engagement

3 in 1

Page 18: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

Website since 1st Sep 2012:

- 56 656 visits- 33 071 unique visitors- 292 599 page views- 3 minutes 18 seconds – average visit duration

Facebook 4749 likesTwitter 2262 followers.Freshtival channels

Website Facebook Twitter

social landscapeIntegrated media channels

56 656

4749

2262

Page 19: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

twitter growthanalysis

50New followers each month

Tweets and retweetsthroughout the day

with links and pictures

2262followers

#marktopicsandkeywords

Track your hashtag to seeWho's talking about it, what’s trending

@subrighton

Page 20: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

facebook growthanalysis

78.7% likesFrom 18 – 24 year olds

2551Likes Oct ‘11

4749Likes June ‘13

Brighton Students’ Union Males

40.5% likesFemales58.8% likes

Page 21: Mar comms induction_final

QUESTIONS ANSWERS

Page 22: Mar comms induction_final

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

our officesare far away from each other…but that that doesn’t mean we need to be

Falmer

Hastings

Partner Colleges

Eastbourne

Moulsecoomb

Grand Parade

Page 23: Mar comms induction_final

THANK YOU!See, speak and email you Soon!