mar comms induction_final
DESCRIPTION
Brighton SU Marketing & Comms department induction for Sabbatical officers 2013/14TRANSCRIPT
COME & SEE
Brighton SU
Marketing & Communications
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
watch information
Meet the team
Where are we going?
WebsiteSales
Products& Clients
Where are we now?
Social Media
Supporting
Services
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Jackie RanaMarketing &
Communications Manager
Grand Parade
Greg BortkiewiczCommunications
Assistant
Grand Parade
Paul CookeVP Campus and Communications
Cross campus
Jenny KnowlesMedia Sales &
Contracts Officer
Grand Parade
meet our team
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Market Brighton SU: Develop and implement a strong BSU brand
Create meaningful messages through words, images and ideas
Communicate the organisation to all our stakeholders: students, officers, SU staff, Uni staff, external partners, clients, the community.
Promote student engagement
Communications: maintain and develop fit for purpose communication channels, create easy to use staff and officer toolkits
Operate and assist officers and staff members to access and use BSU channels to promote services and campaigns
Sales & Partnerships: To add value, to generate income, to engage with the community and stakeholders
SU Marketing & CommunicationsWhat the service offers – BSU Strategy 2012 -15
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
about usMarComms strands
Key areas of our work.
Brand building to engage
students and stakeholders, add value and
purpose to what we do
Sales & Partnerships raise income
and create new opportunities for students.
Communication develop and
support communication
channels, create toolkits
Engagement students,
officers, SU staff, UoB support &
academic staff,community
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Communication channelsHelping our departments
Utilising valuable partnership channels
University channelsGoogle calendar, studentcentral
Website, blogs, calendar, eBulletin, membership data, ecommerce
Building communitythrough social networks
Media Federation: Verse, BURSTBrightonTV
Vimeo, Youtube
Campus/hall distribution service
Developing Mobile apps
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Generating Incomeour products
Promote NUS Extra and NUSSL products
Freshers Adverts, SU
Publications, Mailout, Bags, Freshers stalls
Package Services & Social media Opportunities
Partnership projects offering income and
opportunities
Sept – JuneFlyers, posters, web banners, ebulletin
adverts, onsite stalls, plasma screens
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Marketing
● New Essential Guidetailored to each siteNew Web platformRebranding
● Communications
● Relauched Facebook group, New fortnightly ebulletin tailored to each campus - segmentationStaff resources online
Toolkits and Manuals
● Communications Toolkit Social Media Guidelines Distribution & Display Toolkit
Sales & partnerships
● New staff appointment. Product review - site specific sales, new business & relationships Ents contract
Where are we now?6 months on
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
3 year planSupporting student engagement & participation
!
A range of toolkits and
manuals
Active authentic
social media
Rebrand
Partnership Developmen
t
18 month SU calendar
Improved Website
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Toolkits & Manuals SU Brand Manual(Corporate style guide)
SU Communications ToolkitSocial Media Guidelines Press Campaigns Toolkit
Halls/Campus Distribution ToolkitMarketing Toolkit
SU Communication Toolkitscreating consistency
Web platform
brightonsu.com
Developing and evolving
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Brief: Streamlined web platform
Solution: Offering students & staff information at their fingertipsPhase 2: service development
brightonsu.comWeb platform
Calendarphotos
blogsvideos
22,000+members
SOCIAL MEDIAPromoting community in social networks
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Brief: creating authentic engaged student communities
Solution: staff and officers empowered to engage
Result: increased engagement
Brighton SUSocial media
2270followers
4776likes
22000members
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Officer account integrate with the SU Facebook page, build networks with students. Interact and engage
on a daily basis to maintain and build a profile across the University.
Tweets are short and sharp –140 characters to get your message
across. Twitter is great for instant updates on-the-go and for fast
sharing of information use tiny url links, include photos.
Social mediaFast, fun engagement
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Why – keep students updated about what you are doing and let your personality come across
What – campaigns and events you are working on, how you are making student life better
When – aim to post a new blog once every week
Where – blogs feed through to the website homepage
Officer BlogsKeep students informed
Some of our favourite blogs:• Arseblog (not what it sounds like)• Mashable -mashable.com 5 million
monthly pageviews, Mashable is the world’s largest blog on social networking
• www.monbiot.com - climate change commentator
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
social media Why it works
Active community
Contact Efficiency
• Communications
• Information sharing
• Common tasks
• Training
• Connection
• Reciprocity
• General context
• Community
• Performance
• Quick response
• Quick return
• Active engagement
3 in 1
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
Website since 1st Sep 2012:
- 56 656 visits- 33 071 unique visitors- 292 599 page views- 3 minutes 18 seconds – average visit duration
Facebook 4749 likesTwitter 2262 followers.Freshtival channels
Website Facebook Twitter
social landscapeIntegrated media channels
56 656
4749
2262
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
twitter growthanalysis
50New followers each month
Tweets and retweetsthroughout the day
with links and pictures
2262followers
#marktopicsandkeywords
Track your hashtag to seeWho's talking about it, what’s trending
@subrighton
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
facebook growthanalysis
78.7% likesFrom 18 – 24 year olds
2551Likes Oct ‘11
4749Likes June ‘13
Brighton Students’ Union Males
40.5% likesFemales58.8% likes
QUESTIONS ANSWERS
www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]
Brighton SU
our officesare far away from each other…but that that doesn’t mean we need to be
Falmer
Hastings
Partner Colleges
Eastbourne
Moulsecoomb
Grand Parade
THANK YOU!See, speak and email you Soon!