Mar Martínez, Make-up Artist.Case study.

December 2014

Through several interviews with the client and considering her international career in film, theater and television, we rescued several important concepts to convey when creating the brand:Ethereal, second skin, theater, magie, dreams, motion, colorful, blur, mystery, femininity, asymetry, evocation, modernity, sophistication and originality, elegance...

These are not just aesthetic concepts. They will undoubtly help us when exploring ways in the graphic branding.But beyond aesthetics, beyond the colors, fonts, shapes and visuals, these concepts really reflect something much more important and profound about the work of Mar Martínez.Emotion, evocation, dreams, magic...Feelings. The most important belonging of the human beeing. What makes posible the imposible.

That's what the brand should convey. Because the minute a person stands as a blank canvas in front of Mar Martinez she is keen to see the result of her work.It´s during this time and then, when seeing this result, when these feelings arise. Much larger than an icon, a graphism or a logo.

Because what people seek out of her work is to stop hiding,

and feel special. More powerful. Bigger.

To get out of monotony and feel crowned.

Always wearyour invisible crown

Mar Martinez, Make-up Artist

Jamás renunciesa tu corona invisible

Mar Martinez, Make-up Artist

Brand development

Thank you. And remember... Always wear your invisible crown.