what is good?

“perfume”

introduction

This is an informative and introductory booklet entailing a visu-

ally appealing collection of fragrances produced by the designer

Marc Jacobs. It will be enclosed explaining how Marc Jacobs per-

fumes have inspired me to produce a brief and look further into

aspects for designing product and packaging.

contents

Marc Jacobs

Who is Marc Jacobs?

The collection

Daisy

Daisy Eau So Fresh

Sunshine Edition

Oh Lola

Dot

Brief and aims

Research into practice

Inspiration

Dot

Marc Jacobs (born April 9, 1963) is an American fashion designer.

He is the head designer for Marc Jacobs, as well as Marc by Marc

Jacobs, a diffusion line, with more than 200 retail stores in 80 coun-

tries. He has been the creative director of the French design house

Louis Vuitton since 1997. Jacobs was on Time Magazine’s “2010

Time 100” list of the 100 most influential people in the world, and

ranked 14th on Out Magazine’s 2012 list of “50 Most Powerful Gay

Men and Women in America”.

Marc Jacobs began offering fragrances in 2001, in conjunction

Coty. Marc Jacobs for Women was the first fragrance offering,

followed by a companion men’s scent in 2002. The brand began

offering unisex splash colognes in large bottles emphasizing a sin-

gle note such as Cotton, Cucumber or Fig, in 2006. His popular

womens’ scent, Daisy, was launched in 2007 and has inspired a

series of flankers. Women’s scent Lola in 2009 has also been a

best-seller and inspired flankers and limited editions. Bang for men

was introduced in 2010 and is a popular choice among young men.

who is marc jacobs?

Marc Jacobs

1

FRAGRANCE

BIOGRAPHY

Influential designer

Creative collaborator

Creative director:

Diet Coke

Louis Vuitton

Marc Jacobs

2

Designer Marc Jacobs has 47 perfumes in our fragrance base. The

earliest edition was created in 2001 and the newest is from 2012.

Marc Jacobs fragrances were made in collaboration with perfum-

ers Yann Vasnier, Ann Gottlieb, Richard Herpin, Steve Demercado,

Alberto Morillas, Annie Buzantian, Calice Becker, Loc Dong, Ralf

Schwieger, Carlos Vinals, Vera Vanore, Patricia Choux, Maurice

Roucel, Laurent Le Guernec, Patty Hidalgo, Andrea Lupo, Honorine

Blanc and Givaudan.

the collection

47 fragrances

Marc Jacobs

3Marc Jacobs

4

Daisy Edition

2007

2008 2009 2009

2010 2010 2011

2011 2012 2012

daisy

Marc Jacobs

5

Daisy is a sparkly floral-woody fragrance, fresh and feminine at the

same time. It is devoted to a sophisticated, seductive, and dazzling

woman, which at the same time strives to simplicity. It is captured

in a lovely bottle decorated with daisy flowers on the top. Creator

of this fragrance is Alberto Morillas.

Marc Jacobs

6

daisy eau so fresh

Daisy Eau So Fresh by Marc Jacobs is a Floral Fruity fragrance for

women. This is a new fragrance. Daisy Eau So Fresh was launched

in 2011. Top notes are grapefruit, green notes, raspberry and pear;

middle notes are jasmine, rose, violet, litchi and apple blossom;

base notes are musk, virginia cedar and plum.

Marc Jacobs

7Marc Jacobs

8

Marc Jacobs expands his perfume portfolio with Sunshine Edition

collection consisting of the new versions of some of his most pop-

ular fragrances. Daisy from 2007, Daisy Eau So Fresh from 2011

and Oh Lola! from 2011 are the ones that got their new limited

versions “dressed in the happiest colors of the season.” The new

fragrances are named Daisy Sunshine, Daisy Eau So Fresh Sun-

shine and Oh Lola! Sunsheer.

Marc Jacobs

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Marc Jacobs

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sunshine edition

oh lolaThe signature Lola bottle has retained its original design, updated

with pink color palette. The young actress Dakota Fanning is the

face of the campaign shot by Juergen Teller.

Marc Jacobs Dot. The fragrance continues the cheerful game

of petals decorated by modern and characteristic flacons of the

Jacobs collection. Polka dots embellish red petals and a ball on the

cap, which looks like ladybug in the heart of a flower.

dot

Marc Jacobs

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Marc Jacobs

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research into practice

I aim to produce a body of work which explores the relationship

between content, context and product in relation to Marc Jacobs

perfumes. Produce a response that clearly and effectively ex-

ploits the concept of ‘perfume’.

My aim is to create a brand of perfume inspired by elements

of existing perfume bottle and packaging design, yet injects a

fresh and individual feel to the products. The products should ex-

cite and attract young fashionable perfume collectors who are

interested in beauty, the target audience are females aged 20-25.

This age group will be interested in the popularity of perfume as

well as the charming excitement that promotes scents.

My work should practically and conceptually explore designs

and innovative ideas such as bottles, packaging, samples, adverts,

websites and additional promotional products.

BRIEF

Brief and aims

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Brief and aims

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Continue ongoing research exploring perfume, product and pack-

aging design. Explore a range of primary and secondary sources

for continuing documentation on my blog. |Develop a body of

practical and contextual research that explores the relationship

between two design areas this being branding and identity and

product and packaging.

BACKGROUND/ CONSIDERATIONS

Research

Design direction boards

Design sheets

Presentation boards

16 page research booklet

Initial ideas

Mandatory requirements

To produce a brand inspired by Marc Jacobs’s perfume designs,

yet kept original, new and far from emulating the designers work.

Create and identity within the work which entails product, range

and distribution.

Perfume bottle and packaging

Promotional material to advertise the products

Installation concept for displaying products

Deliverables

dot inspiration

Fine examples of how products and be branded and recognised

are shown in Marc Jacobs perfume collections. For instance ‘Dot’

has taken the concept of its name and acted on it to gain recogni-

tion for its title through circular imagery, design and most of all

the product is is - Dot perfume bottle.

Branding and identity

These are ideal example of how perfumes can be produced and

displayed in areas which will create attention. This is exactly what

i want to create to display my product and packaging. An installa-

tion concept behind the work.

Product displaying

Inspiration

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Inspiration

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lisa burnsresearch booklet

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