marc p. tellier president and chief executive officer update.pdf · local search growth will...
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Strategic Update
Marc P. TellierPresident and Chief Executive Officer
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9:00 a.m. Welcome and Update on Business
9:25 a.m. Marketing Strategies and Product Roadmap10:05 a.m. Coffee Break
10:20 a.m. Financial Update - Capital Structure Drivers and Key Performance Indicators
10:45 a.m. Update on Trader’s Transformation11:20 a.m. Lunch and Interactive Sessions
User & Advertiser Experience
Evolution of the Sales Organization
Search Engine Solutions
Dealer Smart Solutions Demo14:15 p.m. End of Investor Day
INTE
RAC
TIVE
SE
SSIO
NS
Agenda of the Day
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Introducing the Speakers
Christian M. PaupeExecutive Vice President
Corporate Services and CFO
Normand ThébergeVice President,Business Development
Stéphane MarceauChief Marketing Officer
Doug ClarkePresident,
Trader CorporationSales Leadership
Nicolas Gaudreau Vice President, Digital Media
Tracy Smith Vice President, Performance Marketing
Lise LavoieVice President,Sales, Quebec and Atlantic Canada
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Introducing the New YPG
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Upgrading the sales force
Leads based selling
Online video
Cross media partnerships
Accelerating mobile development
The beginning of the end for white pages
Global Directories - Key Trends
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Users continue to embrace digital and social media
Local search growth will outpace top-line search growththrough 2013
Local businesses are going to make a sustained effort to actively manage their online and mobile presence
Online and interactive media continue to be the game changers Online and interactive media continue to be the game changers
Media Trends
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Market Dynamics
Complex local market
Market complexity is an opportunity for YPG as trusted media advisor
Market complexity is an opportunity for YPG as trusted media advisor
Evolving consumer expectations
Evolving media needs of SMEs
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Sales force
Brandfranchise
Content
Established trust and credibility
Multiple platforms such as print, online and mobile
Trusted advisors
Core competencies are key competitive differentiatorsCore competencies are key competitive differentiators
Building on YPG’s Market Leadership
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2010 Sales Strategy
2010 2011
Sales confidence
Retainingcustomers
Diagnostic selling
Growingcustomers
Continued focus andmaximized opportunity
Acquiringcustomers
Optimal customer experience
Readying for transformation
Customer First CRM investments key enablersCustomer First CRM investments key enablers
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Print + online advertising
$2.4B
Print + online advertising
$3.1B
Website hosting & design
$1.3BBusinesssolutions $700M
SEM $1.2B
Mobile $320M
Source: IAB Canada, Forrester, Borrell, CIBC WorldMarketss, GroupM, emarketeer, JP Morgan, Industry Canada, Marketing journal, Techcrunch
Addressable market will more than double over the next 4 yearsAddressable market will more than double over the next 4 years
2009YPG’s market
2013 addressable market $6.6B
New Addressable Market
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Consumer Advertiser
Local Search Differentiation
Solutions and performance marketing
Shopping destination for
Canadians
User Experience
Adve
rtis
er V
alue
Pro
posi
tion
Online – Mobile – Print – Affiliates
Evolution of YPG Offering
SMEs use YPG as their trusted performance media and marketing
partner
Consumers are making smarter
local decisions
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Affiliates
Content licensing
Mobile carrier relationships
PrintMobileOnlineWebsites
Presence
Google and other search engines
Partnerships: Marchex, Dealer.com
Analytical capabilities
Content optimizationRankingSEMSEO“Dealer Smart”
Performance
Restaurantica
RedFlagDeals
Social extensions to our products
Reputation managementeCouponseMail marketingInventory management
Solutions
Enhanced through:
Trusted Media Advisor Portfolio
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YPG… a solution for all Canadian businesses