marc pickren's twixt.it deck for digital media agencies
DESCRIPTION
The year was 1987 and classic movies like Running Man, RoboCop and Dirty Dancing lit up the movie theaters. At the same time, Whitesnake, The Bangles and Wang Chung delighted us while they played on our cassette players. This same year also happens to be the same year that Excel was released for Windows. So what does this have to do with Digital Media? Recent studies and informal research shows that between 70%-90% of the digital media buying process is still done with Excel. And, while RTB and Programmatic are all the rage, nearly 70% of the $9 billion display media market still occurs in the “transactional RFP” channel, and 70% of those transactions are executed through Excel. When asked, nearly two-thirds of Media Buyers and Planners said this doesn’t make them happy and is a serious source of frustration. Can you imagine the hundreds of millions of dollars in budget that could be freed up if this process was made more efficient? Can you imagine the amount of strategic value and client ROI that would be created with thousands of media professionals freed from busywork? Well, we did more than imagine it. We created it. With Twixt, we have taken the busywork out of RFPs. Our mission with Twixt is to streamline the direct buying process for digital media. By "streamline," we simply mean to take the current process and make it easier and less time-consuming for both buyers and sellers. We are getting the manual, repetitive drudgery out of the way so buyers and sellers can spend more of their day doing what they do best. As an accredited media buying or planning professional or agency executive, you are invited to connect with me on LinkedIn for an invitation or send me an email at [email protected]TRANSCRIPT
Our Values • As former buy and sell side professionals we
uniquely appreciate the hard work and heavy expectations placed on media buying and planning professionals.
• Therefore we built an application that enables media buying and planning professionals to verifiably: – Save the agency money = Improve career
prospects – Delight clients = Spend more time doing
strategic work – Discover and deliver better outcomes =
Improved ROI
Time Vampire in The House
Nearly 70% of the $9 billion display media market still occurs in the transactional RFP channel.
Who Loves Excel?
• 76.1% of agencies use Microsoft Excel to create their media plans
• 59.4% are not happy with their tools
Vs.
Over 40 Steps in Order Process
EATS UP 10-‐12%
Or $40,000 of Campaign Budget
5-‐8% Twixt focuses on what can and should
be fixed immediately
Less Doing. More Done.
Twixt allows media buyers and planners to: • Run the entire RFP
process through a single application
• Capture and consolidate publisher proposals
• Make adjustments, negotiate rates, and directly communicate with media sellers
How Does it Work?
Twixt follows (and simplifies) the common RFP process that media
buyers use today. 1. Create an RFP 2. Set up your Contacts 3. Write an Intro Message 4. Send your RFP 5. Receive Proposals 6. Review and Negotiate 7. Export your Plan
15 Minutes Vs. 6 Hours
• Fill out basic info (dates, budget)
• Attach documents • Upload your Excel
template • We will process custom
templates in 24 hours – usually sooner.
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15 Minutes Vs. 6 Hours
• Add a contact email for each publisher.
• Specify budget levels and requested sites
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15 Minutes Vs. 6 Hours
• Write an intro message. • Use “mail merge” tags to
save time. • Send a single form email
or write individual notes to each publisher.
• Send it!
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15 Minutes Vs. 6 Hours
• Your RFP is sent via email to publishers.
• The Twixt team sends them a separate note about support.
• Publishers have an easy, no-cost, one-click signup.
• Publishers can immediately log-in and start responding.
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15 Minutes Vs. 6 Hours
• Publishers fill out your template in the application.
• We strictly enforce your template’s rules regarding data formats.
• Publishers must fill out ad specs for each placement they propose.
• Publishers can send a note in the application if they have any questions.
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15 Minutes Vs. 6 Hours
• As proposals come in, they are automatically added to a Plan Master
• Choose from multiple budget levels
• Reject proposals or individual placements that don’t meet your goals.
• Edit rates or other information and send your version as a counter proposal
• Receive updated proposals in real-time
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15 Minutes Vs. 6 Hours
• Export your plan to Excel at any time
• We offer specific export formats for DFA and MediaOcean
• Export ad specs from all your publishers in one sheet
• We auto-calculate “lowest common denominator” specs
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