untitled.notebook march 03, 2016 -...

Untitled.notebook March 03, 2016


Media Literacy6.3 The student will understand the elements of media literacy.a) Compare and contrast auditory, visual, and written media messages.b) Identify the characteristics and effectiveness of a variety of media messages.c) Craft and publish audiencespecific media messages.

6.9 The student will find, evaluate, and select appropriate resources for a research product.d) Cite primary and secondary sources.e) Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.


What do the following words mean?

Media

Literacy

communication that reaches people

a person's knowledge


So Together Media + Literacy means...

A person's knowledge about the methods of communication that reach people


There are three types of media messages.

These are: Audio, Visual, and Written.


Audio MessagesAudio messages are informational messages that are heard. They are heard most commonly on the radio.


Visual MessagesVisual Messages are informational things that we see. They include commercials and news casts. They often contain some words and sound.


Written MessagesWritten messages are things that we read. These messages often include pictures and text combined, but can be just text or just a picture. They include billboards, flyers, and articles.


How do we analyze media messages?


We look at FOUR things:

AIM

ARRANGEMENT

AUDIENCE

ANGLE


AimThe Aim of a media message is its purpose. The question we ask ourself is: WHY was this message created.


ArrangementThe arrangement is how the message is formatted. The questions we ask ourselves are: How does the message work, and how was the message created?


Audience The audience is the person or group the message is directed for. We ask ourselves the question: Who is this message for?


AngleThe angle of a message is the perspective from which the angle comes. We ask ourselves the questions: Who created this message, and from who's eyes is the message created?

untitled.notebook march 03, 2016 -...

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