march analytics robot madness
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WHO PICKS NOTRE DAME?
#FearBigData #FearTheRobot
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
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Excellent interactive analytics example @538 –
Managers can’t help but ignore statistics – and go with heart and gut
*Point out that probabilities and statistics are directional (or picking winner would be easy…)
?
March – Analytics - Madness Month
Emotion & Irrational Thinking Influence Selection/Decisions
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
March – Analytics - Madness Month
From cube to corner office – Use March Madness to explain how to use
analytics, big data, artificial intelligence, predictive modeling (and how not to)
Don’t Waste This Teaching Moment: Analytics 4 Everyone
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
?
ARE YOUR BUSINESS DECISIONS A
16 VS. 1 SEED?
OR
5 VS 12 SEED?
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
March – Analytics - Madness Month
All analytics should be as simple and interactive as
http://fivethirtyeight.com/interactives/march-madness-predictions-2015/#mens
March – Analytics - Madness Month
From cube to corner office – Use March Madness to explain how to use
analytics, big data, artificial intelligence, predictive modeling (and how not to)
Don’t Waste This Teaching Moment: Analytics 4 Everyone
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
March – Analytics - Madness Month
Packaged answers don’t guarantee results –
Should/will managers act on directional information?
Is Outsourcing the Answer? Whose Money are You Spending?
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
Copyright Client X Client www.clientxclient.com 7
Or you could invest more in robots?
#FearTheAlgorithm #FearTheRobot
#FTEOptional
#BICulture
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WHO PICKS WICHITA STATE?
#FearBigData #FearTheRobot
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
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Copyright Client X Client www.clientxclient.com 9
Are You Ready for AI?
#FearTheAlgorithm #FearTheRobot
UNC!!!
Are you prepared to act?M
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Overview
We help clients:
Understand the value and potential of each
customer, in order to monetize, prioritize and
optimize customer relationships
Connect company goals to customer
performance for unprecedented competitive
advantage and unmatched planning, execution
and forecasting
Enable every decision-maker to make better,
more profitable decisions
Deliver satisfying, differentiating, profitable
experiences to each customer
Expertise:
Customer Value Optimization
Business Intelligence
Customer Experience Management
Marketing Technologies
CRM
Sales
Customer Operations
Segmentation
Database Marketing
Customer Profitability
eMarketing
Measurement Systems
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
Client x Client delivers products and services focused on increasing
revenue per customer.
What We Do
Customer Experience: Helps companies understand their customer’s experiences; identifies revenue growth opportunities, risks; uncovers strategy, service, process and technology gaps
Customer-Centric Business Intelligence: gives companies ability to – quickly and easily – make data-driven decisions about every aspect of marketing, sales, service and operations
Customer Analysis: Helps clients evaluate & measure strategies and tactics with emphasis on customer potential and optimal customer value
Customer Information Technologies: Helps clients leverage customer information assets through design of advanced business intelligence, database, marketing automation, web, sales and customer service technologies
Training: Helping clients build the skills necessary to create and deliver optimized customer experiences.
Consulting: Crafting customized solutions to help clients navigate business challenges.
Customer Experience Assessments & Roadmaps
Experience Analysis, Design & Implementation
The Customer Experience Matrix
Business Intelligence Tools & Performance Dashboards
Automated Management & Operational Reporting
Exec Decision Systems & Marketing Performance Analysis
Technology Inventories & Roadmaps
Vendor Analysis & Selection, Contract Negotiation
Technology Implementations
Database Design, Enhancement, Hosting
Customer Strategy Facilitation
Executive Management Customer Culture Coaching
Marketing, Sales & Service Training
Training for Specific Tools, Performance Simulation
Modeling, Segmentation, Multi-Channel Analytics
Profitability, Lifetime Value
Customer Value Optimization
Strategy, Process, Technology, Human Performance, Marketing, Analytics
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
Customer Performance Assessment and Customer Performance Pilot are two
good ways to get started – low investment with high return.
Quick & MonetizedCustomer Performance Assessment
2 week assessment led by team member with marketing, sales and service experience
Executive interviews, marketing, sales and service interviews; technology audit; customer perspective review; web site and marketing review (optional competitor review)
Reviews of customer infrastructure: channels, processes, technologies, resources; lead to conversion process assessment; communications, customer information and infrastructure; reporting
Current State vs. Optimal analysis (answers what is the ROI? Where should we spend?), Straight forward opportunity and risk assessment, strategy, tactics, technology, metrics and human performance recommendations
How To Start
Customer Performance Pilot
Strategic Planning Session for Information Management
Consolidation of customer, prospect, product, transaction data across all channels
Key Performance Indicator (KPIs) Audit
Decision Maker Dashboards: Executive Management > Delivery Managers > Product Managers > Service & Operations Management
On-site findings walk thru & interactive discovery sessions
Training & support to feed and empower self-sufficient customer performance culture
2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]
What three questions,
if answered,
would change
the way you run your
business?
Outcome + Audience Centric Analytics
Copyright Client X Client www.clientxclient.com [email protected] 908.350.3012
Internet of Things & Digitization Monetized
Michael R Hoffman revenue growth and innovationconsultant for technology aggressive companies from start-ups to Fortune 100.
Hoffman’s Client x Client delivers leadership advisory for analytics strategy and culture transformation, customer strategy and customer analytics.
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