The March of Dimes Foundation Presents

“Dimes to Make a Dollar”Dinner & Silent Auction

Purpose

The objective of the March of Dimes Foundation is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. The March of Dimes Foundation will accomplish this objective through research, community services, education and advocacy to save babies' lives.

Goals

All proceeds from the “Dimes to Make a Dollar” Dinner and Silent Auction will:› go towards access to healthcare for

women of childbearing age, infants and children who have been, are, or are at risk of birth defects or premature birth.

Goals

All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:› Go towards research to prevent

prematurity, birth defects, and infant mortality.

Goals

All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:› go towards prevention and treatment

programs to improve maternal, infant, and child hhas for 2010

Objective

The objective of this particular PR plan and program:› Revenue› Traffic› Inform Donors› Increase Donors› Increase Donor

Donations› Thank Donors

Work Breakdown

Secure venue, food entertainment Invitations Select Feature Families Press Release Secure Donors/Sponsors

Partners/Donors

Partners/Sponsors

Message Points

• Informative message points will educate those who are not already aware of March of Dimes and its mission while further educating those who do.

• Persuasive message points will persuade guests and donors to donate funds and time to March of Dimes.

Message Points

Informative:› Mission (already

stated)› Education & research

worldwide› Expansion,

community action, community support

› Expanding awareness

Persuasive:› Purchase &

Participate› Donate both time

and money› March of Dimes

spokes families

Research/Planning

Primary Formal Research› How many people are expected to attend?

The estimated attendance will play a part in determining the venue and accommodations of the dinner and silent auction, along with all other details

The research is specific and formal because the data is reliant on projected numbers

Research/Planning Secondary Informal Research

› What season and in what type of venue were past silent auctions held? What was the average bid what type of items were most successful? This is necessary to project what actions will

lead to the most successful event. This will assist in carving out a budget and predicting profits.

Evaluating past events to predict the success of future events.

Budget

Print Advertisements› Production Costs: $2,000› Media Purchases: $5,000

Broadcast Media Advertisements:› Production Costs: $10,000› Media Purchases: $18,000

Direct Mail Solicitation of Sponsorship: › Personalized Invitation

to sponsors: $3,000› Postage: $500

Online Advertising/Website Modifications: $1,000› Personnel: $15,000› Miscellaneous Costs:

$2,500 Total Cost of PR Plan:

$

Contact Information

Public Relations Team:› Christie Jones› Rebecca Holden› Sara Mendoza› Iman Garrett-Price› Cherise Lee› Sue Guerrero