Innovations in Execution

Michael Rawlins, Director, User Experience

March 5, 2010

Why explore new tools?

Time to market – an increasing

challenge and issue

A flood of new web-based tools over the

past two years

The traditional lab ‘is not dead’

4 types of tools

Heat Mapping Click location – recording the user clicks and creating a visual

activity map

Screen Recording Tracking individual users – and creating a video for their session

User Testing User testing tools that simulate traditional tasked based testing

tools

User Feedback Tools that provide ability to solicit direct feedback from users

Screen Recording Tool

• Free single test

• $49/per month

• Direct access to user desktop

• Https: Yes

Demo

User Testing Tools

• Free (5 pages)

• $49 / annual

• Direct visit or image upload

• Https: Yes

Demo

User Testing Tools

• Free Project (5 tasks)

• $350 per test

• Https: Yes

User Feedback Tools

• Free (15 responses)

• Token based - $4 per token

• Image upload

• Https: Yes

Pros…

Try & buy model

Inexpensive to engage

Less invasive to users environment

Inspires innovation (example: crowd

sourcing participates…)

Produces credible results

Creators expect user feedback to drive

the product

Cons…

Control of test subjects (how is really

taking the tests)

No facial expressions

Some products still immature

Great Reference Material…