marco derksen
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Marco DerksenSocial networks and participation
but how does it work?
Relationship between institutes and individuals
Social networks & participation
Is there a theory behind social networks?
Six degrees of seperationFrigyes Karinthy (1929)
Strength of weak tiesMark Granovetter (1973)
When you smile, the world smiles with you
Three degrees of influenceChristakis & Fowler (2009)
It’s all about relationships!Christakis & Fowler (2009)
How to build (online) communities?
How does the network looks like?
Define their social object?
Which tools can help them?
Don’t forget the membership life cycle!Amy Jo Kim
Inequity of participation (1%-rule)
‘From stranger to evangelist’ approach
Bereik Sitebezoek
Stranger
Lurker
Participant
Evangelist
Hoe bereik ik ze?
Hoe zorg ik dat ze terugkomen?
Hoe zorg ik dat ze actiefdeelnemen?
Hoe zorg ik dat ze een evangelistworden?
Com
munit
y m
anager
AYA4 community & participation
AYA4 online community
What’s next?
Participating Health CareDerksen, Engelen (2010)
THANK YOU !
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