WE RUN

so

YOU CAN BE

With Every Sale More Than Money Changes Hands

Maintaining a Brand’s Presence

Throughout the Entire Purchase Cycle..

As the provider of integrated sales,

marketing and event services,

MARCONIX Inc. understands the

significance of maintaining a brand’s

presence throughout the entire

purchase cycle, especially during the

critically important sales experience.

We believe that every customer

interaction can and should be of

greater quality—of higher

performance—than simply making a

sale. We know our job is to increase

sales and advance what your brand

represents. Continuously tailoring

specific approaches to meet the needs

of your industry, distribution

channels, and customer segments is

what we do best.

When the time comes for you to drive

revenue, why settle for anything less

than the knowledge and passion of an

integrated sales and marketing

organization committed to your

success?

“I came into this a non-believer, but your ability to support our direct sales reps, focus their efforts, and generate a 30 percent increase in productivity makes me a believer and your biggest fan.”

Our high-performance, relationship-

based culture is grounded in core

values such as trust, integrity, honesty,

respect, and personal responsibility.

This has led to our rapid growth and

employee satisfaction, loyalty, and

commitment scores.

In the end, our clients benefit from our

unparalleled ability to provide the best

talent, which is firmly rooted in our

DNA. If that weren’t enough, another

powerful byproduct of our culture is

personal commitment. Because our

sales teams possess higher levels of

commitment, we have the ability to

promise you superior program design

and management and deliver on that

promise.

So when our people are out there

representing your brand, they are

bringing all of these high-performance

qualities to each and every interaction.

This, in turn, allows us to build

valuable relationships, one customer

at a time.

That’s what we mean when we say:

We run so you can be No 1

INTEGRATED SALES AND

MARKETING SERVICES

MARCONIX provides the unique

skills and expertise to integrate brand-

centric marketing and sales coverage

programs across a range of vertical

industries and relevant routes-to-

market, including Retail and B2B.

We are strategists and consultants

who have the ability to identify

and understand your marketplace

dynamics in order to design more

effective programs.

We are brand advocates

representing our clients on more

than 200 retail locations.

We are trainers and educators,

helping your sales staff and/or

channel partners better understand

your customers.

We are channel-oriented sales

teams who help you generate

more qualified leads and partner

more effectively to improve

everyone’s bottom line.

We are inside sales experts who

enable you to quickly ramp-up and

scale your market coverage to

proactively touch more customers

than outside sales reps.

We are field-sales experts who are

aggressively connecting with

customers and building strong

business relationships on your

behalf.

High-Performance Culture

At MARCONIX we are deeply

committed to developing proprietary

tools and processes that increase

program efficiency and effectiveness.

SRP- A PROPRIETARY

RECRUITMENT

METHODOLOGY

Our Successful Recruitment Process

(SRP) ensures that the employee’s

skills, personality, geography, and

availability are accurately matched

with the employer’s engagement

requirements. SRP is a powerful

methodology that enables us to

maintain a high level of mutual

satisfaction on both functional and

cultural dimensions. We understand

that while core capabilities are

critically important, ensuring the

proper cultural fit is paramount to a

successful placement and program.

PROPRIETARY LAUNCH

PROCESS PROVIDES BEST

PRACTICES AND UNEQUALED

SPEED-TO-MARKET

A recent study by a leading

management-consulting firm revealed

that as product life-cycles compress

and competition intensifies, windows

of opportunity tend to last less than

one year. Therefore, achieving

adequate sales coverage and

maximizing revenues is becoming

increasingly difficult.

Our proprietary launch process can

directly impact this marketplace

dynamic. This highly efficient and

flexible process allows us to rapidly

deploy and shift coverage as needed.

We can even mobilize our entire

organization when faced with the

extraordinary need to launch a

program in as little as 30 days.

So not only does MARCONIX get

started fast, we respond to market

conditions with seamless integration

and deliver the best practices at lower

long-term costs.

SATISFY CERTIFICATION

REQUIREMENTS WITH OUR

Tarkeebein- SALES TRAINING

PROGRAMS

Our proprietary sales training and

certification programs succeed time

and again, because they deliver better

talent equipped with the right job

skills.

Tarkeebein provides the tools and

processes to:

• Develop high-performance

sales skills

• Develop program-specific

skills around your product and

in support of your brand

And ultimately provide you with a

more capable and committed sales

force.

MARKETBOX – OUR

PERFORMANCE AND MARKET

ANALYTICS TECHNOLOGY

PLATFORM

Making critical decisions to optimize

sales results and enhance ROI requires

an appropriate evaluation tool.

Marketbox is our proprietary

dashboard technology, which provides

real-time feedback on the

marketplace, sales data, competitive

actions, and operational program

metrics.

MARCONIX’s outstanding track

record for meeting and exceeding

sales quotas has been honed using our

own proprietary dashboard

technology. With Marketbox, you can

watch your own business, and also see

what we’re doing right.

Committed to Innovation

A Delhi-based IT manufacturer turned

to MARCONIX to assist in growing

share and profits for their Extended

Warranty product. OEMs and dealers

are focusing their efforts toward profit

centers to offset declines in margins in

other areas of their businesses.

PROGRAM

Extended Warranty business volume

and share growth represent significant

incremental profit opportunity to both

OEMs and dealerships selling the

products. MARCONIX worked with

the client to design a program where

MARCONIX field representatives

train dealership personnel on product

features and benefits and the most

effective means of selling.

RESULTS

Client has experienced share growth

ranging from 10 to 56 percentage

points.

MARCONIX has been working

with a local market leader in RTE

food product

PROGRAM

To focus on supporting and selling

through a Business Partner

Program, supporting the Top 200

Business Partners.

Driving sales through business

partners is paramount to the overall

success of this client. MARCONIX

provides the sales and partner

program support for a significant

segment of the client’s channel.

RESULTS

Since program inception, the client

has seen a dramatic increase in

sales, with over 16 percent growth

year over year. Additionally,

MARCONIX has increased

headcount by over 100 percent to

provide greater business partner

coverage.

A major real estate developer

worked with MARCONIX to

design and manage a plan to

launch a new residential project.

PROGRAM

Our Field Sales Force thoroughly

trained internal salespeople to

properly sell the project and the

supporting pre launch booking

offers.

RESULTS

Efforts on both the pre launch

booking and the sales offer

exceeded the company’s forecasts

by 233 percent. Overall, the

grassroots efforts produced a 16

percent increase in sales in a one-

month period.

Client Experience

OUTSIDE DIRECT SALES BUSINESS PARTNERSHIPS TRAINING AND ADVOCACY

Dual Expertise

Real Estate

Consumer

Electronic

s

Consumer

Goods

IT Telecom

Retail

B2B

PROVIDING THE DUAL EXPERTISE OF ROUTES-TO-MARKET AND VERTICAL INDUSTRY EXPERTISE

When you work with MARCONIX, you access a wealth of knowledge and expertise across all market segments, including large

enterprises and the increasingly important SMB.

We approach the marketplace from both a route-to-market and vertical industry perspective and therefore can offer our clients the

unique advantage of our multifaceted experience. MARCONIX was founded on the platform of providing deep experience and superior

service in the route-to-market arena. Our newly enhanced vertical market expertise provides us the ability to overlay specific industry

knowledge to our already powerful route-to-market offerings. While clients benefit when our services overlap, we certainly offer great

value and benefit to clients seeking assistance with their route-to-market strategies and programs.

Our teams have proven successes in the B2B and Retail channel environments, as well as Automotive, Consumer Electronics,

Consumer Goods, IT (Computer Hardware & Software), and Telecommunications industries.

RETAIL SERVICES

In an environment where excessive competition has retailers fighting to lower

costs and adopt customer-centric value propositions, unique relationship issues

with manufacturers can arise. This is further compounded by a more educated

consumer and the fact that traditional marketing is proving to be less effective

– especially as alternative channels hone their strategies over time. However,

one thing hasn’t changed: the sales associate recommendation continues to be

the #1 influencer on buying decisions.

MARCONIX is on the forefront of assisting manufacturers as they navigate

this ever-changing environment. Managing an elite list of clients,

MARCONIX has earned a reputation with manufacturers and retailers alike as

the team to count on to drive sales at all level. As we conduct tens of

thousands of consumer and sales associate interactions weekly, we are

uniquely qualified to drive sales through this key channel.

―A fantastic job as always!‖

BUSINESS TO BUSINESS SERVICES

When the B2B market is of interest and importance to you, you can turn to

MARCONIX for our highly valued B2B route-to-market expertise and

experience.

Our field sales offering allows us to drive your revenue by building strong

business relationships with those who are typically assigned to Tier 1

accounts. Our inside sales offering is designed to conduct more customer

touches per day than the traditional outside sales rep model, making your sales

resources more productive.

We help you adapt to the challenges arising from key trends in the B2B

market, such as product life cycle acceleration, distribution channel

complexity, channel conflicts and effective targeting of the SMB market.

Route-to-Market

CONSUMER ELECTRONICS

Our subject-matter experts cite the important trends impacting the CE industry

to be: digital convergence and product commoditization; reduction in the

consumer product life cycle; significant retailer concentration; and the

increasing importance of distribution strategies.

MARCONIX can help you define and overcome these challenges before they

define you. Providing education and assistance to both consumers and the

distribution channel is where we excel.

CONSUMER GOODS

In these days of dynamic market, it is not easy to reach customers. It is not

only the matter of transporting products and advertising it. Since rising is

unstable, it is also important to consider various factors. In developing

countries, there are different rules and regulations than developed ones, which

further increase complications. Our expertise can help you define and

overcome these challenges before they define you.

INFORMATION TECHNOLOGY – COMPUTER HARDWARE, SOFTWARE AND SERVICES

The IT market is divided for many IT vendors, with both a business and

consumer segment. The main challenges in the business market are B2B

channel complexity and an increasingly complex enterprise purchasing

environment. And much like the consumer electronics industry, the IT

consumer segment faces the aggressive issue of convergence.

REAL ESTATE

Our experience with property developers, suppliers, and promoters remains

unchallenged. MARCONIX is a premier resource dedicated to helping firms

adapt to challenges arising from key trends in the real estate market, such as

reduced staffing by domestic manufacturers, increased penetration of the

market by foreign players, and the ever growing impact that the internet is

having on customers buying behaviors.

TELECOMMUNICATIONS

Increasing competition from digital convergence, the broadening of mobile

phone distribution channels, and growth in the network equipment market

poses very specific complexities for businesses operating in the

telecommunications market. Additionally, the ever-present issues of customer

churn, retention, and the endless variety of products and services purchased by

consumers and businesses make MARCONIX an indispensable partner.

Vertical Industry

SALES SERVICES

Sales Channel Development

Sales Coverage Modeling

Field Sales Teams

Inside Sales

Customer Sales Centers

Channel Management &

Partner Acquisition

Sales Process Support

MARKETING SERVICES

Brand Strategy

Integrated Marketing

Communications Program

Development & Delivery

Product Launches

Channel Marketing Planning

& Delivery

Lead Generation

Field Marketing

Experiential Program Design

and Implementation

Events and Promotion Services

Demo Day Services

Relationship Development and

Brand Advocacy Services

Training

Merchandising

POP/POS Program

Development & Fulfillment

MARKET ANALYTICS,

RESEARCH & INSIGHT

Brand Health Measures

Consumer Field Research

Sales Channel Research

Mystery Shopping

Real-Time Sales Analysis

Effectiveness Surveys

Integrated Programs Analysis

Instant New Product Launch

Metrics

Retail Operations Audits

Return Analysis and Reduction

Programs

ONLINE & VIRAL

MARKETING

Search Engine Optimization

Social Media marketing

Web Publishing

Online Brand Advocacy

Email Marketing

Mobile/SMS Marketing

Content Management

Our Services

Online &

Viral

Market

Analytics &

Research

Sales

Service

Marketing

Services

Client Needs

[ROI Metrix]

WE HAVE THE ABILITY TO

PERFORM AND DELIVER

MEASURABLE RESULTS

At the core, our integrated sales and

marketing offering is unlike any other. Built

as a dynamic model that connects sales,

marketing and marketplace analytics, our

integrated approach is designed to deliver

meaningful results.

As indicated in Figure 1, this offering is

consultative in nature and has been designed

as a real-time responsive system. It is

flexible and continuously adjusts the

elements of the program toward the goal of

greater cost effectiveness and specific ROI

metrics, including sales improvement.

We know that to properly represent

your brand we need to embody

everything it stands for, from its

functional and emotional benefits

to its personality and positioning in

the marketplace. This is why we

are passionate about providing the

very best talent, the most powerful

proprietary tools, and a unique

approach that includes both vertical

industry and route-to-market

expertise. With our high -

performance culture and full range of

services, we can deliver the results

you need with seamless brand

representation.

In the end, we know that when the

relationship between the brand and

the customer is strengthened,

numerous benefits are created. And

while some of our clients are

generally interested programs that

directly drive positive ROI, others

are more interested in the ones that

help to facilitate operational

efficiency.

INCREASED MARKET

SHARE, REVENUE AND

PROFITS

Realize increased margins

through lower cost of sales and

marketing

Satisfy ROI metrics

EFFECTIVE MARKET AND

CHANNEL COVERAGE

Extend coverage with

consultative research and

analysis

Increase sales efforts in

previously neglected or

underserved markets

Manage your channels more

efficiently and effectively

IMPROVED FOCUS

Augment existing internal

sales and marketing programs

Open up internal resources to

focus on your core

competencies

BOOST MARKET AND

OPERATIONAL

INTELLIGENCE

Gain customer and competitive

intelligence

Access operational feedback

on a regular basis

INCREASE YOUR SPEED TO

MARKET

Leverage product life-cycle

dynamics to your advantage

Ensure you meet or exceed

service level agreements

REDUCE AND CONTROL

OPERATIONAL COSTS

Reduce legacy costs

Improve productivity by

outsourcing administrative

sales support

Improve budget control with

fixed-cost programs

Reduce costs of fully-burdened

programs

Leverage off balance sheet

program to provide budget

flexibility

MANAGE RISK

Reduce risk of inefficiency

with flexible and scalable

programs

Increase, decrease, and modify

programs without impacting

HR or creating highly visible

ramp-down actions

Why MARCONIX

BENEFITS

316/C, 9th Main

5th Block, Jayanagar,

Bangalore – 560041

reachus@marconix.in

www.marconix.in