marcos s. jank - developing a halal ecosystems in new markets
DESCRIPTION
An introduction to BRFTRANSCRIPT
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Panel - Developing a Halal Ecosystems in New MarketsAn introduction to BRF
Marcos S. JANK
Vice-President
Corporate Affairs and Business Development
BRF Asia-Pacific
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Our History
1934
+
1944
=
2009
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BRF is present in 120 countries
#1 poultry
exporter in the world
#8 food company in the world by market
value
#1 world HALAL poultry
company
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BRF: A fully integrated supply chain
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UAE - #1 meat processing plant in Middle East (80,000 tons/year)
Frozen raw material (mainly
from Brazil)
Quality value-added HALAL products
Investment and Jobs Technology transfer and regional exports Spin-offs for local suppliers (packaging,
logistics, distribution etc.)
Kizad, Abu Dhabi
US$160 million plant, built in end 2014, has a capacity of 80,000 tons/year and employs 1,400 people
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Uneven distribution of consumption and resources
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Access remains an issue in Asia
Closed
Limited
Open
HK
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BRF priorities in Asia
Food Security
Health Claims Legislation
Food Safety
Nutrition & Health
Regulatory convergence
Sustainability• Food waste• Energy• Water• Deforestation• Labour
Halal Ecosystem
Go
vern
men
t A
tte
nti
on
Potential impact on food industry
HIGHLOW
HIG
H
GM Food Labelling
Source: adapted from Food Industry Asia (FIA)