marcus allen - marketing resume 1

2
Marcus N. Allen Strategy-Driven, People-Driven, Results-Driven Location: Atlanta, GA 30329 Email: [email protected] LinkedIn: www.linkedin.com/in/marcusnealallen Marketing Resume: http://bit.ly/marketingmarcus - High-performing professional skilled in marketing and sales strategy for a Fortune Top 20 corporation - Creative business strategist specializing in generating comprehensive and innovative customer solutions - Trusted consultant and genuine relationship builder experienced in the consultative approach to customer relations PROFESSIONAL SUMMARY: I am a high-performing professional with a decade of experience working in a fast-paced corporate environment. Currently, I am part of a team successfully expanding Verizon’s Wireless business customer base within Northern Georgia. Previously, I played an integral role in driving Verizon’s marketing strategy and sales penetration for Fiber Optic Services in Northern Virginia. As a strategic thinker and planner, I know how to implement, execute, and continually improve an outlined strategy. Additionally, I have experience in business strategy and planning, business development, marketing, finance, project management, customer service and retention, competitive intelligence and analysis, strategic partnerships, and complex market/trend analysis. I value the people I work with which has helped me build trusted relationships with customers and colleagues. EDUCATION: Master of Arts (M.A.) Degree in Organizational Management The George Washington University, Washington, DC, 2012 Bachelor of Science (B.S.) in African American Studies, Business Administration Minor Old Dominion University, Norfolk, VA, 2008 PROFESSIONAL EXPERIENCE: Verizon Wireless | Alpharetta, GA BUSINESS ACCOUNT EXECUTIVE, VERIZON WIRELESS October 2013 – Present Executes solutions-based, customer retention-focused product sales strategies to generate new business within the small to medium client base (up to 599 employees). Analyzes existing client contracts to ensure optimum product and service utilization as well as customer satisfaction. Informs and educates clients about existing and new products while managing churn. Liaises between and across multiple corporate departments to address complex client needs. Regularly reports client and technical data to Sales Manager and Director of Sales. Consistently exceeds 100% sales quota. Verizon Communications | Ashburn, VA ACCOUNT MANAGER, VERIZON FIBER OPTIC SERVICE (FIOS) November 2010 – October 2013 Worked with a team of field sales representatives to implement and execute marketing and sales programs to maximize revenue for Verizon FiOS services within Northern Virginia's MDU market; Partnered with management company executives and property managers to meet customer needs and maximize sales penetration; Implemented and assisted in the formulation of sound strategy and supporting tactics to increase subscriber growth; Built and maintained relationships through consultative customer engagement; Fostered strong internal relationships across multiple lines of business to support a focused, scaled approach to executing company-wide competitive strategy; Handled the escalation of service and contractual issues to senior-level executives as necessary. Accomplishments Planned marketing strategy and executed more than 630 marketing activities and 130 events to drive gross sales to outperform subscriber loss by more than 20% in 2012.

Upload: marcus-allen

Post on 29-Jul-2015

213 views

Category:

Career


0 download

TRANSCRIPT

Page 1: Marcus Allen - Marketing Resume 1

Marcus N. Allen Strategy-Driven, People-Driven, Results-Driven

Location: Atlanta, GA 30329 Email: [email protected] LinkedIn: www.linkedin.com/in/marcusnealallen Marketing Resume: http://bit.ly/marketingmarcus

- High-performing professional skilled in marketing and sales strategy for a Fortune Top 20 corporation - Creative business strategist specializing in generating comprehensive and innovative customer solutions - Trusted consultant and genuine relationship builder experienced in the consultative approach to customer relations PROFESSIONAL SUMMARY: I am a high-performing professional with a decade of experience working in a fast-paced corporate environment. Currently, I am part of a team successfully expanding Verizon’s Wireless business customer base within Northern Georgia. Previously, I played an integral role in driving Verizon’s marketing strategy and sales penetration for Fiber Optic Services in Northern Virginia. As a strategic thinker and planner, I know how to implement, execute, and continually improve an outlined strategy. Additionally, I have experience in business strategy and planning, business development, marketing, finance, project management, customer service and retention, competitive intelligence and analysis, strategic partnerships, and complex market/trend analysis. I value the people I work with which has helped me build trusted relationships with customers and colleagues.

EDUCATION:

Master of Arts (M.A.) Degree in Organizational Management The George Washington University, Washington, DC, 2012 Bachelor of Science (B.S.) in African American Studies, Business Administration Minor Old Dominion University, Norfolk, VA, 2008

PROFESSIONAL EXPERIENCE: Verizon Wireless | Alpharetta, GA BUSINESS ACCOUNT EXECUTIVE, VERIZON WIRELESS October 2013 – Present Executes solutions-based, customer retention-focused product sales strategies to generate new business within the small to medium client base (up to 599 employees). Analyzes existing client contracts to ensure optimum product and service utilization as well as customer satisfaction. Informs and educates clients about existing and new products while managing churn. Liaises between and across multiple corporate departments to address complex client needs. Regularly reports client and technical data to Sales Manager and Director of Sales. Consistently exceeds 100% sales quota. Verizon Communications | Ashburn, VA ACCOUNT MANAGER, VERIZON FIBER OPTIC SERVICE (FIOS) November 2010 – October 2013 Worked with a team of field sales representatives to implement and execute marketing and sales programs to maximize revenue for Verizon FiOS services within Northern Virginia's MDU market; Partnered with management company executives and property managers to meet customer needs and maximize sales penetration; Implemented and assisted in the formulation of sound strategy and supporting tactics to increase subscriber growth; Built and maintained relationships through consultative customer engagement; Fostered strong internal relationships across multiple lines of business to support a focused, scaled approach to executing company-wide competitive strategy; Handled the escalation of service and contractual issues to senior-level executives as necessary. Accomplishments

• Planned marketing strategy and executed more than 630 marketing activities and 130 events to drive gross sales to outperform subscriber loss by more than 20% in 2012.

Page 2: Marcus Allen - Marketing Resume 1

• Reduced cost of acquisition of sales in territory by 8% in 2012 through the use of diverse sales channels. • Positioned Verizon’s FiOS service to be the business solution for 12 key properties within major portfolios in

2011. • Selected to participate in Verizon Lean Six Sigma workshop to remedy customer churn for FiOS services within

MDU market. Verizon Consumer and Mass Business Market | Ashburn, VA SALES SUPPORT COORDINATOR, FIOS National Sales Support Center May 2009 – October 2010

Proactively acquired, managed and administered team workload to generate 15,000+ qualified sales leads per month; Recognized for assisting in the securing of a long-term service contract with DR Horton, one of the top homebuilders in the U.S; National project manager for research and market prospect requests. Randstad Staffing | Washington, D.C. December 2008 – April 2009

CONTRACT EMPLOYEE, Various Positions Change to Win: Nonprofit organization; Created an internal data repository to enhance internal communications; Gates, Hudson, and Associates: Corporate property management firm; Served as an acting front desk manager responsible for scheduling and coordinating building maintenance requests, billing, and customer correspondence with property managers; Citibank: Government affairs and regulation; Tracked and reported campaign contributions, ensured all contributions were properly documented and within government regulations. Verizon Partner Solutions | Washington, D.C. June 2004 – November 2008

INTERN FOR AUDIT COMPLIANCE AND PROJECT MANAGEMENT Assisted in training 100+ associate and management personnel on company-wide change and diversity initiatives; Responsible for ensuring audit compliance for entire department, while helping to increase compliance rating by more than 40%; Trained 13 department managers on company-wide strategic business, IT, and green initiatives including videoconferencing solutions, paperless transactions, and overall efficient use of company resources; Organized a panel of senior-level Verizon executives to directly engage company interns and promote success within the internship program; Assisted project managers with customer correspondence, metrics analysis and reporting, and project debriefings. COURSEWORK: Verizon Leadership Excellence and Development Program (LEAD) Verizon, Inc, Ashburn, VA, 2010 COMPUTER AND TECHNICAL SKILLS:

Software: Microsoft Suite with proficient to expert use of Word, Excel, PowerPoint, and Outlook; Verizon internal marketing and sales software General: Comfortable using databases to extract necessary information in the creation of reports; Proficient to expert use of internet and digital communications tools AWARDS, RECOGNITION, AND AFFILIATION: Alexandria Affordable Housing Advisory Committee, Appointed Member (2011); Spirit of LEAD Award, Recipient (2010); Verizon FutureLEADers (2011); Black Enterprise Magazine, Feature (September 2009 Issue) “Learning to LEAD,” pg. 60, Link: http://www.blackenterprise.com/magazine/2010/08/26/learning-how-to-lead/