Bringing Organic Flavor to the

Nation’s Capital

Serving the BestWhiskey in the

The City ofBrotherly Love

This Presentation Is Brought to You

By…

Marcus Christian Chanel Williamsonand Carolyn Jones

Presentation Agenda1. Establish a Need for Marketing Research

2. Define the Problem(s)3. Establish Research Objective4. Determine Research Design

5. Identify Information Types and Sources6. Determine Methods of Accessing Data

7. Design Data Collection Forms8. Determine Sample Size and Plan

9. Collect Data10. Analyze Data

Wigle Whiskey would like to target Philadelphia and Washington, DC to

sell seven cases of Bitters or Whiskey

online.www.fineandwinegoodspirits.com

What can Wigle Whiskey do to set them apart from competitors? How many whisker distillers in Philadelphia and Washington, DC area? Who is our target market? How to build brand awareness in Philadelphia and Washington, DC? Where to promote wigle whiskey and bitters

Establishing A Research ObjectiveThe research objective I will use is descriptive and exploratory research to study the whiskey drinkers between the ages of 25 to 44 in the Philadelphia and Washington, DC area.A. Must determine the age group that drink whiskey and location for both areas.B. Do questionnaire to see how many people like organic whiskey C. Promote wigle bitters and whiskey online

Determine Research DesignThis is the process to do exploratory and descriptive research to gather data on how people feel about organic whiskey through the outcome of survey. The descriptive research will determine who will buy it, what area to area to target, where to have sample testing and why are we promoting wiggle…to get people in Philadelphia and Washington, DC to buy seven cases of whiskey or seven cases of bitter online. The exploratory research through US Census on age & sex, income, and household from 25 to 44 years of age. Do a direct mail piece for target demographic area in Philadelphia and Washington, DC. Do online survey.

Identify Information Types and Sources

A collection of secondary from US Census to determine data of income, education, household and age & sex. No primary data collected due to cost. Standard test marketing to measure the location and what target area to promote wiggle whiskey. Analyze the valid of the experiment to get the effect of the whiskey drinkers in Philadelphia and Washington, DC.

Determine Methods of Accessing Data

The information collected to determine the target market was done using online secondary information. In determining the data. Post survey on Facebook and Twitter, do a face to face questionnaire test, and provide a direct mail list for a specific area in Philadelphia and Washington, DC.

Design Data Collection Forms

Determine Sample Size and Plan

40000

34%

78000

66%

Men in Philedelphia Ages 25-44

Ages 25-33 Ages 34-44

TOTAL OF 108,000

3500039%

5500061%

Men in Washinngton D.C. Ages 25-44

Ages 25-33 Ages 34-44

TOTAL OF 90,000

2500027%

6900073%

Women in Philedelphia Ages 25-44

Ages 25-33 Ages 34-44

24,0000

48,0001

Women in Washinngton D.C. Ages 25-44

Ages 25-33 Ages 34-44

TOTAL OF 72,000

Philedelphia

D.C.

050,000

100,000150,000

200,000250,000

202000

162000

Consumers From 25 to 44

Washington D. C. Philadelphia0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

24.00%

22.60%

13.70% 14.00%

25 YEARS & OLDER BACHELOR DEGREE

Men Women

FamiliesMarried Couples

Non-Families

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

6.40%

3.80%

6.50%

11.70%

8.90%

12.30%

Income Earning

Washington D. C. Philadelphia

Online Surveyhttp://chanel1blogs.polldaddy.com/s/wigle-whiskey

Since the mid 2000’s buying liquor online has been a steady growing trend and many liquor companies as well as liquor stores has offered customers the option to purchase they’re spirits without the hassle of

going to the liquor store and waiting in lines. Some even offer discounted prices to customers being that it goes straight from there

warehouse to the customers doorstep.

Wigle will be conducting taste tests and sending out direct mail to gain a better

perspective on the two potential markets they are trying to break into.

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