marcus j. skjervem portfolio for director of marketing and recruitment

University of Minnesota

Carlson School of Management

The mission of the Carlson School of Management is to discover transformative knowledge about the issues faced by organizations and managers in a dynamic global economy and create exceptional learning and career

opportunities by facilitating an engaged and integrated community of scholars, students, and practitioners.

Marcus J. SkjervemDirector of Marketing and Recruitment

Candidate

Professional Profile Over 10 years of higher education administration in the areas of communication, marketing, admissions/recruitment, student transition, student leadership and event management experience; Experience in recruitment and admissions-related strategies to drive increases in enrollment; Successfully managed the creation and production of multiple print publications and electronic communication streams in collaboration with university creative services departments, professional design firms, freelance designers, editors, and internal and external printing companies; Expertise in social media trends and message management; Exceptional organization, project management, presentation and communication skills, both written and verbal; Experience with all types of media relations, including press releases, crisis communication and media training; Understanding and experience in website management, including efficiency and effective flow; Seeking to transition my career back into a higher education.

Strengths

✓ Collaborative

✓ Creative

✓ Detailed

✓ Efficient

✓ Decisive

✓ Empathetic

✓ Student-centered

✓ Professional

✓ Inclusive

✓ Grounded

✓ Collegial

✓ Diligent

✓ Well-rounded

✓ Energetic

✓ Innovative

✓ Strategic

✓ Mission-driven

✓ Aware

Clifton’s StrengthsFinder Profile - Top Five Strengths (Assessment completed in 2011)All strength descriptions below come from Tom Rath and Barry Conchie’s book, Strengths Based Leadership (2008).

Developer: &Developers recognize and cultivate the potential in others. They spot the signs of

& & each small improvement and derive satisfaction from these improvements.

Relator: & Relators enjoy close relationships with others. They find deep satisfaction in

& & working hard with friends to achieve a goal.

Empathy: & Empathic driven individuals can sense the feelings in other people by imagining

& & themselves in others’ lives or situations.

Achiever: " Achievers have a great deal of stamina and work hard. They take great

& & satisfaction from being busy and productive.

Maximizer: &Maximizers focus on strengths as a way to stimulate personal and group

& & excellence. They seek to transform something into something superb.

Pr

ofessio

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l P

ro

fil

e a

nd

St

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Position-Related Experience P

osit

ion

-Rela

ted

Ex

per

ien

ce

Recruiting and Freshman Programs• At Totino-Grace, I lead the admissions, enrollment, marketing and communications team. As a team, we

create and implement recruitment strategies, coordinate related marketing and communication initiatives and develop enrollment retention strategies. Since I started at Totino-Grace and despite the 18% decline in Twin Cities Catholic middle school enrollments, we have increase our freshman enrollment by 31% from 166 in 2010 to 217 in 2013. We also increased out student of color population by 2%.

• As Director of Brand Experience Development at Hamline, I managed and led all university events, with a primary focus on recruitment activities. In this role, I redesigned all recruitment events for first year and transfer students to offer more innovation, excitement and creativity to enrich the prospective families’ experiences. During this time, Hamline did experience an increase in undergraduate enrollment. I also directed all first year programs as the Director of Orientation and First Year Programs. As a retention initiative, I created and implemented a two-day, overnight summer orientation program encompassing faculty advising sessions. During my time as Director of Orientation and First Year Programs, undergraduate retention increased from 89% to 92%. First semester to second semester retention for first year students was the highest in Hamline’s history at 96%.

Marketing and Communications• As the Director of Marketing at Totino-Grace, I create, manage, implement and direct all marketing and

communication initiatives for both external and internal audiences. I create print publication and electronic communication production plans, assist with website management, create social media content and messaging, develop and direct all recruitment communications, design and coordinate all advertisements, and write and develop content and messaging for all avenues of school communication. Also, I evaluate, assess and analyze all recruitment and communication strategies and present matrices to the Corporate Board Marketing Committee.

• In my other various positions within enrollment, marketing, and student affairs at Hamline, Northwestern, Augsburg and Purdue, I managed and created all recruitment and/or orientation publications for both prospective families and first year and transfer students.

Transfer Admissions and Orientation• At Hamline University, my office created and implemented all transfer recruitment events and worked with

the Office of Admissions to develop specific messaging for the transfer population. Also, as the Director of Orientation and First Year Programs, I worked very closely with the Director of Retention and Transfer Services to create and implement all transfer orientation and year long programs. I served as a Transfer Mentor and coached transfer students on various issues and challenges relating to their experience. At Northwestern and Augsburg, I worked directly with their admissions offices to help transition transfers students to the respective institutions. At Purdue, as the Assistant Director of Orientation and New Student Programs, I not only implemented transfer orientation programs, but also served as an admissions counselor for both freshman and transfer students throughout the Ohio, Indiana and the Chicagoland areas.

Leadership• At Totino-Grace and Hamline University, I have managed up to five full-time professional staff people. In

every role that I have served, I have also recruited, trained, supervised and developed student leaders ranging in size from 10 to 400.

• I have chaired and served on various strategic planning committees and task force groups, developed and assessed strategic goals and action steps, and implemented various assessment tools to determine effectiveness and progress.

• At all institutions, I have served as a representative for my division, department, office or on behalf of my supervisor on high-level, university wide committees.

• I have served on the NODA: Association for Orientation, Transition and Retention Board of Directors as an At-Large member (from 2004-2007) and also on the Executive Committee as the Executive Secretary/Treasurer (from 2008-2010). NODA’s home office is at the University of Minnesota and I was on the task force to create the home office and also hire NODA’s first Executive Director.

Recruitment, Admissions and

New Student Publications

Examples

To

tin

o-G

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ce h

igh

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ho

ol

Fall Open House Postcard

Winter Open House Postcard

Student/Parent Schedules

Newspaper Advertisement

To

tin

o-G

ra

ce h

igh

Sc

ho

ol

Create your legacyat

Totino-Gracehigh school

763-571-9116totinograce.org

Tiered Program Highlights

Online Advertisement

BannerAcademic Support Brochure

Scholars Program Brochure

Ha

mlin

e U

niv

er

sit

y Recruitment Events Brochure Fall Open House Postcard

Summer Open House Postcard Winter Recruitment Postcard

Ha

mlin

e U

niv

er

sit

yAdmitted Student Day

Program Fall Open House Program

Overnight Program

No

rt

hw

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niv

er

sit

y

2 0 0 7 – 0 8 N O R T H W E S T E R N P A R E N T H A N D B O O K A N D C A L E N D A R

Orientation Personalized Schedule Booklets (covers)

Orientation Personalized Schedule Booklets (Back cover)

Parent Calendar and Handbook

Event and Publication

Production Plans

Examples

Marketing Production Tim

eline 1

Project/Publication:D

eadline:July 15, 2012

AD

MS

New

Student A

pplication/Recom

mendations

Source:In-H

ouse

Project/PubA

ction ItemD

eadlineO

wner

Com

pleted

App/Rec

Assess the use of current inform

ation collected via the application

06/22/12Shari

07/21/12A

pp/RecD

etermine content for application

06/24/12TJ/D

ave07/01/12

App/Rec

Send application content to Marc

06/24/12TJ/D

aven/a

App/Rec

Application design w

ork begins06/24/12

Marc

07/01/12A

pp/RecO

nline application updated06/27/12

Kelly

App/Rec

Draft 1 sent to TJ and D

ave06/28/12

Marc

n/aA

pp/RecD

raft 1 edits sent to Marc

06/30/12TJ/D

aven/a

App/Rec

Final draft sent to TJ and Dave

07/01/12M

arc07/29/12

App/Rec

Final draft edits or approval to Marc

07/06/12TJ/D

aveA

pp/RecA

pplication sent to the printer07/08/12

Marc

App/Rec

Application design and print com

plete07/15/12


eadline:Various

Event Date:

AD

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Discover TG

: Fall Open H

ouse ProjectsSource:

Various10/17/12

Project/PubA

ction ItemD

eadlineO

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Com

pletedD

TG:F G

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etermine event content/m

essage/theme

08/22/12TJ/D

ave/Marc/K

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TG:F Postcard/Evite/Thank You

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08/26/12TJ/D

ave/Marc

DTG

:F Postcard/Evite/Thank YouSend content to M

arc (Postcard, Evite and Thank you)09/06/12

TJ/Dave

DTG

:F Postcard/Evite/Thank YouD

esign work begins

09/06/12M

arc/Gary

DTG

:F EviteD

raft 1 to TJ/Dave

09/09/12M

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TG:F Postcard

Draft 1 to TJ/D

ave09/12/12

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DTG

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raft 1 edits to Marc

09/14/12TJ/D

aveD

TG:F Postcard

Draft 1 edits to M

arc09/14/12

TJ/Dave

DTG

:F ProgramD

raft 1 sent to TJ/Dave

09/14/12M

arcD

TG:F Postcard

Final draft sent to TJ/Dave for approval

09/16/12M

arcD

TG:F Postcard

Final edits or approval sent to Marc

09/20/12TJ/D

aveD

TG:F Program

Draft 1 edits sent to M

arc09/20/12

TJ/Dave

DTG

:F EviteFinal draft sent to TJ/D

ave for approval09/21/12

Marc

DTG

:F PostcardPostcard sent to printer

09/21/12M

arc/Gary/Shari

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09/2

8/12

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09/2

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eline 3

DTG

:W Program

Send content to Marc

12/14/12TJ/D

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TG:W

ProgramD


12/30/12M

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TG:W

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12/05/12TJ/D

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TG:W

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12/08/12M

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TG:W

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12/14/12TJ/D

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TG:W

ProgramFinal draft sent to TJ/D

ave12/19/12

Marc

DTG

:W Program


12/21/12TJ/D

aveD

TG:W

ProgramProgram

sent to printer12/28/12

Marc/G

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TG:W

ProgramC

ompleted and delivered

12/30/12D

TG:W

Thank youD

raft 1 to TJ/Dave

12/14/12M

arcD

TG:W

Thank youD

raft 1 edits to Marc

12/19/12TJ/D

aveD

TG:W

Thank youFinal draft sent to TJ/D

ave for edits or approval12/21/12

Marc

DTG

:W Thank you


12/27/12TJ/D

aveD

TG:W

Thank youSent to printer

12/28/12M

arc/Gary/Shari

DTG

:W Thank you

Com

pleted and delivered01/04/13


eadline:A

ugust 1, 2012A

DM

SA

thletic Pass for ProspectsSource:

In House

Project/PubA

ction ItemD

eadlineO

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Com

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thletic PassC

ontent to Gary

07/12/12TJ/D

aveProspect A

thletic PassD

esign work begins

07/12/12G

aryProspect A

thletic PassD


07/13/12G

aryProspect A

thletic PassD

raft 1 edits sent to Gary

07/15/12TJ/D

aveProspect A

thletic PassFinal draft sent to TJ/D

ave for approval07/20/12

Gary

Prospect Athletic Pass

Final draft edits or approval sent to Gary

07/21/12TJ/D

aveProspect A

thletic PassSent to printer

07/25/12G

aryProspect A

thletic PassC

ompleted and delivered

08/01/12


eadline:A

ugust 19, 2012A

DM

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Thank You Card

Source:In H

ouse

Project/PubA

ction ItemD

eadlineO

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Com

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ave send content to Marc

07/12/12TJ/D

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07/20/12M

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Admissions Event and Marketing Plan Office of Undergraduate Admissions and Office of Brand Experience and Events Goals:

1. Assist in the recruitment of prospective students with quality, interesting, creative and well-‐executed events.

2. Create event structures and programming that will enable admissions to have ownership over content and messaging and brand experience and events to focus on event flow, experience-‐based planning and general event logistics.

3. Establish and foster a sense of trust and confidence between the two offices that all details and necessary steps to ensure a

successful event are being attended to. Pre-‐Event: Step 1 (3-‐4 months before event) Admissions Brand Experience and Events

• Generate preliminary schedule with goals, audience and strategies (Event Overview)

• Write draft content for invitations, e-‐vites and RSVPs

• Reserve rooms (based on previous year) for event • Submit PRFs for invitations, e-‐vites, programs and

RSVPs • Determine timeline for event production (publication

timelines, meeting timelines, etc.) Pre-‐Event Meeting #1 (part of the weekly Adms/BEE communication meetings)

• Discuss Event Overview • Ask critical questions about event flow and programming • Determine participation of faculty, staff, students • Confirm room capacities and needs • Confirm schedule, goals, audience and strategies

Pre-‐Event: Step 2 (2-‐3 months before event) Admissions Brand Experience and Events

• Edit and confirm Event Overview • Communicate with Student Ambassadors about event,

participation and roles/responsibilities • Begin preliminary staffing needs chart • Communicate with all Admissions staff • Provide mailing lists to printer or web services

• Work with Marketing Communications on invite and e-‐vite production – consult with Admissions when appropriate

• Brainstorm and develop experience-‐based event enhancements

• Confirm room, A/V and catering needs • Contact faculty and staff about participation

Pre-‐Event Meeting #2 (part of the weekly Adms/BEE communication meetings) • Confirm Event Overview • Discuss experience-‐based event enhancements • Discuss staffing needs/chart • Update on faculty/staff participation • Update on Student Ambassador participation • Update on publications • Discuss program content

Pre-‐Event: Step 3 (1 month before event) Admissions Brand Experience and Events

• Produce content for event program • Finalize staffing chart • Communicate with students and families about event • Train Student Ambassadors on event logistics,

messaging, tour protocol • Produce PowerPoints (if applicable)

• Work with Marketing Communications on program production – consult with Adms when appropriate

• Develop experience-‐based event enhancements • Confirm catering and A/V needs – meet with CSM,

ABM, Aramark, Safety and Security and Media Services • Communicate with faculty and staff about participation

– helpful tips, suggestions, event goals, how to be most effective, etc.

• Order event necessities – linens, floral, performers, etc.

• Develop assessment plan and tools • Update videos (if applicable)

Pre-‐Event Meeting #3 – with entire Adms staff (1 week before event) • Run through entire schedule in coordination with staffing chart • Discuss what to wear for both professionals and Student Ambassadors • Communicate expectations and standards for event • Confirm any last minutes details

Event Preparation (1 week before event) Admissions Brand Experience and Events

• Produce nametags • Gather materials for registration/check-‐in • Confirm with Student Ambassadors

• Confirm with faculty and staff • Confirm with outside vendors/performers (if applicable) • Gather event materials – banners, signs, etc. • Submit event announcements for Inside Hamline, EM

Updates

Event Admissions send electronic evaluation immediately after event

Post-‐Event: Step 1 (1 week or less after event) Admissions Brand Experience and Events

• Follow up with students, families • Recap with Student Ambassadors – glean evaluative

feedback

• Compile paper and electronic evaluations • Create executive summary • Send follow up email to faculty and staff participants –

glean evaluative feedback • Submit event recaps for Inside Hamline, EM Updates

and others (if applicable) Post-‐Event Meeting (1-‐1 ½ weeks after event)

• Review executive summary • Review evaluative information – evaluations, Student Ambassador information, faculty/staff information • Discuss strengths and weaknesses of event • Document elements that need to be changed for following year.

1

ADMITTED STUDENT DAY SATURDAY MARCH 31 AND APRIL 21, 2012

EVENT OVERVIEW

AUDIENCE

• Admitted/non-‐deposited and admitted/deposited prospective students and families • Anticipating 400 guests total (30% increase from last year 162 students/306 total)

GOALS

• Confirm students/family decision that Hamline is their college choice • Convey message that it’s time to make the choice – move towards confirming deposit • Make them feel and integrated into the Hamline community

SCHEDULE OF THE DAY Time Event Location Lead

Coordinator(s) 8:00 – 8:45 a.m.

Bishop Scholars Breakfast Sorin A/B

8:30 – 9:00 a.m.

Registration • Coffee, juice, water and snacks will be provided

for students and guest as they register for the event

• Flags will bookend the tent to create a “destination” when students and guests arrive on campus.

Under a tent by The Bishop Rainsite: GLC Lobby

9:00 – 9:10 a.m.

Welcome • Slideshow will be playing as students and guests

enter Sundin • Upbeat karaoke-‐style music will be played • Milyon/Pam will welcome all students and

guests • Milyon/Pam will do fun facts about the

admitted students (similar to Scholars Day) • Milyon/Pam will introduce President Hanson for

brief welcome remarks

Sundin Music Hall and GLC 100E

9:10 – 9:30 a.m.

Day in the Life of a Piper • Student shows will be uploaded onto the

laptop • Three students will showcase their life as a

Hamline student using pictures and videos • Each student will frame their presentation on

one of the three mission themes: leadership, scholarship or service

• We will run through with the students on April 5

Sundin Music Hall and GLC

2

9:40 – 10:10 a.m.

Academic Information Sessions Need to have more details about these disciplines in program without having paragraphs in back.

Information Tables • Financial Aid • Deposit/Next Steps • CDC*in session • Study Abroad • Disability Services • CAS • Intramurals • Student Leadership • MISA

Anthropology & Forensic Science 246W Business and Economics 106W Communication Studies 141S Education 108W English 203E Fine and Performing Arts Anne Simley Humanities 103E Pre-‐Law, Legal Studies, Criminal Justice 1S Pre-‐Health, Sciences and Mathematics RS 11 Psychology 110W Social Sciences 245W Still Deciding

• Students and parents who are still deciding will stay in Sundin to get information about searching for a major, etc.

100E

Hamline for Parents Sundin Music Hall Campus Tours Registration tent Residence Hall presentation/tours GLC Art Gallery 10:15 – 10:45 a.m.

Academic Information Sessions Need to have more details about these disciplines in program without having paragraphs in back.

Information Tables • Financial Aid • Deposit/Next Steps • CDC • Study Abroad • Disability Services • CAS • Intramural Sports • Student Leadership • MISA

Anthropology & Forensic Science 246W Business and Economics 106W Communication Studies 141S Education 108W English 203E Fine Arts Anne Simley Humanities 103E Pre-‐Law, Legal Studies, Criminal Justice 1S Pre-‐Health, Sciences and Mathematics RS 11 Psychology 110W Social Sciences 245W Residence Hall presentation/tours GLC Art Gallery HU Plan/First Year Seminars/LEAD 100E Campus Tours Flags outside of GLC

3

10:50 – 11:20 a.m..

Information Sessions Information Tables • Financial Aid • Deposit/Next Steps • CDC * in session • Study Abroad* in

session • Disability Services • CAS • Intramural Sports *in

session • Student Leadership • MISA

HU Plan/First Year Seminars and Lead 110W Hamline 2.0 100E Study Abroad 106W Career Development Center 108W Intramural Sports Hutton Arena Hamline For Parents Sundin Music hall 11:30 a.m.-‐ 12:30 p.m.

Lunch

Parents/Guests • Alan Sickbert will address parents and guests

briefly about the Parent Network and other parent opportunities

• Two parents to give brief remarks • Faculty and other event participants serve as

table hosts

Kay Fredericks Room

Students • Sit with current students at lunch tables • NSM’s and Ambassador staff act as table hosts

Sorin Dining Hall

12:30 – 1:30 p.m.

Dessert reception with Faculty • Faculty would be clustered by discipline to meet

and mingle with students and parents

Klas lobby and plaza

Information Tables • Financial Aid • Deposit/Next Steps • Admissions Table

**All tables combined into one for better space allocation

Klas lobby and plaza (FA appt. being held in Klas 206)

Meet the Athletic Coaches • Coaches are clustered by sports to meet and

mingle with students and parents

Walker Lobby

1:30 p.m. Informal Checkout • Receive giveaway • Get Next Steps information

Registration Tent by Bishop

1:30 Residence Hall tours Kay Fredericks Room Campus tours Registration tent by

Bishop

Student Planner

Division of Student Affairs / Division of Enrollment and Marketing

Goal: Collaboratively create a student planner that is useful to students, but also infuses artifacts and traditions that create affinity to Hamline University.

Stakeholders: Name Title Marc Skjervem Director of Brand Experience Development Kelly Christ Graphic Design Director Allie Long Senior Graphic Designer Barb Eijadi Project Manager & Production Artist Alan Sickbert Dean of Students Patti Klein Assistant Dean of Students Anna Lachkaya Senior Administrative Assistant, Dean of Students Wendy Burns Director of Student Leadership and Activities Steph Harris Sports Information Director Jayne Sommers Coordinator of Orientation and First Year Programs Lisa Nordeen Coordinator of Academic Skills and Tutoring Programs Wyatt Anderson HUSC Vice President Jack Spirou HUSC President TBD Student Organizations Chair (SOC)

Strategies: • Assess the usefulness and satisfaction of the Hamline planner with current students. • Determine if the planner will be produced in-‐house or through a third party vendor based on cost-‐

effectiveness and showcasing the Hamline brand. • Create a comprehensive and realistic production timeline, including design time, event information collection,

proofing, etc. • Identify task list of duties and assign individuals to those duties, including deadlines. • Create an intentional plan to communicate expectations and deadlines when requesting information from

offices and departments to include in the planner. • Work with Hamline Traditions Committee to determine what to include in the planner to communicate

Hamline traditions and artifacts.

Production Timeline: Step Point Person(s) Deadline Meet with Marketing Communications to develop timeline

Marc November 10, 2010

Conduct student focus groups Marc By December 17, 2010 Communicate timeline and deadlines to departments and divisions

Marc/Anna December 10, 2010

Meet with Marketing Communications to analyze focus group data

Marc By January 7, 2011

Reminder sent about timeline and deadlines to Marc/Anna January 7, 2011

departments and divisions (copy deadline to Anna Lachkaya – May 13, 2011) Design work begins Barbara/Kelly/Allie Begins January 2011 Reminder sent about timeline and deadlines to departments and divisions (copy deadline to Anna Lachkaya – May 13, 2011)

Marc/Anna February 11, 2011

Reminder sent about timeline and deadlines to departments and divisions (copy deadline to Anna Lachkaya – May 13, 2011)

Marc/Anna March 11, 2011

Final approval on content and organization with all stakeholders

Marc/Barbara/Kelly/Allie March 15, 2011

Design work begins Barbara/Kelly/Allie April 1, 2011 First “design draft” Barbara/Kelly/Allie April 29, 2011 Reminder sent about timeline and deadlines to departments and divisions (copy deadline to Anna Lachkaya – May 13, 2011)

Marc/Anna April 22, 2011

Reminder sent about timeline and deadlines to departments and divisions (copy deadline to Anna Lachkaya – May 13, 2011)

Marc/Anna May 6, 2011

Final approval on design Marc/Barbara/Kelly/Allie May 13, 2011 Copy from departments and divisions due to Anna Anna May 13, 2011 Editing of copy Marc/Anna May 13-‐June 1, 2011 Copy to Marketing Communications Marc/Anna/Barbara June 1, 2011 First “copy draft” Marc/Anna/Barbara July 13, 2011 Final edits to Marketing Communications Marc/Anna/Barbara July 29, 2011 Edits implemented Barbara/Kelly/Allie August 1-‐5, 2011 Final signed approval Marc August 5, 2011 File sent to printer Barbara/Kelly/Allie August 8, 2011 Planner delivered to Bush Student Center Barbara/Kelly/Allie August 26, 2011 Proposed Content for the Student Planner:

1. Cover 2. Piper Passages contents (for first year planners) 3. Welcome from President Hanson / Welcome from the HUSC President

a. Explanation of HUSC. What services or resources HUSC provides students. 4. Mission, Values and Vision (exclude principles of community)

a. Possibly add brief Hamline history? 5. Campus Map 6. Building Hours/Building Codes 7. Academic tips/strategies/resources (1pg)

a. Working with Lisa Nordeen in coordinating the content 8. Fall/J-‐Term/Spring semester class schedule grids (beginning of each semester within the calendar 9. Weekly and monthly calendars

a. Event, religious holidays, and athletic schedules within the calendars b. Traditions and Hamline factoids will be dispersed throughout the calendar as “Did you knows?”

10. Frequently used resources and contact information a. Possibly designed in table format with “Questions about…/Office/Phone/Email”

11. Hamline policies – maybe a note from the Dean of Students? 12. No index

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Did you know?

I foster rescued dogs. Safe Hands Animal Rescue is a volunteer-run organization in Minneapolis which

rescues dogs from high-kill shelters in Kentucky, fosters them and adopts them out to their forever homes. Since October, I’ve placed 8 foster dogs in loving, forever homes.

I grew up in a town of 300 people. My hometown, Michigan, North Dakota, is known for

farming and its 15 cent cup of coffee at the Kite Cafe. My parents still live there and I enjoy traveling back to visit ‘home.’

I studied abroad in Israel, Spain and Italy. My senior year of college, I studied religion, art and art history in Israel, Spain and Italy. I sailed on the Sea of Galilee, floated in the Dead Sea,

studied St. Teresa of Avila while in Avila, Spain, toured The Vatican, and scaled to the top of The Duomo in Florence, Italy.

I coached the !rst Totino-Grace student in history to advance to the championship round at the

Minnesota State Speech Meet. In the serious poetry interpretation category, a student I coached

throughout the year, received 8th place with his piece, October Mourning: A Song for Matthew Shepard by Leslea Newman.

I consider myself a ‘marathon runner.’

I’ve ran two marathons (Twin Cities 2012 and Fargo 2013). Typically, I also complete about 5-8 half marathons a

year. I’m not the fastest, but the finish line is the same for everyone.

I’m the proud parent of two rescue dogs. Mika (adopted from Safe Hands Animal Rescue) and Lincoln (adopted from Found Chicago) have been my companions for a little over two years. Mika just received her Canine Good Citizen certificate and Lincoln is completing his

fourth level of training.

I was a vocal perfor.ance scholar in college.

I was awarded a vocal performance scholarship at Concordia College Moorhead all four years. I sang in various choirs at Concordia, and have been trained in

opera, classical and contemporary genres.

I raised over $1200 for the ASPCA. During my training for the 2013 Fargo Marathon, I committed to raise $1000 for the ASPCA. Thankfully through the

generosity of friends and family, I surpassed my goal by over $200.

I was elected North Dakota’s FBLA State President. In 1995, I was elected as North Dakota’s Future Business Leaders of

America (FBLA) State President. Previously serving as Vice President, I served the North Dakota Leadership Team for two

years, traveling all over the nation and speaking to numerous chapters and at regional, state and national conferences.

marcus j. skjervem portfolio for director of marketing and recruitment

Documents