marcus kern - mobile interactive group - fbdga

1 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

Working with MIG •  Our robust technology has been used by major broadcasters and media clients for over 7 years

•  Voting, Polling and Real-time Interactivity through second screen solutions

•  Facilitate 10,000+ interactions per second as standard across our platforms

•  Incremental revenue generating services integrated with TV productions

•  Platform and services have been audited by Deloitte and other compliance bodies

•  High capacity throughput for interactions, voting and transactions on a global scale

•  Partner of choice for BBC, ITV, Channel 5, SKY, MTV, Endemol, Fremantle and more:


Track Record •  RTL, NL, The Voice of Holland, Facebook Voting

•  BSKYB, UK, Got To Dance Series II, iPhone Voting & Polling

•  Channel 5, UK, Big Brother, Facebook Voting

•  Telecinco, Spain, Acorralados (Cornered), Facebook Voting

•  BBC, UK, Strictly Come Dancing, Mobile internet Voting

•  Seven (Fremantle), Australia, The X Factor, iPhone Voting

•  BSKYB, UK, Got To Dance Series III, iPhone Voting

•  ITV, UK, Dancing on Ice, Mobile Internet Voting


The Voice of Holland The Challenge •  Facebook Voting – 1st FB voting app in NL

•  Aggregation to traditional formats (IVR, SMS)

•  Pricing – FB credits vs. Votes

•  Compliance – Atomic transactions

•  Peaks – TV audiences


Extending the Conversation


UX •  Simple Vote Screen

•  Standard permissions

•  No additional sign-on required

•  Real-time vote wallet

•  Buy votes with FB credits in bundles


Scope What we did do •  Create an independent high performance

interaction PLATFORM •  Built the FB app •  Use FB credits •  Co-branding (Vodafone) What we didn’t do •  Social dialogue moderation •  Data harvesting for targeted CRM


MIG mVoy Engage What mVoy Engage does •  Registration, data storage •  Vote purchase

–  FB credits –  iTunes –  PSMS

•  Voting –  Candidate details, properties –  Vote windows –  Counting & aggregation

•  Client Accounting •  Refunds, Customer Care, Reporting,… 10000 votes/s


MIG Technologies

•  Erlang •  RIAK & leveldb •  Redis •  Ubuntu


Review What worked well •  Platform performance •  Speed of user experience •  Integration with FB/RTL •  High repeat vote per user What could be better •  Promotion on air •  Cross-chat •  Richer content


Future mVoy Engage V2.0 release on 2 April •  Turbo voting •  Dedicated Reporting and Admin GUI for clients •  FB credits in € and £ App-side •  OpenGraph actions - ‘vote’, Timeline aggregations •  Canned content •  Video streaming / Pay to view


Marcus Kern +44 7932 661 527 [email protected]

http://www.facebook.com/kernelx

Lars Breukers +31 631 649 935 [email protected]

http://www.facebook.com/breukers

If you’d like to work with or for MIG please contact the MIG Team:

Questions?

Thank You

marcus kern - mobile interactive group - fbdga

Design