margaret byrne - 2015 aicd conference - learning about asia to succeed in asia
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Click to edit Master title styleClick to edit Master title styleLearning About Asia to
Succeed in Asia: Culture as a Risk factor
© UGM Consulting 2015
Beyond 2020 Kuala Lumpur, Malaysia20th May 2015
Dr Margaret ByrneUGM Consulting
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Click to edit Master title styleClick to edit Master title styleFocus of this session
Cultural Competence
B
C
Behavioural
A
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Click to edit Master title styleClick to edit Master title styleCultural differences make business more complicated
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Click to edit Master title styleClick to edit Master title styleCultural risks in many common business activities
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Good /neutral relationsBehaviour wrongly
explained Negative evaluation
Stereotypesactivated
Trust eroded
Motivation falls
Intolerance of small errors
Relationships, reputation and
results all jeopardised
Low cultural competence damages trust
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Click to edit Master title styleClick to edit Master title styleChallenge and opportunity
Culture adds complexity and risk.
Competence manages complexity and reduces
risk.
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Click to edit Master title styleClick to edit Master title styleUGM Cultural Risk Mitigation Tool
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Click to edit Master title styleClick to edit Master title styleFor business success, you need to …
Understand Australian cultural
preferences
Understand ASEAN cultural
preferencesBridge the gap
between the two
8
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Click to edit Master title styleClick to edit Master title styleIceberg analogyvisible
values
communicationpreferences
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Click to edit Master title styleClick to edit Master title styleIndividual……Group
0
20
40
60
80
100
Individualism
90
20 1426 32
20 20 20 2743
Aus China Indonesia Malaysia PhilippinesSingapore Thailand Vietnam Asian Avg. Global Avg.
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Click to edit Master title styleClick to edit Master title styleEquality……Hierarchy
020406080
100120
Hierarchy
36
80 78
10494
7464 70 73
55
Aus China Indonesia Malaysia PhilippinesSingapore Thailand Vietnam Asian Avg. Global Avg.
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Click to edit Master title styleClick to edit Master title styleAustralian thinking: anti-deference
12
• Direct, familiar language even to senior people
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Click to edit Master title styleClick to edit Master title styleAustralian English reflects the culture
13
• Australian English
• Use of abbreviations
• Australian humour
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Click to edit Master title styleClick to edit Master title stylePart of the cultural legacy
14
Behaviour fairly similar across most situations
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Click to edit Master title styleClick to edit Master title styleBeing indirect can serve useful purposes
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Click to edit Master title styleClick to edit Master title stylePutting options forward
START START
END END
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Click to edit Master title styleClick to edit Master title styleProblem-solving approach
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Click to edit Master title styleClick to edit Master title styleAnger, annoyance
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Click to edit Master title styleClick to edit Master title styleDifferent perspectives, different strengths
Australian approach Asian approach
Direct Indirect
Truth Harmony
Independent Reciprocal
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Click to edit Master title styleClick to edit Master title styleDefining cultural competence
Success = making
adjustments that are:
practical
realistic
appropriate
effective (even
partially)20
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Click to edit Master title styleClick to edit Master title styleSome common challenges for Australians
What is NOT said
Implying and inferring
Absence of ‘yes’ and the ‘casual yes’
Avoiding questions
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Click to edit Master title styleClick to edit Master title style6 practical things you can do
1 • Listen more
2 • Practise picking up hints, inferences
3 • Focus on rapport and trust
4 • Clarify meaning
5 • Share intentions
6 • Strike a balance: be yourself & adjust!
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